这些短剧在哪儿取景？怎么快而精地拍出来？近日，记者在海南省陵水黎族自治县找到了答案。 陵水是全国第六个启动运营欧美同学会海归小镇的城市。在陵水黎安镇，一幢幢海边别墅鳞次栉 比，纵横交错的道路向四面铺开……欧美同学会海归小镇（陵水·数字文创），正成长为一座宜创、宜 业、宜居、宜游的"数字文化出海"产业社区。 从东南亚风情的警察局，到现代化的机场候机大厅……90余种风格的拍摄场景智能联动，剧组工作 人员只需推开一扇门，即可实现"移步换景"。在海归小镇，总面积达1.4万平方米的海风国际影视基地 内，多个影视项目正在热火朝天地拍摄。 依托独特的地理位置、完善的拍摄设施和专业的服务团队，海风国际影视基地吸引了众多影视剧组 前来取景拍摄。据介绍，该基地自去年8月开放以来，已接待超60个影视项目。 "爸妈最近迷上了抖音短剧，连电视都不怎么看了""别小看这些'迷你'连续剧，剧情紧凑不拖沓，演 员虽不出名，但演技'在线'""无意间看了一集，完全停不下来"……近年来，各类短剧风靡短视频平台， 圈了一大波"粉丝"，甚至火到了东南亚等地。 在陵水，短剧产业正成为当地推动文化出海、发展创作者经济的重要抓手。 据介绍，陵水在全国率先以" ...

Core Viewpoint - The company is committed to both long-form and short-form content, emphasizing the importance of developing original IPs and maintaining a long-term vision in the industry [1][3][5]. Group 1: Long-form Content Strategy - The company has successfully developed the long-form series "Tang Dynasty Strange Stories," focusing on historical accuracy while allowing for fictional characters [3][5]. - The production process for "Tang Dynasty Strange Stories" involved extensive development and filming time, which has garnered respect from peers in the industry [3][5]. - The company aims to create a sustainable original IP ecosystem, moving away from reliance on web novels and celebrity-driven content [5][9]. Group 2: Short-form Content Strategy - The company is launching the micro-drama "Lion City Mountains and Seas," which is the first micro-drama with an investment exceeding 100 million yuan, showcasing a significant commitment to the short-form market [1][5]. - Other upcoming short-form projects include "Identification," "Soul Ferry: Ten Years," and "Smoke and Rain Mythical Journey," indicating a diverse portfolio of content [7][9][10]. - The rise of vertical short dramas is seen as a new opportunity for the industry, with expectations for the market size to exceed 60 billion yuan this year [15][16]. Group 3: Industry Insights and Challenges - The company acknowledges the challenges faced in the short-form market, including financial losses from earlier projects, but emphasizes the learning experiences gained [18][19]. - The introduction of a "minimum guarantee plus bonus" policy by platforms like iQIYI is viewed as a positive development for the short-form content sector [18]. - The company believes that the boundaries between short-form and long-form content will blur, making both types essential in the future of the industry [19][21].

Core Insights - iQIYI has announced a new strategy at the 2025 iQIYI World Conference, focusing on adapting to changes in the video industry and enhancing user experience through innovative content and technology [1][2] Group 1: Business Strategy - iQIYI is adopting a "short, refined, diverse, and new" strategy, entering the micro-drama market with shorter, more creative content [1][3] - The company is expanding its IP boundaries and value by developing derivative businesses, including offline parks and international markets [1][11] - iQIYI is officially entering the content e-commerce market, aiming to diversify revenue streams beyond membership and advertising [1][12] Group 2: Micro-Drama Market - The micro-drama market in China is projected to reach 505 billion yuan in 2024, surpassing box office revenues, with a compound annual growth rate of 19.2% [3] - iQIYI has redefined its content strategy for micro-dramas, offering free access to members and pay-per-view options for non-members [4][5] - The company is launching various initiatives, such as the "Thousand Micro-Dramas Plan" and "Short Drama Grand Plan," to continuously supply engaging micro-drama content [5][6] Group 3: AI Innovations - iQIYI has introduced AI-powered features like "Jump View" and the "Peach Bean" personal assistant to enhance user interaction and viewing experience [7][8] - The "Jump View" feature allows users to navigate to key plot points without missing important scenes, improving viewing efficiency [7] - AI tools like "Maliang" and "Muse" are being utilized to enhance content creation and operational efficiency, generating millions of promotional materials and short videos [9][10] Group 4: IP Expansion - iQIYI is leveraging its strong IP portfolio, including popular series, to enhance user engagement and brand recognition [10][11] - The company is launching its first offline park, "iQIYI Park," to provide immersive experiences based on its IP content [11] - The offline park aims to create a brand effect that reinforces online engagement and expands interaction opportunities with users [11] Group 5: E-commerce Development - iQIYI's content e-commerce initiative focuses on live-streaming sales, targeting its membership base as potential customers [12] - The company is implementing a zero-platform fee policy for initial merchants and providing significant traffic support to boost e-commerce growth [12] - This move represents a significant step in iQIYI's exploration of new commercial models beyond traditional membership and advertising [12]

Core Insights - The long video industry is experiencing a slow recovery, with Mango TV reporting a revenue of 14.08 billion yuan in 2024, a year-on-year decline of 3.75%, and a significant drop in net profit attributable to shareholders by 61.63% to 1.364 billion yuan, largely due to deferred tax asset impacts [1][8] - Despite challenges faced by competitors in increasing membership, Mango TV saw a 19.3% year-on-year increase in membership, with membership revenue surpassing 5 billion yuan for the first time, contributing over half of its internet video business revenue [1][3] Revenue Breakdown - Membership revenue is the only segment showing positive growth, reaching 5.148 billion yuan in 2024, accounting for over 50% of internet video business revenue [3] - Advertising revenue continues to decline, with 3.438 billion yuan in 2024, down 2.7% from the previous year, marking three consecutive years of decline [7] - Operator revenue also fell significantly by 42% to 1.593 billion yuan, influenced by regulatory changes affecting the television industry [7] Content Strategy - Mango TV maintains the leading market share in variety shows, with a 38% effective playback market share in Q1 2024 [6] - The company is actively engaging in the micro-short drama segment, collaborating with Hongguo Short Drama to explore monetization paths [6] - Internationally, Mango TV's app downloads increased from 130 million in 2023 to 261 million in 2024, with revenue rising from 62 million yuan to 141 million yuan [6] Financial Performance - The significant drop in net profit is attributed to changes in corporate income tax policies, with deferred tax assets impacting profit figures [8] - The cash flow from operating activities saw a drastic decline of 102.32% due to increased investments in premium content [9] - The company reported a net profit of 3.79 billion yuan in Q1 2025, down 19.8% year-on-year, primarily due to increased investments in high-quality content [10]

后浪研究所 . 36氪旗下年轻态公众号。这位青年里边请，你被研究了。 短剧也"日本化"了。 文 ｜ 杨小彤 编辑 ｜ 薇薇子 来源｜ 后浪研究所（ID：youth36kr） 封面来源 ｜ Unsplash 日本人也开始看短剧了？ 以下文章来源于后浪研究所 ，作者杨小彤、薇薇子 去年2月，日本短剧平台上线了一部名叫《お嬢様のパワハラ退治》（《大小姐的权利骚扰消除》）的短剧。 拍摄地在日本，演员说日语，受众是年轻日本人。剧情是一位社长千金乔装成实习生进入自家公司，在工作过程中，敢于扇关系户上司，回怼狗腿的职场 前辈，并成功揭露了"恶毒女配"假千金的真面目。凭借着大小姐逆袭的爽文情节，这部剧也成为上半年平台观看量最高、反响最好的日本本土短剧之一。 《お嬢様のパワハラ退治》，图源网络 很难想象，日本人也开始看短剧了。 过去提起日剧，我们想到的都是《东京爱情故事》《半泽直树》《重启人生》这些情感细腻、制作精良的剧集。 但现在，日本年轻人的手机里几乎都有 一个短剧APP。每当大热新剧上线的时候，这些APP的名字就会登上日本Google Play和App Store的榜单前列。 短剧出海当然不是一件新鲜事，像ReelSho ...

作者 / 赵 一 运营 / 狮子座 随着5G普及和短视频内容爆发，大众娱乐消费方式发生了革命性的变化。微短剧以其独特形式，迅速成为新晋"顶流"。一部短 剧往往只需几周就能制作完成，更新快、爆发快、收益回收也快。但与此同时，微短剧行业也开始面对严峻的版权困境：盗版 内容几乎同步上线、极速扩散，不仅侵蚀了创作者的收入，还严重扰乱行业秩序。业内预估盗版导致的潜在产值流失约200亿元 人民币，对整个短剧生态构成了巨大威胁。 在此背景下，4月25日，上海市法学会科创法治研究会举办"微短剧与版权保护研讨会"，来自高校和业界的多方专家齐聚一堂， 围绕微短剧的版权保护现状与未来破局之道，结合行业案例、司法实践、平台现状，从多个维度展开了系统深入的探讨。 对此，有熟悉知识产权保护机制的专家指出，从微短剧保护的特有规律来看，需要平台建立更加快速的响应机制，强化即时处 理能力。他建议微短剧权利人与平台企业之间加强联络，深化合作，并从技术层面提出了解决方案，比如运用母本比对系统构 建多赢的市场分享机制，通过人工智能比对技术实现"事前拦截"与"事中快速处理"，切实提升版权治理效能。 一、微短剧版权困境：火得快，"受伤"也快 作为版权保 ...

来源：环球网 近日，第二届网络文学与微短剧产业发展论坛在太原举办，论坛现场，"中移香港X咪咕公司 UTV短剧 合作"联合发布，UTV短剧频道正式上线。中国移动咪咕公司将以香港为首站，正式迈向国际市场，瞄 准更广阔的百亿级赛道。 作为视听平台里的国家队，咪咕公司依托海量全版权IP，以及涵盖创意策划、剧本开发、拍摄制作到宣 发推广的全链生产能力，已成功打造多部兼具市场价值与精品口碑的爆款短剧。同时，咪咕公司与百余 家版权方合作汇聚了超8000部优质短剧，打造了稳定、高质量的内容生态。 此次合作的另一主体中国移动香港公司，是香港地区客户规模最大、盈利领先的通信信息服务供应商。 UTV是中国移动香港公司推出的视频内容平台，承载优质剧集、经典电影、新闻热点、综艺节目等多 元内容，服务数百万香港地区及海外用户。 查看更多 > Z 真千金歸來 甜寵 · 80集 · 11.0萬播放量 顧家大小姐顧長思和傅家大少爺 傳懷安定有婚約,顧家保姆的侄 女項茵為了攀圖富貴,聯合姑 … ▶ 看全集 追劇 會員 · 熱血專區 6.6盘 13.6萬 nti U U C 首頁 私訊 電視 我的 短劇 基于咪咕短剧全链强能力，中国移动咪咕公司与 ...

Core Viewpoint - Perfect World reported a significant financial performance in 2024, with total revenue of 5.57 billion yuan and a net loss of 1.288 billion yuan, while announcing a cash dividend plan for shareholders [2][3] Financial Performance - In 2024, Perfect World achieved total revenue of 5.57 billion yuan, with a net loss attributable to shareholders of 1.288 billion yuan and a non-GAAP net loss of 1.313 billion yuan [2] - For the first quarter of 2025, the company reported revenue of 2.023 billion yuan, a year-on-year increase of 52.22%, and a net profit attributable to shareholders of 302 million yuan [2][3] Dividend Policy - Despite the losses in 2024, Perfect World plans to distribute a cash dividend of 2.3 yuan per 10 shares, totaling 437 million yuan, maintaining its annual cash dividend practice since 2015 [2] Business Segment Performance - In 2024, the gaming segment generated approximately 5.18 billion yuan, a year-on-year decline of 22.32%, while the film and television segment earned about 350 million yuan, down 66.17% [4] - The company is focusing on long-term games and reassessing its operational strategies to concentrate resources on more promising projects [4] New Product Launches - The launch of "Zhu Xian World" in December 2024 is expected to bolster revenue, contributing to a 10.37% increase in gaming revenue in Q1 2025 [5] - Perfect World is actively developing and preparing for the release of several new games, including "Zhu Xian 2" and "Yihuan" [7] E-sports and Short Video Content - Perfect World plans to host the CS Asia Invitational 2025, aiming to strengthen its e-sports ecosystem [7] - The company is also expanding into the micro-short drama market, with successful releases in 2024 and early 2025 [8]

Core Viewpoint - The micro-short drama industry in China has rapidly grown, reaching a market size of 50.44 billion yuan in 2024, but faces significant challenges such as piracy, low-quality content, and audience attrition [1][4]. Group 1: Industry Growth and Challenges - The micro-short drama format is popular due to its short, fast, and convenient nature, appealing to modern viewers' fast-paced lifestyles [4]. - The industry has approximately 400 million daily active users, with about 20% consuming pirated content, which could potentially generate over 20 billion yuan in additional revenue if converted to legitimate views [4][5]. - The piracy issue is exacerbated by a consumer mindset that favors low-cost access to content, undermining the value of legitimate platforms [5]. Group 2: Responses to Piracy - A series of seminars were held to address the piracy crisis and promote high-quality content development [2]. - Experts suggest establishing a rapid response copyright protection system to combat piracy effectively, particularly within the first three days of a drama's release [7]. - Recommendations include improving content review mechanisms on platforms and adopting technology to filter out infringing content [9][10]. Group 3: Content Quality and Ecosystem - The industry is transitioning from low-quality production to a focus on high-quality content, with an emphasis on diverse themes and positive social messages [11]. - Collaboration between platforms and creators is essential for enhancing content quality and ensuring copyright protection [11][12]. - The industry is encouraged to develop long-term IP strategies to create sustainable brand identities and expand revenue opportunities [12].

Core Viewpoint - Mango Super Media reported a decline in revenue and net profit for Q1 2025, primarily due to a contraction in traditional TV shopping and increased investments in high-quality content and technology applications [1] Group 1: Financial Performance - The company achieved operating revenue of 2.9 billion yuan, a year-on-year decrease of 12.76% [1] - Net profit attributable to shareholders was 379 million yuan, down 19.80% year-on-year [1] Group 2: Content and Market Position - Mango TV maintained the highest market share in effective viewership for variety shows among long video platforms, with "Detective Chinatown: Season of Memories" leading the February market with over 10% share [3] - The effective viewership for dramas reached a new high, with a year-on-year increase of 117.7%, featuring popular titles like "National Color and Fragrance" and "Five Blessings Arrive" in the top 10 [4] Group 3: Strategic Initiatives - Mango TV has entered a strategic partnership with Hongguo Short Drama to develop high-quality short dramas, utilizing a dual-platform revenue-sharing model [4] - The company has over 200 high-quality drama and variety show projects in reserve for 2025, with a continued innovation rate of over 40% in variety show production [4] Group 4: Membership and International Expansion - Mango TV's membership revenue surpassed 5 billion yuan for the first time, maintaining a nearly 20% year-on-year growth [5] - The effective membership size reached 73.31 million by the end of 2024, with significant growth in international app downloads from 130 million to 261 million [5]