Investment Rating - The report maintains a "Buy" rating for the company [1][12]. Core Insights - The company is focusing on brand innovation to drive growth, with expectations for strong performance in the Spring/Summer collection [3][8]. - The company has been recognized for its sustainable practices, being included in the "Sustainable Development Yearbook (China Edition) 2025" by S&P Global, highlighting its leadership in ESG [5][8]. - The company is actively upgrading its channels and innovating its products, which is expected to enhance brand growth and sales performance [8][11]. Financial Performance - The company is projected to achieve revenues of RMB 255.6 billion, RMB 288.3 billion, and RMB 325.0 billion for FY2025, FY2026, and FY2027 respectively, with net profits of RMB 34.98 billion, RMB 39.88 billion, and RMB 45.20 billion [10][11]. - The earnings per share (EPS) are expected to increase from RMB 0.30 in FY2025 to RMB 0.39 in FY2027, indicating a positive growth trajectory [10][11]. - The company's return on equity (ROE) is projected to improve from 23% in FY2025 to 24% in FY2026 and FY2027 [10][11]. Market Performance - As of April 23, 2025, the company's stock price is HKD 3.95, with a market capitalization of approximately HKD 45.57 billion [4][12]. - The stock has shown a relative performance of -1.0% over the last month, 7.6% over the last three months, and -6.0% over the last year compared to the Hang Seng Index [4]. Strategic Initiatives - The company is enhancing its product offerings with the launch of the 2025 Spring/Summer collection, which includes innovative materials and designs aimed at meeting diverse consumer needs [8][11]. - The company has initiated a stock buyback program, demonstrating management's confidence in the company's future prospects, with a total of 69.21 million shares repurchased, representing 0.6% of total shares [9][11].

Group 1: Luxury Market Trends - The luxury goods market is experiencing a decline in customer numbers for the first time in 23 years, with an estimated loss of about 50 million customers globally from 2022 to 2024 [1] - Consumers are shifting their preferences from logo-centric brands to low-key, niche, and sustainable brands, leading to a rise in smaller brands gaining popularity [3][4] - Major luxury groups like LVMH, Kering, Richemont, and Swatch have seen fluctuating growth in China, indicating a change in consumer behavior [3] Group 2: ADA Cosmetics' Market Strategy - ADA Cosmetics, a leading manufacturer of hotel amenities, is focusing on the Chinese market due to saturation in Europe, adopting the principle of "In China, For China" [4][5] - The company is actively researching the Chinese market and has developed a five-year growth plan to enhance its presence [4] - ADA is facilitating the entry of local brands into luxury hotels, showcasing them at events like the Hotel & Shop Plus expo [7] Group 3: Product Innovation and Sustainability - ADA is introducing innovative products like the ACTIMOOD® emotional fragrance project, which aims to connect scents with emotional experiences [14][20] - The company emphasizes sustainability, with all new dispensers made from 100% recycled PET, aligning with consumer demands for safety and environmental responsibility [24][28] - ADA is the first and only hotel amenities manufacturer with a full product line certified from cradle to cradle, highlighting its commitment to sustainable practices [27] Group 4: Cultural and Emotional Branding - The rise of local brands like handhandhand and 闻献DOCUMENTS reflects a growing interest in culturally rooted and emotionally resonant products [9][11] - ADA's strategy includes linking products with emerging concepts, focusing on emotional value as a key driver for consumer engagement [18][20] - The company aims to create unique consumer experiences through scent, enhancing the overall hotel stay [23]