appe F n 岁末年初，鲜花消费进入传统旺季，受云南主产地天气影响导致鲜切花主力品种减产、年底婚庆订单集中释放及春节临近的双重影响，全国鲜切花市场价格 大幅上涨。1月7日，记者走访南宁鲜花市场发现，部分玫瑰的价格较上月初上涨约50%，而盆栽花价格涨幅相对平缓。 当日，记者走访南宁市七星路一巷鲜花市场发现，冬青、腊梅、银柳等兼具节日氛围与观赏价值的花卉已占据市场醒目位置，鲜切花价格上涨成为商家与消 费者热议的焦点。 尽管鲜切花价格大幅上扬，但并未削弱消费者的购买热情。不少爱花市民仍愿意为这份"美丽消费"买单，南宁市民小陆的感受颇具代表性，她说："看见美 丽的鲜花就觉得心里比较放松，用鲜花装点生活很有仪式感。"有商家分析，岁末年初婚庆订单集中释放是推动需求攀升的重要动力，婚庆市场的旺盛需 求，使得婚车装饰、宴会花艺等大宗用花需求激增，进一步加剧了市场供需紧张局面。 与鲜切花价格的大幅波动不同，南宁市场盆栽花价格走势相对平缓。在广西花鸟交易市场，色彩鲜艳、寓意吉祥的盆栽花被摆放在显眼位置。商户潘女士介 绍，相较于12月初，当前盆栽花价格仅上涨约10%，其中，红色系蝴蝶兰因兼具喜庆寓意与观赏价值，成为近期销量领先 ...

提质增效要靠新科技。传统的农业种植常常靠天吃饭，一场倒春寒就能让花农损失惨重。在科技赋能 下，鲜花有了量身定制的生长环境和营养方案。在丽江现代花卉产业园的智能温室里，自动环境控制系 统精准调控温湿度，水肥一体化管道将养分送达花株根部，无土栽培技术让种植告别"面朝黄土背朝 天"。笔者在里面走一圈，可以做到脚底不沾泥。鲜花的生长环境更优，品质更好，产量也更高。以科 技创新驱动产业向新，就能为农业现代化插上腾飞的翅膀。 清晨，云南省昆明市晋宁区的一处鲜花基地，花农们正在采收。带着晨露的玫瑰被一茬茬剪下，送到分 拣中心。经智能设备自动分级、打包的鲜花，将去往何处？且看昆明国际花卉拍卖交易中心。 大厅里座无虚席，平均4秒就成交一单。无论"先卖后采"还是"先采后卖"，全国每10枝鲜切花里，约有7 枝来自云南。秘诀何在？这得益于从种业研发、科技种植到市场流通的完整链条。 2025年3月，习近平总书记在云南考察时指出："云南花卉产业前景广阔，要着眼全产业链，从种业端、 种植端、市场端不断深耕细作，让这一'美丽产业'成为造福群众的'幸福产业'。"产业发展，既要借 力"美丽"，又要力促"幸福"。这对云南来说，有独特优势，又有挑战 ...

乡村振兴战略下，特色产业蓬勃生机。 ■千年大运河邂逅"最美农村路" ■海南五指山油茶丰收 时值油茶丰收季，走进五指山市南定村，漫山遍野的油茶林枝头挂满沉甸甸的果实。村民们穿梭林间，忙碌地采摘油茶果，山间一派硕果累累的 喜悦景象。 据了解，目前南定村油茶种植面积已超过5000亩，成为当地村民稳定增收的重要支柱产业。 据了解，新采收的油茶果将被及时送往加工厂进行压榨制油，实现从"枝头鲜果"到"成品油瓶"的高效产销衔接，让山间的生态"绿果果"真正成为 带动群众致富的"金果果"。 京杭大运河蜿蜒千里，在河北沧州境内绵延200余公里，造就了舟楫往来、商贾云集的繁荣盛景，积淀了深厚的历史文化底蕴。如今运河堤顶 上，一条协同水陆、造福群众的"最美乡村路"，与大运河蜿蜒相伴，书写着文化遗产"活起来"的生动实践。 截至目前，沧州大运河堤顶路累计带动沿线村民创业、就业超10万人次，2024年沿线共接待游客400万人次，带动沿线村庄收入年均增长10%以 上，铺展开文旅产业"活起来""火起来"的新场景。 寒潮来袭，山东省郓城县侯咽集镇的玫瑰种植暖棚内暖意融融、花香四溢。农户们正忙着采摘、分拣、包装，一派忙碌的景象。 作为当地特色产业 ...

乡村振兴战略下，特色产业蓬勃生机。 ■千年大运河邂逅"最美农村路" 京杭大运河蜿蜒千里，在河北沧州境内绵延200余公里，造就了舟楫往来、商贾云集的繁荣盛景，积淀了深厚的历史文化底蕴。如今运河堤顶 上，一条协同水陆、造福群众的"最美乡村路"，与大运河蜿蜒相伴，书写着文化遗产"活起来"的生动实践。 据了解，目前南定村油茶种植面积已超过5000亩，成为当地村民稳定增收的重要支柱产业。 ■山东郓城：寒冬玫瑰香乡亲们有了"暖收入" 寒潮来袭，山东省郓城县侯咽集镇的玫瑰种植暖棚内暖意融融、花香四溢。农户们正忙着采摘、分拣、包装，一派忙碌的景象。 作为当地特色产业，侯咽集镇玫瑰种植基地通过设施升级、技术赋能、精细管理三重保障，破解冬季种植难题，实现产值逆势增长，让玫瑰经济 成为乡村振兴的亮眼名片。 据了解，新采收的油茶果将被及时送往加工厂进行压榨制油，实现从"枝头鲜果"到"成品油瓶"的高效产销衔接，让山间的生态"绿果果"真正成为 带动群众致富的"金果果"。 截至目前，沧州大运河堤顶路累计带动沿线村民创业、就业超10万人次，2024年沿线共接待游客400万人次，带动沿线村庄收入年均增长10%以 上，铺展开文旅产业"活起来"" ...

提质增效要靠新科技。传统的农业种植常常靠天吃饭，一场倒春寒就能让花农损失惨重。在科技赋能 下，鲜花有了量身定制的生长环境和营养方案。在丽江现代花卉产业园的智能温室里，自动环境控制系 统精准调控温湿度，水肥一体化管道将养分送达花株根部，无土栽培技术让种植告别"面朝黄土背朝 天"。笔者在里面走一圈，可以做到脚底不沾泥。鲜花的生长环境更优，品质更好，产量也更高。以科 技创新驱动产业向新，就能为农业现代化插上腾飞的翅膀。 随着"美丽产业"不断延伸产业链、增加附加值，绿富共兴、城乡融合的生态经济学正不断写就新篇章 清晨，云南昆明晋宁区的一处鲜花基地，花农们正在采收。带着晨露的玫瑰被一茬茬剪下，送到分拣中 心。经智能设备自动分级、打包的鲜花，将去往何处？且看昆明国际花卉拍卖交易中心。 大厅里座无虚席，平均4秒就成交一单。无论"先卖后采"还是"先采后卖"，全国每10枝鲜切花里，约有7 枝来自云南。秘诀何在？这得益于从种业研发、科技种植到市场流通的完整链条。 2025年3月，习近平总书记在云南考察时指出："云南花卉产业前景广阔，要着眼全产业链，从种业端、 种植端、市场端不断深耕细作，让这一'美丽产业'成为造福群众的'幸福产业 ...

Core Insights - The Chinese flower retail market reached approximately 220 billion yuan last year, with Shanghai being one of the cities with the highest per capita flower consumption, transitioning from a consumption hub to a trading city [1][5] - The Shanghai Hongqiao Flower Valley International Flower Auction Center is set to officially operate in January 2026, becoming the first professional flower auction platform in the Yangtze River Delta and the largest flower trading center in East Asia [1][5] Market Overview - In 2024, the domestic flower retail market is expected to grow by 8%, with e-commerce channels accounting for 54.5% of sales, and Generation Z contributing 20% to 30% of total consumption [2][6] - The Kunming Dou Nan Flower Market handles over 45 million fresh flowers daily, with a projected transaction volume of 14.176 billion flowers and a transaction value of 11.574 billion yuan in 2024, representing about 70% of the national fresh-cut flower trade [2][6] Strategic Positioning - The Shanghai International Flower Auction aims to create a national and global flower distribution hub, complementing the Kunming market to form a collaborative structure of "one south, one north" [2][6] - The auction center is strategically located in Qingpu, a key flower cultivation area in the Yangtze River Delta, with a planned area of 18,000 square meters and a core auction hall of 1,500 square meters [3][8] Logistics and Infrastructure - The auction center will feature a cold chain system for fresh-cut flowers, including a 5,000 square meter professional cold storage facility, ensuring efficient distribution from production to end consumers [1][3] - Qingpu has established a logistics network that supports e-commerce, with a 30.5 million square meter infrastructure for greenhouses, cold storage, and smart logistics [8] Future Projections - The annual auction volume at the Shanghai International Flower Auction is expected to exceed 1 billion flowers, with a transaction value projected to reach 800 million yuan [7] - The platform aims to enhance China's presence in high-value markets such as Europe and the Middle East, with a goal of establishing Shanghai as a pricing center for the flower industry [4][9]

Core Viewpoint - Yantai, a traditional industrial city, is leveraging new consumption models and scenarios to upgrade its consumption landscape, successfully becoming a pilot city for new consumption formats with a national subsidy of 300 million yuan [1][2]. Economic Development - In 2023, Yantai became the 25th city in China to achieve a GDP of over 1 trillion yuan, with a projected GDP of 10,782.83 million yuan for 2024, indicating strong economic growth [2]. - The city has a permanent population of 7.03 million and an urbanization rate of 70.11%, providing a substantial consumer base with a per capita disposable income of 50,858 yuan [2]. Industrial Layout - Yantai's industrial strength is highlighted by its leading agricultural products, such as "Yantai Apple" and sea cucumbers, with the industrial output value expected to exceed 1 trillion yuan in 2024 [2]. - The city has over 6,000 accommodation and catering enterprises and more than 7,000 cultural, sports, and entertainment businesses, indicating significant potential for the integration of culture and consumption [2]. Commercial Space Development - Yantai is developing a commercial space framework consisting of six core business districts and twelve characteristic streets, which collectively support a retail sales total exceeding 370 billion yuan [3]. - The city aims to achieve a retail sales total of 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [3]. Government Initiatives - The city has established a coordinated mechanism for promoting consumption and has implemented a comprehensive consumption promotion system involving policies, activities, carriers, and industries [4]. - Plans include over 200 themed events and a budget of 50 million yuan for distributing consumption vouchers annually, fostering a continuous consumption trend [4]. New Consumption Scenarios - The opening of Hema Fresh in Yantai has generated significant consumer interest, with daily foot traffic exceeding 40,000 and online orders increasing by 50% post-opening [5]. - The shift in consumer behavior towards experiential shopping is evident, with Yantai focusing on the "first store economy" and new consumption scenarios to invigorate the market [5][6]. Cross-Industry Integration - Yantai is developing new tourism and consumption products, including various themed tours, and enhancing night-time economy initiatives, which have increased night-time revenue share to over 35% [7]. - The city is leveraging popular IPs from media and culture to enhance its tourism and consumption landscape, successfully integrating local resources with national media [8][9]. Future Plans - Yantai aims to establish 15 first-store centers and support 200 new first-store introductions, alongside creating 30 service consumption gathering areas by 2025 [9]. - The city plans to cultivate 50 local IPs and open 150 themed stores, promoting a new consumption landscape through innovative collaborations [9].

Core Viewpoint - The article highlights the ongoing efforts in Xinjiang to combat desertification around the Taklamakan Desert through a comprehensive "green collar" initiative, which includes afforestation, community involvement, and innovative agricultural practices [2][18]. Group 1: Desertification Control Efforts - The Taklamakan Desert's "lock edge" project, completed on November 28, 2024, spans 3,046 kilometers and has transitioned to a new phase of expansion and solidification [2][3]. - In 2025, Xinjiang has achieved a cumulative expansion of 936.17 million acres of green coverage, increasing the width of the green protective belt by 110 meters to 7,500 meters [9][18]. - The "green collar" initiative is supported by various policies, including ecological water use and land rights, facilitating diverse desertification control methods [13][14]. Group 2: Community Involvement and Economic Development - Local farmers are actively participating in desertification control, with 6.18 million acres of land treated in Hetian County, involving 69 villages and 1,278 households [7][18]. - The rise of the "sand industry" is evident, with the cultivation of medicinal herbs and flowers like Cistanche and roses, significantly boosting local economies and providing employment opportunities [18][21]. - The integration of ecological and economic benefits is emphasized, with over 1,083.41 million acres of economic crops planted on desertified land, generating a total output value of 28.975 billion yuan [21]. Group 3: Technological Innovations - Innovative practices such as "interval desertification control" and "photovoltaic water extraction" are being implemented to enhance the efficiency and effectiveness of desertification control efforts [14][16]. - The use of modern agricultural techniques and machinery has improved operational efficiency and increased the survival rate of planted vegetation [13][14]. Group 4: Sustainable Development - The article underscores the importance of sustainable development, where ecological restoration and economic growth are interlinked, creating a cycle of environmental and economic benefits [18][21]. - The ongoing projects aim to establish a robust ecological barrier while simultaneously fostering local economic growth, demonstrating a model for sustainable development in arid regions [21].

Core Insights - The article highlights the flourishing flower industry in Yinchuan, Ningxia, particularly in the Xinqing District, where various flower species such as roses, carnations, and orchids are being cultivated and marketed [2] Industry Development - Yinchuan's Xinqing District has leveraged its advantageous sunlight resources to develop a distinctive flower industry, establishing an agricultural high-tech smart demonstration park to enhance winter production capabilities [2] - The flower planting area in Xinqing District exceeds 7,000 acres, creating employment for over 4,000 farmers and forming a three-pronged industrial chain consisting of cut flowers, potted plants, and ornamental seedlings [2] Economic Impact - The annual output value of the flower industry in Xinqing District is approximately 160 million yuan [2]

Core Viewpoint - The article highlights the integration of artificial intelligence and digital technology in the flower industry in Yunnan, aiming to enhance quality, intelligence, and internationalization of the sector [1][3]. Group 1: Industry Development - Yunnan is actively developing digital technology to promote the flower industry towards high-quality, intelligent, and international standards [1]. - The flower industry in Kunming's Jinning District is utilizing smart greenhouses and a comprehensive information management system to precisely control key growth factors such as temperature, humidity, and light [1]. - The shift from traditional farming methods to digital empowerment is significantly impacting flower farmers, allowing them to manage their crops more effectively [1]. Group 2: Technological Innovation - Each bouquet of flowers is assigned a unique digital code that connects directly to the auction market, enhancing traceability and market access [2]. - Buyers can scan the code to access information about the flower's origin, variety, packaging specifications, and stem length, facilitating immediate sales to international buyers [2]. - The innovation in digital and smart technologies is transforming the "beautiful economy" in Yunnan, with a focus on intelligent, green, and integrated development [3]. Group 3: Future Directions - The flower industry aims to lead with breakthroughs in seed technology and the construction of modern high-standard cultivation facilities, accelerating the smart transformation of the industry [3]. - The goal is to develop the "beautiful industry" into a "happy industry" that benefits the local population [3].