Group 1 - The Shanghai International Film Festival has created a new consumption ecosystem by linking over 40 cinemas and 200 public screening venues with the city's core business districts, allowing movie tickets to serve as a "pass" for urban consumption [1] - Movie ticket stubs provide discounts at various brands, parking benefits, and enhance the overall viewing experience through activities like ticket stub exchanges, lotteries, and themed merchandise [1] - Merchants are innovating to meet audience demands, with e-commerce platforms offering food vouchers and special meal packages during the film festival [1][2] Group 2 - The "ticket stub economy" fosters connections between culture, commerce, and tourism, creating new experiential opportunities for moviegoers [2] - The "Dream Factory" exhibition celebrating 120 years of Chinese cinema offers half-price entry for festival ticket holders, enhancing the cultural experience [2] - The inaugural Shanghai Film Fans Festival introduced the "MovieWalk" city check-in system and a ticket stub collection reward mechanism, providing an immersive cultural experience [4] Group 3 - The upgraded "Movie Life Handbook" serves as a comprehensive viewing guide, featuring a citywide cinema map, practical ticket stub economy tips, and food guides, making it easier for audiences to explore the city [4]

Core Insights - The "ticket root economy" is emerging as a new market driver, transforming previously discarded tickets into valuable assets that enhance consumer engagement and spending [1][4][6] Group 1: Economic Impact - Over 100,000 visitors participated in the "1 yuan tour of the Three Kingdoms Water Margin City" event in Wuxi, indicating a significant consumer interest and engagement [1] - The introduction of ticket-based discounts has led to a 40% increase in weekend occupancy rates at hotels and a 50% increase in customer traffic at restaurants during event days [4][6] - The total consumption amount in Wuxi during a three-day period reached 5.81 billion yuan, with ticket-related economic benefits amounting to approximately 510,000 yuan [6] Group 2: Consumer Behavior - The ticket root economy is reshaping consumer behavior from "planned spending" to "exploratory consumption," as consumers are incentivized to seek additional experiences through ticket discounts [6][8] - The concept of "flow overflow" is evident, where consumers extend their spending beyond initial purchases, such as dining after hotel stays, enhancing overall economic activity [6] Group 3: Sustainability and Future Development - Experts suggest that while current ticket root activities primarily focus on price discounts, this approach may lead to consumer fatigue and is not sustainable long-term [8] - There is a call for the creative design of tickets to transform them into commemorative products, which could enhance their value and extend the consumer experience [8]

Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].

央视网消息（焦点访谈）：6月22日，由国家电影局指导、中央广播电视总台和上海市人民政府主办的第二十七届上海国际电影节圆满落幕。今年是世 界电影诞生130周年，也是中国电影诞生120周年。光影翩跹，流转百年风华。中国电影的发祥地上海以一场光影盛宴，与全球影人和影迷互动，在世界电影 版图上打造醒目的坐标。 6月22日，第二十七届上海国际电影节落下帷幕，备受瞩目的金爵奖揭晓。吉尔吉斯斯坦影片《黑，红，黄》获得金爵奖主竞赛单元最佳影片。该片的 导演阿克坦·阿布德卡雷科夫是吉尔吉斯斯坦国宝级导演，也是上海国际电影节的老朋友，他曾于2023年担任金爵奖亚洲新人单元的评委会主席。 在本届电影节上，中国电影表现亮眼。主竞赛单元中，影片《长夜将尽》获得评委会大奖；曹保平荣获最佳导演奖；最佳女演员桂冠由万茜摘取。青年 导演仇晟导演的科幻电影《比如父子》获得金爵奖艺术贡献奖。《比如父子》以科幻题材切入，将镜头转向中式家庭关系中的深层情感。主人公邹桥在父亲 去世后，依据父亲的拳击生涯与性格特点，利用人工智能技术创造了一个"AI拳手"父亲，试图通过数字重构实现与父亲的跨时空对话。 作为中国唯一的国际A类电影节，上海国际电影节始终以其专 ...

Core Viewpoint - The "Su Super" league has gained significant attention this summer, not only for the exciting matches but also for the surrounding economic activities and cultural phenomena, indicating a growing integration of sports, economy, and culture [4][21]. Match Summary - On June 21, the match between Changzhou and Nanjing ended with a score of 0-4, marking Changzhou's fifth consecutive loss and placing Nanjing at the top of the league with a total of 10 points [5][11]. - The match attracted over 36,712 spectators, breaking the previous single-match attendance record for the "Su Super" league [5][11]. Economic Impact - The "Su Super" league has initiated a "ticket root economy," where match tickets serve as a pass for various local consumption benefits, including discounts on movie tickets and restaurant vouchers [14][15]. - The league has seen a surge in sponsorship, with the number of sponsors increasing from 6 to 21 within a short period, including major brands like Yili, JD.com, and Xiaomi [17][19]. - The league's commercial value has increased significantly, with online viewership reaching over 8.57 million for the June 21 match, setting a new record for the league [17][22]. Community Engagement - Changzhou has implemented various services for match attendees, such as pet care and luggage storage, enhancing the overall experience and driving local tourism [14][21]. - The league has fostered a sense of community and engagement, with local businesses participating in sponsorship and promotional activities, reflecting a low barrier for entry into the sponsorship landscape [19][21]. Future Prospects - The "Su Super" league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, highlighting its potential as a powerful economic driver [22].

住在大湾区、爱追演唱会的你，或许来过这里——深圳大运中心。 数据印证着这片区域的热力：去年，大运中心全年举办93场大型赛演活动；今年截至6月12日已举办60 场，下半年预计再添32场。 从周杰伦、五月天演唱会引爆酒店满房，到乒乓球亚洲杯吸引孙颖莎、王楚钦的球迷跨省奔赴，美国梦 龙乐队让歌迷千里飞抵，乃至刀郎演唱会两日场外聚集超60万人次等，一场场顶流演出与赛事在此高频 上演，让所在地龙岗区成为深圳赛演经济的"顶流区"。 一张票根撬动二次消费 如何将超级人气转化为超级消费？龙岗区的答案是以"票根经济"为杠杆，撬动餐饮、住宿、购物等二次 消费的深度裂变。 据龙岗区商务局数据显示，周边商圈直接受益，毗邻大运中心的大运天地、龙岗星河COCOPark、仁恒 梦中心等商圈表现尤为亮眼。 数据显示，孙燕姿演唱会期间，这三大商圈人流量和营业额环比分别飙升20.35%和12.1%；任贤齐演唱 会期间，增幅更猛，达到52.6%和31.98%。全国游泳冠军赛也带来了人流量1%和营业额5.25%的增长。 "票根经济"的发展，紧紧围绕两大核心要素：一是作为流量入口的"票根"，二是驱动消费的"折扣"。二 者相辅相成，共同激活"吃住行游购 ...

Core Viewpoint - The article discusses the economic opportunities arising from the film "Jiangyuanlong: Suspense" and its impact on the local culture and tourism industry in Shanghai, particularly in the Zhapu Road Film and Television Street, where the film was shot [1]. Group 1: Film and Cultural Impact - The film "Jiangyuanlong: Suspense" has generated significant social attention and tourism interest, especially after its official release on June 21 [1]. - The filming location, Zhapu Road Film and Television Street, has become a tourist attraction, with many visitors coming to experience the historical ambiance of the area [1]. - The film's production has led to the establishment of related businesses, such as traditional craft shops, aiming to merge traditional culture with micro-films to create a new cultural tourism industry chain [1]. Group 2: Business Development - A tailor shop owned by a traditional craftsman, Lv Fang, has adapted its business model to include costume rentals for film-related events, promoting traditional Chinese clothing like long gowns and qipaos [3][5]. - Lv Fang has transitioned from a focus on custom suits to promoting traditional attire, having created over 1,000 pieces of traditional clothing and establishing a rental service for events [5][7]. - The shop has also engaged in the "ticket root economy," offering discounts to customers who present tickets from the film festival, thus increasing foot traffic and customer interaction [8]. Group 3: Restaurant Business - A restaurant named "Chunfangyuan" has been opened by Yu Jian, who was involved in the film's production, leveraging his experience in the restaurant industry and the film's popularity to attract customers [10][12]. - The restaurant has seen a daily customer flow of approximately 300, with plans to enhance evening business by promoting night market activities [13]. Group 4: Future Development Plans - The main operator of Zhapu Road Film and Television Street, Shen Bin, aims to develop the area into a cultural and tourism hub by integrating various business types, including restaurants, retail, and film-related services [16][18]. - Shen Bin has plans to enhance the cinema experience by hosting events and performances, thus creating a multifunctional space that combines film and cultural activities [19].

Core Viewpoint - The release of the film "Jiangyuan Alley: The Suspense Case" has significantly increased tourist traffic to Shanghai's Zhapu Road Film and Television Street, inspiring local tailors and shop owners to integrate film elements with traditional industries, exploring new opportunities for cultural tourism integration [1][4][11]. Group 1: Film Impact on Local Economy - The film's official release on June 21 has attracted numerous visitors to Zhapu Road, a street that showcases the historical aesthetics of 80 years ago [4]. - Local artisans, including tailors, are leveraging the film's popularity to extend related industries, with some traditional craftsmen opening shops to combine traditional culture with micro-films [4][10]. - The film's production has led to the preservation of props and settings in Zhapu Road, which has become a hub for film-related tourism and activities [10][20]. Group 2: Tailoring Business Transformation - Tailor Lü Fang, a red-collared tailor, has shifted his business focus from custom suits to promoting traditional Chinese clothing, creating over 1,000 pieces of long gowns and qipaos [6][7]. - Lü Fang's shop now offers costume rentals for film-related events, enhancing his business model by catering to both individual and corporate clients [8][10]. - The integration of film elements into his business has led to the idea of creating immersive micro-films for customers, further expanding his service offerings [10][11]. Group 3: Restaurant Business Development - Restaurant owner Yu Jian, who participated in the film's production, opened a noodle shop that incorporates film memorabilia and offers discounts to movie ticket holders [14][16]. - The restaurant experiences a daily foot traffic of approximately 300 customers, with plans to enhance evening business by developing a night market [16]. - Yu Jian's venture reflects the broader trend of integrating film culture into local dining experiences, capitalizing on the film's popularity [16][20]. Group 4: Film and Cultural Tourism Integration - Shen Bin, the producer of "Jiangyuan Alley: The Suspense Case," is focused on developing Zhapu Road Film and Television Street as a cultural tourism destination, incorporating various business models such as restaurants, tailoring shops, and prop rentals [18][20]. - The street has seen a surge in visitors due to promotional activities linked to the film, including discounts for ticket holders and themed events [20][23]. - Future plans include expanding the cinema's role to host cultural events and performances, further blending film with tourism and local culture [23].

Core Insights - The 27th Shanghai International Film Festival has sparked a surge in cultural and tourism consumption, with the "ticket stub" becoming a key driver for various sectors including dining, transportation, and cultural experiences [1][6]. Group 1: Event Highlights - The festival opened on June 13 and has seen significant public engagement, with many attendees participating in related activities and promotions [1]. - Special promotions, such as discounts on food and beverages for ticket holders, have been implemented in various cinemas and nearby establishments, enhancing the overall experience for visitors [3][5]. Group 2: Economic Impact - The "ticket stub economy" is emerging as a new model that connects entertainment consumption with dining, shopping, and tourism, creating a synergistic effect that boosts local economic activity [6]. - The integration of cultural events with local businesses is fostering a vibrant ecosystem that encourages spending across multiple sectors, demonstrating a collaborative approach to economic growth [6]. Group 3: Consumer Engagement - The festival has introduced innovative engagement strategies, such as the "Movie Walk" city exploration and ticket stub collection rewards, which enhance the cultural experience for attendees [5]. - Cinemas are also hosting themed exhibitions related to the 120th anniversary of Chinese cinema, attracting more visitors and enriching the cultural landscape [5].

Group 1 - Consumption is a key driver of economic growth, reflecting people's pursuit of a better life, with various regions leveraging policy guidance and resource integration to stimulate market vitality [1] - In Lanzhou's Qilihe District, the "ticket root economy" has been innovatively constructed, linking over 300 brand stores to provide additional discounts and services, enhancing overall consumption [3] - The "old-for-new" policy has significantly boosted retail sales in various categories, with home appliances and audio-visual equipment retail sales increasing by 87.8%, communication equipment by 42.0%, and furniture by 22.6%, while new energy vehicle sales rose by 55.0% in the first four months of the year [3] Group 2 - In Tianshui's rural market, a "replacement" trend is emerging, with major appliance retailers offering multiple discounts, leading to a surge in consumer inquiries and purchases [5] - Tianshui's Qinzhou District is actively implementing the national "old-for-new" policy, expecting to drive consumption to exceed 200 million yuan for the year through combined policy and discount incentives [5] - The province is focusing on expanding consumer bases, enhancing service consumption, and promoting new and integrated consumption, with retail sales in the first four months showing a 24.1% year-on-year increase through online channels [7]