Core Insights - The ice and snow equipment industry in China is experiencing significant growth, transitioning from low-end homogenization to high-end differentiation, with a number of competitive enterprises rapidly emerging [1] - The industry is recognized as a core pillar for developing the ice and snow economy and is crucial for the upgrade of China's sports manufacturing sector towards high-end and intelligent production [2] Industry Development - By the first half of 2025, 34 key ice and snow equipment companies in Harbin are expected to see revenue growth exceeding 20%, with a local sports company covering 80% of the national ski resorts with its full range of ski products [1] - The national government has implemented various policies to support the development of the ice and snow equipment industry, including the "Action Plan for the Development of Ice and Snow Equipment Industry (2019-2022)" aimed at establishing a high-quality industrial system [1][2] Challenges and Opportunities - Despite the growth, the industry faces challenges such as a lack of high-end core technologies and the need for improved product stability and durability compared to international brands [2] - The industry also requires a more complete supporting system and a shortage of specialized research and development talent, which are seen as both obstacles and opportunities for targeted policy solutions [2] Collaborative Development - Emphasis on building a collaborative industrial system is crucial, with a focus on differentiated development across regions to avoid homogenized competition [3] - Strengthening talent support through partnerships between educational institutions and enterprises is essential to cultivate professionals who understand both ice sports and equipment manufacturing [3] Financial Support and Market Expansion - Encouraging financial institutions to increase credit support for ice and snow equipment companies can help alleviate funding pressures [3] - The integration of the ice and snow equipment industry with tourism and cultural sectors is a strategic direction, promoting the development of regionally distinctive ice-related products and extending the industrial chain [3] Future Prospects - The ice and snow equipment industry is positioned to benefit from unprecedented development opportunities due to national support for the ice economy, with a focus on technological innovation, industrial integration, and policy backing [3]

Core Insights - The 2026 Harbin International Ice and Snow Economic Expo, which recently concluded, attracted around 300 well-known enterprises from over 20 countries and regions, indicating the significant impact of China's initiative to engage 300 million people in winter sports, translating consumer enthusiasm into manufacturing strength [9][11]. Industry Overview - The expo showcased a full industrial chain of ice and snow equipment, highlighting the rise of domestic brands in the ice and snow industry. Notable innovations included color-changing ski goggles developed by Harbin Institute of Technology, which can adapt to extreme cold conditions [10][11]. - The 2023-2024 winter season saw participation in various ice and snow sports reach 264 million people, with over 385 million visits for ice and snow leisure tourism, establishing a solid foundation for ice and snow sports in China [10]. Market Dynamics - The expo introduced the "Ice and Snow Economy Full Industry Chain Map," which visually represented the entire industrial chain from equipment manufacturing to tourism and cultural services, facilitating investment cooperation in the ice and snow economy [11]. - Global ice and snow giants are shifting from merely selling products to conducting research and production in China, driven by the country's vast market potential and favorable innovation environment. For instance, the Italian company, which holds a 60% share of the global market, plans to establish its fourth global equipment center in China [13][14]. Future Prospects - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, as outlined in a recent policy document. Local authorities in Harbin are focusing on developing five specialized industrial chains and creating four industrial clusters [14]. - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has created historic opportunities for China's ice and snow equipment manufacturing industry, transforming "cold resources" into a "hot industry" [14].

（来源：工人日报） 近日，中国旅游研究院（文化和旅游部数据中心）发布了《中国冰雪旅游发展报告（2026）》（以下简 称"报告"）。报告预测，2025-2026冬季我国冰雪运动、旅游休闲人数预计达到3.6亿人次，冰雪运动、 旅游休闲收入有望突破4500亿元。 从北国雪原到南方室内冰场，中国冰雪经济正以前所未有的热度融化季节的界限。 大众冰雪季人气满满 "太刺激了！刚坐上来心里怦怦直跳，到后来完全不怕，也几乎感觉不到寒冷了。"近日，来自湖北咸宁 的刘潇和伙伴在长春体验了一把娱雪项目——"神龙摆尾"。 报告指出，中国冰雪运动已打破地域限制，形成了"南北共振、中部崛起、东西协同"的新格局。大众对 于冰雪旅游的感受经历了从"围观"到"参与"、从"体验"到"热爱"的升华。其中，"室内冰雪主题综合 体"成为投资最活跃的类别，能够有效打破气候限制，实现冰雪消费的四季常态化。 随着冰雪运动的日益普及和消费需求的增长，"打卡体验游"逐渐变成"旅居游"，越来越多的"头回客"变 为"回头客"，冰雪旅游人均频次显著提升。此次参加长春冰雪运动嘉年华的福建游客汪晓坤对记者表 示，近几年每个冬季都会带着家人到不同的城市体验冰雪，"从北京、哈 ...

Group 1 - The opening of 15 public ice rinks in Changchun, Jilin has attracted many ice skating enthusiasts, showcasing the popularity of winter sports [2] - The "Happy Ice and Snow Season" carnival in Qinhuangdao, Hebei features fun activities like snow tug-of-war, drawing significant participation from locals [2] - Various regions, including Sichuan and Shaanxi, are enhancing their winter sports offerings with events such as cross-country skiing and immersive snow experiences, indicating a growing trend in winter tourism [2] Group 2 - Qinghai Xining is promoting an "Ice and Snow +" model that combines ecological picking and family tourism, enriching visitor experiences [3] - Liaoning Shenyang is introducing additional activities like ice fishing and horseback riding near ice rinks, diversifying the winter sports experience [3] - Hunan Changsha is collaborating with surrounding attractions, supermarkets, and hotels to offer discounted tickets and packages, creating a one-stop leisure experience for tourists [3]

Core Viewpoint - The winter tourism market in China is experiencing a significant surge, with projections indicating that the number of participants in ice and snow tourism will reach 360 million by the winter of 2025-2026, generating an expected revenue of 450 billion yuan [1] Group 1 - The ice and snow tourism sector has shown strong growth since the beginning of the year, setting a positive tone for the overall cultural and tourism market for the year [1] - The report titled "China Ice and Snow Tourism Development Report (2026)" provides optimistic forecasts for the future of the industry [1] - There is a need for a strategic approach to ensure that the ice and snow economy transitions from being "seasonally popular" to "consistently thriving" throughout the year [1]

Core Insights - The article highlights the robust growth of the ice and snow economy in Jilin Province, driven by favorable government policies and increasing consumer engagement in winter sports and tourism [4][7][12]. Group 1: Economic Impact - Jilin Province's ice and snow tourism has seen a significant increase, with OTA tourist numbers rising by 164.2% and consumption amount increasing by 204.5% compared to the previous year [7]. - The province welcomed 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan [8]. - The issuance of 1 billion yuan in ice and snow consumption vouchers has been pivotal in attracting visitors to various winter sports venues and scenic spots [8]. Group 2: Policy Support - The strategic guidance from the State Council's 2024 policy aims to develop the ice and snow economy by promoting a comprehensive industry chain that includes sports, culture, equipment, and tourism [7]. - Jilin's government has implemented a three-pronged policy approach, including ice and snow consumption vouchers, direct transport services, and incentives for attracting tourists [8]. Group 3: Visitor Experience - The province's winter tourism offerings have been enhanced by cultural events, with 29 museums extending their hours and hosting 89 special activities, leading to significant increases in visitor numbers and revenue [12]. - The integration of cultural experiences into ice and snow tourism has added depth to visitor engagement, with notable increases in attendance at various cultural sites [12]. Group 4: Infrastructure Development - Jilin has established a comprehensive transportation network to support tourism, including 32 direct ice and snow tourism routes and 388 customized transport lines, ensuring seamless connectivity for visitors [12]. - The province aims to host over 180 million ice and snow tourists and achieve a tourism revenue exceeding 330 billion yuan in the new snow season [12].

Group 1 - Harbin is becoming a global hub for the ice and snow industry, highlighted by events such as the 42nd Harbin International Ice and Snow Festival and the International Ice and Snow Economic Expo, attracting around 300 renowned companies from various countries [1][2] - The Italian company Ten Ice Group plans to establish its fourth global equipment center in China, indicating the country's growing importance as a core area for technology research and manufacturing in the ice and snow sector [2] - China's ice and snow tourism is shifting from "sightseeing" to "experiencing," creating significant market opportunities for high-end snowmobiles and all-terrain vehicles [1][2] Group 2 - The global ice and snow industry is witnessing increased collaboration, with Chinese companies exporting ice and snow landscape construction and mobile ice-making technology to countries like Kazakhstan and Saudi Arabia [2] - The ice and snow sector is seen as a platform for global business and innovation, with Finland's Rovaniemi city deepening cooperation with China in this field [3] - Harbin's industrial foundation and technological innovation are attracting international attention, with local institutions like Harbin Institute of Technology being recognized for their expertise and quality [4][5]

Group 1 - The popularity of Harbin increases as the temperature drops, with 1.405 million visitors on New Year's Day, comparable to the population of a Type II city, and 42.1% of visitors from outside the province, marking an 18.2% year-on-year increase [1] - Harbin continues to attract tourists with innovative offerings such as hot pot in snow houses, concerts under ice sculptures, and free drying services for clothing and shoes, enhancing its appeal as a winter destination [1] - The Harbin Ice and Snow World features impressive ice sculptures and attractions, including a new super ice slide and robot performances, appealing particularly to younger visitors [1] Group 2 - The "Twelve Zodiac Animal Heads" ice sculpture theme and the snow sculpture exhibition at Sun Island Park showcase the artistic beauty of ice and snow, attracting both domestic and international tourists [2] - The opening of new international routes from Southeast Asia has led to an influx of foreign tourists, experiencing a temperature difference of nearly 50 degrees Celsius [2] - Various sectors are preparing to sustain Harbin's popularity, including bilingual signage and services, enhancing convenience for international visitors [2] Group 3 - The 42nd "China Harbin International Ice and Snow Festival" and the "World Mayors Dialogue in Harbin" are expected to further elevate the city's profile as a winter tourism destination [3]

Core Insights - The ice and snow economy in China is experiencing rapid growth, with the National Sports Administration reporting a 10% year-on-year increase in visitor numbers to ski resorts and a 6% increase in consumption, reaching 36.35 billion yuan in the first month of the 2025-2026 ski season [1] - The demand for ice and snow tourism is being driven by a younger demographic, with 70% of visitors at certain resorts aged between 22 and 39, and a significant portion of bookings coming from the post-95 generation [3][4] - The trend is shifting from single-sport experiences to multi-experience offerings, with a notable increase in combined activities such as skiing plus dining or wellness experiences [5][7] Industry Trends - The ice and snow tourism market is projected to reach 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting an 11% year-on-year growth [6] - Indoor ski resorts are becoming increasingly popular, especially in southern regions, with 61.62% of respondents preferring indoor facilities over outdoor ones [6] - The integration of services and experiences is becoming a key focus, with resorts offering bundled packages that include skiing, accommodation, and other activities to enhance visitor convenience and satisfaction [7][8] Consumer Behavior - Consumers are showing a preference for mid-range pricing, with the most popular spending bracket for skiing being between 201-300 yuan, indicating a shift towards value for money [4] - There is a growing emphasis on quality and experience over price, with factors such as snow quality and accessibility being prioritized by visitors [4][11] - The demand for personalized and diverse experiences is rising, with resorts adapting to cater to families, young people, and niche markets, including pet-friendly options [10][12] Service Innovations - Ski resorts are enhancing their service offerings to improve visitor satisfaction, focusing on safety, efficiency, and personalized experiences [11][12] - The introduction of integrated service systems, such as self-service ticketing and smart storage solutions, is being implemented to streamline visitor experiences [12] - Resorts are also leveraging community engagement through social media and personalized communication to build loyalty among visitors [14]

（来源：中国旅游报） 转自：中国旅游报 查干湖冬捕 吉林省文化和旅游厅 供图 □ 本报记者 刘玉萍 曹 燕 群鱼在吉林松原查干湖冰下游动，好似丰收的脉搏；驼铃声与呐喊声交织，马头琴声回荡在内蒙古呼伦贝尔伊敏河畔；年轻人慕名前来体验刨木、钉皮，新 疆阿勒泰古朴的毛皮滑雪板成网红手作……冰天雪地不只是让人热血沸腾的运动场，也是承载文化的热土。文化叙事贯穿冰雪，让冰雪消费更有情感共鸣和 烟火气。 作为国家级非物质文化遗产，查干湖冬捕最壮观的场面当数马拉绞盘。渔把头先在厚厚的冰层上凿出几百个冰窟窿，而后穿竿引线。下网与收网都要靠马拉 绞盘，牵引钢丝绳转动，下好的大网裹挟着鱼儿从出鱼口缓缓拉出，平摊在宽阔的冰面上。鳞光闪闪的鱼儿在冰上跃动。"万尾鲜鱼出玉门"，丰收的喜悦充 盈于冰天雪地间。 "我是第一次来吉林，虽然天气寒冷，但捕鱼现场太令人震撼了，特别是渔网被大家协力拉出湖面的一刻，激动人心。"长沙游客张航跟中国旅游报社记者分 享的时候，仍然沉浸在"拉网"一刻的兴奋中。 在黑龙江。"冰雕就像魔法，太有创造力和想象力了。"元旦假期，"00后"广东游客温琳在"尔滨"感受到冰雕艺术带来的震撼魅力：福建舰、快舟系列运载火 箭、 ...