Core Insights - The report highlights the rapid rise of "building figures" in China's trendy toy market, which combines assembly play with IP character appeal, breaking traditional limitations and creating a new category in the toy industry [1][10][11] Group 1: Market Trends - The global toy industry is witnessing a shift towards character-based and assembly play, with building figures becoming a focal point, contributing nearly half of the market size and showing faster growth than the industry average [2][20] - The compound annual growth rate (CAGR) for building figures in China is projected to reach 41% from 2023 to 2028, significantly outpacing the global average [2][21] Group 2: Value Reconstruction - Building figures are redefining the value system of toys by integrating personal interaction and emotional value, allowing players to experience a sense of achievement through assembly and emotional connection through IP characters [3][25] - The demand for building figures has evolved from mere playability to a comprehensive experience that includes emotional and intellectual engagement, with 60% of consumers prioritizing safety and environmental materials [4][5] Group 3: Consumer Demographics - The consumer base for building figures is diversifying, with key demographics including parent-child families and young professionals, particularly in first-tier cities [6][7] - Among parents, 26-35-year-old mothers are the primary decision-makers, while the adult self-purchase group is characterized by younger, urban consumers who value emotional connections to specific IPs [6][7] Group 4: Future Outlook - The future of the building figure industry will focus on deepening IP development and product innovation, with an emphasis on smart and scenario-based features [8][22] - Domestic brands like Blokku are leading the category innovation by combining standardized development with personalized IP, transitioning building figures from niche hobbies to mainstream trends [8][22]

日本之鉴：单身家庭占比提升，动漫游戏类需求增长。 根据《平成时期日本的社会变迁》援引厚生劳动省 数据， 1970-2017 年，日本单身家庭占比由 18.5% 提升至 27% 。与整体物欲降低相对应的是，居民 精神需求有所提升，在结果上体现为日本动漫、游戏产业的繁荣。根据《日本动漫产业兴起的新制度经济 学分析》援引" Japan Animation Industry Trend "数据， 1992-2003 年，日本动漫产业（电影、电视 和录像制品）市场规模由 1327 亿日元增至 1912 亿日元，游戏、 IP 衍生品产业亦有显著增长。 国内悦己、解压类"他经济"消费需求望持续增长，关注游戏、潮玩、体育、科技消费等方向机会。 1 ）游 戏：鉴于暑期存在明显季节效应，同时 2025 年 5 月合计发放 144 个游戏版号，创下单月版号数新高， 众多新游戏上线在即，百度营销预测百度游戏行业检索流量有望在 7 月开始稳步攀升， 8 月达到小高 峰。从用户画像来看，男性 / 女性用户占比分别为 69%/31% 。 2 ）潮玩：男性用户偏好科幻机甲类 IP 产品，全球范围及国内均有代表性 IP ，如机动战士高达、猛兽 ...

IP经济热潮正席卷全球资本市场。近期，日本三丽鸥、万代南梦宫、任天堂等知名IP运营商股价纷纷逼 近或创下历史新高；美国迪士尼公司股价也于6月30日创下近3年新高；而中国公司泡泡玛特旗下的 LABUBU火爆全球，最近一年其股价涨幅超过500%。 三丽鸥旗下最为中国粉丝熟知的IP是Hello Kitty（凯蒂猫），万代南梦宫旗下拥有龙珠、海贼王、高达 等IP。任天堂则以游戏IP为主，旗下马力欧、宝可梦等经典IP在国内有很高的知名度。 如果将时间往前推就会发现，全球IP运营商的集体上涨，已经持续了相当长一段时间。比如三丽鸥从 2022年6月就开始上涨并持续至今。任凭市场波动，万代南梦宫和任天堂的上涨，几乎都持续了十年以 上。 IP运营商股价的强势表现，首先得益于其对经典IP的成功运营。拿拥有奥特曼IP的日本圆谷公司来说， 奥特曼是一个诞生近60年的IP，前两年，凭借奥特曼卡牌在中国市场的成功，圆谷公司收入大涨。2022 年1月到2023年8月其股价涨幅超过1000%。 经典IP的一个显著的特点是其拥有"穿越周期"的能力。历经数十年，即便社会发展已天翻地覆，消费品 类大为丰富，消费方式和消费习惯都有很大的改变，但围绕 ...

每经记者｜黄名扬 每经编辑｜刘艳美 近期打开社交媒体平台，几乎被丑萌的小怪物LABUBU霸屏。这个来自中国的"潮玩顶流"在海内外社交平台爆红，引发全球粉丝排队抢购风潮。 不仅是LABUBU，从《黑神话：悟空》游戏引发的全球轰动，到《哪吒》系列动画电影创下的票房奇迹，近来频频诞生的"现象级"爆款IP，正让中国文化产 业以前所未有的速度和广度走向世界舞台。 "经济基础决定上层建筑。"眼下，中国经济进入产业升级的关键阶段，人均GDP站上1.38万美元，消费结构正从物质型向服务型转变。按照世界银行的标 准，中国已经越过文化消费进入繁荣发展期的基线，消费升级趋势有望逐步加深，未来文化消费将更加活跃。 经济基础的质变，原创IP的兴起，似乎都在叩问一个关键问题：中国文化产业是否已站上爆发临界点？ 要寻找这个问题的答案，很多人可能首先会想到动漫潮玩产业发达的日本。 回溯历史，战后日本经济舞台上演了几出关键"剧目"：上世纪五六十年代的"产业合理化政策"，为钢铁、机械等工业打下根基，推动经济高速起飞；七十年 代的"产业调整政策"，着眼于结构性改革，以知识密集型产业引领国家成功驾驭石油危机的汹涌浪潮。 文化产业的脉搏与经济的律动如 ...

Core Insights - Tencent's "Honor of Kings" continues to lead the global mobile game revenue chart, benefiting from strategic IP collaborations and content innovation, particularly during key Chinese holidays [1][3] - Global mobile game consumer spending reached approximately $6.85 billion in May, marking a 5.4% increase from the previous month, with the U.S. contributing about $2.13 billion, accounting for 31% of global revenue [1][3] Revenue Rankings - "Honor of Kings" remains at the top, followed by "Whiteout Survival," which has climbed to second place due to engaging dynamic events [1][3] - "Last War: Survival" holds the third position, driven by strong social features and regular content updates [3] - "Royal Match" ranks fourth, attributed to its addictive puzzle mechanics and frequent new area releases [3] - "MONOPOLY GO!" maintains its fifth position by integrating social gameplay with popular themes [3] Growth Highlights - "Gossip Harbor" enters the top ten due to successful events that increased player engagement and revenue [4] - Bandai Namco's "SD Gundam G Generation Eternal" leads the revenue growth chart, driven by its popular IP and special events [4] - "Game For Peace" sees significant growth, ranking seventh overall, supported by major updates and collaborations [4] - Netmarble's "Seven Knights Re: BIRTH" quickly rises to third in revenue growth, showcasing the strength of its beloved IP [5] Download Rankings - "Block Blast!" retains the top spot in global downloads, demonstrating its broad appeal and effective user acquisition strategies [6][7] - "Garena Free Fire" climbs to second place, reflecting its sustained popularity in key markets [6] - "ROBLOX" remains third, bolstered by brand experience events [6] - "Ludo King" and "Subway Surfers" round out the top five, highlighting the enduring appeal of classic games [7] Market Insights - Global mobile game downloads reached 4.3 billion in May, with India leading at 881 million downloads [7] - The rise of Gen Alpha slang in gaming is noted, with games like "Brainzot Tip Tap Challenge" gaining traction in key markets [7] - "Mobile Legends: Bang Bang" sees a resurgence in downloads, particularly in India, due to localized events [8]

消费者依旧在买，但他们更在意为什么而买。 当618走到第17个年头，这一曾经被电商平台及大小商家寄予厚望的"消费狂欢节"，正在趋于平静。 跟去年相比提前了近一周，前后跨度超过一个月，这一承载着中国电商产业高速增长记忆的促销节点， 随着消费市场的变化，正在悄然转型。 "每年618对我们来说都是大节日，双十一也是大节日，本身活动和直播也日常在做。在这个过程中，现 实确实非常残酷，必须要有爆款和高性价比产品才可以，对销量也会有明显提升。不过，这已经是一个 正常的资源投放节点，消费者期待可能不如以前那么高。"有电器行业高层人士对21世纪经济报道记者 坦言，现在更多是围绕"人"的需求做文章，而不是围绕促销日。 对于各大电商平台而言，"促销驱动消费"的模式显然已触顶，大促不再刺激"囤货式购买"和"冲动式消 费"。消费者的理性回归，正在改变平台对"618"的定义。在增量放缓的情况下，电商平台需要在复杂多 变的渠道生态中重新定义"增长"，从新的方向找增量，比如即时零售，情绪经济等等。 高性价比供给成为常态 过去多年，平台大促，价格战都是主旋律，电商平台不惜以巨额补贴、大幅折扣吸引消费者，力求在短 时间内实现销量的爆发式增长。 ...

日本顶级IP正以一种全新的形式，在中国掀起新一轮消费狂潮。与之相呼应，日本IP巨头在中国的业绩也同时呈现爆发式增长。 3家日本公司11个IP收入约429亿元，让多少中国公司赚到钱？ 在万代、三丽鸥、圆谷等日本IP巨头陆续发布的2025财年业绩报告中，部分主力IP的销售数据得以公布，亦可以直观看出这些顶级IP的商业价值，折合人 民币估算后，雷报统计如下： | | | 2025财年(24.4~25.3)部分日本公司主力IP业绩汇总 | | | | --- | --- | --- | --- | --- | | | | 整理:雷报 时间:2025/6/16 | | | | 序号 | 公司简称 | IP | IP收入 (亿人民币) | 同比增减 | | 1 | 万代南梦宫 | 龙珠 | 94.4 | 35.6% | | 2 | 万代南梦宫 | 机动战士高达 | 76 | 5.4% | | 3 | 三丽区 | 三刚鸣家族 | 71.8 | 44.9% | | 4 | 圆谷 | 奥特曼 | 69.6 | -0.9% | | 5 | 万代南梦宫 | 海贼王 | 69.1 | 24.4% | | 6 | 万代南梦宫 | 假面 ...

Group 1: Brand Performance - LEGO, Yamaha, and miHoYo are leading brands with heat index scores of 1.95, 1.60, and 1.24 respectively, reflecting strong demand from the pan-2D user group driven by the "Guzi Economy" [2] - LEGO announced new products at the International Toy Fair in New York, including the LEGO® Blue Series and six new LEGO Jurassic World sets, which generated significant pre-sale interest [2] - Bandai collaborated with Hatsune Miku to launch the Mobile Suit Gundam series figurines, enhancing brand visibility on social media [2] Group 2: Consumer Trends - Consumers are increasingly seeking emotional resonance with virtual IPs while valuing the practicality and collectibility of physical products [2] - Low-decision-threshold products like trading cards and blind boxes are becoming popular entry points for consumers [2] - Brand collaborations are stimulating user-generated content on social media, leading to viral marketing effects [2] Group 3: Instrument Industry Evolution - The instrument industry is trending towards portability, intelligence, and integration, as seen with brands like Yamaha, Roland, and Liberlive [3] - Yamaha's lightweight hand roll piano and portable electric pianos connect via Bluetooth for enhanced functionality [3] - Liberlive's smart guitar features an AI chord assistance system, catering to users' dual needs for learning and entertainment [3] Group 4: Index Report Overview - The report is part of the Consumer Index Evaluation System developed by Shiyan Index, which includes various consumption index rankings to track market trends [4] - The index monitors 12 major industries, including 3C digital, apparel, food, home appliances, and musical instruments [4]

Core Viewpoint - The company has established a strategic partnership with Bandai Namco, leading to significant expansions in retail and IP collaboration, particularly in the collectible toy market [1]. Group 1: Strategic Partnerships and Expansions - The company announced a deep strategic cooperation with Bandai Namco, leveraging the success of the Gundam pop-up store in Changsha in April 2024 [1]. - In December 2024, the company obtained distribution rights for Bandai Namco's Gundam base and related merchandise, opening the first Gundam base in Jiangsu [1]. - The company plans to open China's first Bandai model store in March 2025, featuring popular IPs such as Gundam, Pokémon, and Doraemon [1]. Group 2: Business Performance and Growth Strategy - The company achieved a breakthrough in cross-industry collaboration in 2024, expanding into the trendy toy consumption sector [1]. - The company will implement a dual-track expansion strategy focusing on "core regional cities + key business districts," with initial plans to enter high-quality commercial spaces in Changsha [1]. - Over the next three years, the company aims to expand its national presence at a rate of 3-5 new stores annually, enhancing store profitability through digital operations and limited product strategies [1]. Group 3: Revenue Performance of Gundam Base Stores - The Suzhou Gundam base store, which opened in December 2024, has exceeded expectations in its first five months of operation [2]. - The store achieved industry benchmark levels in single-store sales efficiency and demonstrated high member repurchase rates, indicating strong IP loyalty [2]. - The store has already reached profitability in its first quarter of operation [2].

怎么说呢，如果你今年五一恰好路过武汉，可能会被这座城市的新玩法惊到——游客不再扎堆黄鹤楼或 户部巷，反而挤爆了东湖边的咖啡馆、高达模型店，甚至相机租赁行。这背后藏着的，可不止是假期消 遣那么简单。 东湖咖啡：一杯饮品的尽头是情绪价值 "三十公园"的店员大概从没想过，自家咖啡馆会成为比东湖游船更热门的打卡点。假期下午三点，所有 面湖的外摆区座位早已被占满，大三学生小刘和闺蜜举着手机自拍，背景是波光粼粼的湖面。"从长沙 专门过来就为这一杯，你懂的。"她指了指桌上的冰美式，"坐在这儿发呆两小时，比逛景点治愈多 了。" 这种"为氛围买单"的现象在东湖沿岸已成常态。几乎每家临湖咖啡馆都化身社交空间——年轻人带着外 地朋友来"叙旧局"，情侣对着落日摆拍，甚至有人独自抱着电脑工作，图的就是"湖边办公"的仪式感。 一位店主透露："有人甚至提前一周预订座位，就为了五一能坐在最靠水的位置。" 江西姑娘小叶的行程堪称当代游客样本——刚下高铁就直奔街道口取预订的大疆口袋云台相机。"一天 租金60块，比买一台划算多了。"她晃了晃手里的小机器，"明天草莓音乐节拍vlog就靠它了。" 高达基地与LABUBU玩偶：成年人的童心经济学 武汉天 ...