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希音新加坡公司2024年税后利润近11亿美元 国际化布局引关注
Xin Hua Cai Jing· 2025-11-20 06:12
Core Viewpoint - SHEIN's financial performance has garnered significant attention, with a reported revenue of $37.044 billion in Singapore for 2024, marking a nearly 20% year-on-year increase, and a net profit of $1.099 billion [1][2] Financial Performance - SHEIN's revenue figures from 2022 to 2024 are as follows: $21.582 billion, $30.915 billion, and $37.044 billion respectively [1] - The company's operating profit before tax for the same period was $0.697 billion, $1.486 billion, and $1.288 billion, while the net profit after tax was $0.634 billion, $1.298 billion, and $1.099 billion [1] Business Model - SHEIN's success is attributed to its "small orders and quick returns" model, which allows for rapid production adjustments based on real-time data monitoring of sales and click rates [2] - The company operates a flexible supply chain supported by a mature garment industry in Guangdong and strong logistics capabilities in the Pearl River Delta [2] Global Strategy - SHEIN is pursuing a global expansion strategy, with its supply chain primarily based in China, particularly Guangdong, while key functions like marketing and finance are based in Singapore, likely due to favorable corporate tax rates [2] - The difference between SHEIN's operating profit before and after tax in Singapore for 2024 was $1.89 billion, approximately 134 million RMB [2] Market Developments - There are reports that SHEIN is seeking to go public in Hong Kong, leveraging low-cost and efficient supply chains from China and benefiting from overseas tax incentives [2] - The success of SHEIN's potential IPO may depend on its ability to balance regulatory compliance with commercial interests [2]
都想去香港IPO
Sou Hu Cai Jing· 2025-11-16 07:08
Core Viewpoint - The trend of Chinese companies considering a shift from U.S. IPOs to Hong Kong IPOs has become an unspoken Plan B, driven by various market conditions and regulatory challenges [2][4][12]. Group 1: Companies Considering Hong Kong IPOs - Companies like Cha Yan Yue Se and Shein are reportedly planning to transition to Hong Kong for their IPOs, reflecting a broader trend among Chinese firms [2][11]. - Cha Yan Yue Se has been rumored to be planning a Hong Kong IPO multiple times, with the latest reports indicating potential collaboration with investment banks like CICC and Morgan Stanley [6][7][12]. - Shein's IPO journey has been particularly tumultuous, having attempted listings in the U.S. and London before considering Hong Kong, with a current estimated valuation of around $50 billion [11][12]. Group 2: Other Companies in the Pipeline - Other companies such as Ba Wang Cha Ji, Mi Xue Bing Cheng, and ByteDance are also reported to be shifting their focus to Hong Kong for potential IPOs [13][15]. - Ba Wang Cha Ji initially planned to raise $300 million in the U.S. but has now signed agreements with banks for a Hong Kong listing [13]. - Mi Xue Bing Cheng and Hu Shang A Yi have submitted applications to the Hong Kong Stock Exchange, although they faced setbacks with their prospectuses [13][14]. Group 3: Market Context and Implications - The shift to Hong Kong is seen as a response to the challenges faced by Chinese companies in the U.S. market, including regulatory scrutiny and market conditions [2][12]. - The increasing number of companies considering Hong Kong listings suggests a significant change in the landscape for Chinese IPOs, with many firms now viewing it as a more viable option [2][12].
知名西班牙快时尚巨头创始人坠崖案反转,儿子成头号嫌疑人
Guan Cha Zhe Wang· 2025-10-22 04:02
Core Viewpoint - The investigation into the death of Isak Andic, founder of Mango, has shifted from an accidental fall to a suspected murder, with his son Jonathan Andic now being the main suspect [3][5]. Company Overview - Mango, a Spanish fashion giant, entered the Chinese market over 20 years ago, becoming one of the first fast-fashion brands in the region [6]. - The company initially adopted a light-asset model relying on agents, which allowed for rapid expansion but later led to significant control issues over distribution channels [6][7]. Market Performance - At its peak in 2013, Mango had nearly 200 stores in China, but by the first quarter of 2015, this number had plummeted to 61 due to various strategic missteps [7][9]. - In 2023, Mango announced a strategic shift away from the Chinese market, focusing instead on the U.S. and India, effectively marking a retreat from China [10]. Strategic Challenges - The reliance on agents resulted in weak control over retail efficiency and inventory management, leading to significant challenges in the Chinese market [7][8]. - Mango's product positioning was unclear, failing to compete effectively with rivals like Zara, Uniqlo, and H&M, and it struggled to resonate with Chinese consumers [7][8]. Digital and Operational Shortcomings - The brand's slow product turnover cycle of approximately two weeks lagged behind competitors like Zara, undermining its core fast-fashion advantage [8]. - Mango's digital presence was inadequate, missing opportunities in the booming Chinese e-commerce market, which further hindered its competitiveness [8][10]. Global Performance - Despite setbacks in China, Mango reported a 12% year-on-year revenue increase to 17.3 billion in the first half of the 2025 fiscal year, with international markets contributing 78% of total revenue [10].
研究 | 张强:你买的快时尚,正在悄悄暴露你的自控力?
Sou Hu Cai Jing· 2025-10-15 09:54
Core Insights - Fast fashion consumption may negatively impact perceptions of self-control, affecting personal finances and professional image [1][6] - The global fast fashion market is projected to grow from approximately $151 billion in 2024 to $291 billion by 2032, with brands like Zara, H&M, and Shein leveraging social media for market penetration [1] Research Background - The fast fashion business model is characterized by its trendiness, disposability, and unsustainability, yet its psychological impact on consumers, particularly how they are perceived by others, has not been thoroughly explored [4] - The study aims to investigate whether fast fashion consumption signals lower self-control to external observers [4] Research Findings - The study identifies six core hypotheses, concluding that fast fashion consumption leads to negative perceptions of self-control due to a "short-term focus" mindset [5][6] - Heavy fast fashion consumers are perceived to have lower self-control compared to light consumers, but cues indicating long-term orientation can mitigate this negative effect [5][6] Practical Implications - The research highlights the social cognitive risks associated with consumer choices, urging consumers to consider the implications of their spending habits [7] - It provides critical insights for marketers, especially for fast fashion brands, regarding brand image management and crisis communication strategies [7]
新冠疫情后,澳洲这些知名零售品牌都已倒闭…
Sou Hu Cai Jing· 2025-08-11 10:15
Core Insights - The Australian retail sector is facing significant challenges post-COVID, with many retailers accumulating millions in debt and closing stores due to unprecedented economic pressures, increased competition, high rents, and changing consumer preferences [1][2]. Group 1: Retailer Bankruptcies - JEANSWEST entered voluntary administration in January 2020 and was later acquired by Harbour Guidance, which plans to close up to 90 stores in Australia [2]. - MOSAIC BRANDS, which owns several well-known brands, entered voluntary administration in October 2024, with total debts reportedly exceeding AUD 318 million [6]. - DION LEE, a brand popular among celebrities, entered administration and liquidation due to a lack of acceptable investment offers, with debts of AUD 35 million [3][6]. - ALICE MCCALL announced permanent closure of its physical stores in February 2023, with debts exceeding AUD 1 million [7]. - SEAFOLLY entered administration in 2020 and was later acquired by L Catterton, which sold it to an Asian strategic buyer for approximately AUD 70 million [10]. - TIGERLILY entered voluntary administration in March 2020 and underwent a brief restructuring before entering administration again in early 2024 [11]. - BARDOT has been in turmoil since late 2019, closing 58 stores and focusing on e-commerce [13]. - HARROLDS entered liquidation in October 2024, with debts of AUD 16 million, and was later acquired by a new ownership team [14][16]. - ALLY FASHION was ordered into liquidation in March 2025, with debts of AUD 58 million, leading to the closure of 51 stores [18]. Group 2: Market Trends - Consumers are increasingly favoring fast fashion and online shopping, which has negatively impacted physical retail stores [2]. - The rise in living costs and a shift in consumer behavior towards saving are driving changes in the retail landscape, leading to smaller store formats and increased competition from overseas and cheaper brands [20].
欧美罚单缠身,Shein赴港上市能绕开“合规雷区”吗?
Sou Hu Cai Jing· 2025-07-27 14:47
Core Viewpoint - Shein is facing significant compliance challenges as it attempts to accelerate its IPO process in Hong Kong, following setbacks in the US and UK listings. Recent regulatory actions in Europe and the US have raised concerns about the sustainability of its business model and the potential costs associated with compliance [1][10]. Compliance Status - Shein has encountered multiple compliance issues across its marketing and supply chain, with a notable penalty of €40 million for false discount practices in France. Additionally, 57% of promotional items were found to have no actual price reduction, and 19% had significantly reduced discounts [1][2]. - The company is under investigation for algorithm-induced consumer behavior, which could lead to fines up to $1.52 billion based on its 2024 revenue projections. This is a significant risk given that it exceeds Shein's expected net profit for the year [2]. - Data compliance issues are also prominent, with France proposing a €150 million fine for unauthorized tracking of users through cookies, highlighting Shein's reliance on user data for its algorithmic recommendations [2][3]. Problem Origins - The fast fashion industry, including Shein, has inherent compliance challenges due to its focus on cost-cutting and rapid production cycles. The company's business model prioritizes efficiency and low costs, often at the expense of compliance with labor and environmental standards [5][6]. - Shein's unique AI-driven supply chain system, while efficient, raises additional compliance concerns under the EU's AI regulations, particularly regarding transparency and potential violations related to intellectual property and consumer rights [6]. Business Impact - Shein's previous success was driven by a favorable trade environment and a rapid response model, but current regulatory pressures are creating significant operational challenges. The concentration of production in China poses risks amid ongoing trade tensions [7][8]. - The company faces a complex regulatory landscape across different markets, with various taxes and compliance requirements that could erode profit margins and lead to customer attrition if costs are passed on [7][9]. - The dual pressures of compliance and cost management are creating a precarious situation for Shein, where any misstep could lead to a loss of consumer trust and a decline in market share [8][10]. Cost Implications - Compliance costs are expected to rise, impacting Shein's pricing strategy and potentially leading to a loss of competitive advantage in the fast fashion market. Increased tariffs and taxes in key markets will likely be reflected in consumer prices [9][10]. - The company's reliance on a network of suppliers means that any increase in compliance costs could lead to higher prices for consumers, further complicating its business model in a price-sensitive market [9][10].
Shein上市再起波澜,借道港交所“科企专线”靠谱吗?
Sou Hu Cai Jing· 2025-07-12 14:30
Group 1 - Shein is considering a listing in Hong Kong, which has sparked discussions about its compliance and regulatory challenges in the UK and Europe [1][5][14] - The Hong Kong Stock Exchange (HKEX) has a "Special Technology Companies" listing route, but Shein does not fit the defined criteria for this category [2][4] - Shein's growth has slowed significantly, with projected revenue growth dropping to 19% in 2024 and a nearly 40% decline in net profit [4][15] Group 2 - Shein has faced multiple compliance issues, including a €40 million fine in France for misleading commercial practices, which raises concerns for HKEX [6][8][9] - The company is under investigation for privacy violations and has been accused of using deceptive marketing practices that may infringe on consumer rights [8][9] - Shein's legal troubles extend to intellectual property disputes in both the US and Europe, with numerous lawsuits filed against it [9][10] Group 3 - Shein has been criticized for its "de-China" stance, distancing itself from its Chinese roots to appeal to Western regulators [10][12][13] - The company has been accused of supporting policies that could harm the interests of the Chinese market, which has led to backlash [12][13] - There are concerns that Shein's potential listing could negatively impact the reputation of HKEX due to its ongoing controversies [14] Group 4 - Shein's valuation target of $50 billion is considered inflated, with a more reasonable estimate around $30 billion based on industry standards [15][18] - The company reportedly has $12 billion in cash, indicating it does not have an urgent need for capital, suggesting the listing may primarily benefit existing shareholders [18] - The HKEX's "Special Technology Companies" route is intended for genuine tech firms, and Shein's listing may undermine the integrity of this initiative [18]
伦敦上市暂缓:传快时尚巨头希音转战港股IPO
Sou Hu Cai Jing· 2025-05-28 10:06
Core Viewpoint - Shein is shifting its IPO plans from London to Hong Kong due to regulatory hurdles from Chinese authorities, aiming to file a draft prospectus in the coming weeks and go public within the year [5][6][7]. Group 1: IPO Plans - Shein plans to submit a draft prospectus for a Hong Kong IPO in the near future [6][7]. - The company aims to complete its public offering in Hong Kong within this year [6][7]. - The decision to change the listing venue comes after the failure to secure approval for a London IPO from the China Securities Regulatory Commission (CSRC) [5][10]. Group 2: Previous IPO Attempts - Shein's IPO journey has faced multiple setbacks, including an initial plan for a U.S. IPO in 2020, followed by a shift to the London Stock Exchange [9][10]. - The company's valuation peaked at $100 billion after funding rounds in 2020 and 2022 but dropped to $66 billion during a $2 billion private placement in 2023 due to increased competition and market conditions [9]. - The valuation for the London IPO was reduced to approximately $50 billion amid ongoing regulatory scrutiny [11]. Group 3: Regulatory Environment - The UK Financial Conduct Authority (FCA) approved Shein's London IPO plans, but the CSRC's lack of approval stalled the process [11]. - Shein's supply chain, primarily based in China with over 7,000 third-party suppliers, has been a focal point of regulatory concerns regarding transparency [12]. - Recent changes in tax policies in the U.S. and the EU may impact Shein's pricing strategy and operational costs [13][14].
专访吴晓波:大变局中的外贸四十年
吴晓波频道· 2025-05-24 19:06
Core Viewpoint - The article discusses the evolution of China's foreign trade over the past 40 years, highlighting the transition from a focus on low-cost manufacturing to a more comprehensive approach that includes technology, brand, and management exports. It emphasizes the challenges and opportunities faced by Chinese companies in the global market, particularly in light of recent geopolitical tensions and the need for compliance with international regulations [1][9]. Summary by Sections Historical Context of China's Foreign Trade - In 1978, China opened its doors to the world, driven by a strong desire for technology and capital, leading to the introduction of foreign investments and advanced production techniques [3][4]. - The 1980s saw the emergence of small-scale exports from brands like Tianjin's Flying Pigeon bicycles, but these efforts were largely experimental and lacked a clear international market strategy [3][4]. Key Turning Points - The year 1998 marked a significant shift as China faced overcapacity in industries like clothing and home appliances, prompting a need to seek new export markets [6]. - China's accession to the WTO in 2001 was a milestone, with trade volumes skyrocketing from $509.65 billion to over $4 trillion by 2013, establishing China as the world's largest goods trader [7]. Evolution of Export Strategies - The period from 1998 to 2008 was characterized by an export-driven economy, where Chinese manufacturers became global OEMs, producing goods for international brands without their own labels [6][7]. - The rise of cross-border e-commerce in 2013 marked a new phase, allowing companies like Anker to establish their own brands and directly engage with global consumers [7][8]. The "One Jiazi Theory" - Wu Xiaobo's "One Jiazi Theory" divides China's industrial evolution into three phases: 1. From 1978 to 1998, focusing on meeting domestic needs 2. From 1998 to 2008, emphasizing export-driven growth 3. Post-2018, where companies are expected to export all elements of their business, including supply chains and R&D [8][9]. Challenges of "All Elements Going Abroad" - The concept of "All Elements Going Abroad" signifies a shift from mere product exports to comprehensive international operations, including technology and management [9][10]. - Companies face significant compliance challenges in foreign markets, as seen in Brazil's complex tax system and the geopolitical tensions affecting the electric vehicle sector [10][11]. Domestic Market Transition - The idea of transitioning from foreign trade to domestic sales is critiqued as a "pseudo-proposition," as the skills required for each market differ significantly [12][13]. - Successful transitions are rare, with most companies struggling to adapt to the competitive domestic landscape, which demands a full-spectrum operational capability [14][15]. Future Outlook - The article predicts a period of "great elimination and great upgrading," where leading companies will thrive through innovation, while smaller firms may face extinction due to rising costs and market pressures [14][15]. - Emerging industries like electric vehicles and high-end manufacturing are expected to drive future growth, supported by favorable policies and technological advancements [15][18].
关税松绑与供应链暗礁:跨界电商企业的危与机
Sou Hu Cai Jing· 2025-05-15 11:19
Core Viewpoint - The recent US-China trade agreement, which includes a significant reduction in tariffs, is seen as a crucial signal for global economic recovery, particularly benefiting the cross-border e-commerce sector [1][4][16]. Group 1: Trade Agreement and Tariff Changes - The US and China have agreed to cancel 91% of additional tariffs and suspend 24% of "reciprocal tariffs," marking a significant step towards stabilizing trade relations [1][4]. - The US has also reduced the international mail tax rate from 120% to 54% for small packages, which is expected to provide some relief to Chinese e-commerce companies [4][5]. - Despite these positive changes, small package tariffs remain a concern, and the geopolitical landscape continues to pose risks for companies like Shein [1][4][5]. Group 2: Shein's Strategic Positioning - Shein is facing challenges due to geopolitical pressures and supply chain risks, prompting the company to consider relocating some production capacity to Vietnam [1][5][7]. - The company has increased its digital advertising spending in Europe, indicating a strategic shift away from the US market, which has become uncertain due to tariff changes [10][11]. - Shein's potential expansion in Europe may face hurdles, including new regulations on low-value e-commerce packages and the need to adapt to diverse consumer demands across different countries [13][14]. Group 3: Supply Chain and Domestic Focus - China's robust supply chain capabilities provide a significant advantage for Shein, which should focus on strengthening ties with domestic suppliers to enhance efficiency and resilience [8][17]. - The company is encouraged to invest in domestic supply chains and leverage technological innovations to improve product quality and competitiveness in the global market [8][17]. - Shein's long-term success will depend on its ability to navigate the complexities of international trade while maintaining a strong foundation in China [17].