Core Viewpoint - Sora App has emerged as a global sensation, rapidly helping domestic users develop habits of using and consuming AI-generated videos, contributing to market growth without threatening existing platforms like Douyin, Kuaishou, and Xiaohongshu [1][2] Group 1: Impact on Social Application Competition - The explosive popularity of Sora App is expected to help domestic users quickly form habits around AI video consumption, indicating market growth rather than disruption of existing platforms [1] - Historical trends show that Chinese internet companies have a strong capability to scale products, as evidenced by the rapid growth of e-commerce and mobile gaming in China compared to their U.S. counterparts [1] - The operational capabilities of Douyin and Kuaishou have already popularized AI-generated images, suggesting that the emergence of a domestic version of Sora is only a matter of time [2] Group 2: Technical Performance and Cost - Sora's current video generation is still invitation-only, which is linked to the model's token cost and pricing; Sora2's cost for generating a 5-second video ranges from $0.5 to $2.5, which is approximately 80% higher than some domestic models [3] Group 3: ChatGPT and Third-Party Applications - OpenAI is transitioning from pursuing AGI to focusing on product monetization, aiming to create an ecosystem similar to mobile app stores, with a projected decline in subscription revenue from ChatGPT by 2029 [4] - The integration of third-party applications is essential for enhancing user experience in specific verticals, as even strong models like ChatGPT cannot cover all scenarios [6] Group 4: Sora App's Success Factors - Sora App lowers the barrier for ordinary users to create AI videos, combining features like Cameo and Remix to facilitate easy content creation [7] - The physical realism of Sora2 is a significant advancement, allowing for more accurate simulations of real-world physics in video generation, thus reducing the complexity for users [7]

上线三天就强势登顶美国App Store榜首，这个国庆假期，Sora App在全球互联网掀起了一场AI视频狂欢，连奥特曼都得忙着在全世界网友生成的内容 中跑龙套"客串"。 这款被网友称为"AI版抖音"的产品，允许普通用户通过文本提示生成10秒的AI视频，并可以通过"Cameos（客串）"功能将自己的虚拟形象置入任何AI场 景中。 支撑起整个Sora App体验的是OpenAI在10月1号凌晨发布的新一代视频生成模型Sora 2 ——奥特曼在X直言，这是"ChatGPT for creativity" moment。 创意领域的"ChatGPT时刻"来了，AI视频生态会发生怎样的变革？与创意密不可分的广告内容会不会被AI social media的模式再次改变？ 能够预见的是，这一轮AI转型，所撬动的市场规模，将会是万亿级别。而万亿，可能只是一个起点。 上述判断来自红杉资本合伙人Pat Grady。在几个月前的红杉资本AI峰会上，包括奥特曼在内的150位全球顶尖AI创始人进行了一场闭门大讨论，两个重 要共识广为流传，除了万亿美元的市场机遇，下一轮AI，卖的不是工具，而是创造收益的能力。 换言之，AI正在从一种" ...

证券研究报告 | 2025年10月08日 快手-W（01024.HK） OpenAI 发布 Sora APP，AIGC 需求加速增长 1 优于大市 公司研究·海外公司快评 互联网·互联网Ⅱ 投资评级：优于大市（维持） 证券分析师： 张伦可 0755-81982651 zhanglunke@guosen.com.cn 执证编码：S0980521120004 证券分析师： 陈淑媛 021-60375431 chenshuyuan@guosen.com.cn 执证编码：S0980524030003 事项： OpenAI 于 2025 年 9 月 30 日发布的新一代视频生成模型 Sora 2 和 Sora APP，发布后在社交媒体火爆出圈。 国信互联网观点： 作为"世界模拟器"的升级版本，Sora 2 在图像分辨率、风格操控和指令遵循方面均有突破。Sora2 通过 整合音视频同步生成技术，实现画面与环境音、物体交互声及对话的匹配，并显著提升物理仿真精度，能 模拟体操动作、跳水力学等真实世界动态。 OpenAI 同步推出了独立的 Sora App，从工具到社交平台，构建了一个集创作、分发、互动于一体的 AI 原 生社 ...

报告导读： OpenAI 视频生成模型 Sora2 正式发布，同时推出由 Sora 2 驱动的同名 IOS 社交应用 " Sora "，已成功登顶苹果美国"热门免费应用"榜单。 美国 时间 9 月 30 日， OpenAI 正式发布最新视频生成模型 Sora 2 和推出由 Sora 2 驱动的 Sora App 。 Sora2 在视频真实性、音频同步和精细控制上实 现重大突破，支持 10 秒的沉浸式内容生成。 Sora 2 Pro 生成时长提升到 15 秒，同时画面分辨率更高，质感更接近电影。 OpenAI 同时推出 Sora App ， 打造 AI 驱动的短视频社区，通过创新 "Cameo" 功能将用户肖像无缝融入生成场景，重新定义社交互动与内容创作。目前应用采用邀请制，优先在美加开 放。借助这款新应用， OpenAI 也在向打造社交媒体产品迈出最大一步， OpenAI 强调， Sora 的定位是共创平台而非内容消费平台。 多模态视频生成逐步走向全局生成，可应用于视频制作各环节，对内容制作整体呈现有效的降本增效，尤其在动画内容方面。 与检索生成和局部生成不同， 多模态视频生成，主要通过文字、图片、视频作为提 ...

Investment Rating - The report maintains a "Positive" investment rating for the industry [7] Core Insights - The computer sector saw an overall increase of 2.52% last week, ranking 7th among major industries, with a trading volume accounting for 7.92% of the total market [2][4] - The release of DeepSeek-V3.2-Exp, an experimental version with 685 billion parameters, is expected to enhance AI applications, particularly in video generation [20][11] - The government has issued a notice to implement domestic product standards in procurement, which is anticipated to strengthen the trend of domestic substitution [30][32] Summary by Sections Market Performance - The computer sector experienced a slight increase due to the National Day holiday, with the Shanghai Composite Index closing at 3882.78 points, up 1.43% [4][16] - AI application-related stocks were notably active, with significant gains in companies like Danghong Technology (+19.30%) and Dingjie Smart (+9.29%) [18] Key Developments - The launch of Sora 2 by OpenAI is seen as a pivotal moment for AI video applications, introducing features that significantly enhance video generation quality and interactivity [36][40] - The new Sora App, described as an "AI version of TikTok," aims to innovate social interactions in short video content creation [43][47] Government Policy Impact - The new procurement policy will provide a 20% price advantage for domestic products, potentially altering the competitive landscape in favor of local manufacturers [32][34] - The policy is set to take effect on January 1, 2026, with a transition period of 3-5 years to gradually establish the domestic product standard system [34][35] Recommendations - Continued focus on the AI infrastructure industry and leading AI video players is advised, particularly as AI video adoption increases [49]

以下文章来源于窄播 ，作者窄播 窄播 . 关注消费、互联网、AI，聚焦公司、产业、案例，提供信息、趋势、洞察。 来源丨 窄播（ID：exact-interaction） 作者 | 李威 图源丨Midjourney 国庆假期刚开始，Sora 2就引爆了整个AI圈子。 这个新的视频模型带来了对现实世界更精准的呈现，有更强的可控性，能创造出复杂的音频，并且能 够轻松地将现实世界中的人和物插入到AI生成的视频内容中，完成一场现实里很难实现的高难度客串 （Cameo）。 于是，我们在这两天看到了大量由OpenAI CEO Sam Altman参演的AI视频作品，他会与瑞克、莫蒂 对谈，和同事一起撞翻充满彩色泡泡球的浴缸，在一个播客中参与讨论。 这些内容发布在与Sora 2 同步推出的Sora App上，被看作是「AI抖音」将要到来的体现。 很多人相信，人们会被客串激发出更多AI视频的创造行为。但我们认为，即便有完整的内容推荐功 能， 当下的Sora App本质也还是一个工具，而不是平台 ，它与另一个近期大火的AI视频生成产品 Higgsfield是同类—— 都是在利用AI提供更高级的滤镜，激发出人们跟风和模仿的冲动。 ...

这一切，都源于10月1日OpenAI正式推出的新一代视频生成模型：Sora 2，一同上线的还有AI视频社交App "Sora"，目前用户通过邀请码 可以免费下载使用，能一次生成10s的AI视频，奥尔特曼本人成了这场全民AI创作中出场率最高的"演员"。 第一财经记者实测Sora2发现，相比去年发布的初代Sora，Sora2在物理逻辑、画面一致性、真实感上都有显著提升，一张照片加一句提示 词，AI就能创作出有剧情、有文案的短片。 但"现实不存在了"吗？从测试来看，Sora2尚未完全跨越"真实"这道门槛。 至顶科技总编辑、PEC联合发起人高飞对记者表示，Sora2比起上一代Sora是一个大版本更新，在很多场景都达到了以假乱真的程度，不 过，相比其他AI产品Sora2的技术并没有代差领先，更值得关注的是其产品玩法，在打造互联网产品方面，他认为OpenAI暂时领先于其他 公司。 OpenAI在官方博客中宣称，Sora2是"迈向GPT-3.5时刻的一步"。但AIGC创作领域的KOL@尾鳍Vicky认为，对于创作者来说，可能这一时 刻还没到来，毕竟产品还是无法彻底解决一致性和物理问题。但对于大多数普通受众来说，玩AI视频可 ...

Core Insights - OpenAI has launched Sora 2, marking a significant advancement in AI video generation technology, which is being compared to a "GPT-3.5 moment" for AI video [1][10] - The new model demonstrates a leap in capabilities, moving from basic video generation to more complex simulations that adhere to physical laws [2][3] Technology Breakthroughs - Sora 2 can accurately simulate complex physical actions, such as Olympic gymnastics and realistic basketball shots, including failures like a ball bouncing off the rim [2][3] - The application achieves audio-visual synchronization, allowing for realistic character movements and environmental sounds, which previously required professional editing [3] - The technology enables seamless multi-angle shots and maintains consistency in details like lighting and reflections, making it difficult to distinguish between real and generated content [3] Commercialization Pathways - Sora's commercialization strategy includes three main avenues: C-end paid subscriptions, B-end services, and ecosystem monetization [4] - The initial monetization approach involves a freemium model, where users can access basic features for free, while premium features are available for ChatGPT Pro subscribers [4][6] - B-end services show potential for growth across various industries, including film, education, and real estate, by providing tailored solutions and rapid content generation [6][7] Competitive Landscape - Sora faces competition from other companies that may develop commercial-grade products with lower training costs, potentially impacting its market position [7] - The unique features of Sora, such as the "Cameo" function for user-generated content, could create new advertising opportunities and brand collaborations [8][9] Challenges Ahead - The platform's copyright policy, which allows for default usage of copyrighted material unless opted out, may lead to significant legal challenges in the film industry [9] - Sora's reliance on social engagement may be fragile, as user retention could decline once initial novelty wears off, similar to other social media platforms [9] - High computational costs for generating high-fidelity videos could pose financial challenges if user conversion rates do not meet expectations [9][10] Future Outlook - Sora 2 represents a potential shift in how video generation is perceived, transforming it from a mere tool to a social medium [10] - The success of Sora will depend on its ability to navigate copyright issues, build a sustainable user base, and manage operational costs effectively [10][11]

本来已经备好我的Switch2开始愉快的国庆之旅了。 结果好死不死的，这群AI厂商又卷起来了。 OpenAI大半夜的，宣布，Sora2来了。 看完直播之后，我的困意基本消失殆尽。 我在剧组的群里说： 我之前一直说，我们做AI电影工业化的时候，有一个原则，就是AI生成的片段不进成片。只是辅助，纯粹的辅助。 但，我今天收回这句话。 一声长叹，时代的车轮滚滚向前。 谁知道2027年的时候，这个世界，又是什么样的光景呢？ Sora 2，用OpenAI的原话描述就是： "With Sora 2, we are jumping straight to what we think may be the GPT‑3.5 moment for video。" AI视频的ChatGPT时刻，正式来了。 全新的Sora 2，是一个原生的 视频和音频生成 模型。 注意用词，是视频和音频生成模型，这不是一个纯粹的视频模型了。 类似于Veo3，但是从现在放出来的Demo看，整体效果却远超于Veo3。 直接看官方宣传片吧。 这质量我只能跪着给他们磕头。 GPT-5拉了个大的，Sora 2又是王者归航。 不愧是OpenAI。 这次主要是发布 ...

风险提示及免责条款 OpenAI发布社交APP，用于分享模型Sora生成的AI视频。 市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何 意见、观点或结论是否符合其特定状况。据此投资，责任自负。 ...