转自：北京日报客户端 当前，"冰雪游"火热，成为许多地方激发消费活力的重要引擎。热潮之下，尤需冷思考。每一个火爆出 圈的"尔滨"背后，皆是长期积累与诚信经营的成果，其根基在于优质的设施、合理的价格、温情的服 务、诚信的经营与有效的监管，绝非依赖网红标签和营销美图。若经营者只想着快速"收割"流量，而非 用心对待游客，终究无法长远。 文旅产业的健康发展，离不开市场活力与政府监管的协同共治。经营者应恪守诚信底线，珍视品牌形 象，明白流量变"留量"的核心在于品质与口碑。监管部门则需前移关口，强化从项目准入、价格规范到 质量监控、常态执法的全链条管理，既要鼓励创新、繁荣市场，也要划清红线、惩戒失信，营造公平有 序、放心消费的环境。 春节将至，新一轮文旅消费热潮涌动。"狗熊岭"的案例，应当成为行业审视自身发展逻辑的一面镜子。 当每一份营销的热度，都能转化为匹配的体验与真诚的口碑，文旅消费的活力方能持续涌流。 作者: 史林静 任卓如 当地政府后续调查显示，开园拥堵系附近货车事故导致，颇受争议的"棉花"实为定点布置的阻燃装饰材 料，园区内亦设有人工造雪区。表面看，园区"翻车"似有"客观原因"可循。然而，宣传时营造的"雪乡 幻 ...

Core Viewpoint - New Hainan Chang'an Airlines has successfully managed flight operations during the New Year period, with a significant increase in passenger volume and a focus on optimizing flight routes to enhance travel convenience [1][2][3]. Group 1: Flight Operations and Passenger Demand - In the first week of 2026, New Hainan Chang'an Airlines executed a total of 375 flights, transporting 58,000 passengers, with a notable increase in daily passenger volume compared to 2025 [1]. - The airline's flights to popular tourist destinations such as Sanya, Harbin, and Beihai saw a passenger load factor exceeding 93%, while the average load factor for incoming flights reached 90% [3]. - The airline plans to increase the frequency of flights on the Xi'an-Urumqi route starting January 10, 2026, in response to strong travel demand [3]. Group 2: Safety and Operational Efficiency - During the snowy weather from December 31, 2025, to the New Year holiday, New Hainan Chang'an Airlines maintained a flight normality rate of 97.89%, with an impressive average normality rate of 99.42% over the three days of the holiday [4][6]. - The airline has implemented rigorous safety measures, including the deployment of nearly 40 personnel for de-icing operations, ensuring the safe operation of 834 flights and utilizing 71 tons of de-icing fluid [6]. Group 3: Customer Engagement and Service Initiatives - To enhance the travel experience, New Hainan Chang'an Airlines organized themed activities on flights, such as the "Vitality Launch" event, which included New Year blessings, poetry recitations, and gift distributions [8][12]. - The airline is committed to improving services for special groups, including the elderly and children, by continuing to develop its "Chang'an Worry-Free" service brand, which focuses on ensuring a seamless travel experience [13].

▶近日，全州县天湖景区迎来2026年首场雾凇，吸引游客拍照打卡。 （《桂林晚报》供图） ■本报记者罗颢 近期天气寒冷，广西多地高寒山区出现雾凇、冰凌景观，吸引群众争相前往观赏。同时，还有不少人计划远赴东北体验玩雪乐趣。然而，看似惬意的冰雪游 背后，暗藏着失温风险。日前，国内发生多起徒步爱好者高山失温遇险事件，引发广泛关注。记者就此采访了南宁市红十字救援队副队长何力和专业户外领 队张强，为大家梳理出预防失温的核心要点、科学自救方法及常见认知误区。 失温分为三个等级 及时识别尽早脱险 大明山景区去年冬季出现雾凇美景，民警加强巡防提醒游客注意安全。（资料图） 本报通讯员周岩 摄 "你以为失温只发生在北方的严寒里？其实不然。"何力直言，失温是人体长期暴露于寒冷环境后，核心体温降至35℃以下的危险状态，若不及时干预，可能 引发器官衰竭甚至死亡。去年11月，广西大明山就发生过一起驴友迷路后因夜间气温骤降导致的失温事故，这说明南方低温场景也有失温风险。 "失温分为三个等级，身体会发出明确信号，关键是要及时捕捉。"何力介绍，轻度失温时，身体会通过颤抖产热，手脚变得冰冷，还可能伴随反应迟钝、语 言含糊甚至精神幻觉，此时必须立即 ...

Core Viewpoint - The winter tourism in China is experiencing a significant surge, with diverse activities and attractions drawing both domestic and international visitors, showcasing the beauty and cultural richness of winter in various regions [3][5][10]. Group 1: Winter Tourism Trends - The popularity of winter tourism is highlighted by the increasing number of visitors to ice and snow attractions, such as Harbin's Ice Snow World and various winter festivals across the country [4][5]. - An example of this trend is An'tu County in Jilin Province, which has developed over a hundred winter tourism products, including ice sightseeing and hot spring experiences, attracting a growing number of tourists [3][5]. - The report from Tongcheng Travel indicates that unique winter experiences, such as "water freezing" in Mohe and "snow hot springs" in Yanji, are becoming new hotspots for tourists [5]. Group 2: Culinary Experiences - In Zhejiang Province, the production and consumption of rice cakes during winter is a traditional practice, with local factories busy making these delicacies, which are particularly popular in colder weather [7][8]. - The iron pot stew, a signature dish in Northeast China, is a communal dining experience that symbolizes warmth and togetherness during the cold winter months [8][9]. - The winter food scene in regions like Hunan, Hubei, and Sichuan is characterized by the sweetness of navel oranges, which thrive in the winter climate, enhancing the seasonal culinary offerings [9][18]. Group 3: Nature and Wildlife - The phenomenon of migratory birds at the Yellow River estuary has gained popularity, with a reported 30% increase in the number of birds compared to the previous year, attracting photographers and nature enthusiasts [10][11]. - In Shanghai, the coastal wetlands serve as a crucial stopover for migratory birds, contributing to local biodiversity and providing opportunities for birdwatching [11]. - The winter landscape in southern China is also vibrant, with blooming flowers such as plum blossoms in Guangzhou and various colorful flowers in Guangxi, showcasing the region's ecological diversity [12][19].

Market Overview - On the first trading day of 2026, the Shanghai Composite Index rose by 1.38% to 4023.42 points, while the Shenzhen Component Index increased by 2.24% and the ChiNext Index by 2.85%. The total trading volume in the Shanghai and Shenzhen markets reached 2.55 trillion yuan. The leading sectors included media, pharmaceuticals, and electronics, while oil and petrochemicals, banking, and transportation lagged behind [2][7] - The Hong Kong Hang Seng Index saw a slight increase of 0.03%, closing at 26347.24 points, while the U.S. major indices all closed higher, with the Dow Jones Industrial Average rising by 1.23% to a record high of 48977.18 points [2][7] Important News - Premier Li Qiang emphasized the need to enhance innovation and development advantages during his research in Guangdong, advocating for the improvement of industrial ecosystems and the exploration of effective business models for new technologies such as robots and drones [3][8] - A joint announcement from nine departments, including the Ministry of Commerce, implemented actions to promote green consumption, focusing on enhancing the supply of green products and encouraging the purchase of electric vehicles and certified green appliances [3][8] Industry Insights Media Industry - The New Year's Day box office exceeded 740 million yuan, marking a significant increase of 61.01% compared to the previous year. The extended holiday period allowed for a diverse range of films to cater to audience preferences, with major sequels leading the box office [9][10] - The total number of screenings during the New Year's holiday reached 1.417 million, with a notable increase in audience attendance, particularly on January 1, which saw a 14.20% year-on-year increase [10][12] - Major IP sequels like "Zootopia 2" and "Avatar 3" demonstrated strong box office resilience, contributing significantly to the overall market performance [12] Gaming Industry - In December 2025, a total of 147 game titles received approval, with 144 domestic and 3 imported games. The total number of game approvals for the year reached 1771, a 25.07% increase from 2024 [13][14] - The game "Seven Realms Dream" is highlighted for its unique "national style" theme and innovative gameplay mechanics, indicating a competitive landscape in the MMO sector for 2026 [14][15] Tourism Industry - The 2026 New Year's holiday saw 142 million domestic trips and total spending of 847.89 billion yuan, benefiting from the extended holiday period compared to the previous year [16][17] - The tourism market experienced a boost due to various factors, including the popularity of winter sports, the appeal of Hainan's free trade zone, and increased interest in outbound travel [18][19] - The outlook for 2026 remains positive, with expectations for further growth in the tourism sector driven by favorable policies and consumer confidence [19]

Core Insights - The travel consumption report by Tongcheng Travel indicates a significant increase in travel bookings during the New Year holiday, with a 2.5 times growth in scenic area reservations and a 10% increase in hotel bookings in Liaoning Province compared to the same period last year [1] Group 1: Travel Trends - Scenic area bookings in Shenyang saw a remarkable month-on-month increase of 380%, with the Shenhe District experiencing over a fourfold increase compared to last year [1] - The report highlights a trend towards "quality upgrades" in travel consumption, driven by users' desire for a sense of ceremony during the New Year [1] - High-quality hotels, boutique homestays, and customized small group products have seen a notable rise in booking popularity on the Tongcheng Travel platform [1] Group 2: Travel Themes and Destinations - Short-distance micro-vacations within urban clusters, particularly around Shenyang, are gaining popularity, alongside long-distance travel between northern and southern regions [1] - Classic travel themes such as ice and snow tourism and winter escape trips dominate the New Year holiday, with popular long-distance travel flows including Liaoning, Heilongjiang, Jilin, Hainan, and Yunnan [1] - Ice and snow tourism is positioned as a leading trend for winter travel, with approximately 40% of the top 20 domestic flight routes during the New Year holiday being ice and snow travel routes, particularly from Hangzhou to Shenyang [1]

Core Insights - The travel demand during the New Year holiday in 2026 was significantly boosted by a three-day holiday combined with a "take 3 days off for 8 days" vacation trend, leading to increased bookings for flights, hotels, and homestays [1] Group 1: Domestic Travel Trends - The domestic travel market during the New Year holiday exhibited a pattern of "short-distance micro-vacations + long-distance north-south exchanges," with short trips within city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta being particularly popular [2] - Ice and snow tourism dominated the holiday, accounting for about 40% of the top 20 domestic flight routes, with popular routes including Shanghai to Harbin and Guangzhou to Harbin [2] - Hainan's tourism was significantly boosted by its island-wide customs closure policy, with a 76% increase in flight bookings to and from its three major airports during the holiday [2] Group 2: Cultural and Unique Experiences - Tourists are increasingly seeking out less crowded, unique destinations for New Year celebrations, with places like Wuyuan and Nanjing experiencing a surge in popularity due to special events like drone shows and cultural performances [3] - The Nanjing Niushoushan Cultural Tourism Area saw a 43.70% year-on-year increase in visitor numbers, showcasing the effectiveness of innovative product offerings and unique activities in attracting tourists [3] - Non-heritage themed tourism saw an 85% increase in search and booking activity during the holiday, with cities like Luoyang and Xi'an becoming top destinations for traditional cultural experiences [3] Group 3: Concert-Driven Travel - The trend of traveling to cities for concerts continued to rise, with cities like Guangzhou and Wuhan hosting major performances that attracted many fans, leading to increased hotel bookings in those areas [4] Group 4: Outbound Travel Growth - The "take 3 days off for 8 days" vacation model significantly increased outbound travel interest during the New Year holiday, with themes like "island summer" and "Nordic aurora chasing" becoming popular [5] - Emerging destinations such as Serbia and Georgia gained attention, with a notable increase in bookings for vacation products to these less conventional countries [5] Group 5: Demographics of Travelers - Young adults aged 25-45 and family units are the primary demographic for outbound travel, showing a willingness to pay for quality travel experiences and detailed itineraries [6]

Core Insights - The Xi'an Railway Bureau reported a total of 2.636 million passengers were transported during the New Year's holiday period, averaging 527,000 passengers per day [1][3]. Group 1: Transportation Organization - During the holiday, the Xi'an Railway Bureau enhanced transportation organization to meet passenger demand, adding a total of 485 trains, including 401 high-speed trains and 84 regular passenger trains [3]. - A total of 192 inter-provincial trains and 293 intra-provincial trains were added, with 63 night high-speed trains specifically catering to popular routes such as Beijing, Chongqing, and Wuhan [3]. - The bureau implemented measures to ensure safety and efficiency, including the activation of large passenger flow transportation plans and the addition of ticketing windows during peak times [4]. Group 2: Winter Tourism Initiatives - The bureau organized special tourist trains for winter activities, including the first train to Shaohua Mountain and a themed train to Hukou, enhancing winter travel options for tourists [3]. - Stations along the Qinling snow-viewing routes prepared for winter conditions by clearing snow and ensuring safe train operations [3]. Group 3: Passenger Experience Enhancements - The Xi'an Railway Bureau improved passenger experience by optimizing services, such as adding real-name verification gates and enhancing security checks [4]. - Cultural experiences were integrated into the travel environment, with designated areas in waiting rooms featuring historical elements and decorations that reflect the cultural heritage of the ancient city [4].

2026年元旦假期，吉林省文旅市场迎来"开门红"。雪假效应进一步释放，中小学生的身影与往年比大幅增加，据银联商务大数据测算， 2026年元旦假 期，全省接待国内游客811万人次，国内游客出游总花费91亿元。绘就了一幅"人气高涨、消费兴旺、活力迸发"的新年画卷！ 全省各地举办超40场较大规模跨年活动，市民游客在热闹欢腾的氛围中共同迎接新年。吉林省2026新年交响音乐会在修缮后全新亮相的吉林省音乐厅举 行。长春国际会议中心、长春市工人文化宫、吉林市人民大剧院、辽源市大剧院等多地同时上演多场高品质跨年音乐会。吉林市以"大东山水迎天下 奋进 浪漫满江城"为主题的跨年烟花秀在松花江畔精彩上演，央视《新闻联播》《晚间新闻》等5次聚焦，全网播放量超1亿次。 民俗与光影交织的活动同样备受青睐。中国朝鲜族民俗园举办延吉第四届灯光秀亮灯仪式，假期接待游客量同比增长18%。长春动植物公园跨年夜推出 《西游记》经典剧目互动等活动，假期接待游客量同比增长 300%。 新民大街历史文化街区主题光影秀、北京大街西（春京西）历史文化街区瞻淇鱼灯巡 游、长春莲花岛影视城沉浸式NPC互动等活动各具特色。 此外，青怡坊艺术商街、长春万象城、绿园吾 ...

听钟声、赏雪景、逛老街、迎新年……2026年元旦假期，余杭区精心策划推出系列文旅体活动，全 域旅游人次达113.86万人次，全域客流接待同比上升18.43%，实现新年文旅市场"开门红"。 "一早刷到径山寺下雪，我们特意开车赶来，既是赏雪，也是为新年祈福。"元旦当天，市民杨女士 与朋友一同踏雪访寺。假期期间，余杭百丈、径山、鸬鸟等多地迎来新年首场降雪，"冰雪游"成为假日 一大亮点。 径山寺雪景。 据悉，自2026年1月1日起，余杭推出超1000万元首期文旅消费券，消费场景涵盖打车、住宿等，推 动全区文旅资源创新转化、文旅消费潜力释放。 文化体验活动同样精彩纷呈。在阿里·未科火种节"文艺赋美"活动现场，孩子们围着身着传统服饰 的工作人员，踊跃参与趣味问答；另一边，悠扬的小提琴、轻快的吉他弹唱与梦幻的奇幻泡泡秀轮番上 演，为冬日街头注入了鲜活的艺术气息。在历代绘画大系典藏馆的"东坡行旅·诗味人间"MR体验空间， 小朋友们戴上设备，仿佛穿越到了宋代，在诗词互动与情景游戏中感受宋韵雅趣。 ...