近日，总台《财经调查》记者走访发现，市场上标有"防晒"字样的产品品类繁多，但部分防晒衣实际无 法有效阻挡紫外线，不符合国家标准。一些所谓的防晒衣不仅未标注产品名称、厂名、厂址等信息，防 晒衣包装袋上还赫然印着"UPF50+"的标识。 在某网络平台直播间里，主播宣传防晒衣的多种特性："高效防晒、轻薄透气、保护肌肤健康、防晒指 数UPF100+"等。 依据国家标准（GB/T 18830-2009）的规定，当产品的紫外线防护指数（UPF）>40，且长波紫外线 （UVA）透过率时，方可称之为"防紫外线产品"。 记者依据网络平台显示的地址前往江苏省徐州市，以采购商的身份联系上徐州海诺服饰有限公司。进入 公司后，记者看到工作人员正忙碌地打包待售的防晒衣，仓库内整齐堆放着大量成品。 工作人员称，他们销量最好防晒衣实际紫外线防护指数仅为30+，但在电商平台的宣传中，却达到了 50+。 商家坦言，消费者很难辨别防晒衣的真假品质。在直播间中，商家用紫外线感应卡测试防晒衣的效果。 然而实际上，这种方法并不能测出防晒衣的品质。工作人员透露，这些伪劣防晒衣不仅有成人款，也有 儿童款。 报道播出后，江西上饶弋阳县、江苏徐州新沂市市场监管 ...

Core Viewpoint - The investigation reveals that many sunscreen products marketed as effective do not meet national standards, leading consumers to purchase items that fail to provide adequate UV protection [2][3][5]. Group 1: Product Quality and Misrepresentation - Numerous sunscreen clothing items are being falsely advertised with claims such as "core cooling technology" and "UPF100+" despite lacking proper certification [3][5]. - A factory in Jiangxi was found selling sunscreen clothing without proper labeling, and the actual UV protection factor was not disclosed by the company [5]. - The factory's best-selling product reportedly sold over 300,000 units annually, despite its lack of compliance with safety standards [5]. Group 2: Regulatory Response - Local market supervision authorities in Jiangsu and Jiangxi have initiated immediate inspections, leading to the seizure and testing of related products, and have ordered the suspension of production and sales by the involved companies [7][9]. - Authorities are conducting special inspections of similar businesses to address any violations and protect consumer rights [9].

Group 1 - The market is flooded with various products labeled as "sunscreen," but some sunscreen clothing fails to effectively block ultraviolet rays and does not meet national standards, leading consumers to purchase ineffective products [1][3] - Influencers in live-streaming sessions promote sunscreen clothing with exaggerated claims such as "core cooling technology" and "UPF100+" without substantiating these claims with valid testing [3][19] - According to national standards (GB/T 18830—2009), a product can only be labeled as a "UV protection product" if its ultraviolet protection factor (UPF) is greater than 40 and the UVA transmission rate is less than 5% [5] Group 2 - A leading sunscreen clothing product has a reported UPF of only "30+" while being advertised as "50+" on e-commerce platforms, indicating a significant discrepancy between actual and claimed performance [12][19] - Many manufacturers are aware that their products cannot pass national testing for UV protection, yet they continue to mislabel their products [17][19] - Some manufacturers offer "customized" services to clients, allowing them to arbitrarily label the UV protection index on the packaging of substandard sunscreen clothing [25][26] Group 3 - In Jiangxi, some sunscreen clothing lacks basic product information such as name, manufacturer, and address, yet still claims to have a UPF of "50+" [21][23] - The sales of these poorly labeled products are surprisingly high, with one popular item selling over 300,000 units annually despite its lack of compliance with safety standards [26] - In Zhejiang, some fabric suppliers openly sell materials that do not meet UV protection standards, which are then used to manufacture sunscreen clothing [28] Group 4 - Some illegal institutions openly offer to provide testing reports without actual product testing, creating a fraudulent certification process [30][32] - A company named "拓拓传媒" offers a "direct report" service where clients can obtain testing reports by simply providing company information and desired results, without submitting actual samples [34] - This practice of issuing false reports has led to the establishment of a complete black market for fake certifications in the industry [34]

Group 1 - The core issue involves Guangzhou Aiyingbao Medical Consulting Service Co., Ltd. being fined 250,000 yuan for false advertising related to surrogacy services [1][2] - The company was previously known as Guangzhou Zhengzai Fitness Co., Ltd. and was established in May 2018, later changing its name in November 2023 [1] - The company engaged in misleading promotional practices by claiming to guarantee successful childbirth, despite lacking the necessary medical resources and facilities [1][2] Group 2 - The actions of the company violated Article 8, Paragraph 1 of the Anti-Unfair Competition Law of the People's Republic of China, leading to the administrative penalty [2] - The market supervision authority mandated the company to cease its illegal activities immediately [2]

| 行政处罚决定书文号 | 京市监处罚〔2025〕 115号 | | --- | --- | | 行政相对人名称 | 北京长澜汽车销售有限公司 | | 行政相对人类别 | 法人及非法人组织 | | 统一社会信用代码 | 91110106MA01CX3L4G | | 工商注册号 | 110106025527683 | | 组织机构代码 | | | 行政相对人代码 税务登记号 | | | 事业电位证书号 | | | 社会组织登记证号 | | | 相对人证件号码 | | | 法定代表人 | 宋勇 | | 违法行为类型 | 《中华人民共和国反不正当竞争法》（2019修正）第八条第一款 | | | 当事人作为某汽车品牌授权经销商，主要经销该品牌汽车,当事人注册了"****北 京长测体验中心"、"***北京长澜霸王龙专营号"、"***北京丰台体验中心"3 | | | 个某平台账号。2024年12月27日至2025年2月20日期间，当事人通过以上3个账号 | | | 采取直播的方式对在售的某品牌汽车进行宣传,并介绍了获取北京购车指标的相关 | | | 情况，3个账号直播场次如下： 1. "***北京长测体验中心"从2024 ...

Group 1 - The State Administration for Market Regulation has initiated a nationwide campaign to address false advertising in the pharmaceutical and health product sectors targeting the elderly, aiming to combat fraudulent practices that exploit this demographic [1][2] - Local market regulation departments will focus on illegal activities such as false advertising, price fraud, and illegal additives that infringe on the rights of the elderly and disrupt market competition [2] - The campaign includes a "You Shoot, We Check" initiative, encouraging the public to report suspected illegal activities, thereby enhancing the protection of elderly consumers and improving the market environment [2] Group 2 - Investigations have revealed that some live-streaming influencers engage in deceptive practices, using dramatic scripts to attract viewers and promote products that do not have legitimate health benefits [2][3] - Concerns have been raised about the sale of counterfeit health products and medications through live streams, which could lead to health risks for elderly consumers [3] - Legal experts have indicated that selling unregulated or counterfeit products during live streams could result in severe legal consequences, including charges related to fraud and violations of consumer protection laws [3]

Core Viewpoint - The article discusses the potential illegal activities of Saint Bella, a high-end postpartum care brand, including suspected surrogacy and gender selection services, as well as issues related to false advertising and compliance violations [2][3][21]. Group 1: Company Overview - Saint Bella, known as the "Hermès of postpartum care," is nearing its IPO approval in Hong Kong, planning to issue up to 192 million shares [3]. - The company operates several brands, including "Saint Bella," "Ai Yu," and "Little Bella," with postpartum care packages priced from 68,800 yuan to over 500,000 yuan [3]. - Founded by two post-80s returnees, the company has expanded rapidly through a "light asset" model, initially renting luxury hotel spaces for its centers [15][16]. Group 2: Allegations of Illegal Activities - Early promotional materials from the company included terms related to surrogacy and gender selection, which are illegal under Chinese law [4][8]. - A recruitment presentation from 2021 explicitly mentioned services like "third-party assistance" and "surrogacy," raising concerns about the company's compliance with regulations [5][6][8]. - Despite the allegations, the company has not confirmed whether it has engaged in surrogacy services, although other centers have been reported to do so [11][12]. Group 3: Financial Performance - Saint Bella reported revenues of 259 million yuan, 472 million yuan, 560 million yuan, and 358 million yuan for the years 2021 to 2024 (first half), respectively [24]. - The company has shown a pattern of increasing revenue but has struggled with profitability, with net profits of -27 million yuan, -41 million yuan, 17 million yuan, and -19 million yuan during the same periods [24]. Group 4: Issues with False Advertising - The company has faced multiple accusations of false advertising, including misleading claims about certifications and partnerships with international organizations [22][23][24]. - In 2022, the company was fined for false advertising after failing to provide evidence for claims made in its promotional materials [24]. - The reliance on questionable endorsements and the need to maintain a positive narrative in the capital market are highlighted as significant challenges for the company [25].

Group 1 - The core viewpoint of the articles emphasizes the importance of strengthening advertising regulation in the livelihood sector to maintain a fair advertising market and protect consumer rights [1][2] - The regulatory focus is on key industries related to daily life, such as medical, pharmaceutical, and food sectors, aiming to combat false advertising and misleading consumer practices [1] - The regulatory approach includes a "double random, one public" platform for inspections, ensuring a systematic and transparent oversight process [1] Group 2 - A total of 27 business entities were inspected, resulting in 3 immediate rectification notices issued for non-compliant advertising content [2] - The next steps involve the local market supervision authority focusing on consumer protection and creating a safe consumption environment, while enhancing the integrity of the advertising market [2] - The initiative includes promoting legal awareness among business operators regarding advertising laws to strengthen industry self-discipline [1][2]

Core Viewpoint - The news highlights the controversy surrounding the "Hong Kong Meicheng Mooncake" brand, particularly its misleading marketing claims and the subsequent regulatory actions taken against the involved parties [1][3]. Company Status - Foshan Meicheng Food Co., Ltd. was established in 2023 and has been deregistered as of May 15, 2023, with a registered capital of 1 million yuan [1]. - Guangzhou Meicheng Food Co., Ltd., the brand operator, remains active and was founded in 2019, with a major shareholder holding 85% [1]. Marketing Controversy - The mooncake was promoted as a high-end product from Hong Kong, leading to accusations of false advertising, as the product was actually produced in mainland China [3]. - Legal experts indicated that the promotional claims made by the livestream host could constitute false advertising under Chinese law, as they misrepresented the product's origin [3]. Regulatory Actions - The Hefei Market Supervision Bureau issued a notice stating that the promotion of the mooncake constituted false advertising, leading to a suspension of operations for the involved company [3]. - In March of the following year, the company paid a fine of approximately 68.95 million yuan and was allowed to resume operations after meeting regulatory requirements [4]. Business Developments - Despite the controversies, the company launched a self-operated shopping app called "Xiaoyang Zhenxuan" in April, which requires an annual membership fee of 99 yuan [4]. - The app has struggled to attract viewers, with reports indicating a significant drop in the host's follower count and low engagement levels [4]. Product Offerings - Following the scandal, the "high-end Hong Kong mooncake" was removed from sale, but the brand has introduced a new product line featuring rice dumpling gift boxes, which have seen poor sales [4].

Core Points - Xiaomi's SU7 Ultra is facing a collective refund issue from pre-order customers due to dissatisfaction with the carbon fiber hood's functionality, which was misrepresented as having cooling and downforce benefits [2][8] - Customers have reported a 60-day cooling-off period for communication regarding order continuation, with deposits being non-refundable once the order is locked [2][8] - Xiaomi has publicly apologized for the unclear communication regarding the carbon fiber hood and is offering a limited-time option to switch to an aluminum hood for unfulfilled orders [9] Group 1 - Multiple pre-order customers have expressed concerns about a 60-day cooling-off period for refunds, with some considering legal action for alleged false advertising [2][8] - A customer reported paying a total of 20,000 yuan in deposits for a vehicle priced at 583,900 yuan, which has now ceased production [8] - Xiaomi's customer service confirmed that if customers do not communicate their intent to continue production within 60 days, their orders will be considered canceled [2][8] Group 2 - Xiaomi's vice president addressed rumors about the potential collapse of the automotive division, stating that no such claims were made during discussions with industry peers [8] - The company is providing a compensation of 20,000 points to customers who had locked in orders for the carbon fiber hood before the deadline [9]