最近西贝与百果园遇到的危机，其实都是必然会发生的事情，因为背后潜藏着对公关的认知理解的一些偏差。 不重视公关的意思是在很多甚至都已经上市的老板心智里，压根不觉得公关是一个有用的岗位，所以干脆很多快消品公司，根本没有公关总监这个职位。 甚至业绩一不好，认为不需要公关的消费品公司老板，第一件事就是裁掉公关总监和公关团队，所以最近两年，我接到的很多活是帮助失业的公关同学找 到新的工作。 01 第一：很多传统消费品牌公司，真的很不重视公关。 当然也有思想更先进的老板，已经雇佣了公关总监，甚至有时候花钱找到了行业里比较好的公关总监，但是让公关总监的职能异化为做跟市场总监一样的 活。 我几个月前，就遇到过一个公关总监，我问他的核心职责现在是什么？他说他现在主要是帮助电商团队卖货，承担KPI的业绩考核，作为公关，他不光没 有花钱的预算，还要承担自己赚钱养活自己的职责。 听完这个故事，不知道为什么心里有点酸楚，为这个行业，也是为这位同学。 不过即使老板愿意给预算，也愿意给一个小团队了，也不让公关的同学卖货了，但很遗憾，我认识消费品公关同学也大多干不了太长久，没几天就离职 了，这就要说到第二条，他们大多无法完成向上管理。 03 ...

捐赠仪式当天，芒果V基金艺术总监傅贝宜为孩子们在"快乐音乐教室"带来一堂专业的音乐课，通过趣 味互动引导学生认识音符、感知节奏，并指导他们练习演唱歌曲《玉盘》。 从初试蹄声的羞涩，到随节奏雀跃跟唱，最终清澈的童声汇聚成一片悦耳的合唱。孩子们嘹亮的歌声， 承载着他们对音乐的纯粹向往，与这片黄土地上绵长高亢的陕北民歌交相呼应，延续着这片红色热土上 不变的希望与传承。湖南广播电视台主持人潘龙飞也为孩子们上了一堂生动的主持表演课。他分享了自 己学习主持时遇到的小困难，鼓励孩子们要勇敢尝试，大胆表达。 长期以来，长城基金始终秉承"金融向善"的使命，将企业社会责任融入发展脉络，积极为乡村全面振 兴、乡村教育事业贡献力量。"长城基金.快乐音乐教室"公益项目，作为长城基金助力乡村美育教育的 重要载体，已先后在四川凉山雷波、河北滦平巴克什营、陕西延安吴起等偏远地区的小学落地。该项目 不仅提供硬件支持，还通过线上授课等方式搭建系统化的音乐教学支持体系，并积极协调外部资源，组 织研学实践等活动。音乐，具有熏陶心灵、滋养灵魂的独特力量，长城基金相信，对于乡村儿童而言， 优质的音乐教育不仅能丰富精神世界、陶冶美好情操，更能助力他们树立 ...

Company Overview - Ziroom is an international technology company providing high-quality living services, established on October 18, 2011. It has expanded its operations to 8 countries and regions, covering over 100 cities globally [2] - The company offers a comprehensive platform for buying, selling, renting, smart home decoration, and lifestyle services, catering to both domestic and international users [2] Project Overview - The "Haiyan Plan" is Ziroom's most significant corporate social responsibility project, aimed at providing rental support to recent college graduates entering the job market. Launched in 2013, it has benefited 4.5 million graduates from thousands of universities globally, with a total deposit reduction of 1.3 billion yuan [3] Participation Details - Graduates can participate in the Haiyan Plan by submitting their information through the Ziroom app or mini-program. Successful verification grants access to exclusive rental benefits, while unsuccessful attempts provide a non-graduate rental package [4] Eligibility Criteria - The Haiyan Plan is available to recent graduates from accredited universities, including those from Hong Kong, Macau, and Taiwan, specifically targeting students graduating in 2026 [5] Benefits of the Haiyan Plan - Participants can enjoy various benefits, including no deposit for all payment methods, monthly rent payment options, and a moving discount coupon worth 200 yuan for use with Ziroom's moving services [6] - A rental voucher valued at 1,000 yuan is also provided upon successful verification [7] Campaign Timeline - The campaign will run from April to August 2026, with peak promotional activities expected in May and June [8] Target Audience - The primary audience for the campaign includes rental-seeking recent university graduates [9] Campaign Objectives - The main goals are to increase awareness of Ziroom and the Haiyan Plan, attract more recent graduates to participate, and encourage more renters to choose Ziroom [9] Budget Allocation - The execution budget for the campaign is set at 1 million yuan [10]

9月10日下午，平安人寿山东分公司在潍坊昌乐县营丘镇阿陀小学隆重举行支教行动启动仪式。潍坊市保险业协会专职副会 长刘大庆、副秘书长常珊，平安人寿山东分公司党委副书记、副总经理薛军，平安人寿山东分公司潍坊中支总经理苏晓 东、副总经理王刚，昌乐县教育和体育局招生考试中心主任张文彬，营丘镇中心校校长张学军，阿陀小学校长魏继光等领 导及全校师生共同参与了本次活动。 仪式上，平安人寿山东分公司向阿陀小学捐赠了包括35套办公电脑、600余册图书、60000张试卷打印纸以及41套教师节纪 念茶杯礼盒等一批急需的教学与生活物资，显著改善了学校的教学条件，传递了平安对乡村教育的深切关怀。 活动现场还进行了"平安希望小学公益支教基地""金融教育宣传基地"及"金融读书角"的揭牌仪式，标志着平安与阿陀小学的 合作进入新阶段。未来，平安将依托自身资源，持续开展支教及金融知识普及活动，赋能乡村教育发展。 此次支教行动不仅体现了中国平安"回馈社会、建设国家"的企业使命，更展现了保险行业支持教育振兴的实际担当。平安 人寿山东分公司将以此次启动为起点，持续关注并支持乡村教育，助力每一个孩子走向更广阔的未来。 魏继光校长在发言中衷心感谢平安人寿 ...

Core Viewpoint - JD.com, in collaboration with brands Xinos and Cat Prince, has donated hundreds of student nap pillows and learning supplies to students in Fengshun County, aiming to enhance their learning and napping conditions as the new school term begins [1][3][4] Group 1: Donation Details - The donation includes high-quality and practical items specifically selected to meet the needs of students, addressing the lack of basic learning supplies and comfortable napping conditions in remote areas [3] - Xinos has created a specialized nap pillow designed for school environments, providing stable support for the neck and ensuring comfort with breathable cotton fabric [3] - Cat Prince has donated a multi-layered accordion bag that caters to elementary students' storage needs, promoting organized study habits and ensuring safety with its thoughtful design [3] Group 2: Corporate Social Responsibility - JD.com emphasizes the importance of social responsibility, particularly in improving the quality of life and education for rural students [4] - The initiative coincides with Teacher's Day, highlighting the company's commitment to enhancing educational conditions and promoting a warm educational philosophy [4] - JD.com plans to continue collaborating with more brands to conduct public welfare activities focused on rural education and children's growth [4]

Core Viewpoint - Anta Group and the He Min Foundation are actively contributing to educational development in their hometown, with significant donations aimed at improving local schools and supporting students [1][2][3]. Group 1: Donations and Impact - On September 10, Anta Group and the He Min Foundation donated 3.5 million yuan to Jinjiang's Fifth Experimental Primary School for the purchase of air conditioning and other equipment [2]. - Just three days prior, on September 7, they donated 30 million yuan to Chen Dai National Middle School to support the construction of an office building and conference center [2]. - The He Min Foundation has committed to donating 1.137 billion yuan in 2025, with a focus on healthcare, education, and community care [4]. Group 2: Philanthropic Strategy - Anta Group has established the He Min Foundation with a total donation exceeding 3 billion yuan since its inception, focusing on healthcare, education, and social care [3]. - The foundation aims to enhance its social impact through strategic goals related to governance, industry resources, and innovation over the next three years [7]. Group 3: Educational Support Initiatives - The He Min Foundation's "He Min Scholarship" program has supported 1,114 students with a total of 17.78 million yuan in scholarships [6]. - The foundation has also partnered with Xiamen University, donating 50 million yuan to establish the "Anta Robust Public Education Fund" to assist economically disadvantaged students [6]. Group 4: Healthcare Contributions - The He Min Foundation has donated over 520 million yuan to healthcare initiatives, including the construction of a new hospital expected to be operational in 2026 [5]. - A dedicated "Medical Care Fund" has been established with a donation of 100 million yuan, supporting advanced medical equipment and benefiting over 65,000 patients [5].

Group 1 - The company organized a charity event to honor special education teachers and support children with disabilities, celebrating a warm and special Teacher's Day [1][4] - Volunteers expressed their highest respect for the dedicated teachers and presented thoughtful gifts, including water cups symbolizing lifelong care, practical towel gift boxes, and elegant silk scarves [4] - A custom cake with the phrase "Salute to the Most Beautiful Teachers" was shared among all teachers, creating a joyful atmosphere filled with laughter [4] Group 2 - The company also focused on the children at the rehabilitation center, providing fun DIY flower fan kits that included various materials for crafting [7] - With the patient assistance of volunteers, children created unique and beautiful flower fans, showcasing their creativity and enjoying the process [7] - This charitable activity not only made special education teachers feel respected and cared for but also allowed the children to experience the joy of hands-on activities and companionship [7]

Core Viewpoint - The "Fifth National State-Owned Enterprise Social Value Forum and ESG China · Guangdong-Hong Kong-Macao Greater Bay Area Corporate Social Responsibility Release Conference" was held in Shenzhen, where Dongguan Water Environment Group released its "2024 Corporate Social Value Report" and received a "four and a half star" rating for its efforts in social responsibility [1][6][7]. Group 1: Corporate Social Responsibility Initiatives - Dongguan Water Environment Group's case study titled "Red Steward Connects Three Networks to Enhance Community Happiness Index" was recognized as one of the top ten cases in the "Service Bay Area Development" category [2][4]. - The company showcased five case studies in the "Dongguan State-Owned Enterprises Social Value Blue Book (2025)", highlighting its commitment to national enterprise reform, technological innovation, and rural revitalization [2][4]. Group 2: Financial Performance - In 2024, Dongguan Water Environment Group reported total assets of 69.204 billion yuan and operating revenue of 8.763 billion yuan [7]. - The company's water treatment capacity reached 7.24 million tons per day, with an annual total water supply of 1.433 billion tons [7]. Group 3: Social and Environmental Impact - The company has implemented over 1,000 monitoring points for 24-hour online monitoring of water supply operations, enhancing service quality and efficiency [12]. - Dongguan Water Environment Group's charity contributions totaled 181.47 million yuan, and it conducted 283 volunteer service activities [11].

Core Viewpoint - The article emphasizes the importance of sustainable and systematic charitable actions, highlighting the efforts of Aoyou Foundation in promoting long-term social responsibility and community support through various initiatives [1][9]. Group 1: Charitable Initiatives - Aoyou Foundation, in collaboration with Xinhua News Agency, launched a public welfare campaign on September 5, calling for consistent and traceable charitable actions to support high-quality development in philanthropy [1]. - The "Yiqidian Liangxinhe" initiative was restarted in August, where Aoyou donated maternal and infant nutritional products to Xinhe County, Hebei, marking the fourth time the company has supported this area [2]. - Over the past three years, Aoyou has donated nearly 10 million yuan in total to Xinhe County, combining nutrition and education to foster sustainable development in the region [2]. Group 2: Focus on Maternal and Child Health - Aoyou launched the "Jiabei Love, Pregnant Women Without Worries" initiative in April, conducting 120 psychological health activities for pregnant women across three provinces [3]. - The company has been actively involved in improving children's health and education, donating essential supplies to schools in rural areas, such as computers and kitchen equipment [5][6]. Group 3: Long-term Commitment to Public Welfare - Aoyou has been addressing the question of how to make charity more enduring and effective for over 21 years, with initiatives like "Guarding the First Milk" and "Mother's Love 800g" [8]. - The "China Baby You Are More Beautiful" project has expanded its reach significantly, benefiting millions and donating nearly 70,000 items of nutritional supplies [8]. Group 4: Emergency Response and Disaster Relief - Aoyou has established an emergency response mechanism to assist in disaster relief, such as donating supplies after the earthquake in Tibet [8]. - The company has been recognized for its contributions to disaster relief and public welfare, showcasing its commitment to social responsibility [12]. Group 5: Sustainable Development and Future Plans - The "Haipinokai Gexianghua" project in Tibet has been running for nine years, providing extensive support and training to local healthcare workers, benefiting over 7,500 families [10][14]. - Aoyou Foundation aims to continue leveraging its resources to provide long-term support and warmth to those in need, emphasizing the importance of building a sustainable social infrastructure [17].

Group 1 - The event "Walking into Qinghai - Fragrance and Cosmetics Industry Charity Activity" was successfully held in Xining, Qinghai, organized by the China Fragrance and Cosmetic Industry Association and the China Women's Development Foundation, with Fujian Pianzaihuang Cosmetics Co., Ltd. participating for ten consecutive years [1][3] - The donation ceremony included the distribution of scholarships, care packages, and skincare products, emphasizing the company's commitment to the health of children in the western region, combining beauty with practical support [3][5] - Pianzaihuang Cosmetics has a strong foundation in traditional Chinese herbal culture and focuses on skincare technology research and innovation, with core brands "Pianzaihuang" and "Huanghou" covering various skincare fields [5][9] Group 2 - The charity activity serves as a platform for companies to engage with the real needs and resilient hopes of the western region, highlighting the importance of beauty as a source of warmth and support [7][9] - The company expresses its commitment to continue participating in charitable activities, aiming to extend warmth and support to more areas in need [7][9] - The belief that true beauty encompasses not only skin health but also the firm practice of social responsibility is a core value of Pianzaihuang Cosmetics [9]