Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company reported a revenue of 21.177 billion yuan in Q1 2025, representing a year-on-year increase of 18.77%. The domestic three major product lines are expected to recover comprehensively, with significant cost control measures leading to a net profit margin of 11.89%, up by 2.7 percentage points year-on-year. The outlook for the entire year of 2025 is optimistic, with potential upward revisions in sales expectations [2][6]. Summary by Sections Revenue and Profitability - In Q1 2025, the company achieved a revenue of 21.177 billion yuan, a year-on-year increase of 18.77%. The net profit attributable to shareholders was 2.471 billion yuan, up 56.40% year-on-year, while the net profit excluding non-recurring items was 2.403 billion yuan, an increase of 78.54% year-on-year [6]. Domestic Market Recovery - The domestic market is showing signs of recovery, with the excavator industry experiencing a year-on-year sales increase of 38% in Q1 2025. The company, as a leading player in the excavator sector, is expected to see substantial revenue growth in this segment. Additionally, the recovery is extending from excavators to non-excavator machinery, with positive sales trends anticipated in the crane and concrete machinery sectors [2][11]. International Business Growth - The company's international business is expected to continue its growth trajectory, with Q1 2025 overseas revenue growth anticipated to exceed the industry average. Emerging markets such as Africa, Latin America, and Asia-Pacific are expected to show faster growth rates. The company has established a solid overseas presence with local production, research, sales, and service capabilities, enhancing its long-term competitive edge [2][11]. Cost Control and Profit Margins - The company has effectively implemented cost control measures, resulting in a significant improvement in net profit margin to 11.89% in Q1 2025. This improvement is attributed to a decrease in research and development expenses, management expenses, and financial expenses, contributing positively to profit growth [2][11]. Future Outlook - The company is well-positioned to benefit from the recovery in the domestic market and is expected to achieve net profits of 8.633 billion yuan and 11.008 billion yuan in 2025 and 2026, respectively, with corresponding price-to-earnings ratios of 19 times and 15 times [2][11].

Core Insights - The core viewpoint of the articles highlights Great Wall Motors' successful strategic transformation amidst a challenging automotive market, achieving significant profit growth while focusing on quality over quantity [2][3][11]. Financial Performance - In 2024, Great Wall Motors reported revenue of 202.195 billion yuan, a year-on-year increase of 16.73%, and a net profit of 12.692 billion yuan, up 80.73% year-on-year [2]. - The company's non-recurring net profit exceeded 9.735 billion yuan, marking a 101.4% increase year-on-year [2]. - The average revenue per vehicle reached 163,800 yuan, an increase of 2,300 yuan year-on-year, while the net profit per vehicle was 10,300 yuan, up 460 yuan year-on-year [2]. Strategic Adjustments - Great Wall Motors has shifted its strategy from "winning by volume" to "winning by quality," focusing on high-value markets and optimizing its product structure [3][4]. - The company discontinued several low-margin models, reallocating resources to high-end brands like Wey, Tank, and Great Wall Pickup, resulting in a 37.13% year-on-year increase in sales of vehicles priced above 200,000 yuan [4]. Product Development - The company has made significant strides in smart vehicle technology, launching the Blue Mountain Intelligent Driving version, which features a price premium of 26,000 yuan due to added smart driving configurations [5]. - Great Wall Motors' focus on high-end intelligent products has created strong competitive barriers in the market [5]. Global Expansion - In 2024, Great Wall Motors achieved overseas sales of 454,100 vehicles, a year-on-year increase of 44.61%, with overseas revenue accounting for 39.7% of total revenue [6]. - The company has successfully implemented a "go global" strategy, introducing high-value products to emerging markets and achieving significant price premiums [6][7]. Local Production Initiatives - Great Wall Motors has initiated local production projects in Malaysia and Indonesia, which help reduce logistics costs and enhance support from local governments [7]. Research and Development - The company has consistently invested over 10 billion yuan in R&D for three consecutive years, employing 23,000 R&D personnel [9]. - Great Wall Motors is focusing on smart technology as a core competitive strategy, developing advanced AI systems and intelligent driving capabilities [9][10]. Future Outlook - In 2025, Great Wall Motors plans to further increase its investment in smart technology and expand its global footprint, aiming for a sales target of 4 million vehicles, with 80% being new energy vehicles [10][11].