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当“新生代”碰上“老工厂” |“茶二代”的新茶经
Xin Lang Cai Jing· 2026-01-01 14:35
Core Insights - The article highlights the transition of China's private economy during the "14th Five-Year Plan" and the strategic planning for the "15th Five-Year Plan," emphasizing the need for institutional support to enhance the vitality of private enterprises [1] Group 1: Company Overview - Jiangsu Maoshan Tea Sea Co., Ltd. is led by Yin Juan, a second-generation tea entrepreneur, who has transformed the traditional tea industry by integrating technology and cultural tourism [3][5] - The company has shifted from traditional tea production to a comprehensive model that includes cultivation, deep processing, and cultural dissemination, aiming to create a unique tea tourism experience [9][11] Group 2: Innovation and Transformation - Yin Juan left a stable job in a state-owned enterprise to innovate within her father's established tea business, recognizing the limitations of traditional sales methods [5][7] - The company has adopted modern agricultural practices, including mechanization and IoT systems, to enhance efficiency and product quality, achieving organic certifications for its products [11][13] Group 3: Community Impact and Future Goals - The company has provided training and support to over 600 local farmers, creating more than 700 jobs, thereby contributing to rural revitalization [15] - Looking ahead, the company aims to elevate its operations from "having" to "good" under the guidance of rural revitalization policies, aspiring to become a benchmark for tea tourism integration in China [15][17]
(乡村行·看振兴)湖北保康“茶山新事”:茶产业转型“长新芽”
Zhong Guo Xin Wen Wang· 2025-12-29 11:08
中新网湖北保康12月29日电 题:湖北保康"茶山新事":茶产业转型"长新芽" 作者 张倩龙 严楚勇 杨东 "希望打造一个集吃、住、游、玩、学一体的茶文旅融合基地。"荆襄红茶业有限公司总经理吕先奎称, 当地已有不少茶农投身旅游经营、研学服务等领域,保康的茶旅融合发展正有效推进茶叶增效、茶农增 收。 此外,保康推广"公司+合作社+农户"模式,将分散茶农紧密嵌入产业链条,全县80%以上茶农已加入专 业合作社。截至目前,保康茶产业已带动全县农户户均年增收8000多元。据吕先奎介绍,罗仕沟有机茶 园每年临时用工超2000人次,合作社真正成为"茶农之家"。 在罗仕沟村的茶园,茶农正在劳作。杨东 摄 数据显示,在保康,20万亩茶园成为5万多民众的"致富园",年综合产值突破20亿元。保康县农业农村 局副局长周心怀表示,保康在生态茶园内实施茶文化展示、研学旅行、避暑康养等项目,积极推动茶旅 融合发展。下一步将以巩固提升10万亩"湖北省优质农产品(茶叶)生产基地"为抓手,项目化、品牌化推 动茶产业延链强链建设。(完) 临近岁末,走进湖北省保康县黄堡镇黄龙沟村,工人们正忙着改造茶园,铺设管道。 保康县茶叶种植历史悠久,是"襄阳高香 ...
日春茶业斩获中国茶业年度3项重磅荣誉
Core Insights - The company Rishun has been recognized as a key enterprise in the tea industry for its transformation and upgrade efforts, receiving accolades at the 21st China Tea Economy Annual Conference [1] - Rishun has a registered capital of 108 million yuan and operates nearly 500 self-owned chain stores across China, showcasing its strong market presence and commitment to quality [1] - The company has diversified into three main sectors: tea, hotels, and software development, establishing itself as a leading enterprise in agricultural industrialization [1] Group 1: Business Operations - Rishun adheres to high standards in tea cultivation and production, having received national green food certification for 16 consecutive years and organic product certification for 11 years [2] - The company has developed a "liquid nitrogen preservation" technology in collaboration with universities, addressing preservation challenges in the tea industry [2] - Rishun's unique 100% self-operated model allows for standardized pricing and service across its nearly 500 stores, reinforcing its reputation for integrity in the tea industry [3] Group 2: Marketing and Consumer Engagement - Rishun has hosted four large tea tasting events this year, attracting over 1,500 tea enthusiasts, with two events featuring online live streaming to engage a broader audience [3] - The company has launched the "Rishun GO" digital service platform, allowing customers to accumulate points for rewards, enhancing customer loyalty and engagement [1] - Rishun's commitment to quality and value has garnered widespread consumer recognition, making it a preferred brand for tea gifts [3] Group 3: Innovation and Development - Rishun's food safety laboratory has successfully passed CNAS national certification, ensuring safety throughout the tea supply chain [2] - The company has introduced a visual standard for tea roasting, simplifying consumer understanding of tea quality and selection [2] - Rishun is actively integrating tea culture with tourism, having opened its second tea-themed hotel in Fuzhou, promoting a new cultural tourism experience [2]
峨眉山A:拟1000万元投资设立全资子公司峨眉雪芽茶业公司
Xin Lang Cai Jing· 2025-12-22 12:42
峨眉山A公告称,公司于2025年12月19日召开董事会,审议通过投资设立全资子公司四川省峨眉雪芽茶 业有限公司的议案。公司拟出资1000万元(货币形式),持有其100%股权,注册地址为峨眉山市峨山 街道名山路南段5号。茶产业相关的实物、债权、债务1962万元待公司成立后同步划转。投资旨在整合 资源,增强竞争力。不过,该项目面临市场、安全、技术和政策等风险,预计将促进茶旅融合,增强公 司整体竞争力。 ...
绿叶生金促振兴
Jing Ji Ri Bao· 2025-12-18 01:20
在焕古镇大连村,"党建+企业+合作社+农户"的创新机制成效显著。村股份经济合作社法定代表人谢志 军说:"之前,我们采春夏秋三季茶,虽然采摘时间长,但夏秋茶利用率不高,投入的人工成本较大。 后来,我们推行'一季采茶、三季养树'模式,陡坡茶园亩均收益已突破万元。" 走进紫阳县科宏茶业有限公司的智能化车间,数控萎凋槽有序运转,电子屏实时显示生产参数,这背后 离不开"紫阳茶科技小院"的技术支撑。该平台由茶企与西北农林科技大学共建,已成功研发数控化萎凋 槽和数字化加工技术,既节省人力,又能通过数字化技术统一茶叶加工标准、提升茶叶品质。其引进的 黄金芽等高香型茶树品种,推动夏秋茶资源利用率提升30%以上。"通过'公司+基地+农户'模式,科技 小院带动周边3000余亩茶园实现标准化管理,茶农年均增收超6000元。"紫阳县科学技术协会主席乌胜 鸿说。 紫阳县还积极引进中茶公司等龙头企业,借助其在标准化管理、品牌运营与市场渠道方面的成熟经验, 为"紫阳富硒茶"区域公用品牌注入新活力。 茶旅融合也成为产业拓展的新方向。从打造"汉江宿集"品牌、培育"茶旅+研学""茶旅+康养"等新业态, 到成功创建陕甘茶马古道4A级景区,再到举办" ...
连接粤赣!粤东将新添一条高速
Nan Fang Du Shi Bao· 2025-12-11 06:59
项目前期办成立于今年4月,先后完成了工可报批、专项研究、资金筹措等关键环节,其中,工程可行 性研究报告于5月提交交通运输部审查,9月获得资金安排意见,历时四个月,完成了相关审批流程,为 加快推进项目立项奠定了坚实基础。 相关负责人介绍,项目将结合潮州凤凰山单丛茶的地方特色,计划在服务区建设中融入茶文化元素,打 造集交通、农业、文化、旅游、商业功能于一体的茶旅主题服务区,以提升服务区综合服务能力。 目前,项目正按计划推进勘察设计等后续环节。 南都讯 记者朱唯信 12月9日,潮州至南昌高速公路潮州潮安至饶平段可行性研究报告获广东省发展和改 革委员会批复,项目前期工作取得实质性进展,将为粤东山区高质量发展再添交通新引擎。 据了解,项目全长约37.482公里,双向四车道,设计时速100公里。起于潮州市潮安区文祠镇,设东塘 枢纽互通与甬莞高速连接,路线往东北经潮安区归湖镇、凤凰镇及饶平县新塘镇,终于饶平县三饶镇, 设三饶北枢纽互通与大潮高速及省道S222线相接。 作为《国家公路网规划》重要组成部分,项目的实施将对改善粤东山区交通条件,优化潮州市域空间结 构,带动凤凰山片区生态文旅产业发展具有积极意义。 ...
福建清流:一片茶叶连两岸 茶旅融合促振兴
Zhong Guo Xin Wen Wang· 2025-12-11 05:40
Core Viewpoint - The integration of tea tourism in Qingliu County is promoting rural revitalization and enhancing the tea industry through collaboration between Taiwan and local farmers [2][3]. Group 1: Tea Industry Development - Qingliu County is leveraging the national-level Taiwan Farmers' Entrepreneurship Park to enhance tea industry development, focusing on the cultivation of Oriental Beauty tea [2]. - The annual production of raw tea has reached 950 tons, with over 400 seasonal tea pickers employed, creating a mutually beneficial situation for local farmers and businesses [2]. - The area under tea cultivation is projected to be 28,200 acres during the 14th Five-Year Plan, with 85.12% of it being ecological tea gardens [5]. Group 2: Economic Impact and Tourism - The annual cherry blossom cultural season attracts approximately 300,000 visitors, generating over 15 million yuan in additional income for the local catering and accommodation industries [3]. - Collaborations with Taiwanese cultural tourism enterprises have led to the development of educational programs that enhance visitor engagement with tea culture and agricultural integration [3]. Group 3: Future Prospects - Local youth are investing in the expansion of Oriental Beauty tea cultivation, with plans to increase the area from 50 acres in 2024 to 100 acres by 2025, alongside the acquisition of modern tea processing equipment [2]. - The county aims to strengthen technological innovation in tea production and enhance brand development to improve the quality and efficiency of the tea industry [5].
给8269株潮州古茶树投保之后
如何给予这些农业灵活务工人员保障,解决农户在繁忙农作时的痛点。平安产险推出"平安农业零工 保"专属保障,针对农业零工人员流动性强、需求差异大、时效要求高等特征,为农业灵活务工者提供 意外身故赔偿和医疗费用保障。 "福建、江西、湖南每年都有很多来这边采春茶的临时工,我们自己家每年都要请十几名采茶工,连续 采茶一个多月。" 在潮州凤凰山古茶园有着十余棵古茶树的尤晓婷告诉21世纪经济报道记者,每年到了万物发芽阶段的春 季,采春茶需求量激增,大量采茶工来潮州古茶园采摘茶叶,连续工作一个多月,但采茶并不是简单的 活,摔伤、中暑等意外频发,"一旦有事故发生,今年的活白干了。" 面向"十五五",扎实推进乡村全面振兴仍是规划建议中的"三农"工作重点。平安集团有关负责人表示, 接下来,平安将持续以"保险下乡、金融下乡、医疗健康下乡"为抓手,在精准服务乡村产业发展、支持 乡村教育水平提升、引导优质医疗资源下乡三个关键领域助力乡村振兴。 潮山古茶树 潮州是凤凰单丛茶的主产区,这里的古茶树品种资源丰富、分布区域广、数量众多。据统计,仅潮安区 凤凰镇内现存百年以上古茶树约1.5万株,两百年以上茶树4600多株。 (原标题:给8269株 ...
陨石坑旁茶飘香 白沙有机茶引领茶旅融合新赛道
人民网-国际频道 原创稿· 2025-11-26 03:00
Core Insights - The article highlights the unique tea culture and production in Baisha, Hainan, emphasizing the region's ecological advantages and the integration of traditional practices with modern organic certifications [2][4]. Group 1: Tea Production and Economic Impact - Baisha County is a major tea production area in Hainan, with a total tea planting area of 14,100 acres, including 3,564 acres of organic tea gardens, making it the largest organic tea-producing county in the province [4]. - The annual output value of the tea industry in Baisha exceeds 128 million yuan, providing employment for over 5,000 people, showcasing the industry's role in poverty alleviation [4]. - The region is leveraging its unique meteorite crater geological resources and tropical rainforest ecology to transform ecological features into economic advantages [4]. Group 2: Organic Certification and Future Plans - The founder of Wuli Road Organic Tea Garden has adhered to international organic production standards since its inception, achieving certifications from China, the EU, Japan, and Canada since 2015 [2]. - Future plans include promoting 4,890 acres of tea gardens for organic certification and creating a demonstration area for tea tourism integration, focusing on a full industry chain that combines tea production, cultural experiences, and leisure tourism [6]. Group 3: Cultural Significance and Market Expansion - The tea produced in Baisha, particularly from the meteorite crater area, has gained market attention, with green and black teas successfully exported to Nigeria and interest from buyers in South Korea, Japan, and Singapore [4]. - The article emphasizes the cultural significance of tea in China, contrasting it with its perception as merely a beverage in other parts of the world, highlighting the wisdom and culture associated with tea [2].
茶旅融合激活广西千年茶乡:“绿叶”飘香又生金
Zhong Guo Xin Wen Wang· 2025-11-19 07:00
Core Viewpoint - The integration of tea and tourism in Guangxi's ancient tea town is revitalizing the local economy and promoting cultural heritage through the unique production of Guo Pa tea [1][2]. Group 1: Tea Production and Cultural Heritage - Guo Pa tea, originating from the ancient tea-producing region of Xiangzhou County, has been recognized as an intangible cultural heritage of Guangxi since 2020 [1]. - The tea-making technique involves precise adjustments based on the characteristics of each batch of tea leaves, showcasing the skill and experience of local artisans [1]. - The local artisan, Feng Kangling, has dedicated herself to improving traditional methods and sharing her knowledge with the community, emphasizing collective prosperity through tea [1]. Group 2: Economic Impact and Development - The area of Guo Pa tea cultivation has reached over 1,200 acres, generating an annual output value of over 6 million yuan [2]. - Local residents, such as Luo Xiuhua, report significant income from tea cultivation, with her family's tea garden contributing approximately 25,000 yuan annually [2]. - The local government has invested nearly 20 million yuan in developing a tea tourism complex, enhancing facilities and promoting cultural events to further integrate tea and tourism [2].