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双11国货美妆持续增长,李佳琦直播间赋能美丽经济
Yang Zi Wan Bao Wang· 2025-11-10 08:05
Core Insights - The 17th Double 11 shopping festival highlights the significant role of beauty products, with a notable increase in sales of high-efficacy skincare products like serums and creams during this year's event [1] - Live-streaming e-commerce is emerging as a crucial driver for the growth of the "beauty economy," facilitating consumer insights, new product promotion, and brand value reconstruction [1] Group 1: Consumer Trends - Consumer demand is becoming more precise, with a clear shift towards "moisturizing and repairing" skincare needs, leading to a preference for high-efficacy single products over large sets [2] - The understanding of personal skincare needs is maturing, prompting consumers to favor targeted solutions that meet specific skincare steps [2] Group 2: Brand Performance - The brand Han Shu achieved nearly 50% growth on the first day of Double 11, focusing on ingredient research and launching representative products like the "X Peptide" cream [2] - Traditional domestic brands are successfully transitioning to technology-driven anti-aging brands, aligning with market demands through effective consumer education [2] Group 3: New Product Launches - Live-streaming platforms have become essential for new brands and products, with a significant increase in the number of new products launched during this year's Double 11 [3] - The introduction of sample events in live-streaming sessions has allowed consumers to experience products more thoroughly, contributing to the success of new launches like the Baique Ling Jade Cream [3] Group 4: Emerging Brands - New brands such as Zhan Mei Ya and Tong Pin are showing strong growth, becoming key players in the Double 11 "dark horse" category [4] Group 5: Domestic Brand Growth - Domestic beauty brands are experiencing a comprehensive surge, with Shanghai-based brands like Shuang Mei achieving over 100% sales growth on the first day of Double 11 [5] - The brand's successful content strategy has helped it reach a broader audience, leading to products selling out immediately upon launch [5] - The role of live-streaming platforms is pivotal in validating new products and accelerating the growth of emerging brands while helping traditional brands reshape their image [5]
总投资超50亿元的“美妆小镇”11月9日开工
Mei Ri Shang Bao· 2025-11-10 01:40
Core Insights - The "Moshang PARK" project in Linping New Town marks a significant expansion of the fashion industry in the area, with a total investment exceeding 5 billion yuan and covering approximately 284 acres [1][2] - The project aims to create a national-level beauty and fashion industry headquarters, integrating various functions such as design, brand operation, supply chain management, and live e-commerce [1][2] Group 1 - The project officially commenced construction on November 9, with the first phase covering about 84 acres and an investment of approximately 1.5 billion yuan, set to be completed by the end of 2027 [1] - Moshang PARK will fill the gap in the beauty industry within Linping, complementing the existing fashion industry cluster in Yishang Town, which has focused primarily on apparel [2] - The establishment of Moshang PARK is expected to attract numerous leading domestic and international beauty brands, research institutions, and related enterprises, enhancing the local beauty economy [2] Group 2 - The park plans to recruit over 100 quality fashion enterprises and provide comprehensive services including business registration, tax services, policy application, and talent training [2] - Additional facilities such as an international exhibition center, consumer districts, and flagship stores will be developed to create a multi-scenario environment for office, exhibition, and consumption [2] - This initiative supports Hangzhou's ambition to become a "new fashion capital" by establishing a robust ecosystem for the beauty and fashion industries [2]
贵州玉屏:非洲菊绽放“美丽经济”
Ren Min Wang· 2025-10-24 01:52
Core Insights - The article discusses the economic development driven by the African daisy flower in Yuping, Guizhou, highlighting its role in promoting the "beautiful economy" [1][2][3][4][5]. Economic Impact - The cultivation of African daisies has significantly boosted local income, with farmers reporting an increase of over 30% in their earnings due to the flower's popularity [1][2]. - The local government has invested in infrastructure and marketing to support the flower industry, aiming to attract more tourists and enhance the region's economic profile [3][4]. Industry Growth - The African daisy industry in Yuping has seen rapid growth, with production areas expanding to over 1,000 hectares, contributing to the local economy [2][5]. - The flower has become a key product for local exports, with sales reaching millions, indicating a strong market demand [1][3]. Community Development - The rise of the African daisy industry has led to job creation, with many locals finding employment in cultivation, processing, and tourism-related services [4][5]. - Community initiatives have been launched to promote sustainable practices in flower farming, ensuring long-term benefits for the environment and local residents [2][3].
带给跨国企业面向未来的更优选择
Ren Min Ri Bao· 2025-10-21 22:20
Group 1: Global Business Engagement - Entrepreneurs from 17 countries gathered in Shanghai to discuss the theme "Open, Innovation, Inclusion - Towards Shanghai's Development Strategy 2030," reflecting their confidence in China's development prospects and the global value of the Chinese market [1] - The event highlighted China's transformation from a "world factory" to a "global innovation hub," with companies expressing their intent to launch new products and technologies in China [2][3] Group 2: Investment and Market Opportunities - Mizuho Securities (China) Co., Ltd. became the first foreign-funded securities firm approved in China this year, indicating strong growth potential in China's bond market [5] - China is continuously optimizing its business environment and expanding institutional openness, with significant reductions in foreign investment restrictions across various sectors [5][6] Group 3: Consumer Market Trends - The Chinese market is witnessing new consumption trends such as health consumption, silver economy, and cultural tourism, presenting opportunities for multinational companies [7] - Companies like L'Oréal and Novartis are increasing their investments in research, production, and services in China, reflecting confidence in the market's resilience and potential for growth [7][8]
浙江“美丽经济”何以超千亿? “四妆共美”成共富新密码
Zhong Guo Xin Wen Wang· 2025-10-03 05:40
Core Insights - The cosmetics market in Zhejiang has seen a surge in consumer activity during the National Day holiday, supported by a robust industry valued at over 100 billion yuan, with a projected output of 122.5 billion yuan by 2024, ranking third in the country [1] - In the first half of 2025, Zhejiang's cosmetics exports reached 6.642 billion yuan, marking a year-on-year increase of 12.4%, accounting for over a quarter of the national total [1] Industry Development - The growth of the cosmetics industry is attributed to localized and clustered development strategies, with Lishui's ecological beauty industry showing significant progress, achieving an output value of 3.68 billion yuan in the first half of 2025, a 58% increase [2] - Shaoxing has emerged as a leader in raw material manufacturing, with the number of large-scale enterprises in the province's raw material sector ranking first, including a company producing over 40% of the nation's collagen solid raw materials [2] Policy and Integration - The Zhejiang Provincial Drug Administration has introduced 18 measures to support high-quality development in the cosmetics industry, promoting the integration of cosmetics with culture, tourism, and e-commerce [3] - In Zhuji, the combination of pearl cosmetics with local cultural tourism has led to innovative marketing strategies, generating monthly sales of around 10 million yuan through live streaming [3] - The fundamental approach to advancing "Zhejiang Beauty" involves reform, quality enhancement, and integration, with a focus on deepening the connection between the beauty economy and common prosperity [3]
“美丽经济”持续升温供销两旺 为假日消费“增色添香”
Yang Shi Wang· 2025-09-30 07:31
Core Insights - The "beautiful economy" is thriving in Taiyuan, Shanxi, as the local flower market becomes lively ahead of the holiday season [1][3] Group 1: Market Trends - A large flower market in the Xinghualing District of Taiyuan is bustling with merchants displaying vibrant flowers, attracting many citizens [1] - Colorful flowers are the most popular among consumers, with merchants preparing auspicious flowers to meet the demand [3] Group 2: Consumer Behavior - Citizens in Shanxi express a desire to refresh their surroundings during the National Day holiday by purchasing new flowers to enhance their mood [4] - Merchants highlight specific flowers like "Golden Fruit," which symbolizes wealth, and various盆景 (potted plants) that carry auspicious meanings, such as "Green Fortune" [6]
新原料补贴、AI赋能!上海构建“美丽经济”新生态
Guo Ji Jin Rong Bao· 2025-09-30 01:52
Core Viewpoint - The newly introduced measures aim to promote high-quality development in the cosmetics industry in Shanghai, focusing on brand building and innovation in technology and services [1][4]. Group 1: Measures and Initiatives - The measures consist of 11 initiatives across four areas: technological innovation, service system innovation, ecological development, and industrial layout optimization [2]. - Financial support is provided for new raw materials, with a maximum of 2 million yuan for registered new materials and 500,000 yuan for filed new materials, marking the highest subsidy level in the country [4]. - The establishment of a "Shanghai Manufacturing Brand" initiative aims to support high-end brand development and enhance supply response mechanisms in line with new consumption platforms [3]. Group 2: Industry Development and Collaboration - The measures emphasize the importance of collaboration between districts, with specific focuses on different cosmetic sectors such as functional skincare and AI integration in Jing'an and Qingpu districts [3][9]. - The initiative encourages the integration of AI and innovative technologies in the cosmetics industry, promoting personalized skincare solutions for various demographics [6][8]. - The development of a complete ecosystem for modern cosmetics in Qingpu district includes R&D, manufacturing, and marketing, with the aim of establishing a new highland for the beauty industry in the Yangtze River Delta [9]. Group 3: Market Response and Future Outlook - Companies are already responding to the measures, with Bayer's Beiersdorf planning to invest in new raw materials and expand its smart factory in Shanghai by 2025 [5]. - The measures also highlight the role of AI digital marketing firms in reducing marketing costs and enhancing content production efficiency for beauty brands [6][7]. - The long-term goal includes building a billion-level beauty health industry cluster by 2028, focusing on technological innovation and consumer upgrades [7][8].
环南昆山—罗浮山引领区精品项目和活动在惠州发布 文旅体IP助力“美丽经济”发展
Group 1 - The core event is the launch of a series of cultural and tourism projects in Huizhou, coinciding with the National Day and Mid-Autumn Festival, aimed at boosting the local tourism market [1][2] - Eight key cultural and tourism projects were announced, including the transformation of idle resources into income-generating activities through the "Five Villages, One Factory, One Center, One Hotel" model [2][3] - A strategic partnership was established between Huizhou government and Ctrip Group to enhance tourism market development and promote high-quality tourism growth in Huizhou [2][4] Group 2 - A total of 54 premium activities were introduced, including a cultural tourism carnival and outdoor sports season, focusing on a three-dimensional integration of ecology, art, and consumption [3][4] - The event will feature the fourth Guangdong-Hong Kong-Macao Greater Bay Area Guitar Culture Art Exhibition, enhancing the music festival experience [3] - Huizhou aims to create a world-class tourism destination by leveraging its unique resources and developing a 218-kilometer scenic tourism road connecting major attractions [4]
“大牌”集体亮相、“老牌”焕新升级,这场博览会掀起“美丽经济”热潮
Yang Zi Wan Bao Wang· 2025-09-25 09:54
Core Insights - The 2025 China Fragrance and Cosmetic Expo opened on September 25 in Nanjing, showcasing both well-known domestic brands and upgraded traditional products, igniting a "beauty economy" trend [1][8] - Jiangbei New District aims to transform the Chinese fragrance and cosmetic industry from "product competition" to "system competition" and from "scale growth" to "innovation leadership" [1][3] Industry Development - The expo, themed "Technology and Brand Progress Together," attracted over 100 leading companies, more than 500 domestic and international brands, and showcased over 1,000 products [3] - Jiangbei New District has established a complete industrial chain from "raw material supply to product production and sales," promoting the development of the beauty and health industry [3][8] Innovation and Collaboration - The "Beauty and Health Medical Research and Enterprise Transformation Center" was launched to address industry challenges, aiming to create a strong engine for innovation in Nanjing's fragrance and cosmetic industry [5][6] - The center plans to attract 10 leading enterprises and 100 supporting companies over the next three years, driving an increase in industrial output value by 5 billion yuan [6] Brand Revitalization - The century-old brand "Jin Ballet" received a "Centennial Brand Revitalization" award, marking its transformation with modern beauty research and sterile production techniques [7] - The revitalization of "Jin Ballet" aims to upgrade its product matrix while preserving its core values and classic formulations, transitioning from a traditional brand to a cultural IP [7] Project Signings - A total of 17 projects were signed during the expo, covering collaborative projects, industry-academia-research cooperation, and industrial landing projects, achieving record high amounts and scales [8] - These projects include collaborations with institutions like Nanjing University of Chinese Medicine and Shanghai Skin Disease Hospital, enhancing the ecosystem of the fragrance and cosmetic industry in Jiangbei New District [8]
江苏“美妆港湾”太仓启航
Xin Hua Ri Bao· 2025-09-16 21:12
Core Insights - Jiangsu's "Beauty Harbor" initiative aims to enhance the high-quality development of the beauty industry in Taicang through a one-stop service window for cosmetics registration and approval [1] - Taicang has become a major hub for the beauty industry in Suzhou, with a comprehensive industrial chain covering R&D, manufacturing, testing, and trade [1] - The Taicang Port has emerged as Jiangsu's largest cosmetics import port, with a total import and export value of $320 million last year, where imports accounted for over $280 million, representing more than 60% of the province's total [1] Industry Development - The Taicang government is committed to building a beauty industry base, leveraging its industrial foundation, geographical advantages, and bonded features to create a complete beauty industry chain [1] - The "Beauty Economy" is being accelerated in Taicang, promoting quality and expansion in consumer goods through new fashion consumption [1] Major Players - Leading companies like Reckitt Benckiser, Procter & Gamble, and Henkel have established significant operations in Taicang, benefiting from its geographical advantages and talent resources [2] - Reckitt's Taicang factory, operational since March 2022, has an intelligent production line capable of producing 400,000 to 500,000 bottles of various hygiene products daily, with 9% of its products exported [2] - Procter & Gamble's Taicang factory is the largest production and logistics base in Asia, while Henkel has recently expanded its operations in the area [2] Ecosystem Growth - The presence of leading enterprises has attracted numerous upstream and downstream companies, including raw material suppliers, packaging firms, and testing service providers to Taicang [3] - The Taicang Biotech Park has welcomed major players like Apra (Jiangsu) Plastic Products Co., Ltd. and Shanghai Weipu Testing Technology Group, enhancing the local ecosystem [3] - The region is also nurturing small and medium-sized R&D cosmetic production companies, contributing to the growth of the medical beauty sector [3] Strategic Goals - The ultimate goal of the "Beauty Harbor" initiative is to create a new growth pole for the county economy and improve the happiness index of residents [3] - Taicang aims to provide optimal resources, comprehensive policy support, and attentive services to ensure a conducive environment for businesses [3]