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四川雅安多举措推动“雅茶”产业稳步发展
Core Viewpoint - The government of Ya'an City, Sichuan Province, is actively addressing adverse conditions in the tea market and climate by implementing measures to strengthen the tea industry, enhance the "Mengding Mountain Tea" brand, and promote the steady development of the "Ya Tea" industry [1] Group 1: Stock Optimization and Strengthening Traditional Tracks - The government supports the establishment of green management practices in tea gardens and provides subsidies for cooperative tea leaf purchasing and sales [2] - The city aims to create over 600,000 acres of national green (organic) tea bases by completing certification processes for specific counties [2] - Efforts are being made to enhance tea processing standards and promote deep processing projects, with an average construction progress of over 50% for three provincial-level projects [2] Group 2: Incremental Breakthroughs and New Emerging Tracks - New tea beverage brands like "Heytea" and "Ya Tea Group" are launching innovative products, with significant investments in production lines for new tea drinks [3] - Collaboration with Sichuan Agricultural University is enhancing research on the health benefits of Ya'an藏茶, leading to the development of functional tea products [3] - The tea industry is exploring cross-industry integration, including the development of tea-themed tourism and collaborations with the hot pot industry [3] Group 3: Strengthening Support and Building a Support System - The implementation of the "Mengding Mountain Tea Culture Protection Regulations" is promoting the preservation and development of tea culture in the region [4] - A financial incentive policy has been introduced, allocating 10 million yuan to support various aspects of the tea industry, boosting confidence among businesses and farmers [4] - Brand promotion activities are being organized, with significant brand values reported for "Mengding Mountain Tea" and "Ya'an藏茶," indicating a strong market presence [5]
小小茶农趣研学
Jing Ji Ri Bao· 2025-07-26 22:27
Core Insights - The article highlights the integration of tea culture and tourism in Haiqing Town, Shandong, through hands-on experiences for students, promoting both education and local industry [1][3]. Group 1: Tea Industry Development - Haiqing Town has approximately 35,000 acres of tea gardens, actively exploring new paths for the integration of tea industry and cultural tourism [3]. - The town aims to transform traditional tea areas into tourist attractions, enhancing the economic value of tea production [3]. Group 2: Educational Initiatives - The "One Day Tea Farmer Experience" program allows students to engage in tea picking, handcrafting tea, and learning about tea culture, fostering a deeper understanding of the tea production process [1][2]. - Over 200 educational activities have been conducted in Haiqing Town, attracting more than 30,000 participants, including students and international visitors [3]. Group 3: Community Engagement - The initiative has created various practical bases for research and learning, including the North Tea Business Street and the Haiqing Tea "Three Industry" Integration Innovation Demonstration Base [3]. - The program emphasizes experiential learning, moving from theoretical knowledge to practical engagement, enriching students' understanding of agriculture and local culture [3].
非遗茶香润武隆 匠心传承助振兴 ——重大学子调研武隆高山茶非遗技艺传承新路径
Zhong Guo Shi Pin Wang· 2025-07-24 11:27
Core Insights - The article highlights the integration of traditional craftsmanship with modern industry in the context of rural revitalization through the production of Tongzi Shuangfeng high mountain tea in Chongqing [1][6]. Group 1: Company Overview - Chongqing Mushi Agricultural Development Co., Ltd. is recognized for its high-quality tea produced in a unique environment characterized by significant temperature differences and mineral-rich soil, which enhances the tea's amino acid content and distinctive "orchid fragrance" [1]. - The company adheres to organic farming standards and has maintained national organic certification for five consecutive years, ensuring high-quality tea leaves through strict "no ground picking" practices [1]. Group 2: Employment and Economic Impact - The "company + cooperative + farmer" model employed by the company not only guarantees tea quality but also boosts local employment, with farmers earning nearly 200 yuan per day during the tea-picking season [2]. Group 3: Challenges and Future Plans - Despite winning prestigious awards like the "China Tea Cup" Special Gold Award, the company has yet to achieve profitability due to the high costs associated with organic farming and manual processing [6]. - The company plans to develop a "1+1+N" tea tourism integration model, leveraging local resources to combine tea cultivation with outdoor activities, wellness retreats, and educational experiences, aiming to enhance its market presence and economic viability [6].
广东7665公里碧道串珠成链 “绿色动脉”持续输送生态红利
Group 1 - The core viewpoint highlights the significant progress in the construction of green waterways in Guangdong, with a total of 7,665 kilometers completed by June 2025, achieving 76% of the annual target for 2023 [1] - The establishment of these green waterways has led to improved water quality, with 4,738.9 kilometers of river sections now rated better than Class III, while the length of Class V and inferior Class V sections has decreased by 827.2 kilometers [1] - The green waterways are described as "green arteries" that connect ecological networks, enhancing the recreational value of rivers and lakes for local residents [1] Group 2 - The emergence of a vibrant green water economy is evidenced by the completion of 16 provincial pilot projects, which have attracted a total investment of 3.73 billion yuan, with nearly 90% coming from social capital [2] - In Guangzhou Conghua, the transformation of the Shaxi Reservoir into a tourist destination has attracted nearly 1 million visitors in 2024, generating over 80 million yuan in surrounding consumption [2] - The water beverage industry in the Wanshan Lake area has seen significant growth, with major companies like Nongfu Spring and China Resources Beverage contributing to an operational revenue of 380 million yuan and a total output value of 9.29 billion yuan from 40 industrial enterprises [2] Group 3 - The integration of organic tea production with rural tourism in Kaiping has benefited over 3,000 tea farmers, showcasing a successful model of "tea and tourism" fusion [3] - Events such as fishing festivals and music festivals held in conjunction with local resources have enhanced community engagement and economic activity [3] Group 4 - There are over 100 billion yuan worth of planned investments in new water economy projects across Guangdong, indicating a shift from traditional water infrastructure to a more diversified ecological economy [5] - The continuous emergence of green waterways and scenic water areas is expected to further enhance the ecological and economic benefits for the region [5]
广东职工文体汇——2025年广东省地方特色茶文化交流暨茶旅融合助力“五大百亿”活动在清远英德举办
Nan Fang Nong Cun Bao· 2025-07-20 13:06
Group 1 - The event "2025 Guangdong Provincial Local Characteristic Tea Culture Exchange and Tea Tourism Integration" was successfully held in Qingyuan, aimed at promoting the integration of tea culture and worker culture through various activities [5][6][76] - The event featured tea art competitions, exhibitions, tea parties, and tea garden experiences, creating a platform for deep integration of worker culture and tea culture [6][7][76] - The tea industry is expected to combine economic benefits with ecological and cultural values, supporting Qingyuan's "Five Major Billion" agricultural industry initiative [7][76] Group 2 - Qingyuan's Yingde is recognized as the "Hometown of World Black Tea," with the "Yingde Black Tea" brand valued at the top of the national black tea rankings, and the tea industry output value expected to exceed 9 billion yuan in 2024, aiming to break the 10 billion yuan target this year [20][21] - The event is part of the "Hundred Million Project" and aims to stimulate worker enthusiasm and gather wisdom to explore new models for the tea industry [22][76] - The event also included a tea culture sharing session where participants could learn about the characteristics and brewing techniques of representative Guangdong teas [55][56] Group 3 - The event showcased the achievements of Yingde tea enterprises in "inheritance + innovation" dual-track development, and highlighted the integration of local agricultural products from Qingyuan [45][51] - A total of 38 representatives from various cities participated in the tea art performance, demonstrating Guangdong's tea culture through skilled techniques and immersive presentations [38][40] - The awards ceremony recognized outstanding participants, with one first prize, two second prizes, three third prizes, and ten excellence awards presented [57][66] Group 4 - The event is seen as a vibrant practice of the "Guangdong Workers' Cultural Exchange" brand, promoting cultural construction and local industry development through a "cultural + sports" integration model [76][80] - Future initiatives will focus on continuous promotion of tea culture and tea tourism integration, establishing platforms for production and sales connections, and cultivating a core team of tea culture workers [80][87]
台青扎根茶乡:美人茶沏出两岸“同心味”
Zhong Guo Xin Wen Wang· 2025-06-24 14:13
Core Insights - The article highlights the innovative efforts of Taiwanese tea entrepreneur Peng Anyuan in promoting and modernizing the traditional tea industry in Daitian, Fujian, China, particularly through the production of Oriental Beauty tea [1][2][3] Group 1: Company Development - Peng Anyuan has been instrumental in developing new tea products, such as flower-scented tea, to attract younger consumers, reflecting a shift towards modern consumer preferences [1][2] - The tea company established by Peng's father has evolved into a 4A-level tourist attraction, producing "Jiangshan Beauty" tea, which has received over 30 awards in various tea competitions [2] - The annual production of Daitian Beauty tea has reached 4,300 tons, accounting for 70% of the national market share, with products exported to Europe and Southeast Asia [2] Group 2: Cultural Integration - The tea industry in Daitian serves as a bridge for cultural exchange between Taiwan and mainland China, with Peng's initiatives fostering collaboration and skill development among tea artisans from both regions [2][3] - The "Tea Industry Bridge" program has been running for ten years, providing training for tea masters and enhancing the quality of tea production through the involvement of Taiwanese experts [2] Group 3: Innovation and Technology - Peng Anyuan has introduced a "smart tea garden" management system, establishing a traceable production process to ensure quality and transparency [2] - The company is developing new products like cold brew tea and concentrated tea to cater to the preferences of younger consumers, indicating a strategic focus on innovation [2]
提振消费进行时丨传统茶业如何圈粉年轻人
Guang Xi Ri Bao· 2025-06-24 02:28
Group 1: Industry Overview - The tea industry in Xingye County is a key agricultural focus, with a total tea garden area of 30,000 acres, including over 6,000 acres of organic and green certified tea gardens [2] - The county has 16 tea processing enterprises, 14 handmade tea product workshops, over 20 tea-growing cooperatives, and more than 3,000 tea farmers, forming a complete industry chain from planting to processing to sales [2] - The annual production of dry tea exceeds 2,400 tons, generating nearly 400 million yuan in annual output value [2] Group 2: Company Initiatives - Xingye County Mingyun Tea Co., Ltd. has developed over 10 new flavors of "Xingye Milk Tea" since its inception in 2024, with more than 50,000 cups promoted during the trial phase [1] - The company’s milk tea, priced at 12 yuan per cup, has seen high demand, leading to rapid sales and the need for replenishment of raw materials [1] Group 3: Market Trends - Traditional tea companies are increasingly entering the milk tea market to attract younger consumers, emphasizing high-quality tea leaves and health-oriented products [4] - New tea beverages, such as the selenium-rich peach lemon tea, have been well-received, indicating a strong market potential for innovative tea products [4] - The county is exploring a model that combines local milk tea brands with cultural IP to enhance consumer experiences and drive economic growth [5]
陕西商南县:以“四个聚力”绘就高质量发展新图景 奏响“四大名城”建设强音
Huan Qiu Wang· 2025-06-20 05:55
Group 1: Economic Development - The county of Shangnan is focusing on high-quality economic and social development, aligning with the goal of becoming "China's Health and Wellness Capital" and the construction of "Four Famous Cities" [1][2] - The tea industry is prioritized as a leading sector, with a total tea garden area reaching 290,000 acres and standardized tea garden area exceeding 100,000 acres, benefiting over 20,000 households [1][2] - A total of 209 key industrial projects have been established with a total investment of 14 billion yuan, enhancing the county's economic strength [2] Group 2: Tourism Development - Shangnan is enhancing its tourism industry by developing national and provincial tourism resorts, hosting various events, and improving tourist attractions, leading to a continuous increase in visitor numbers and tourism revenue [2][3] - The county has been recognized for its tourism development, being awarded as a strong county for tourism development monitoring in 2024 and as an advanced county for promoting consumption and stabilizing growth [2] Group 3: Health and Wellness Initiatives - The construction of "Health and Wellness Slow City" is progressing, with 31 health villages and 5 boutique homestay clusters established, contributing to the local economy [3] - Shangnan has been recognized as a national-level pilot county for comprehensive forest health and wellness construction, with health and wellness economy becoming a new engine for high-quality development [3]
“乡野茶”走向国际舞台
Jing Ji Ri Bao· 2025-06-09 21:45
Group 1 - The core viewpoint highlights the development of the tea industry in Malipo County, Yunnan, driven by modernization and support from the Ministry of Foreign Affairs, leading to improved product quality and market reach [1][2] - The establishment of a tea processing factory in Mengnong Township has introduced industrialized and standardized processing methods, resulting in the development of over 10 mid-to-high-end tea products for domestic and international markets [1] - The "Laoshan Tea" brand is being promoted through international tea festivals and participation in national exhibitions, significantly expanding the scale of tea plantations from 500 acres to 3000 acres, benefiting over 2000 local tea farmers [1][2] Group 2 - The tea industry in Malipo has accelerated with the establishment of a tea street, the issuance of group standards for "Laoshan Tea," and the creation of a research center for ancient tea tree protection and development [2] - By 2024, the total tea planting area is projected to reach 35,000 acres, with ancient tea tree areas at 21,600 acres, generating an industry-wide output value of 220 million yuan and an average income increase of 4,700 yuan per tea farmer [2] - The county aims to pursue green, ecological, and brand-oriented development, exploring the integration of tea and tourism to enhance the tea industry's quality and contribute to rural revitalization [2]
茶旅体验 绿叶“变现”
Jing Ji Ri Bao· 2025-05-24 07:27
Core Insights - The tea industry in Jiangjiaping Village is experiencing significant growth, with a focus on integrating tourism and tea production, leading to increased income for local farmers [2][3] Group 1: Economic Impact - During the recent "May Day" holiday, the local farmstay generated approximately 70,000 yuan in total revenue, showcasing the economic benefits of tourism [1] - The village's tea industry has achieved an annual output value exceeding 6 million yuan, with collective income surpassing 530,000 yuan and per capita income reaching 16,000 yuan [3] Group 2: Tourism Development - Jiangjiaping Village is set to become a national 4A-level tourist attraction in 2024, aiming to receive 200,000 visitors annually [2] - The village has enhanced its tourism infrastructure, including the development of a tea processing factory and various tourist experiences, which have attracted a growing number of visitors [3][4] Group 3: Agricultural Innovation - The village has upgraded its tea gardens and implemented modern agricultural techniques, resulting in improved tea quality and yield [2] - The area has expanded its tea garden to 2,700 acres, benefiting over 200 households through various economic models [2][3] Group 4: Educational Initiatives - The county has established several educational bases focused on tea culture, attracting significant participation from schools and organizations [4] - The integration of tea experience with educational programs is a key highlight, promoting both cultural understanding and tourism [4]