文化消费
Search documents
从一场热门巡展看文博进阶激活文化消费
Xin Hua She· 2026-01-27 11:48
Core Insights - The exhibition "Ji Jin Wan Li - Special Exhibition of Bronze Civilization in Southwest China" has attracted over 46,400 visitors in its first month at the Guangxi Museum, showcasing 207 pieces of cultural relics from the pre-Qin to Qin-Han periods [1][2] - The exhibition highlights the unique characteristics of bronze culture in the Southwest region, emphasizing its rich regional features and artistic tension, which contribute to the narrative of China's diverse civilization [1][3] - The collaborative effort among 32 cultural institutions, including many smaller museums, has enhanced the exhibition's diversity and visibility, allowing for a more comprehensive representation of the region's bronze artifacts [2][3] Exhibition Impact - The exhibition has successfully generated significant visitor traffic and revenue for the museum, attributed to its engaging and responsible approach to cultural presentation [2] - The shift from short-term attention to long-term cultural value creation reflects a broader trend in the museum industry, focusing on deep engagement rather than mere visitor numbers [3] - The inclusion of academic seminars and interactive activities aims to extend the exhibition's lifecycle and enhance visitor experience, indicating a strategic move towards a more sustainable cultural consumption model [3]
人文经济激活消费新动能丨从一场热门巡展看文博进阶激活文化消费
Xin Hua Wang· 2026-01-27 09:54
Core Insights - The exhibition "Ji Jin Wan Li" showcasing bronze civilization in Southwest China has attracted over 46,400 visitors in its first month at the Guangxi Museum of Nationalities, highlighting the public's interest in cultural heritage [1][3][6] - The exhibition features 207 exquisite artifacts from various regions, emphasizing the unique characteristics of bronze culture in areas like Sichuan, Chongqing, Yunnan, Guizhou, and Guangxi, while also showcasing the cultural exchanges with Southeast Asia [3][5][9] Exhibition Details - The exhibition includes notable artifacts such as the bronze masks from Sanxingdui and the golden ornaments from Jinsha, reflecting the rich history and artistic diversity of the region [1][9] - The collaborative effort involved 32 cultural institutions, with 65% being small to medium-sized museums, enhancing the exhibition's diversity and reach [6][12] Cultural Impact - The exhibition represents a shift in the museum sector from short-term visitor attraction to creating a sustainable cultural value ecosystem, focusing on deep engagement rather than mere foot traffic [9][10][12] - Activities such as academic seminars and interactive events are designed to extend the exhibition's lifecycle and foster a deeper understanding of the cultural narratives behind the artifacts [10][12]
广东省政协委员陈筱棠:聚焦年轻消费群体,促进文旅市场繁荣
Sou Hu Cai Jing· 2026-01-25 13:51
当前,人文经济作为文化与经济深度融合的新形态,已成为区域高质量发展的核心引擎。 粤港澳大湾区作为我国开放程度最高、经济活力最强的区域之一,集聚了岭南文化、海洋文化、侨乡文化等多元优质资源,拥有庞大的消费群体和完善的产 业基础,具备发展世界级人文经济的独特优势。 对此,陈筱棠建议,可通过深入挖掘岭南文化内核,开发非遗体验游、侨乡文化研学等产品,同时活化工业遗产,将老厂房、老仓库改造为文创园区、演艺 空间,实现"可进入、可参与、可消费"的转化。 陈筱棠还建议,应大力发展首演经济、国潮经济、CityWalk等新兴业态,推进"文化+科技"融合,用数字技术重现岭南人文风貌,打造独特文化IP,创新文 化消费业态,丰富优质供给内容。 "如何聚焦年轻消费群体,是当前促进文旅消费必须考虑的。"陈筱棠认为,在文旅项目运营上,要起用年轻化运营团队,采用短视频、社交平台等新型宣发 方式,开发文博游、潮流市集等符合年轻群体需求的产品,提升消费复购率。 采写:南都N视频记者 朱唯信 出品:南都政务新闻部 广东省政协委员、广东欧美同学会副会长陈筱棠。南都N视频记者 朱唯信 摄 2026年广东两会期间,"人文经济""文化消费"等话题,成为不 ...
新华时评:扎根人文沃土 催开经济“新枝”
Xin Hua She· 2026-01-23 03:26
Group 1 - The article highlights the emergence of unique cultural experiences during the Spring Festival, which enhance consumer engagement and stimulate economic activity [1] - Cultural products and new business models that blend traditional elements with modern aesthetics have become significant drivers of economic growth, as evidenced by the success of various cultural initiatives and events [1] - The need to optimize cultural supply and expand cultural consumption is emphasized, focusing on the creative transformation and innovative development of traditional culture to connect with contemporary life [1] Group 2 - The integration of cultural elements into various industries is crucial for fostering economic growth, as seen in the rise of the "Guochao" fashion market and the development of themed amusement parks [2] - The article discusses the importance of breaking down industry barriers to promote deep interaction between culture and diverse business sectors, leading to new cultural landscapes and economic momentum [2] - The infusion of cultural factors into traditional industries is expected to yield high-quality development and showcase a thriving interaction between culture and economy [2]
人文经济激活消费新动能|扎根人文沃土 催开经济“新枝”
Xin Lang Cai Jing· 2026-01-22 15:07
Group 1 - The article highlights the emergence of unique cultural experiences during the Spring Festival, such as the "Chang'an Lantern Festival" in Xi'an and the "Ice Lake Fishing Festival" in Inner Mongolia, which enhance consumer engagement and stimulate economic activity [1] - Cultural products and new business models, like the game "Black Myth: Wukong" and the animated film "Ne Zha," have become significant consumption highlights, contributing to economic growth [1] - The need to optimize cultural supply and expand cultural consumption is emphasized, focusing on the creative transformation of traditional culture to connect with modern life [1] Group 2 - The integration of cultural elements into various industries is crucial for fostering economic growth, with examples like the billion-dollar market for domestic fashion and the development of Chinese-themed amusement parks [2] - The article discusses the importance of breaking down industry barriers to promote deep interaction between culture and diverse business sectors, leading to new cultural landscapes and economic momentum [2] - The infusion of cultural factors into traditional industries is expected to yield high-quality development and showcase a thriving interaction between culture and economy [2]
人文经济激活消费新动能丨“笑声”里的消费力
Xin Hua Wang· 2026-01-22 11:56
新华社天津1月22日电 题:"笑声"里的消费力 新华社记者宋瑞、周润健 隆冬时节,在现代时尚的天津陆家嘴购物中心,谦祥益相声茶馆又迎来了一波观众。 舞台上,两位演员一袭长袍,手持折扇,醒木轻拍,妙语连珠地将津城百态、美食典故与现代趣事 串联;舞台下,观众们喝着茶、嗑着瓜子,惬意又放松。两小时内,台上包袱迭出,台下笑声不断。 相声,是一种民间说唱曲艺,深受群众欢迎。天津,九河下梢,漕运通衢。五方杂处的特质,让相 声等曲艺在此生根发芽,马三立、侯宝林等相声大师皆从此处扬名。 在中国曲协理事、天津曲协副主席史清元看来,相声这门扎根于民间,源于生活的艺术,正通过系 统性的品牌打造与深度的文旅融合,成为城市拉动消费、激活文旅的"黄金IP"。 "我冲着天津相声的名气而来,现场氛围很好。"来自内蒙古的游客古女士扬着提前一周抢到的票根 说道。她计划在商场用完晚餐后,回酒店规划后续的旅行安排。 百年老字号谦祥益曾是知名的绸缎庄,进入新世纪后为弘扬传统文化,开办了相声茶馆。自2018年 入驻该商场后,他们探索的"商业综合体里听相声"模式受到欢迎。天津谦祥益相声茶馆经理周玥说,节 假日即便加演,票仍常秒空,日均客流量近千人次,"观 ...
见证文化与经济的交响共鸣
Jing Ji Ri Bao· 2026-01-19 22:10
Core Insights - The cultural consumption wave in 2025 has significantly reshaped the economic landscape, with notable achievements in film, micro-short dramas, and merchandise, indicating a robust integration of culture into the economy [1][11]. Group 1: Film Industry - The film industry saw a remarkable growth in 2025, with total box office revenue reaching 51.83 billion yuan, a year-on-year increase of 21.95%, and domestic films accounting for 79.67% of the box office [1]. - "Nezha: Birth of the Demon Child" emerged as a cultural symbol, showcasing the strength of Chinese film production and creativity, and contributing to both social and economic benefits through its historical narratives [1]. - The success of popular IPs like "Boonie Bears" and "Detective Chinatown" has stabilized the market, serving as a solid foundation for the industry [1]. Group 2: Television and Micro-Short Dramas - High-quality television dramas have gained market traction due to their depth and artistic quality, with shows like "Silent Glory" and "In the Name of Law" achieving both high ratings and critical acclaim [2]. - The micro-short drama market reached 67.79 billion yuan in 2025, reflecting significant growth and structural optimization, driven by platforms that emphasize quality content [2]. Group 3: Cultural Integration and IP Development - Cultural consumption is increasingly intertwined with various industries, with successful IPs like "Nezha" activating a complete industrial chain from content development to merchandise sales, potentially reaching a sales scale of 100 billion yuan [3]. - The transformation of IPs into multi-dimensional symbols, such as "Wang Wang Mountain," illustrates the shift from traditional production to "IP ecosystem operators," enhancing the cultural industry's contribution to the economy [3]. Group 4: Technological Innovation - Technology, including AI and big data, has become a core driver of cultural innovation, reshaping production and consumption methods in the industry [4]. - AI integration in film production has improved efficiency and expanded artistic expression, with companies like Yu Wen Group leveraging AI to accelerate the transformation of literary IPs into visual media [5]. Group 5: Cultural Consumption Ecosystem - The integration of cultural experiences into broader consumption patterns has led to the emergence of a complex consumption ecosystem, with local sports events generating significant economic benefits [7]. - The concept of "ticket root economy" has evolved, linking cultural events to tourism and local economies, as seen with the success of films like "Chang'an 30,000 Miles" driving tourism in related locations [9]. Group 6: Global Expansion of Cultural Products - The cultural export landscape has evolved, with Chinese films and micro-short dramas achieving significant international success, exemplified by "Nezha" topping global animation box office charts [11]. - The overseas market for micro-short dramas generated $1.525 billion in revenue from January to August 2025, marking a nearly twofold increase year-on-year [11]. Group 7: Cultural Heritage and Technology - Technological advancements have revitalized cultural heritage, with initiatives in various provinces using digital technologies to enhance the presentation and preservation of cultural assets [6]. - The development of smart museums and virtual archaeological sites has transformed static cultural artifacts into interactive experiences, expanding the reach and impact of cultural heritage [6].
北京日报社区小板报 | 泡泡玛特画廊首展,今起开放!
Xin Lang Cai Jing· 2026-01-15 00:54
转自:北京日报客户端 ▶今日天气 今天早晨至白天晴转多云,北转东风二三间四级,最高气温8℃;夜间多云间阴,东转北风二级左右, 最低气温-5℃。昼夜温差较大,早晚出行注意防寒保暖。 ▶尾号限行 1和6 ▶ 国家自然博物馆新馆预计2029年试运营,南中轴文化产业生态"三轴共振" 国家自然博物馆新馆预计2029年10月试运营、大红门数智产业大厦今年上半年建成、南苑森林湿地公园 今年再添两大项目……1月14日,记者从丰台区两会上获悉,丰台区全力推动南中轴成为引领南部地区 崛起的文化轴、承载新兴产业的发展轴、充满自然美感活力气息的生态轴,"三轴共振"促进区域功能重 塑、品质改善和动力升级。 ▶ 北京首批影院新空间新在哪?记者探访—— 当影厅场灯亮起,能上演多少可能?前不久,北京首批12家影院新空间正式挂牌。这些影院突破传统影 院"仅观影"的功能,融入沉浸式科技体验、本土文创展示、多元演艺活动、亲子互动空间等业态,确保 银幕内外都有好戏上演,构建起"电影+"融合消费新场景。 ▶ 今年东城将精雕天坛门户新景 明黄色的充气刺球、一人多高的木质人偶、铺满墙面的彩铅手稿……北京798艺术区的泡泡玛特画廊1月 15日面向公众开放, ...
“更”新带动“焕”新释放新活力 静态“文化场景”变身动态“文化消费”引客来
Yang Shi Wang· 2026-01-14 03:04
央视网消息:眼下,各地不断通过城市更新来带动消费场景的焕新,激发新的消费活力。河南在建设"大遗址走廊"的过程中,打造 了一批文旅商融合街区,并迅速成为消费新地标。 在河南郑州商代都城遗址核心区的一处文商旅融合街,15座中原文化主题院落沿中轴线串联,吸引了不少市民、游客前来打卡体 验。 x CCTV/ 2 贝才 在经 la lin n © © GTV 2 CETV COM t = 7 al by g sh 而旁边的阜民里街区,以"留改拆建""修旧如旧"为原则,严格保留原有街巷布局和建筑风貌。同时,引入剧场展馆、艺术体验等多 元业态。新春灯会、阳台音乐会等特色活动轮番上演,受到年轻人的青睐。 区 郑州 << TV2 TNA Com MIDJI le CTIV 2 20m CCTV 街区外,商都国家考古遗址公园等景点,步行10分钟可达。街区内,汝瓷、民间手工等传统元素与主题空间、灯光秀交融,让历史 文化成为贯穿商业消费的主线,将静态"文化场景"转变为沉浸式动态"文化消费"。这个街区吸引了国内外多家知名餐饮企业、零售 潮牌店等进驻,首店占比40%左右。 CCTV 贝7 44 ...
郑州老遗址变身新地标 城市更新解锁消费密码
Sou Hu Cai Jing· 2026-01-13 15:37
Core Insights - The article highlights the ongoing urban renewal efforts across various regions, particularly in Henan, aimed at revitalizing consumer experiences and stimulating new consumption dynamics [1] Group 1: Urban Renewal and Consumer Engagement - Henan is developing a "Great Site Corridor" that integrates cultural tourism and commerce, creating new consumer landmarks [1] - A cultural-themed street in the core area of the Shang Dynasty capital in Zhengzhou features 15 courtyards that attract both locals and tourists [3] Group 2: Cultural Integration in Commercial Spaces - The street combines traditional elements like Ru porcelain and folk crafts with modern features such as themed spaces and light shows, transforming static cultural scenes into immersive cultural consumption experiences [5] - The area has attracted numerous well-known restaurant chains and retail brands, with approximately 40% of the stores being first-time openings [5] Group 3: Preservation and Modernization - The adjacent Fuminli street adheres to principles of "retain, modify, demolish, and build," preserving the original layout and architectural style while introducing diverse business formats like theaters and art experiences [7] - Unique events such as lantern festivals and balcony concerts are popular among younger audiences, enhancing the street's appeal [7]