茶旅融合

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喜看茶山变“金山”——陕西省安康市汉滨区推动茶产业高质量发展观察
Huan Qiu Wang· 2025-05-19 02:44
Core Viewpoint - The article highlights the rapid development and market demand for "Shan Tea No. 1," a new tea variety from the Hanbin District of Ankang City, which is contributing to local economic growth and rural revitalization through innovative practices and community engagement [1][3][8]. Group 1: Industry Development - Hanbin District is leveraging its unique resources, such as selenium-rich soil, to promote high-quality development of the selenium-rich tea industry, aiming for a win-win situation of wealth creation and green upgrades [1][7]. - The area has established a total of 21.5 million mu of tea gardens, with an annual production exceeding 10,000 tons, and has built a breeding base of 500 mu for "Shan Tea No. 1" [7][8]. - "Shan Tea No. 1" has been successfully promoted across 11 provinces, with a planting area exceeding 100,000 mu and projected sales of 15 million tea seedlings in 2024 [3][7]. Group 2: Economic Impact - The tea industry has significantly improved local livelihoods, with individuals earning between 100 to 200 yuan per day during the spring tea season, and an average income of 10,000 yuan per household through various agricultural activities [4][5]. - The integration of tea cultivation and tourism has led to the establishment of a comprehensive agricultural tourism complex, which has been recognized as a national AAA-level tourist attraction, receiving over 7,000 visitors annually [5][6]. Group 3: Technological and Innovative Practices - The district is focusing on technological innovation and digital empowerment to enhance the quality and efficiency of tea production, including the use of organic soil amendments and green production techniques [7][8]. - The promotion of "Shan Tea No. 1" is supported by a robust quality assurance system and a traceability framework to enhance the brand's competitiveness and market influence [8].
崂山茶香
Jing Ji Ri Bao· 2025-05-16 22:55
Group 1 - The event showcased the unique characteristics of Laoshan white tea, emphasizing its "non-fried, non-rolled" processing technique which requires high water temperatures to enhance its flavor [1][2] - The event was organized by the Qingdao Preschool Normal College, integrating Laoshan cultural elements and historical context to educate attendees about the stories behind Laoshan tea [2] - There is a significant talent shortage in the Laoshan tea industry, particularly for skilled individuals who can both brew and manage tea operations, as well as high-level talents to promote Laoshan tea [2][3] Group 2 - The Qingdao Preschool Normal College is implementing a "master-apprentice" system to integrate tea knowledge into practical training, aiming to enhance students' skills in tea arts and cultural understanding [3] - The college offers tea-related courses across three departments, reaching over 500 students annually, and plans to introduce new courses in tea culture and tourism management [3] - Innovative tea drinks made from Laoshan white tea, such as "Cold Brew White Peony" and "Osmanthus White Tea Special," have gained popularity, indicating a trend towards modernizing traditional tea [3]
西湖茶农复刻“梅茶共生”传统景观
Hang Zhou Ri Bao· 2025-05-13 02:50
Group 1 - The tea farmers in Meijiawu and Wengjiashan villages have organized tree planting activities to recreate the traditional cultural landscape of West Lake Longjing tea and fruit trees, aiming to build a new ecological system for tea gardens [1] - The initiative is inspired by the book "Poems of West Lake Longjing Tea," which includes 899 poems related to West Lake Longjing tea since the Tang Dynasty, highlighting the historical coexistence of tea trees with other flora [1] - Villagers express a shift in understanding towards diversified planting systems, recognizing the ecological wisdom in traditional agricultural practices, which can lead to sustainable farming [1] Group 2 - The tree planting activity not only preserves the culture of West Lake Longjing tea but also explores new development paths for the tea industry, transitioning from tea leaf economy to tea garden economy [2] - By creating unique tea garden landscapes, the initiative aims to attract more tourists, promoting the integration of tea culture with tourism and other diverse developments in the tea industry [2] - The new planting efforts are seen as part of a broader rural revitalization strategy, blending the fragrance of tea with the beauty of plum blossoms, thus crafting a new pastoral narrative for the region [2]
7分钟一趟动车!最近这座城市客流猛增
Bei Jing Ri Bao Ke Hu Duan· 2025-05-08 00:45
Core Points - The 33rd Xinyang Tea Culture Festival has opened in Xinyang, Henan Province, coinciding with the successful completion of the spring tea picking season for Xinyang Maojian tea [1] - Starting from January 2025, a new high-speed train service, the "Xinyang Maojian" train, will operate between Xinyang and major cities like Wuhan and Beijing, accommodating nearly 1,000 passengers [1][3] - Xinyang East Station serves as a crucial transportation hub for the tea industry, with over 100 high-speed trains stopping daily, making travel convenient for both workers and tourists [3][5] Industry Insights - The introduction of high-speed rail has significantly improved the efficiency of tea picking labor, reducing travel time from cities like Anyang to Xinyang to just over two hours [5][6] - The integration of tea production with tourism and other sectors such as green dining and health has attracted many visitors, enhancing the local economy [6][7] - Xinyang East Station has implemented a comprehensive service strategy to improve passenger experience, including specialized services for vulnerable groups [6][7] Tourism and Local Economy - The region's natural beauty and cultural heritage are highlighted through various tourist activities, such as hiking and local cuisine, which further promote the area's appeal [7][8] - Tourists are increasingly visiting Xinyang to experience the tea gardens and local delicacies, contributing to the growth of the local tourism sector [8]
英德红茶成五一出游“顶流”!超11万人次进茶山喝红茶
Nan Fang Nong Cun Bao· 2025-05-05 14:04
Core Viewpoint - The article highlights the popularity of Yingde black tea during the May Day holiday, with over 110,000 visitors enjoying tea-picking experiences and various cultural tourism activities in the region [1][6][7]. Group 1: Tourism Trends - Outdoor activities and rural tourism have become popular choices for travelers in the Greater Bay Area during the May Day holiday [2][4]. - Yingde city received over 250,000 tourists during the holiday period, with tea-related attractions being significant draws [6][7]. Group 2: Tea Experience Offerings - Multiple tea enterprises in Yingde launched unique experiences such as tea-picking, rural workshops, and camping to enhance rural tourism [4][5]. - Yingde Jiuzhuang Garden opened a "tea coffee" crossover innovation, attracting visitors with special promotions [9][10][11]. Group 3: Visitor Statistics - Yingde Jiuzhuang Garden welcomed 13,881 visitors during the holiday [22]. - Hongqi Tea Factory received approximately 41,400 visitors over the five-day holiday, with a peak daily attendance of nearly 15,000 [26][27]. - Yingde Tea Fun Park saw daily visitor numbers exceed 3,000, with total holiday attendance surpassing 15,000, reflecting a 20% increase in sales compared to the previous year [58][60][63].
以“绿”生“金”,句容茶产业链发“新枝”
Xin Hua Ri Bao· 2025-05-04 22:09
Core Insights - The article highlights the ongoing efforts in the Jurong tea industry to enhance the "Maoshan Evergreen" brand and promote high-quality tea production through a comprehensive integration of resources and standards [1][2]. Group 1: Industry Development - Jurong has approximately 42,500 acres of tea cultivation, achieving 128 special awards in national tea competitions, with "Maoshan Evergreen" recognized as a geographical indication product [1]. - The city has implemented a plan to integrate tea industry resources, focusing on five major actions: state-owned enterprise reform, industry consolidation, scientific research, brand enhancement, and tea tourism integration [1]. - In 2023, the tea production value reached 376 million yuan, with goals to achieve four five-star and five four-star tea samples in the upcoming national tea quality evaluation [1]. Group 2: Quality Standards - The establishment of enterprise standards for "Maoshan Evergreen" tea aims to improve quality control and ensure consistency in production processes [2][3]. - The new standards include grading and production technology specifications, covering both manual and mechanical tea processing methods [3]. - Training sessions for local tea enterprises will be organized to promote adherence to these standards and facilitate the use of the "Maoshan Evergreen" trademark [3]. Group 3: Technological Advancements - The use of technology in tea cultivation is emphasized, with innovations such as dual-person pruning machines to enhance productivity and efficiency in harvesting [4]. - The average yield from summer and autumn tea can reach 20,000 yuan per acre, with the potential for multiple harvests throughout the season [4]. - The development of new red tea varieties through collaboration with agricultural research institutions has led to improved quality and reduced costs [5][6]. Group 4: Tourism Integration - The integration of tea and tourism has become a focal point, with various scenic spots and experiences designed to attract visitors and promote local tea products [7][8]. - The "Maoshan Evergreen" brand is expanding to include a range of derivative products, enhancing its market presence and economic impact [8]. - The development of a two-day tea tourism route has been recognized as a national tourism highlight, further boosting the visibility of Jurong's tea industry [8].
千年茶韵 浉河飘香
Zhong Guo Jin Rong Xin Xi Wang· 2025-04-30 02:57
Core Viewpoint - The 2025 China Green Tea Brand Conference and the Green Tea Brand and Industry Development Exchange Meeting were successfully held, focusing on the upgrade of the green tea industry, particularly highlighting the significance of Xinyang Maojian tea as a leading brand in the sector [1] Group 1: Event Overview - The conference attracted over 300 units from major green tea production and sales areas across the country, creating a platform for economic, technological, and cultural exchanges [1] - The theme of the event was "Green Tea Development, Brand Leadership, Maojian Origin, and Shihe River Landscape" [1] Group 2: Historical and Cultural Significance - Xinyang Maojian tea has a history of over 2,600 years in the Shihe District, with a rich tea culture that has been recognized by historical figures such as Du Yu, Lu Yu, and Su Dongpo [2] - The tea has won prestigious awards, including the gold medal at the Panama Pacific International Exposition in 1915 and the National Quality Award in 1990 [3] Group 3: Industry Development and Achievements - The Shihe District has been recognized with over 30 national honors, including being named one of China's top 100 tea counties and a model county for new quality production in the tea industry [3] - The district has a tea garden area of 635,000 acres, with an annual tea production of 57,000 tons and a comprehensive tea-related output value exceeding 11.7 billion [4] Group 4: Quality and Brand Building - The district is implementing a blockchain traceability system for tea quality assurance, covering 25,400 acres of tea gardens [4] - The "Xinyang Maojian 521" regional public brand is being promoted to enhance brand influence, supported by extensive marketing efforts through various platforms [4] Group 5: Tourism and Economic Impact - In 2024, the tea-themed tourism in Shihe District is expected to receive over 16.3 million visitors, generating an income of 6.9 billion [6] - The integration of tea culture and tourism is seen as a new engine for regional economic growth, with various innovative tourism products being developed [5][6]
云间有茶 缘起浉河
Zhong Guo Jin Rong Xin Xi Wang· 2025-04-30 02:57
Core Viewpoint - The article highlights the rich tea culture and ecological advantages of Shihe District in Xinyang, Henan Province, emphasizing its historical significance, tea production quality, and the integration of tea culture with tourism and technology [1][2][3][5][6]. Group 1: Historical and Cultural Significance - Shihe District has a long history of tea cultivation, dating back over 2,600 years, with notable recognition in various historical periods, including being praised by famous figures like Lu Yu and Su Shi [2]. - The district's tea, particularly Xinyang Maojian, has received prestigious awards, including a gold medal at the 1915 Panama International Exposition and being listed among China's top ten famous teas in 1958 [2]. Group 2: Ecological and Environmental Advantages - Shihe District boasts a favorable ecological environment with a forest coverage rate of 70.1%, making it a significant ecological function area and a national garden city [1]. - The region's geographical conditions, including an average annual temperature of 15.2°C and high organic matter content in the soil, contribute to the unique flavor profile of Xinyang Maojian tea, which has higher levels of tea polyphenols and amino acids compared to ordinary green tea [2]. Group 3: Economic Impact and Development - The tea industry in Shihe District is substantial, with a total tea garden area of 635,000 acres and a total tea production of 57,000 tons, generating a comprehensive tea-related output value of 11.7 billion yuan [6]. - The district aims to attract 16.33 million tourists and generate 6.9 billion yuan in tourism revenue by 2024, significantly benefiting local tea farmers with an average annual income increase of 18,000 yuan [3]. Group 4: Technological Advancements - Shihe District has implemented a blockchain traceability system covering 26,000 acres of core tea gardens and 147 tea enterprises, enhancing the premium rate of Shihe tea by over 20% [5]. - The establishment of a digital intelligent production line has increased processing efficiency by four times, ensuring stable quality in tea production [5][6]. Group 5: International Market Expansion - The district is leveraging the Belt and Road Initiative to promote Xinyang red tea and Oolong tea in Central Asia and Eastern Europe, with an expected export volume of over 1,800 tons in 2024 [6]. - The first batch of Xinyang Maojian tea has successfully reached Hamburg via the China-Europe Railway Express, indicating a growing international market presence [6].
“宿”在春天
Ren Min Ri Bao Hai Wai Ban· 2025-04-27 22:46
近年来,安徽省芜湖市繁昌区利用自然生态资源,着力打造乡村生态旅游,发展民宿等配套产业。图为 乡村民居民宿群与青山相映,构成一幅和美乡村的生态画卷。邢朝明摄(人民图片) 游客在新疆维吾尔自治区喀什古城景区的一家民宿内欣赏歌舞表演。新华社记者 王 菲摄 游客在西藏自治区林芝市嘎拉村唱歌。新华社记者 丁增尼达摄 赏风景、做手工、看演出……有着特色住宿环境、多样化体验的民宿,日益成为许多人出游的选择。经 过多年发展,民宿正向着品质化、多元化升级,逐步成为一个融合多样玩法的休闲度假空间。 中国旅游研究院院长戴斌表示,如今游客更加注重自我感受和生活质感,更多追求心灵上的快乐、满足 和幸福感。深度游、慢旅行,日益受到游客青睐,这一点在住宿环节表现为:越来越多的游客将酒店 (民宿)作为旅游目的地,"为一家民宿赴一座城"。 来自河北的游客郑艳体验过云南大理、丽江的多家民宿,今年春天,她带着父母前往弥勒。弥勒有着丰 富的地热资源,温泉水质上乘,是康养度假的好去处。吸引郑艳选择这里的另一个重要因素是"性价 比","这里的物价更亲民"。 依托甸溪河湿地公园、太平湖森林公园,弥勒市太平街道发展民宿、旅居、农家乐等产业,打造小太平 民宿 ...
茶旅融合新盛景 国企引领巫溪老鹰茶产业高质量发展
Sou Hu Cai Jing· 2025-04-26 03:48
25日上午,"渝创渝新·溪茶溪韵"巫溪老鹰茶全产业链创新成果发布会在渝中区雾都宾馆隆重举行。巫 溪县盛景老鹰茶有限公司(以下简称:盛景老鹰茶公司)携30余款创新产品惊艳亮相,受到众多嘉宾和 市民的青睐。 巫溪盛景老鹰茶 有限公司产品集中展示。第1眼TV-华龙网 冉长军 摄 作为巫溪县属重点国企,盛景老鹰茶公司自2024年3月成立以来,依托母公司盛景旅游集团资源优势, 构建了从古树保护到终端销售的全产业链体系。"今年春茶鲜叶收购量已达10吨,全年销售额有望达到 3000万元。"该公司负责人龚毅介绍。 在产业发展方面,盛景老鹰茶公司创新实施"大园子+小院子"特色发展模式,通过利用荒山荒坡和"四旁 地"资源,已建成1000亩示范种植基地。值得注意的是,今年该公司还将在巫溪县工业园区启动建设老 鹰茶综合园区,该项目将集纳老鹰茶加工、仓储、冷链、检测、研发等在内的全产业链综合体。 "宝源山"系列"云顶古芽"产品。第1眼TV-华龙网 冉长军 摄 科技创新方面,该公司在蒲莲镇百年古茶树林部署了物联网传感器,实时监测茶树生长数据。这套自主 研发的智慧管理系统使古树茶产量提升30%,品质显著改善。同时,公司与西南大学共建的研发 ...