Core Viewpoint - The article highlights the phenomenon of "Rongchang Lu Goose" becoming a viral food sensation, driven by social media influence and local tourism, showcasing the potential of local specialties to boost regional economies and cultural identity [1][11][17]. Group 1: Viral Marketing and Social Media Impact - The rise of "Lu Goose Brother" Lin Jiang, who gained over 700,000 followers in one month by promoting Rongchang Lu Goose through social media platforms [3][5]. - Lin Jiang's actions led to over 200 million tourists visiting Rongchang during the May Day holiday, resulting in a retail sales increase of 258% year-on-year, reaching 2 billion yuan [3][8]. - The hashtag RongchangGoose garnered over 500 million views, demonstrating the extensive reach of the marketing campaign [4][5]. Group 2: Economic Impact and Sales Growth - The sales of Rongchang Lu Goose surged by 5300% following the viral marketing, with slaughter volumes increasing by over 300% in early April [8][11]. - During the May Day holiday, Rongchang sold 290,150 Lu Geese, which could circle around Chongqing's inner ring road 2.3 times [8][11]. - The overall consumption in Rongchang exceeded 1 billion yuan daily, driven by the increased demand for Lu Goose [8]. Group 3: Cultural and Tourism Development - The success of Rongchang Lu Goose reflects the growing trend of food tourism, where culinary experiences drive travel decisions among younger generations [17][18]. - The article emphasizes the importance of integrating local cuisine with cultural narratives to enhance tourism and economic development [17][18]. - The phenomenon illustrates a new paradigm in cultural tourism, where food serves as a medium to convey local culture and stimulate economic activity [17][18]. Group 4: Regional Industry Dynamics - The article notes that there are currently 3,608 companies related to Lu Goose in China, with a significant concentration in the Southwest region [22]. - Guangdong province, as the leading goose-producing area, has a total of 869 Lu Goose enterprises, highlighting the competitive landscape of the industry [22][27]. - The article discusses the need for Guangdong to enhance its local food branding and production capabilities to capitalize on the growing trend of food-related tourism [27][28].

在学术研讨中，山东省农业农村厅党组成员刘振杰从重要农产品稳产保供、乡村富民产业高质量发展、 乡村振兴片区建设、农业科技创新提出乡村振兴齐鲁样板发展的四大重点任务；山东农业大学副校长、 教授周玉玺阐述了自然环境变化对农业生产的影响，提出以技术创新破解农业发展难题。 在圆桌论坛环节，围绕"乡村产业振兴与农业现代化"的主题，山东省发展和改革委员会农村经济处处长 翟振然介绍了山东乡村产业的综合实力与重要发力点和着力点；山东大学管理学院教授许峰提出"文旅 融合+村貌优化+品牌构建"助力乡村产业振兴的路径；山东大学经济学院教授常东风建议构建乡村金融 服务体系，推动科技赋能农村金融。 据了解，山东大学国家治理研究院聚焦服务于国家重大战略需求，持续推进国家治理体系和治理能力现 代化的经验总结与理论创新。 5月25日，以"乡村振兴齐鲁样板及其提档升级"为主题的第一期山东大学国家治理研究重要成果发布式 暨研讨会在济南举行，分为成果发布、专家研讨和圆桌讨论三个环节。 据山东大学原校长、山东大学国家治理研究院院长樊丽明介绍，本次会议聚焦"乡村振兴齐鲁样板及其 提档升级"，旨在通过成果展示与专家研讨，推动理论创新、政策建议与实践应用的 ...

本报记者 郑长灵 仲夏时节，水槎乡山间清风裹挟着沁人心脾的果香。走进江西省泰和县水槎乡葡萄种植园，串串紫如玛 瑙、绿似翡翠的葡萄沉甸甸地挂满枝头。种植户陈吉松穿梭在葡萄架间，仔细查看葡萄长势，丰收在望 的喜悦溢于言表。谁能想到，几个月前，他还在为扩大种植规模的资金周转问题愁眉不展。 陈吉松曾长期在外务工，一次偶然契机接触到葡萄种植。在积累丰富的技术经验后，他毅然返乡，在家 乡开启葡萄种植事业。凭借科学管理与用心经营，他的葡萄园逐渐在当地站稳脚跟。随着市场需求攀 升，扩大种植规模、引进优质品种和先进设备成为当务之急，但资金短缺却成了发展的"拦路虎"。 关键时刻，邮储银行泰和县支行"三农"金融服务队在下乡走访中了解到陈吉松的困境后，迅速响应。客 户经理第一时间奔赴葡萄园，实地考察种植规模、生长情况与销售渠道，结合实际需求，为他推荐"再 就业担保贷款"产品，并全程指导正规申请流程。高效服务下，20万元贷款资金短短几天便顺利到账。 "有了这笔资金，葡萄园如期扩建，不光新建了标准化种植大棚、引进了阳光玫瑰等热门品种，还对灌 溉系统进行了智能化改造。"陈吉松在接受记者采访时表示，这些新种植的葡萄藤郁郁葱葱、长势喜 人，预 ...

宁陵梨主要种植区域为宁陵县石桥镇，种植面积约22万亩，是河南第一产梨大县。近年来，在酥梨培 育、品种高接换优及其相关产业推进过程中，种植农户、种植合作社以及涉及酥梨产品加工的小微企业 等在融资方面往往遇到困难，其他融资渠道或多或少存在手续复杂、授信低、效率低等原因，不能解决 种植户的燃眉之急。在此背景下，建行"豫农振兴贷-酥梨贷"应运而生。 "豫农振兴贷-酥梨贷"产品是建行为乡村产业振兴上下联动的一个真实写照。从2023年上半年开始，建 行宁陵分行联动宁陵县农业农村局、石桥镇政府对酥梨贷项目进行现场重点宣讲。上线当天累计为石桥 集村27户成功授信437.9万元，支用贷款222.56万元，上线一周授信和投放支用均超1000万元，授信户数 金额均居全省第一位。目前建行年利率由上线的3.75%降为3.45%，为梨树高接换优和高标准梨树种植 解决资金问题，助力酥梨产业升级。 为进一步助力"豫农振兴贷-酥梨贷"的产业兴旺，建行对酥梨加工企业"小梨妹"公司进行调研授信，截 至目前，建行已经为"小梨妹"公司上下游农户、合作社等授信超过500万元，现在"小梨妹"公司已经成 为宁陵当地规模最大、创收最高的酥梨及其相关农产品加工 ...

Core Insights - The article highlights the success story of Liu Jiafeng, who transitioned from a white-collar job to becoming a leader in raspberry cultivation, emphasizing the high nutritional value and market potential of raspberries [1][2] Group 1: Company Development - Liu Jiafeng's raspberry farm consists of 14 greenhouses, with rapid growth observed in the raspberry plants, leading to a harvest season starting in August [1] - The initial challenges faced by Liu included poor site selection and difficulties in establishing sales channels for the ripe fruit [1] - Liu has made significant improvements in product packaging, shifting from plastic bottles to high-temperature sterilized glass bottles to enhance customer convenience [2] Group 2: Industry Impact - The "Head Goose" project initiated in 2022 aims to cultivate a team of approximately 3,000 rural industry leaders over five years, supporting agricultural innovation and rural revitalization [3] - The project has already shown positive results, with 19 participants receiving national and local honors, and over 70 participants helping to increase the income of surrounding communities [3]

利津县高家村改造提升后的村台。 孟晓峰摄 城事 山东省东营市利津县，地处黄河尾闾、渤海湾畔，因古城轮廓似凤凰，被称为"凤凰城"。 老街长巷非遗文化街。 薄华瑞摄 老街长巷非遗宣讲员正在直播。 任万帅摄 利津县地理位置示意图。 黄河与渤海的千年对话，塑造了利津的文明基因。古代利津"内控黄河、外锁海运"，得益于通畅的海河 联运优势，逐渐形成水陆码头和商贸重镇。自春秋战国渠展煮海熬盐之盛况，到清代永阜盐场居山东八 大盐场之冠，再到成片滩涂上筑起房台村落，利津因河而生、因河而兴。河与城的故事还在这片土地上 延续，写下新的篇章。 民宿、摄影、写生，房台村落有了艺术范儿 走进利津县北宋镇佟家村，青石铺就的小巷蜿蜒其间，一幢幢泥土夯筑的房台老屋静静伫立。写生画架 与摄影三脚架有序排列，来自美术院校的师生们沉醉其中，将古房台、老槐树和那饱经沧桑的斑驳土墙 收入画布与镜头。 房台村落，是黄河在这片土地绘就的独特人文景观。生活在滩区的村民逐水而居、依水而生，为抵御洪 水对房屋的侵袭，便用泥土夯筑起一个个高耸的村台，将房屋建在台基之上。 2018年，利津县开启滩区旧村台改造提升工程，把19个滩区村庄的零散房台进行连片加固，排污管网 ...