文旅产业高质量发展
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自贡市举办2025年文化市场综合执法人员能力提升培训班
Sou Hu Cai Jing· 2025-09-26 16:45
Group 1 - The training program aims to enhance the professional capabilities of cultural market law enforcement personnel in Zigong City, aligning with the directives from the Sichuan Provincial and Zigong Municipal Party Committees [1][3] - The training spans two days and focuses on practical enforcement challenges, policy interpretation, and operational skills, incorporating a "theory + examination + exchange" model [3] - Participants expressed commitment to applying the knowledge gained from the training to ensure the safety and prosperity of the cultural tourism market in Zigong, supporting the deep integration of cultural and tourism development in the city [3] Group 2 - Over 30 personnel from various district cultural law enforcement teams and relevant departments of the Zigong Cultural, Radio, Television, and Tourism Bureau attended the training [1] - The training addressed key issues in law enforcement, providing a clear "roadmap" for future work and outlining what the enforcement team should focus on [3] - The program not only improved the professional skills of the law enforcement personnel but also clarified the direction for subsequent work [3]
文旅并购新案例:看海合安文旅如何焕新阳澄湖“微度假”经济
Cai Fu Zai Xian· 2025-09-22 01:29
Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by MBK Partners' subsidiary, Haihe An Cultural Tourism, marks a significant shift in the cultural tourism industry in East China, transitioning from scale expansion to quality enhancement [1][3][30]. Group 1: Acquisition and Strategic Importance - The acquisition involves a 690-acre theme park, previously known as Huayi Brothers Movie World, located in a key national tourism resort area [3]. - Haihe An Cultural Tourism aims to integrate local culture and enhance visitor experiences, establishing the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][8]. - This acquisition is seen as a landmark event for the development of the cultural tourism industry in East China, reflecting a strategic choice based on the region's cultural richness and ecological resources [3][8]. Group 2: Brand Renewal and Experience Enhancement - The park has undergone a brand renewal, officially rebranded as "Haihe An Suzhou Yangcheng Peninsula Paradise," with a new slogan "Yangcheng Lake, Joy Together" [11][13]. - The brand strategy emphasizes a five-experience system focusing on natural ecology, family-friendly entertainment, cultural heritage, night economy, and festive activities [13][16]. - Three major new products have been launched, including the largest immersive theme experience area in China, a large-scale cultural show, and a night product system to enhance nighttime consumption [17][20][22]. Group 3: Economic and Cultural Impact - The park's reopening has led to significant visitor engagement, with over 350,000 visitors during the summer trial operation and a 68% increase in revenue year-on-year [24]. - The integration of the theme park with local cultural festivals and activities aims to create a comprehensive tourism ecosystem, enhancing regional economic vitality [25][27]. - The initiative is expected to transform the Yangcheng Lake Peninsula into a world-class lake tourism destination, promoting sustainable growth in the cultural tourism sector [25][28].
王欢:加大优质供给是关键
Jing Ji Ri Bao· 2025-09-22 00:14
Core Insights - The cultural and tourism industry in China is experiencing rapid growth, becoming a new pillar of the economy, with significant government support through various policies aimed at enhancing tourism consumption and high-quality development [1][2] - There is a shift in consumer preferences towards deeper and more personalized travel experiences, moving away from traditional sightseeing to more engaging activities [1] Group 1: Industry Development - The Chinese government has introduced multiple policies to stimulate the cultural and tourism industry, including measures to enhance tourism consumption and promote high-quality development [1] - Various regions are innovating in the cultural tourism sector, with initiatives like "So Close, So Beautiful, Weekend in Hebei" and "Good Guest Shandong" to attract visitors [1] Group 2: Consumer Trends - Tourists are increasingly seeking unique and personalized experiences, such as local folk performances and customized travel packages for different demographics [1] - New consumption trends include traveling for performances or events, indicating a shift towards experience-driven tourism [1] Group 3: Challenges and Opportunities - Despite the growth, there are concerns regarding the quality of supply, with issues like product homogeneity and inadequate management services affecting consumer experiences [2] - To achieve high-quality development, the industry must focus on improving the quality of tourism products and services, addressing both the availability and differentiation of offerings [2] - Emphasizing local cultural characteristics and enhancing service quality will be crucial for gaining a competitive edge in the tourism market [2]
陕西“文旅+”多元发力成果丰硕
Shan Xi Ri Bao· 2025-09-21 22:48
Group 1: Tourism Product Innovation - The seventh "China Service" Tourism Product Innovation Conference was held in Yuntai Mountain, Henan, showcasing innovative tourism products with cultural significance and market value [1] - "Jiejie Daqin" was awarded the annual creative case, inspired by the earliest existing family letter in China, achieving over 95% attendance since its launch [1] - "Xi'an Gift City Cultural Creation" was recognized as a typical creative case, representing the deep exploration and creative transformation of Xi'an's regional culture [1] Group 2: Rural Tourism Promotion - The second batch of "Charming Leisure Villages" and "Characteristic Charming Countryside" in Shaanxi was announced, featuring 20 villages and 15 scenic areas [2] - The selection process involved city and county applications, emphasizing new villages, beautiful landscapes, and prosperous communities [2] - The initiative aims to guide citizens towards rural leisure and vacation options while stimulating rural consumption and supporting farmers' income [2] Group 3: Agricultural Development and Collaboration - The promotion of "Charming Leisure Villages" is part of the celebration for the 2025 Farmers' Harvest Festival, focusing on resource utilization and the development of rural industries [3] - The first promotional event for "Chunhua Buckwheat Noodles" took place in Taizhou, Jiangsu, featuring product displays and tasting activities [4] - Chunhua County has developed a robust buckwheat industry, with a brand value of 40.58 billion and an annual output exceeding 10,000 tons, creating over 5,500 jobs [4]
加大优质供给是关键
Jing Ji Ri Bao· 2025-09-21 22:09
Core Insights - The cultural and tourism industry in China is experiencing rapid growth, becoming a new pillar industry with significant government support and policy initiatives aimed at enhancing tourism consumption and high-quality development [1][2] - There is a shift in consumer preferences towards more personalized and immersive travel experiences, moving away from traditional sightseeing [1] - Despite the growth, there are concerns regarding the quality of supply, product homogenization, and inadequate management services that affect consumer experiences [2] Group 1 - The Chinese cultural and tourism industry is recognized as an emerging pillar industry, with government policies encouraging the supply of high-quality tourism products and services [1] - Various regions are innovating in the cultural tourism sector, with initiatives like "So Close, So Beautiful" in Hebei and "Good Guest Shandong" in Shandong, showcasing diverse development [1] - New trends in tourism consumption include a preference for deeper, personalized experiences, such as folk performances and customized travel options for different demographics [1] Group 2 - There are significant challenges in the industry, including low supply quality, serious product homogenization, and a lack of management services that impact consumer satisfaction [2] - Improving the quality of cultural tourism products and services is essential for high-quality development, focusing on addressing basic infrastructure and management service gaps [2] - Differentiation in product offerings is crucial, with an emphasis on leveraging local cultural characteristics to create unique and appealing tourism experiences [2]
东营文旅企业精彩亮相2025山东文旅消费博览会
Qi Lu Wan Bao Wang· 2025-09-16 11:11
Core Insights - The 2025 Shandong Cultural Tourism Consumption Expo was held in Binzhou from September 13 to 15, showcasing over 300 quality cultural tourism enterprises from 16 provinces and cities across the country [1][4] - The event featured more than 10 specialized activities, highlighting the importance of collaboration and resource integration within the cultural tourism industry [1] Group 1 - The expo was co-hosted by the Shandong Boutique Tourism Promotion Association, the Digital Cultural Tourism Committee of the China Electronics Chamber of Commerce, the Binzhou Cultural and Tourism Bureau, and the Shandong Binsheng Cultural Tourism Sports Industry Group [1] - Dongying City participated in the expo, showcasing 89 types of cultural tourism products across 8 categories, emphasizing the unique charm of Dongying's cultural tourism industry [4] - The participation provided a platform for member enterprises to display their products and enhance Dongying's cultural tourism visibility and influence through interactions with provincial and municipal leaders and industry peers [4] Group 2 - The Dongying Boutique Tourism Promotion Association plans to leverage the expo as an opportunity to continuously integrate resources and expand cooperation channels [4] - The focus is on injecting more momentum into the high-quality development of Dongying's cultural tourism industry [4]
高质量发展演艺经济赛事经济打造文旅强市 高标准推进交通治理营造安全畅通有序环境
Zheng Zhou Ri Bao· 2025-09-15 01:09
Group 1: Economic Development Initiatives - The meeting emphasized the importance of promoting the performing arts and sports event economies as a means to leverage Zhengzhou's geographical advantages and develop a central commercial logistics hub, aiming to create a strong cultural tourism city [1] - The strategy includes optimizing service management with a "whole process, all scenarios" approach, focusing on the best policies, fastest approvals, most convenient services, strongest guarantees, and best branding to maximize benefits [1] - There is a call for high-level leadership and coordination in managing various activities such as concerts, music events, theatrical performances, and sports events, with an emphasis on attracting high-quality projects and cultivating unique brands [1] Group 2: Traffic Safety Management - The meeting addressed road traffic safety, transportation safety, and management of key vehicles, highlighting the need for a comprehensive approach to traffic safety governance [2] - Key areas of focus include managing "two passengers, one hazardous, one school" sectors, ensuring strict adherence to safety standards, and implementing dynamic risk assessment lists to eliminate potential hazards [2] - Collaboration between government departments and society is essential for effective governance, with a push for strict law enforcement to foster a culture of legal compliance within the community [2]
新疆文旅消费热度持续攀升(砥砺奋进七十载 天山南北谱华章)
Ren Min Ri Bao· 2025-09-11 00:33
Core Insights - Xinjiang's tourism consumption continues to rise, with a total of 1.3 billion visitors received in the first half of the year, marking an 11.15% year-on-year increase [3] - The total expenditure by tourists reached 142.56 billion yuan, reflecting an 11.59% increase compared to the previous year [3] Group 1: New Tourism Projects - The "Tianshan Mingyue City: Silk Road Drama" immersive cultural tourism district has become a new popular landmark, transforming idle factory space into a vibrant exhibition of Silk Road civilization [1] - Since its trial operation began at the start of the year, the project has received a total of 330,000 visitors [1] Group 2: Cultural Experiences - The Tianshan Mingyue City Han-Tang Cultural Tourism District features 14 performance stages and 4 themed squares, showcasing the grandeur of the Tang Dynasty night market [2] - The Xinjiang International Grand Bazaar serves as a historical landmark, with daily sales of over 10,000 pieces of "nang" bread, attracting tourists who wish to share the local flavors with friends and family [2] Group 3: Visitor Engagement - The Grand Bazaar has seen record-breaking daily foot traffic, exceeding 200,000 visitors for 29 consecutive days [3] - Tourists express admiration for Xinjiang's diverse culture and hospitality, highlighting the region's natural beauty and convenient transportation [3]
行业标准缺失,亟需监管规范
Qi Lu Wan Bao· 2025-08-19 21:19
Group 1 - The island currently has nearly 200 businesses engaged in electric vehicle rentals, with an estimated 25,000 vehicles in operation [1] - The management committee has implemented measures to ensure safety, including requiring businesses to provide safety riding tips and helmet reminders to tourists [1] - There is an emphasis on fair pricing during peak tourist seasons to enhance visitor experience [1] Group 2 - The pricing for electric vehicle rentals is subject to market regulation, with operators setting their own prices, and inspections have been conducted to ensure compliance with clear pricing [2] - There are concerns regarding deceptive practices by some businesses offering "free shuttle services" to attract customers for rentals, prompting the need for vigilance [2] - The development of the cultural tourism industry requires a focus on customer service and strong regulatory oversight to maintain a positive reputation and ensure visitor satisfaction [2]
河南鲁山:把文旅产业培育成支柱产业
Zhong Guo Jing Ji Wang· 2025-08-12 05:24
Core Viewpoint - The article highlights the development strategy of Lushan County in Henan Province, focusing on integrating cultural tourism with local natural resources to enhance the quality of the tourism industry [1][2][3] Group 1: Tourism Development Strategy - Lushan County aims to become a "cultural strong county" and "tourism strong county" by implementing the "two core brands, three stories, and four actions" strategy to upgrade its tourism industry [1] - The county has identified 6,004 tourism units, leveraging its rich historical and cultural heritage along with unique natural landscapes [1] Group 2: Targeted Consumer Segments - For the elderly demographic, Lushan County is developing a "Lushan Journey: Auspicious Healing" brand, offering five therapeutic systems including hot springs and forest parks [2] - The county is also focusing on attracting younger consumers by organizing various sports and entertainment events, such as car rallies and water sports, and creating vibrant night-time activities [2] Group 3: Cultural Storytelling - Lushan County is deepening its cultural resources by promoting three major cultural stories, including Mozi culture, the Cowherd and Weaver Girl legend, and flower porcelain culture, through various creative and interactive initiatives [3] - The county plans to establish heritage bases and experience parks to revitalize traditional crafts and engage visitors in cultural experiences [3] Group 4: Implementation Actions - The county is executing four major actions: upgrading scenic spots, extending the tourism industry chain, enhancing management and services, and promoting public awareness [3] - Local authorities are committed to providing substantial support through policies related to land use, financing, and taxation to ensure the tourism industry becomes a pillar of the local economy [3]