Core Viewpoint - The article highlights the collaboration between the Yangzhou Craft Art Group and the Yangzhou branch of the Construction Bank to support the development and preservation of intangible cultural heritage (ICH) through financial assistance and market promotion efforts [1][2] Group 1: Financial Support - The Construction Bank's Yangzhou branch provided a total of 100 million yuan (approximately 14.1 million USD) in working capital loans to the Yangzhou Craft Art Group to address funding shortages and support the development of ICH [1] - The loan will be utilized for research and innovation in ICH techniques, talent training, market promotion, and upgrading production equipment [1] Group 2: Talent Development - The initiative includes increased investment in talent cultivation by collaborating with universities and vocational schools to offer training courses in ICH techniques, aiming to attract more young individuals to engage in the preservation of ICH [1] Group 3: Market Promotion - The bank is leveraging its financial resources and channel advantages to help the Yangzhou Craft Art Group expand sales channels and enhance brand awareness [2] - Participation in various ICH exhibitions and sales events is intended to raise public awareness and appreciation of Yangzhou's ICH, fostering cultural identity and pride [2]

Core Viewpoint - The first dance micro-drama "Dancing Dunhuang" has been launched, creatively integrating Dunhuang murals and dance to revitalize the long-silent Dunhuang culture and provide new avenues for intangible cultural heritage transmission [1] Group 1: Cultural Significance - "Dancing Dunhuang" is the first cross-disciplinary work combining dance and micro-drama, aiming for high-quality production and authenticity in cultural expression through collaboration with the Dunhuang Research Institute [1][3] - The creative team aims to present Dunhuang culture in a more vivid form, addressing the cultural significance of Dunhuang murals and their historical context [3][6] Group 2: Creative Process - The project was inspired by previous works that utilized micro-drama formats to tell cultural stories, leading to the idea of combining dance with Dunhuang elements [3] - The core creative element revolves around "Rebound Pipa," linking ancient dance with Dunhuang murals, allowing for a dialogue between ancient and modern dancers [3][4] Group 3: Artistic Collaboration - The dance director, Shi Min, provided professional guidance during the script development, ensuring the artistic integrity of the dance and narrative logic [4] - The cast includes a young actress from the China National Opera and Dance Drama Theater, who has a solid foundation in classical dance, enhancing the performance's authenticity [4] Group 4: Audience Engagement - The dual narrative of ancient and modern characters facilitates the natural transmission of intangible cultural heritage knowledge, allowing audiences to connect with the story on a personal level [5][6] - The growth of characters reflects the essence of cultural transmission, emphasizing that heritage is not merely a slogan but a lived experience [7] Group 5: Future Prospects - The team plans to explore more micro-drama formats for other intangible cultural heritage projects, aiming to engage younger audiences with China's cultural roots [7] - "Dancing Dunhuang" will be broadcast on multiple platforms, including CCTV, to further promote cultural awareness and heritage revitalization [7]

活动自6月1日启动以来，吸引了来自浙江乃至上海、山东、河南等地的300余名小选手积极参与。 经过多轮选拔，最终66位优秀选手入围总展演。 8月25日—26日，第二届"非遗杭儿风·品典故"杭州民间传说故事讲述活动总展演分别在富阳区文化 馆和临平区图书馆举行。 本次活动由杭州市文化广电旅游局指导，杭州市文化馆（杭州市非物质文化遗产保护中心）与杭州 图书馆联合主办，旨在进一步推动民间文学类非遗项目的传承与发展，增强青少年对杭州地域文化的了 解。 《许仙救白蛇》《梁山伯与祝英台》《飞来峰的故事》《济公抢亲》……总展演现场，选手们按年 龄段分为四组轮番登台，将一个个脍炙人口的杭州民间传说娓娓道来，赢得台下阵阵掌声。 经过两天的激烈角逐，幼儿组、小学低段组、小学高段组、初高中组分别评选出"非遗故事大 王"和"非遗故事能手"。同时，展演还评出"最佳舞台之星""最具潜质之星""最溜方言之星"等多个特色奖 项。 ...

Core Viewpoint - The summer camp "Nezha's Summer Fun: Calligraphy and Children's Journey" successfully integrated traditional culture with ecological education, providing an immersive experience for youth through the cultural icon Nezha [1] Group 1: Event Overview - The summer camp featured a theme of "Intangible Cultural Heritage and Model Worker Spirit," focusing on paper-cutting art and mythological stories to create a traditional cultural experience for participants [1] - Participants learned to create paper-cutting art inspired by the myth "Nezha Conquers the Sea," guided by master craftsman Fang Jianguo, emphasizing the importance of focus and craftsmanship [1] Group 2: Educational Activities - A cultural lecture titled "The Thousand-Year Journey of a Brush" was conducted, revealing the evolution of brush design through video learning [1] - Children engaged in hands-on activities by making "mini brushes," allowing them to experience the artisan spirit through the process of assembling the brush [1] Group 3: Community Engagement - Participants formed the "Nezha Water Protection Team" to learn about Hangzhou's "Water Management Spirit" by visiting a river exhibition hall [1]

Core Viewpoint - The article highlights the collaboration between traditional food production and financial support, showcasing how a local bank's innovative financial solutions can help preserve cultural heritage while enabling business growth [1][2]. Group 1: Company Overview - Zhu's Firewood Mooncake workshop, known for its traditional craftsmanship, has transitioned to large-scale production while maintaining its heritage, and has been recognized as a provincial-level intangible cultural heritage workshop in Hunan [1]. - The workshop faces challenges in expanding production and marketing due to funding shortages, particularly in light of the opportunities presented by the upcoming tourism development conference [1]. Group 2: Financial Support - Hunan Huaihua Rural Commercial Bank responded to the workshop's needs by providing an 800,000 yuan revolving loan, aimed at supporting raw material procurement, packaging design, and brand promotion [1]. - The loan has alleviated immediate financial pressures, allowing the workshop to accept larger orders and prepare for significant events, thereby boosting confidence in their ability to maintain traditional flavors while expanding their market reach [2].

Core Points - The event "Zhenwu Temple·Children's Fun Tour" was held in Quanzhou, organized by the CPPCC Quanzhou Fengze District Committee, focusing on cultural heritage and educational support [1] - The event featured a charity sale where traditional craftsmanship, specifically paper flower folding, was used to raise funds for students in need [3][5] - A total of 12,000 yuan was raised during the three-day event, which will be donated to local underprivileged students through the Quanzhou Fengze District Women's Federation [5] Group 1 - The charity sale combined cultural heritage with public welfare, showcasing the ancient skill of paper flower folding as a means to support education [3][5] - Volunteers from Ping An Insurance played a significant role in the event, not only assisting in the sale but also contributing their own funds to enhance the support for students [5][7] - The event highlighted the importance of cultural transmission and community support, transforming traditional crafts into a source of hope and assistance for students [5][7] Group 2 - The initiative aims to continue leveraging cultural heritage for educational support, ensuring that the spirit of giving and cultural roots remain vibrant in future academic seasons [7]

Group 1 - The article highlights the stories of individuals who are revitalizing rural areas and embodying a deep connection to their hometowns, focusing on the theme of responsibility and passion for their heritage [1] - It features the story of Cheng Yulian, a fifth-generation "tofu person," who has opened 12 stores in one year, emphasizing the importance of inheriting intangible cultural heritage [1] Group 2 - The article discusses various initiatives aimed at preserving and promoting local culture, such as the transformation of ancient villages to create spaces for nostalgia [2] - It mentions the efforts to bring traditional home-brewed liquor from the mountains to a wider audience, showcasing the importance of ancient brewing methods [2] - The article also addresses the campaign to protect indigenous pig breeds in China, highlighting the significance of local agricultural practices [2]

Core Insights - The article highlights the transformation of Tongmeng Ancient Town in Huojia County, Henan Province, into a new cultural and tourism landmark, blending traditional and modern elements [1][2][5] Group 1: Tourism Development - Tongmeng Ancient Town is strategically positioned near Zhengzhou and Xinxiang, focusing on "surrounding leisure cultural tourism" to differentiate its offerings [2] - The town has seen a significant increase in visitor numbers, with nearly 3 million annual visitors and over 5,000 job opportunities created [9] - The introduction of diverse attractions, including a theme park centered around the "Carnival Duck" IP, has enhanced the visitor experience [8] Group 2: Culinary and Hospitality Experience - Local cuisine plays a vital role in attracting visitors, with popular dishes like red sugar cake and spicy sour noodles drawing crowds [2][4] - The growth of homestays, such as Wuzhen Yaoyue, reflects a shift towards a more personalized and immersive visitor experience [3][4] Group 3: Cultural Heritage and Arts - The town emphasizes the preservation and promotion of local cultural heritage, including traditional crafts like the production of Huanghe Chengni inkstones [5][6] - Art initiatives featuring works from young artists have been introduced, enhancing the cultural landscape and appealing to younger demographics [7] Group 4: Community Engagement and Economic Impact - The collaborative spirit among local businesses fosters a supportive environment, enhancing service quality and visitor satisfaction [4] - The economic benefits of tourism have positively impacted surrounding villages, creating a cycle of prosperity for visitors, merchants, and local residents [9]

Group 1 - The chairman and general manager of Taihe Group, Huang Qisen, is under investigation for suspected illegal activities, leading to his detention by the Liaoning Provincial New Min City Supervisory Committee [2][5] - As of the announcement date (August 22), Taihe Group is facing asset freezes and seizures, which will impact its operations, although the company claims that its organizational structure and management system are functioning normally [2] - Taihe Group has been experiencing a liquidity crisis and deteriorating financial conditions in recent years, culminating in its delisting from the Shenzhen Stock Exchange in August 2023 [8][9] Group 2 - The China Securities Regulatory Commission (CSRC) has issued an administrative penalty against Taihe Group for failing to disclose significant lawsuits and for major omissions in its annual reports from 2020 to 2022, resulting in a warning and a fine of 6 million yuan for the company and 3 million yuan for Huang Qisen [8] - Taihe Group was once a leading real estate company in Fujian, but it has faced significant challenges since 2018, including a debt default in July 2020, marking it as one of the first companies in the real estate sector to "explode" [9] - The company has developed several projects in Quanzhou, including the Shishi Taihe Plaza, which has faced asset disposal issues and was auctioned off with no bidders in June 2025 [11][15]

Core Insights - The article highlights the increasing involvement of young people in the transmission and preservation of intangible cultural heritage (ICH) in China, with over 200 million new ICH-related videos created in 2024 and a 95% increase in creators born after 2000 [1][12] - The support from Chinese brands is crucial in revitalizing ICH skills, exemplified by the "charging" plan initiated by Yuanqi Forest, which aims to raise awareness and appreciation of ICH among younger generations [3][12] Group 1: Youth Engagement in ICH - In 2024, the number of creators born after 2000 engaged in ICH has surged by 95%, while the number of inheritors under 30 has increased by 24% [1] - The annual sales volume of ICH products has surpassed 6.5 billion units, indicating a growing market for these cultural items [1] Group 2: Brand Initiatives and Cultural Events - Yuanqi Forest's initiative included a large-scale performance of the Ansai Waist Drum, which involved 1,600 participants and aimed to showcase the power of ICH [3][6] - The performance was a culmination of four months of preparation, highlighting the community's enthusiasm and commitment to preserving their cultural heritage [6] Group 3: Challenges in ICH Preservation - The article discusses the challenges faced in learning and performing traditional arts, such as the Ansai Waist Drum and the Huohuo performance, which require significant physical and technical skills [5][10] - The Huohuo performance, which has a history of over 120 years, faces risks and difficulties in transmission due to its dangerous nature and the loss of traditional performance tools [10][11] Group 4: Digital Platforms and Cultural Promotion - Social media platforms like Douyin and Bilibili have become vital for young creators to promote ICH, with many achieving millions of views on their content [12][13] - The "charging" plan by Yuanqi Forest has led to significant engagement, with ICH-related content reaching over 100 million views across various platforms [12] Group 5: Economic Impact of ICH - The report indicates a 187% year-on-year increase in the number of offline ICH-related businesses on Douyin, with group purchase orders rising by 173% [12] - The involvement of young creators and brands is transforming ICH from being forgotten to being celebrated, thus enhancing its market value and cultural significance [12]