Group 1 - The core viewpoint of the articles highlights the resurgence of domestic tourism in China during the New Year holiday, with significant increases in both travel volume and spending [1][4][5] - During the three-day New Year holiday, 142 million domestic trips were made, with total spending reaching 84.789 billion yuan, indicating a strong recovery in the cultural and tourism sector [1] - The travel platform Feizhu reported that consumer willingness to travel and spending power both increased, with the average number of purchases per person rising over 20% and average spending per person increasing over 30% year-on-year [1] Group 2 - The concept of "ceremony" in travel experiences gained popularity, with a 125% year-on-year increase in searches related to "New Year travel," reflecting a growing trend for themed events and activities [2] - Various cross-year activities, such as fireworks shows and immersive light displays, contributed to a vibrant travel atmosphere, enhancing the overall experience for tourists [2] - The demand for winter travel experiences, particularly in ice and snow destinations, saw a significant rise, with bookings for Harbin Ice and Snow World increasing over 45% and visitor numbers in Chengdu's indoor ski resort up nearly 120% [3] Group 3 - The Hainan Free Trade Port experienced a surge in inbound tourism during the first New Year holiday post-border reopening, with international visitors attracted by the "duty-free shopping + beach vacation" model [4] - Haikou and Sanya emerged as the fastest-growing cities for inbound flight bookings, with year-on-year increases exceeding three times and five times, respectively [4] - The number of foreign visitors entering China under visa-free policies reached 292,000 during the holiday, marking a 35.8% increase compared to the previous year [4]

Core Insights - The 2026 New Year's holiday saw a significant surge in domestic and outbound travel, with an estimated 590 million trips taken, reflecting a 19.5% year-on-year increase in travel volume [2] - The travel demand was driven by a combination of short trips within major city clusters and long-distance travel, particularly to popular destinations like Northeast China, Hainan, and Yunnan [3][4] - The winter travel trend, especially ice and snow tourism, dominated the holiday, with ice-themed destinations accounting for about 40% of the top domestic travel routes [4] Domestic Travel Market - The domestic tourism market experienced a robust start, with a notable increase in bookings for flights, hotels, and accommodations during the holiday [3] - Popular short-distance trips were prevalent among major city clusters, while long-distance travel to scenic areas like the Northeast and Hainan was also in high demand [3] - The rise of "prayer tourism" led to increased interest in mountainous scenic spots, with hotel bookings in these areas rising over 23% [3] Ice and Snow Tourism - Ice and snow tourism emerged as a leading theme during the holiday, with significant demand for flights to Harbin and other snowy destinations [4] - Harbin Ice and Snow World was particularly popular, with a 45% increase in bookings for day tours [4] - Other notable snowy destinations included Xiling Snow Mountain and Yulong Snow Mountain, which saw a rapid increase in visitor interest [4] Outbound Travel Trends - Outbound travel saw a marked increase, with popular themes including island vacations and destinations with visa-free entry [9] - Key short-haul outbound routes included flights from Shanghai to Singapore and Beijing to Seoul, while long-haul routes featured destinations like Moscow and Sydney [10] - The introduction of visa-free entry for Chinese passport holders to Turkey significantly boosted interest in travel to the country, with search volumes for flights to Istanbul increasing by 320% [10] Inbound Travel Growth - The inbound tourism market also showed strong growth, with ticket bookings increasing by over 110% during the holiday [11] - Popular destinations for inbound tourists included major cities like Shanghai and Beijing, with significant increases in bookings for experiential travel products [11] - The "duty-free shopping + beach vacation" model in Hainan attracted international visitors, with orders for Sanya increasing by 170% [11]

Group 1 - The core viewpoint of the article highlights the vibrant recovery of China's economy during the New Year holiday, with significant growth in consumer spending and tourism activities [4][6][7] - The "cross-year travel" search volume increased by 125% year-on-year, indicating a strong interest in travel experiences [6] - Popular winter tourism activities, particularly ice and snow tourism, dominated the holiday, with Harbin's Ice and Snow World being a key attraction [6][7] Group 2 - The New Year holiday marked the first holiday after the implementation of the "national subsidy," leading to a surge in the home appliance market, particularly in smart appliances [7] - Data from Suning.com showed a 110% increase in customer traffic at stores nationwide during the holiday period [7] - The "China shopping" trend gained momentum due to policies like expanded visa-free travel and optimized tax refund processes, further boosting consumer interest [7]

Group 1 - The tourism market during the New Year's holiday in 2026 showed strong performance, with 142 million domestic trips and total spending of 84.789 billion yuan, indicating a robust recovery and consumer confidence [1][2] - Consumer willingness to travel and spending power increased significantly, with average spending per trip estimated at 597 yuan, and various platforms reporting substantial growth in travel-related bookings [1][2] - Emerging destinations with unique experiences and convenient transportation saw remarkable growth, with cities like Qingyuan and Tongchuan leading in growth rates [1][6] Group 2 - The travel market exhibited a strong upward trend, with hotel bookings increasing by 280% and destination activity bookings rising over 270% compared to the previous year [2] - The "拼假" (flexible holiday) strategy allowed consumers to extend their travel periods, leading to increased demand for long-distance and in-depth vacation experiences [2][3] - Young consumers, particularly those born after 2000, dominated the market, with a focus on self-indulgent travel experiences, driving the trend of "老己游" (self-care travel) [3][4] Group 3 - Family travel, especially among parents with children, showed significant growth, with an 80% increase in travel participation, indicating a shift towards high-quality accommodations [4] - The demand for unique and immersive experiences is rising, with self-driving tours gaining popularity and consumers increasingly seeking "ceremonial" experiences [4][5] - The "cross-year travel" trend saw a 125% increase in related searches, highlighting the growing interest in themed events and cultural experiences [5] Group 4 - The tourism market displayed a clear pattern of established destinations maintaining their popularity while lesser-known locations experienced rapid growth [6][7] - Ice and snow tourism became a major focus during the holiday, with significant interest in both traditional and innovative winter activities [7] - The outbound tourism market saw a notable increase, with a tenfold rise in bookings for outbound charter services, reflecting a shift towards personalized travel experiences [8][9] Group 5 - Turkey emerged as a popular destination for Chinese tourists, especially after the visa exemption policy, which is expected to boost travel interest significantly [9] - The inbound tourism market also experienced strong growth, with a 110% increase in ticket bookings and a 30-fold increase in experiential product bookings [9]

Core Insights - The Ministry of Culture and Tourism reported that during the 2026 New Year's holiday, there were 142 million domestic trips taken, with total spending reaching 84.789 billion yuan [1] Group 1: Travel Trends - The New Year's holiday saw a significant interest in cross-year travel and ice and snow tourism, indicating a strong consumer preference for short trips and vacation travel [1] - Cultural experiences played a key role in enhancing the festive atmosphere, contributing to a sense of celebration and engagement among travelers [1]

Core Insights - The New Year's holiday saw a significant increase in bookings for flights, hotels, and homestays, indicating a robust start for the 2026 cultural tourism market [1] Group 1: Youth Travel Trends - Young people, particularly those born after 2000, are the primary drivers of travel during the New Year, accounting for 39% of travelers, with those born in the 1990s at 33% [2] - The concept of "self-indulgence" during holidays is gaining traction, with a 125% year-on-year increase in searches related to "New Year travel" [2] - Popular activities include themed fireworks shows, temple blessings, and concerts, reflecting a desire for meaningful experiences [2] Group 2: Diverse Travel Experiences - The integration of cultural tourism is stimulating consumer activity, with a notable 85% increase in searches and bookings for intangible cultural heritage tourism during the holiday [4] - Major cities like Luoyang, Xi'an, and Suzhou are among the top destinations for cultural heritage tourism [4] - Concerts and performances in cities such as Guangzhou and Chongqing are driving significant increases in hotel bookings, with some popular accommodations selling out weeks in advance [4][5] Group 3: Winter and Snow Tourism - Winter tourism remains a key focus, with 40% of the top 20 domestic flight routes during the holiday being related to snow tourism [5] - Popular destinations for snow activities include Harbin and Xiling Snow Mountain, with a 45% increase in bookings for day trips to Harbin Ice and Snow World [5] - Ski resorts are experiencing a surge in visitors, with some locations reporting occupancy rates of 80% and a doubling of visitor numbers compared to the previous year [6] Group 4: Cross-Border Travel Growth - The cross-border tourism market is thriving, with a notable increase in outbound travel routes, including popular destinations like Singapore and Seoul [7] - Inbound tourism is also performing well, with ticket bookings up 110% and experiential product bookings increasing over 30 times [7] - Major cities such as Shanghai and Beijing are attracting international visitors, contributing to a vibrant cultural tourism market [7]

Group 1 - The core point of the article highlights a significant increase in travel demand during the New Year's holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - Major urban clusters are experiencing a surge in short trips and long-distance travel, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - The report indicates that the popularity of cultural heritage tourism has surged, with a notable 85% increase in searches and bookings for "intangible cultural heritage" themed travel during the New Year holiday [3] Group 2 - The report identifies top scenic spots for New Year's Eve, including Wuyuan Wunüzhou Resort, Wuxi Lingshan Scenic Area, and Nanjing Niushou Mountain Cultural Tourism Area, with significant increases in visitor interest [4] - Ice and snow tourism remains a dominant theme, accounting for approximately 40% of the top 20 domestic flight routes during the New Year holiday, with Harbin Ice and Snow World being a leading attraction [5] - The outbound travel market is experiencing a notable increase, with popular short and long-haul routes including Shanghai-Singapore and Beijing-Moscow, primarily driven by young adults and family travelers [8]

Core Insights - The cultural and tourism market in Sichuan province experienced a strong start to the year with significant increases in visitor numbers and ticket revenue during the New Year holiday period, indicating a robust recovery and consumer interest in various travel experiences [1][10] Group 1: Visitor Statistics - During the three-day New Year holiday, A-level tourist attractions in Sichuan received a total of 11.04 million visitors, generating ticket revenue of 90.07 million yuan, representing year-on-year increases of 15.85% and 10.24% respectively [1] - On New Year's Day alone, 3.71 million visitors were recorded, with ticket revenue reaching 28.10 million yuan, marking increases of 12.45% and 51.19% compared to the same day in 2025 [1][5] Group 2: Popular Activities and Attractions - Popular activities included "cross-year tours," "micro-vacations," "ice and snow tourism," and "cultural heritage tourism," with Chengdu ranking fourth among the top ten cities for inbound tourism [1][3] - Major events such as the "Light Up Chengdu" light show attracted over 120,000 participants, while various cultural activities like concerts and exhibitions were held across the province, enhancing the festive atmosphere [3][10] Group 3: High-Quality Tourist Products - High-quality tourist products, particularly 5A-level scenic spots and national-level tourist resorts, drew significant cross-regional visitors, with attractions like Emei Mountain and the Giant Buddha seeing substantial increases in visitor numbers and ticket sales [5][10] - On New Year's Day, 5A-level scenic spots welcomed 245,200 visitors, generating ticket revenue of 7.56 million yuan, reflecting year-on-year growth of 65.86% and 99% respectively [5] Group 4: Ice and Snow Tourism - The demand for ice and snow tourism surged, with 18 key ski resorts and 16 unique hot spring experiences catering to diverse visitor needs, leading to record daily visitor numbers at venues like Xiling Snow Mountain [6][10] - Events such as the ice and snow season at Dazhou and the combination of ice, snow, and hot springs in Ya'an contributed to a significant increase in visitor engagement and spending [6] Group 5: Cultural and Artistic Experiences - Cultural tourism saw a rise in popularity, with museums and cultural events attracting visitors through unique exhibitions and performances, such as the "Beijing Central Axis" exhibition and various New Year-themed activities [8][10] - The integration of cultural heritage with tourism, such as the "museum-street linkage" in Chengdu, enhanced the overall visitor experience and engagement with local culture [8]

Group 1: Domestic Tourism Market Performance - The domestic tourism market experienced a strong start in 2026, with ticket bookings for scenic spots increasing over four times year-on-year [1] - Jiangsu province stood out with a 97% increase in overall travel orders compared to the same period last year, with top attractions including Suzhou's Humble Administrator's Garden and Nanjing's Qinhuai Scenic Area [1] Group 2: Young Travelers and New Travel Trends - Young people, particularly those born after 2000, dominated the travel market, accounting for 39% of travelers, while those born in the 1990s made up 33% [2] - The concept of "self-care travel" gained popularity, with a 125% increase in searches related to "New Year travel," reflecting a shift towards more personalized and meaningful travel experiences [2] Group 3: Popular Destinations and Growth in Orders - Major tourist destinations included Beijing, Shanghai, and Guangzhou, with provinces like Guangxi and Jiangsu seeing order growth of over 100% [5] - Guangxi's introduction of over 400 cultural and tourism activities led to a 170% increase in travel orders, while lesser-known destinations like Anji and Qingyuan saw orders rise by 930% and 774%, respectively [5] Group 4: Snow and Mountain Tourism - The initial snowfall of the year significantly boosted mountain tourism, with ticket bookings for mountain attractions increasing by over 150% [6] - Huangshan saw a remarkable 544% increase in orders, while other mountains like Lushan and Emei also experienced substantial growth [6] Group 5: Ice and Snow Activities - The trend of "ice and snow tourism" broke regional barriers, with southern regions like Anji experiencing a 930% increase in orders for outdoor snow activities [8] - Northern regions offered unique experiences such as ice fishing and traditional fishing culture, appealing to young travelers seeking adventurous activities [9] Group 6: Concerts as Tourism Drivers - Concerts became a significant driver of tourism, with cities like Harbin and Zhuji seeing order increases of 82% and 2544%, respectively, due to major events [12] - The phenomenon of traveling to a city for a concert highlights the growing importance of live events in boosting local tourism [12] Group 7: Growth in Inbound Tourism - The inbound tourism market showed strong growth, with ticket bookings increasing by 110% and experience-based product bookings rising over 30 times [15] - Popular inbound destinations included major cities like Shanghai and Beijing, with Sanya seeing a 170% increase in orders due to its duty-free shopping and beach vacation appeal [15]

Group 1 - The national cultural tourism market continues to grow during the New Year holiday, with many scenic spots experiencing high visitor traffic [1][3] - In Hunan Province, the number of visitors reached 9.74 million on January 2, with 1.04 million from outside the province, accounting for 10.64% [1] - Nanjing City reported 2.08 million visitors on January 2, a 26.4% increase compared to the same period last year, with 68% being from outside the province [1] Group 2 - Several scenic spots that did not impose visitor limits on January 1 announced restrictions on January 2 due to reaching capacity [1] - The South岳 tourism area suspended online ticket reservations for its main scenic area on January 2 after reaching maximum capacity [2] - In Liaoning Province, 3.19 million visitors were received by January 1, a 19.45% year-on-year increase, generating a total tourism revenue of 2.25 billion yuan, up 20.51% [3] Group 3 - Harbin welcomed 1.41 million visitors on January 1, with 591,000 from outside the province, marking an 11.4% increase year-on-year [3] - The Harbin Ice and Snow World saw a significant surge in ticket pre-sales, with a 2.8 times increase compared to the previous year [5] - Jilin Province's ice and snow tourism also saw high popularity, with major scenic spots experiencing heavy foot traffic during the holiday [6]