Core Insights - Shenzhen is recognized as the "Cross-Border E-Commerce Capital" of China, with a comprehensive analysis of its development history, industry ecosystem, policy support, logistics network, and future trends [1] - The future of Shenzhen's cross-border e-commerce will focus on deepening the integration of "cross-border e-commerce + industrial belts," accelerating the layout of overseas warehouses, promoting digital transformation, and leveraging policy benefits from RCEP to maintain its leading position globally [1] Development Stages - Shenzhen's cross-border e-commerce has evolved through three stages: "wild growth," "regulatory adjustment," and "recovery and innovation" [1] - The initial stage began in the early 2010s, leveraging geographical advantages and a robust manufacturing base, leading to the establishment of a preliminary industrial chain by 2013 when Shenzhen was designated as a national comprehensive pilot zone for cross-border e-commerce [1][2] Growth Period - The period from 2020 to 2022 marked explosive growth for Shenzhen's cross-border e-commerce, driven by the global pandemic that shifted procurement orders to China [2] - In 2023, Shenzhen's cross-border e-commerce import and export volume reached 300 billion yuan, a year-on-year increase of 75.2%, accounting for nearly 8% of Shenzhen's total imports and exports [4] Industry Challenges - In 2021, the industry faced significant challenges due to a large-scale account suspension event on Amazon, prompting sellers to focus on regulatory compliance and diversify their sales channels [4] - The recovery and innovation phase from 2022 to 2024 saw a 2.4-fold increase in the scale of cross-border e-commerce, with 2024's first half showing a 130% year-on-year growth [4] Ecosystem and Infrastructure - Shenzhen's cross-border e-commerce ecosystem is increasingly complete, with 16 of the world's top 20 cross-border e-commerce platforms establishing operations in the city [5] - The logistics network includes 59 all-cargo flight destinations and 24 cross-border e-commerce maritime routes, significantly enhancing logistics efficiency [9][12] Policy Support - Shenzhen has a mature policy support system, including tax incentives and streamlined customs processes, which are crucial for the growth of cross-border e-commerce [5][25] - The "double 15%" tax policy and "departure tax refund" measures have effectively reduced operational costs for cross-border e-commerce enterprises [25][26] Supply Chain Advantages - Shenzhen's supply chain responsiveness is enhanced by its strong electronic information industry base, allowing for rapid market demand response [6][8] - The city has established a "one core, multiple parks" development pattern, forming a complete industrial chain with various manufacturing clusters [7] Future Trends - Future trends for Shenzhen's cross-border e-commerce include flexible supply chains, digital transformation, brand globalization, and multi-channel layouts [21][22] - The focus on emerging markets, particularly in Southeast Asia, the Middle East, and Latin America, is expected to drive significant growth [19][20][21] Brand Development - Companies like Anker Innovation and Ugreen are transitioning from "selling goods" to "building brands," with Anker achieving a revenue of 24.71 billion yuan in 2024, reflecting a successful shift to brand-centric strategies [17][18] - The establishment of independent brand sites and the expansion into various sales channels are key strategies for enhancing brand presence and reducing reliance on single platforms [23]

6月13日下午，由泰国TikTok电商领军企业SHOPGENIX THAILAND联合鼎翎集团、云南迪淼电子商务 有限公司共同主办的"实力品牌出海暨SHOPGENIX CHINA启幕发布会"在上海虹桥诺富特酒店举办。 云南迪淼相关负责人表示，截至目前，已有20家先锋品牌率先加入我们的"出海计划"，涵盖食品、3C 电子、国货美妆、智能家电等东南亚爆品赛道，未来三年，我们将助力超500个中国品牌在泰GMV突破 百亿。 泰王国驻上海总领事馆商务领事表示："SHOPGENIX CHINA的成立是中泰经贸合作的新里程碑，其创 新的'社交电商+本土化运营'模式，将为两国企业搭建更高效的商业合作平台。"中国泰国总商会代表强 调，这一合作将有效促进中泰双边贸易的提质升级。 据悉，此次战略合作具有三大核心优势：首先是政策支持：获得泰王国驻上海总领事馆商业处、泰王国 驻上海总领事馆农业处、中国泰国商会官方背书，享受其提供的政策对接、市场信息等支持；其次是流 量优势：整合SHOPGENIX THAILAND年曝光超5亿次的TikTok运营矩阵；第三是本土服务：依托鼎翎 集团、云南迪淼的东南亚本地化运营经验，提供E2E解决方案。 年 ...

Core Viewpoint - Despite the current downturn in consumer investment, the outlook for emerging consumer brands remains positive, as brand establishment is a long-term process that leads to stable growth once achieved [2]. Group 1: Company Development - Babycare has successfully established itself in the Chinese market, achieving a top 3 market share in diapers and leading in baby wipes after starting with a baby carrier [5]. - The company has expanded into Japan, entering over 8,000 retail locations, including major chains, indicating a strategic approach to international growth [8][14]. - Babycare's founder emphasizes the importance of understanding local cultures and market rhythms when expanding internationally, highlighting a shift from aggressive growth to a more measured approach [9][13]. Group 2: Market Strategy - The company has adopted a full-category strategy, completing its initial expansion phase and entering a new stage of growth focused on international markets and organizational strength [9][44]. - Babycare's products have been well-received in Japan, with local consumers showing a preference for their offerings, which are perceived as innovative compared to existing products [18][32]. - The founder notes that many foreign brands have failed in China due to a lack of local market adaptation, suggesting that Babycare's success will depend on respecting local market dynamics [17]. Group 3: Future Outlook - Babycare is focusing on expanding its customer base and enhancing customer lifetime value, with a significant increase in black card membership users contributing to sales growth [42]. - The company is exploring new product lines, such as a sanitary napkin brand aimed at younger consumers, indicating a strategy to diversify its offerings beyond traditional baby products [46][49]. - The founder expresses a long-term vision for the company, aiming for sustainability and growth over the next century, reflecting a commitment to enduring brand legacy [70].

Core Viewpoint - The success of La b u b u, a Chinese IP toy brand, highlights a new path for domestic brands to create global cultural symbols and super brands beyond mere sales [4][6][9]. Group 1: La b u b u's Rise - La b u b u has transformed from a niche designer toy into a global trend icon since 2025, gaining popularity among celebrities like Dua Lipa and the Kardashian family [2][4]. - The brand's products have seen skyrocketing prices in China, with some items exceeding 10,000 yuan and rare versions reaching 27,000 yuan [2]. - A recent auction of 48 La b u b u pieces generated a total of 3.73 million yuan, with a single mint green La b u b u selling for 1.08 million yuan [2]. Group 2: Cultural Impact and Consumer Engagement - La b u b u's design, characterized by its "ugly-cute" aesthetic, resonates with contemporary consumers who seek to express individuality and challenge traditional beauty standards [4][6][8]. - The brand has fostered a strong community where consumers engage in creative reinterpretations of La b u b u, reflecting a rebellion against conventional aesthetics [4][8]. - The character's appeal is enhanced by its cultural attributes and social currency, making it a symbol of emotional value for young consumers [8][9]. Group 3: Strategic Market Expansion - La b u b u's international expansion strategy has effectively targeted markets in Japan, Southeast Asia, and Europe, with Southeast Asia's revenue share increasing from 31% in 2023 to 47% in 2024 [9][12]. - The brand's success in Southeast Asia is attributed to precise market positioning and leveraging e-commerce data to connect with young consumers [9][12]. - La b u b u's marketing strategy includes significant investment in brand exposure and collaboration with local influencers, establishing a strong presence in new markets [11][12]. Group 4: Trends in Chinese Beauty Brands - The export of Chinese beauty products has been on the rise, with a total export value of 16.43 billion yuan in the first four months of 2025, marking a 16.2% year-on-year increase [12][14]. - Major export markets for Chinese cosmetics include the United States, the European Union, and Indonesia, with the U.S. alone accounting for 3.233 billion yuan in exports [14]. - Despite the growth in product quality, Chinese beauty brands still face challenges in establishing strong brand identities in international markets compared to successful cases like La b u b u [15][17]. Group 5: Recommendations for Future Success - To achieve global recognition, Chinese beauty brands should enhance brand awareness through local influencer collaborations and adapt products to meet local consumer preferences [18][22]. - Emphasizing cultural values and narratives can help brands resonate with international audiences, as seen with successful examples like Huazhi and Huaxizi [22][23]. - The potential for a Chinese beauty brand to achieve global status similar to La b u b u exists, provided there is a commitment to cultural development and market localization [23].

Group 1 - The "going global" service introduced over 200 attendees to how Chinese enterprises can connect with global resources [2] - The promotion meeting provided new ideas for private entrepreneurs in Hangzhou to expand internationally [4] - The network of private entrepreneurs has significantly expanded [6] Group 2 - At the 10th "Hangzhou Private Enterprises Hand in Hand with 'Belt and Road' Countries (Regions)" exchange meeting, a representative from Hangzhou Water Show Culture Group expressed intent to explore investment policies in Thailand for better outcomes [7] - New participants were present at the meeting, indicating a proactive approach among private enterprises to seek overseas opportunities [7] - Zhejiang Yulian Information Development Co., Ltd. aims to leverage the "Belt and Road" initiative to enhance its overseas market presence, particularly in Vietnam's tea industry [7] Group 3 - This year marks the 12th anniversary of the "Belt and Road" initiative, with Hangzhou positioned as a leader in high-quality development and international cooperation [7] - The meeting highlighted successful cases, such as the first satellite from Oman, which utilized technology from a Hangzhou private enterprise [8] - Representatives from countries like Thailand, Peru, Chile, Poland, and the UAE actively promoted investment opportunities to Hangzhou entrepreneurs [8]

Group 1 - The core viewpoint is that Alibaba's cross-border e-commerce platform AliExpress has launched a car sales business, marking its entry into the automotive sector during the overseas "6.18" shopping festival, starting in the Middle East [1] - The vehicles listed on AliExpress primarily feature Chinese brands, with a significant proportion being new energy models, including BYD, Geely, Xiaomi, Li Auto, and Xpeng [1] - AliExpress has a strong user base in the automotive sector due to its successful sales of auto parts, which have been growing rapidly, providing a natural foundation for the "whole vehicle export" initiative [1] Group 2 - AliExpress's German site has recently opened for local merchants, attracting brands like Anker, Ecovacs, and Realme, contributing to its rapid growth [2] - The sales of Pop Mart's products on AliExpress have surged, with a reported 300% year-on-year growth in the collectible toy category [2] - The company has initiated a "Billion Subsidy" program to support emerging brands, aiming to help 1,000 new brands achieve over one million dollars in sales this year [3]

Group 1 - Alibaba's cross-border e-commerce platform AliExpress has launched a car sales business, marking the first entry of the "outbound four small dragons" into the car sales sector during the overseas "618" shopping festival [1][3] - The vehicles listed on AliExpress primarily feature Chinese brands, with a significant proportion being new energy models, including BYD Yuan, Geely Xingyuan, Xiaomi SU7, Li Auto L7, and Xpeng G9 [1][3] - The launch of car sales is supported by a strong user base from the existing automotive parts category on AliExpress, which has been experiencing rapid growth [3] Group 2 - China's automobile export volume is projected to grow by 22.7% year-on-year in 2024, reaching 6.407 million units, maintaining its position as the world's largest exporter [3] - The integration of a robust supply chain and user demand creates new opportunities for the cross-border e-commerce and automotive industry, with complete vehicle sales expected to stimulate growth in automotive parts, interiors, tools, and new energy-related products [3] - AliExpress has been actively developing its brand business since last year, launching a "100 billion subsidy" program to explore the potential of new brands going overseas, with partnerships established with various high-tech and trendy brands [3]

在全球贸易格局加速重构的今天，品牌出海如何突破增长瓶颈？如何实现品牌出海国际化布局？6月6日，由慧聪供应链、深圳市展示道具行业协会、SHOP! 国际零售协会•亚太合作组织、慧聪商业展示网联合主办，盐田国际、万里鹏集团、深圳跨境电子商务协会协办的"品牌出海 链动全球"交流活动在深圳盐田 成功举办。来自上海、广州、中山、东莞、香港及深圳的商业展示道具行业企业董事长、总经理齐聚一堂分享海外实地考察经验，共同探讨品牌出海全球化 发展新机遇。 主持人邹红振开场、慧聪供应链李艳娟介绍公司、慧聪供应链负责人致辞 深圳展示道具行业协会骆诗学会长致辞 行业领袖与权威专家分享品牌出海全球化战略 本次活动特邀行业领袖为参会企业带来前沿洞察与实战策略，SHOP!国际零售协会•亚太合作组织主席罗以勒先生（Berman），为大家分享了实地考察美 国、墨西哥等美洲地区商业展示道具厂及在交流学习过程的所见所闻，从贸易政策、产品差异化、工厂管理及品牌出海注意事项等进行了实战分享， Berman以国际视野分享的零售品牌全球化实战经验让到场企业家收获满满。 本次活动特邀的跨境供应链权威专家：胜道乐知咨询总裁、深圳跨境协会执行副会长谢卓亨先生分享了 ...

Core Insights - The Middle East, particularly the GCC countries, is becoming an increasingly attractive market for international brands due to its diverse culture and growing consumer market, with an expected annual growth rate of 4.39% in the food market from 2024 to 2028, reaching a market revenue of $135.5 billion in 2023 [1][2] Group 1: Market Overview - The largest segment in the Middle East food market is expected to be confectionery and snacks, projected to reach $23.1 billion [2] - The retail market in the region is rapidly evolving, characterized by large supermarket chains and convenience stores, highlighting unique channel advantages [2] Group 2: Consumer Demographics - Saudi Arabia has a population of over 30 million, with a significant portion of consumers being young, with an average age of 24-25 years, indicating a vibrant market that adapts well to new trends [4][7] - Approximately 70%-75% of consumers are under the age of 26, showcasing the potential for innovative products and services [7] Group 3: Localization Strategies - International brands entering the Saudi market must ensure compliance with local regulations, including obtaining halal certifications and meeting FDA food safety standards [8] - Local partnerships are crucial for understanding local laws and consumer preferences, as shopping behaviors vary significantly across different regions of Saudi Arabia [8][9] Group 4: E-commerce and Supply Chain - E-commerce is rapidly developing, with companies relying heavily on supply chain management to ensure timely delivery and product diversity [11][12] - Investments in distribution networks and cold chain logistics are essential to maintain product freshness, especially in the region's high temperatures [13][36] Group 5: Market Entry Strategies - Testing products in limited quantities through pilot programs in select stores can help gauge market acceptance before scaling up [18][19] - A dual approach of utilizing both online and offline channels is recommended, as consumers increasingly prefer to experience products in-store before purchasing online [22][33] Group 6: Future Market Potential - The market for functional beverages and health products is still emerging but is expected to grow, with energy drinks currently holding a 2% market share [35] - Cultural trends and social media influence can accelerate the adoption of new products, indicating a need for brands to adapt their marketing strategies accordingly [35][36]

Group 1 - Labubu has become the top search term on Alibaba's AliExpress platform ahead of the overseas 618 shopping festival, indicating its rising popularity among international consumers [2][4] - The brand's unique "quirky cute" design and blind box concept have contributed to its rapid ascent as a global trendsetter, with significant consumer interest from markets such as the UK, Australia, and Brazil [5] - The overall GMV for the toy category on AliExpress has seen a remarkable 300% year-on-year growth, driven by the success of Labubu and other Chinese toy brands [5] Group 2 - AliExpress has established itself as a core platform for Chinese brands to expand internationally, with various high-quality toy brands and tech companies choosing to enter the overseas market through this platform [5] - The platform's mature market layout, robust logistics infrastructure, and localized marketing resources are key factors that assist brands in overcoming the challenges of international expansion [5] - AliExpress has launched the "BigSave" brand export plan, aiming to support 1,000 new brands in achieving a breakthrough of one million dollars in sales this year [5]