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第33届信阳茶文化节开幕 “茶+”新业态引领新消费
He Nan Ri Bao· 2025-04-30 23:31
Group 1 - The 33rd Xinyang Tea Culture Festival opened on April 28, showcasing various tea types including Xinyang Maojian, Xinyang Red, flower tea, and popular options among young people like fruit tea and milk tea [1] - Xinyang Jiamu Tea Industry Co., Ltd. has collaborated with Xinyang Agricultural and Forestry College to research the unique flavors of Xinyang tea, resulting in the development of 32 specialty tea products [1] - The tea industry in Xinyang is experiencing a transformation, blending traditional and modern elements, leading to the creation of over 30 derivative products from tea tree flowers, including beer and skincare products [2] Group 2 - Xinyang's Shihe District, a core production area for Xinyang Maojian, achieved sales of tea derivatives exceeding 800 million yuan last year [3] - The integration of tea with cultural tourism has significantly increased the economic benefits, with 150,000 tourists generating 2.6 million yuan in revenue during the Qingming holiday [4] - The city of Xinyang is focusing on a comprehensive approach to tea, integrating tea culture with ecological health, modern technology, and cultural tourism to create a full industry chain from tea gardens to tea drinks and cultural products [4]
2025绿茶品牌与产业发展交流会在浉河区召开
Sou Hu Cai Jing· 2025-04-29 14:40
Group 1 - The conference focused on three core areas: brand building experience of representative green tea cities, innovative marketing strategies, and trends in cross-industry upgrades and new tea beverages [1][3] - Representatives from various companies shared insights on "green tea brand and industry development," including topics such as consumer trends and opportunities in deep processing technology innovation for green tea [3] - The conference recognized outstanding contributions in the tea industry, awarding the title of "Most Beautiful Tea Garden" and certificates to notable figures in tea production [5] Group 2 - The Shihe District has a rich history of tea cultivation, with a tea garden area of 635,000 acres and a tea-related output value exceeding 11.7 billion [5] - The district has developed 36 tea tourism integration projects, attracting over 16 million visitors annually, showcasing the potential for tourism in the tea industry [5] - The district is leveraging the "Three Tea Coordination" strategy to promote its tea products internationally, utilizing the China-Europe Railway Express to export its tea [5]
苏州:农文商旅“新”融合 碧螺春里展乾坤
Xin Hua Cai Jing· 2025-03-24 08:04
Core Viewpoint - The integration of agriculture, culture, commerce, and tourism in Suzhou's Dongting Mountain area is enhancing the development of the Biluochun tea industry, showcasing innovation in product offerings and marketing strategies [1][2][3][4] Group 1: Industry Development - Suzhou's Taihu National Tourism Resort is focusing on the integration of tea culture, industry, and technology, promoting Biluochun tea's inclusion in national intangible cultural heritage [2] - The implementation of the "Three-Year Action Plan for the Revitalization of Dongting Mountain Biluochun Tea Industry (2023-2025)" aims to enhance the quality and marketability of Biluochun tea [2] - The total output value of Biluochun tea in Wuzhong District is projected to reach 400 million yuan in 2024, with a 5.5% year-on-year increase in rural residents' disposable income [3] Group 2: Innovation and Entrepreneurship - Young entrepreneurs are exploring new products and business models, such as the development of Biluochun latte, which has gained popularity with an average daily sales exceeding 100 cups [2][3] - Collaborations with institutions for high-yield tea varieties are being pursued to extend production cycles and increase yield per acre [3] - The East Mountain Tea Factory has launched over ten new products annually, achieving total sales of 100 million yuan last year, benefiting local tea farmers with additional income [3] Group 3: Future Initiatives - The 2025 Suzhou Taihu Dongting Mountain Biluochun Tea Brand Conference and Rural Revitalization Partnership Plan was recently launched, emphasizing the development of new business models such as "tea tourism + research" and "tea tourism + health care" [4]