Core Insights - The "Uncompromising Ski · 2025 Jinan Craft Beer Festival" attracted over 360,000 participants in three days, marking a significant milestone for Jinan's night economy and setting a benchmark for the "Night Economy 3.0 Era" [1][13][16] Event Overview - The festival was guided by the Jinan Municipal Bureau of Commerce and co-hosted by the Shandong Supply Chain Management Association's Beverage and Food Industry Branch and Jinan Quanmai Brewery, featuring nearly 50 top domestic and international craft beer brands showcasing over 400 craft beer varieties [1][3] - The event took place at the core commercial area of Jinan, the Henglong Plaza, surrounded by iconic local landmarks, enhancing the cultural experience for attendees [9][11] Market Dynamics - The craft beer market in Jinan is thriving, with local brands like Quanqing Craft Beer and others showcasing innovative products that reflect the city's deep-rooted beer culture [5][13] - The festival's success indicates a growing acceptance and enthusiasm for craft beer among consumers, with brands from other regions, such as Xi'an and Hong Kong, also participating [7][5] Cultural Significance - The festival is positioned as more than just a beer celebration; it integrates Jinan's spring water culture with craft beer, creating a unique cultural experience [9][11] - The event featured interactive elements like the "Uncompromising · Drunkard Map" game, promoting social engagement and enhancing the overall experience for visitors [9][11] Economic Impact - The festival is seen as a catalyst for urban economic growth and cultural IP development, showcasing Jinan's vibrant city center and attracting a younger demographic [15][16] - The event's open access strategy, with no entry fee and no token system, significantly boosted consumer participation and engagement [11][16]

Core Insights - Haidilao is targeting the peak night snack period from June to August by launching a new summer night menu that includes a variety of hot pot bases, dipping items, snacks, drinks, and barbecues to cater to late-night consumer demands [1][2] - The new flagship product, the "Jumping Frog Fish Hot Pot," combines multiple cooking techniques and carefully selected ingredients, featuring Sichuan's intangible cultural heritage "Ma Jing Old Jar Pickles" and Haidilao's own lager beer [1] - The company has opened nearly 30 night snack-themed stores in cities like Shenzhen, Beijing, Shanghai, Suzhou, Hangzhou, and Zhengzhou since launching its first night snack store in Guangzhou in January [2] Product Offerings - The night menu includes unique items such as "Waterfall Squid Slices" and "Melon Party" featuring various summer vegetables, along with refreshing drinks like "Guava Berry Avocado" and "Coconut Grapefruit Ice Cream" [1] - Classic late-night combinations such as "Dipping Small Seafood," "Grilled Beef and Lamb Skewers," "Spicy Crayfish," and "Green Grape Ale" have also been upgraded [1] Consumer Engagement - To enhance customer experience, some stores are offering a themed interactive event called "Tang Dynasty Minister," where customers can exchange a red spherical item for fresh lychees after purchasing specific new hot pot bases [1] - The company aims to integrate "products + scenes + culture" to create appealing consumption scenarios for young consumers, contributing to the vibrancy of the night economy [2]

Core Insights - The summer night consumption scene in Yuhang is vibrant and unique, highlighted by the launch of the "2025 Colorful Night Hangzhou" event, which integrates new consumer brands, technology, and culinary experiences [1] - The event features various initiatives such as the release of the "Yuhang Night Consumption Map," the selection of new consumer brands, and the establishment of demonstration areas for night-time dining and shopping [1][2] - Yuhang District has actively promoted consumption through various events and digital coupons, achieving significant sales growth [2] Group 1 - The "2025 Colorful Night Hangzhou" event showcases innovative consumer brands and products, including smart technology and health-related items [1][2] - The event includes a five-day diverse consumption market, providing immersive night-time shopping experiences for citizens and tourists [1] - Yuhang District has organized over 40 promotional activities, resulting in sales exceeding 700 million yuan this year [2] Group 2 - The "Yuhang Towards New Power" section features emerging brands like Weitai Medical and Cheng Tian Technology, demonstrating their latest products [1][2] - The district has issued 20 million yuan in digital consumption vouchers, leading to over 200 million yuan in sales during the summer consumption peak [2] - Future plans for Yuhang include expanding night-time consumption and continuously evolving commercial operating models to tap into consumer potential [3]

浙江省宁波市象山县"去石浦看鱼灯·古城夜游季"活动近日在石浦海峡广场拉开序幕。当地加强对古街 古巷古建筑更新与保护，通过"非遗+夜经济"模式，形成"日游海岛、夜赏鱼灯"的全时态文旅体验。图 为游客欣赏鱼灯舞表演。 近日，江苏省淮安市盱眙县举办以"虾趣狂欢 嗨游全城"为主题的第25届盱眙龙虾节，吸引万余名市民 和游客共飨美食盛宴，点燃夏日消费热潮。图为游客和市民品尝小龙虾。 正值旅游旺季，河北省秦皇岛市海港区秦皇小巷人流如织，游客纷纷走进小巷体验逛集市、观演出、品 美食等，让"夜经济"绽放活力。图为游客在秦皇小巷和演员跳舞。 湖北省襄阳市体育场灯火通明，各跑团代表在参加襄阳市体育运动中心组织的楚星荧光跑活动。 湖南省张家界市千古情景区结合当地历史文化与传奇，融合声、光、电等手段打造大型歌舞《张家界千 古情》，为观演的中外游客带来独特视听体验。自2019年开演以来，该表演有效拉动当地夜间经济，助 热旅游消费。图为《张家界千古情》表演。 近年来，广西壮族自治区依托独特的气候条件和饮食文化，对消费集聚商业区升级改造、优化配套服 务，营造饮食、旅游、购物、演出等多场景于一体的新"夜"态。图为游客在融水苗族自治县梦呜苗寨 ...

Core Viewpoint - Dongguan's government has launched a significant policy initiative aimed at promoting high-quality service consumption, which includes various cultural and entertainment activities to stimulate the local economy [3][4]. Summary by Sections Policy Initiatives - The Dongguan Municipal Government has released the "Implementation Plan for Promoting High-Quality Development of Service Consumption," which includes hosting food festivals, coffee festivals, and other dining promotion activities [3][4]. - The plan emphasizes attracting and constructing high-end hotels, encouraging a transformation towards "accommodation + leisure" hybrid business models [4]. Economic Development Focus - The initiative aims to activate nighttime consumption by facilitating approvals for live performances in bars and entertainment venues, promoting diverse and affordable nighttime shows [4][6]. - There is a focus on enhancing cultural venues and encouraging the establishment of unique theaters, museums, and creative shops to develop market-influential cultural IPs [5]. Night Economy Potential - Recent data indicates a growing trend in nighttime economic activities, with Alipay reporting that consumption from 18:00 to 24:00 accounted for 49.3% of total spending in June, a 6 percentage point increase year-on-year [9]. - The overall nighttime dining orders in Guangdong have seen a year-on-year growth of over 21% since July [9]. Financial Support and Services - The plan includes leveraging monetary policy tools to guide financial institutions in increasing credit resources for key service consumption sectors such as dining, accommodation, and e-commerce [4]. - There is an emphasis on providing financial products tailored to the needs of inclusive elderly care and childcare institutions, supporting the silver economy [4].

各地多措并举推动"夜经济"发展。广东启动"2025广东夜经济暨暑期消费促进活动"，围绕暑期、夜间经 济两大热点，全省联动开展"精彩夜市、风味夜食、品质夜购、活力夜娱、魅力夜游、时尚夜秀"六大主 题消费活动超200场；宁夏则启动2025"夜宁夏潮生活"商文旅体系列活动暨第六届夜绽生活节，以此为 载体，持续打造夜间经济IP…… 在旺盛的夜间需求下，餐饮店营业时间越来越长。美团方面对记者表示，全国已有超过11万家餐饮门店 在美团平台上点亮了"全天营业"标识，7月份以来提供24小时餐饮服务的线上门店数同比增长48%。 "夜宵已成为年轻人社交互动的重要节点。这种消费思维与行为的变迁，正倒逼夜宵产业加速创新升级 ——过去以大众化、低端为主，主打性价比的模式，如今在政策支持下，正朝着性价比与质价比兼备的 方向转型。"广东省食品安全保障促进会副会长朱丹蓬对《证券日报》记者表示。 "夜经济"的繁荣，不仅体现在餐饮场景上，更延伸至文旅消费等多元领域。 中国旅游研究院夜间经济专项调研显示，都市夜游者喜欢特色餐饮和潮流市集，其对旅游购物和文化体 验的需求明显上升。游客到访历史文化街区和都市商圈，对本地老字号餐饮、传统艺术有需求，对创 ...

Group 1 - The night economy is experiencing robust growth, with various cities launching themed activities to stimulate nighttime consumption, such as the "2025 Unnight Chongqing Life Festival" and the "2025 Night Life Festival" in Shanghai, featuring over 200 and 130 themed events respectively [1] - Cities are exploring the integration of the night economy with cultural tourism, technology, and sports, which has led to increased local consumption and tourism, making it a significant driver of domestic demand [1] - Despite the current growth, there is still untapped potential in the night economy, and further efforts in cultural empowerment and business innovation are needed to sustain its momentum [1] Group 2 - Enhancing the "cultural added value" of the night economy is crucial, with successful examples like the Dunhuang night market in Gansu and the "Datang Unnight City" in Xi'an showcasing local cultural integration [2] - Utilizing technology to drive business innovation and enrich nighttime consumption experiences, such as immersive night tours using AR/VR, is essential for future development [3] - Strengthening policy guidance and establishing a multi-departmental collaborative mechanism will promote the standardized development of the night economy, including optimizing transportation and safety measures [3]

Group 1: Night Economy in Beijing - The summer night economy in Beijing is thriving, highlighted by the opening of the Lotus Culture Festival and the Beijing International Yanjing Beer Festival on July 11 [1][3] - The Lotus Culture Festival features three days of cultural experiences and will continue with lotus viewing until the end of July, offering a comprehensive summer carnival for citizens and tourists [1][2] Group 2: Lotus Culture Festival Highlights - The festival includes live performances by bands, a dragon boat race, and immersive outdoor music events, emphasizing the theme "Lotus Pond, City, Sound" [1] - A vibrant cultural market is set up in the park, showcasing diverse food, cultural creations, and interactive experiences, including a non-heritage handmade experience area [2] Group 3: Yanjing Beer Festival Features - The 34th Beijing International Yanjing Beer Festival includes 217 beer gardens and aims to create an immersive and diverse summer consumption experience [3] - The festival features a dance competition involving local universities, daily themed events, and over 200 food and beverage stalls, including a 100-meter international food corridor [3]

Group 1 - The event "2025 Guangdong Night Economy and Summer Consumption Promotion" was launched in Qingyuan City, focusing on boosting night economy and summer tourism [1] - The theme "Yue Night, Yue Beautiful" emphasizes two major consumption hotspots: summer travel and night economy [1] - The initiative includes over 200 night-themed consumption activities across six categories: vibrant night markets, flavorful night food, quality night shopping, energetic night entertainment, charming night tours, and fashionable night shows, running from July to September [1]

Group 1 - The event "2025 Night Chongqing Life Festival" and the third "Chongqing International Beer Culture Festival" were launched on July 11, 2023, in the Jiulongpo District of Chongqing, with the theme "Love Chongqing, Night Life" [1] - The festival aims to enhance the "Night Chongqing" city brand by integrating various brands such as international beverages, trendy drinks, gourmet coffee, leisure snacks, new energy vehicles, comfortable home furnishings, smart home appliances, and health services [1] - Chongqing has been recognized as one of the "Top Ten Night Economy Influential Cities in China" for four consecutive years, with its night economy becoming a new engine for building an international consumption center city [1] Group 2 - The festival will feature over 200 themed activities, including "Play in the Night City" and the "Chuan-Yu City Night Economy Carnival," focusing on summer consumption characteristics [2] - Various districts in Chongqing will host unique events, such as a beer hotpot festival in the Putuo Ancient Town and a "Night Nanchuan Life Festival" that innovatively creates a 100-square-meter ice factory [2] - The festival aims to showcase the passion, openness, and innovative vitality of Chongqing's summer nights, inviting both national and international visitors to experience "Night Chongqing" [2]