Core Viewpoint - The cross-border tourism market in Shenzhen is experiencing a surge due to the expansion of visa-free policies, particularly the recent implementation of unilateral visa exemptions for five Latin American countries, which has significantly increased foreign visitor numbers [1][2]. Group 1: Visa-Free Policy Impact - The expansion of the visa-free "circle" and the implementation of a 240-hour transit visa exemption have facilitated foreign entry into China, leading to a notable increase in foreign visitors to Shenzhen [1]. - In the first half of the year, over 500,000 foreign individuals were processed at the Huanggang border inspection station, marking a 42% year-on-year increase, with more than 80,000 benefiting from the visa exemption, a staggering 82% increase [1]. Group 2: International Flight Network Expansion - The launch of the Emirates Airlines route from Shenzhen to Dubai on July 1 has established a new air corridor between Shenzhen and the Middle East, expanding the international passenger routes to 35 countries and 45 cities [2]. - During the "May Day" holiday, nearly 20,000 foreign individuals entered through Shenzhen Airport, reflecting an 86.2% year-on-year increase, with over 5,000 entering under the visa exemption, a remarkable 244% increase [2]. Group 3: Cross-Border Payment and Shopping Trends - The addition of new tax refund ports has made Shenzhen the city with the most diverse tax refund options in the country, enhancing the shopping experience for foreign visitors [3]. - The launch of cross-border payment systems has made transactions easier, transforming "China travel" into "China shopping," with a significant increase in foreign purchases during their visits [3]. Group 4: One-Stop Service for Foreign Residents - Shenzhen has developed a comprehensive convenience system for foreign residents, including an electronic quick-filling system for entry cards that reduces filling time by 60% to 80% [3]. - The city has streamlined the process for foreign work permits and residence permits, reducing processing time from 15 days to 7 days, benefiting over 42,600 foreign individuals [4]. Group 5: Integration Services for Foreign Talent - Shenzhen is promoting the use of permanent residence permits for foreigners, allowing them to access medical services, accommodation, and transportation with ease [4]. - The city offers a one-stop service for foreign talent, covering various aspects of life and business, ensuring a smooth integration process for expatriates [4].

Group 1: Tourism Growth in Xinjiang - Xinjiang's tourism market has been thriving with a total of 90.34 million domestic and international visitors from January to May 2023, and 11.21 million visitors during the Korban Festival holiday, marking a year-on-year increase of 7.55% [1][2] - The region has seen a significant rise in cross-border tourism, with 2,791 self-driving vehicles crossing the border from January to May, representing a 16.3% increase [2] - The international border cooperation center at Horgos has facilitated over 4.33 million entries and exits by mid-June 2023, benefiting from visa-free travel agreements between China and Kazakhstan [2][3] Group 2: Infrastructure and Travel Services - The South China Airlines has reported a 30% increase in passenger numbers on the Urumqi-Bishkek route, with nearly 170,000 passengers transported on routes to Central Asia by mid-June [3] - The opening of the Duku Highway, known as one of China's most beautiful roads, has led to a traffic volume of 56,646 vehicles in the first three days after its reopening [6] Group 3: Unique Attractions and Experiences - The lavender fields in Huo County have attracted numerous tourists, with the region being a major producer of lavender in China, producing around 200 tons of lavender essential oil annually [7] - The local tourism industry is enhanced by unique culinary experiences, with popular food spots in Yining drawing large crowds, contributing to over 6.16 million domestic visitors from January to June [7][8] Group 4: Future Development Plans - The Xinjiang government aims to receive over 400 million tourists annually by 2030, with a target of achieving a comprehensive revenue of 1 trillion yuan from the cultural, tourism, and sports industries [8]

Group 1 - The core viewpoint of the article highlights the significant growth in cross-border tourism enterprises in China, with a 9.09% year-on-year increase in registrations for the first five months of the year [1][3] - The total number of existing cross-border tourism-related enterprises in China is reported to be 116,200 [2] - The registration of cross-border tourism enterprises in 2023 is projected to reach 116,000, marking a remarkable year-on-year growth of 170.93%, the highest in nearly a decade [2] Group 2 - As of now, 5,624 cross-border tourism-related enterprises have been registered this year, with 5,533 of those registered in the first five months [3] - The majority of existing cross-border tourism enterprises, over 70%, belong to the leasing and business services sector, accounting for 74.36% [4] - Other sectors include transportation, warehousing, and postal services, which make up 5.86%, and scientific research and technical services, which account for 4.14% [4]

Group 1: Cross-Border Tourism Trends - The upcoming Dragon Boat Festival holiday is expected to boost cross-border tourism, with increasing numbers of domestic and international travelers participating in unique tours such as "one-day cross-border tours" and "border style tours" [1][3] - Nanning port anticipates over 7,000 travelers during the holiday, with measures in place to ensure smooth passage through additional inspection channels [3] - The Friendship Pass in Pingxiang is projected to see an average of over 8,000 travelers daily during the holiday, with a total of over 97,000 travelers expected across three key ports [4] Group 2: Inbound Tourism in Jiangxi - The city of Jingdezhen, known for its ceramic culture, is attracting a growing number of foreign tourists who are eager to purchase authentic Chinese porcelain and experience traditional pottery-making [5][7] - Tourists are engaging in hands-on experiences, creating their own designs on porcelain under the guidance of skilled artisans, highlighting cultural exchange [7][9] - Jingdezhen has received 51,000 inbound tourists this year, generating a consumption of 154 million yuan [9] Group 3: Korean Tourists in Shanghai - Following the implementation of visa-free policies, the number of Korean tourists visiting Shanghai has surged, with over 200,000 arrivals in the first quarter, nearing half of last year's total [11] - Korean tourists are particularly drawn to local supermarkets and restaurants, with a significant increase in sales of local snacks and meals [11][13] - The influx of Korean visitors has led to a 180% year-on-year increase in orders from this demographic, with a notable 40% of visitors aged between 20-39 [11][13] Group 4: Shopping Trends in Shenzhen - Shenzhen has become a popular shopping destination for foreign tourists, particularly in the electronics market, where many visitors leave with full bags of purchases [15][20] - The Huaqiangbei commercial street, a hub for electronic products, is home to 110,000 business entities, catering to the shopping needs of international customers [16][20] - Foreign tourists have shown a strong interest in Chinese technology products, with significant tax refund amounts reported for purchases made by foreign visitors [20]

Core Insights - The influx of foreign tourists to China has been increasing this year, with significant interest in traditional Chinese culture, particularly ceramics from Jingdezhen [1] - The implementation of the visa-free policy for South Korean tourists has led to a remarkable increase in travel, with a more than 180% year-on-year growth in orders for inbound tourists to Shanghai [1] - The demographic of tourists is shifting, with 40% of visitors aged between 20 and 39, indicating a trend among younger South Koreans to explore China [1] Summary by Category Tourism Growth - Foreign tourist visits to China are on the rise, with specific attractions in Jingdezhen, Shanghai, and Shenzhen [1] - The visa-free policy for South Korean tourists has been effective for six months, contributing to the surge in travel [1] Cultural Appeal - The traditional ceramic culture in Jingdezhen is a major draw for international visitors [1] - Shanghai's vibrant street life and Shenzhen's electronic markets are also significant attractions for foreign tourists [1] Demographics and Preferences - The age group of 20-39 years constitutes 40% of the inbound tourists from South Korea, highlighting a youthful interest in cross-border travel [1] - Enhanced services such as multilingual guides, tailored menus, and convenient payment options are being implemented to cater to global tourists [1]

Core Viewpoint - The "Chengdu Night" event showcased Sichuan's unique cultural and natural attractions, highlighting its growing appeal as a global tourism destination, with significant participation from international tourism stakeholders [1][4]. Group 1: Event Overview - The "Chengdu Night" event took place on May 28, 2025, attracting nearly 2,000 guests from 66 countries and regions, including tourism boards, hotel groups, airlines, and media [1]. - The event featured a blend of traditional and modern performances, including Sichuan opera and various ethnic cultural displays, creating an immersive experience for attendees [2][4]. Group 2: Tourism Growth and Recognition - Sichuan has implemented a series of inbound tourism incentive policies, resulting in a significant increase in international visitors, with many attractions reporting record numbers of inbound tourists [4]. - Chengdu was recognized as the fifth most popular inbound destination in China and ranked first in foreign tourist searches on the Ctrip platform for 2024 [4]. Group 3: Cultural Experience and Activities - Guests participated in group tours to attractions like the Chengdu Research Base of Giant Panda Breeding, experiencing local cuisine such as Sichuan hotpot [5]. - The event coincided with the opening of the 9th China Chengdu International Intangible Cultural Heritage Festival, where attendees engaged with local crafts and products [5].

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company's core business is experiencing rapid growth, with a significant increase in profit margins. The revenue for Q1 2025 reached 4.38 billion RMB, representing a year-on-year growth of 13%. The adjusted net profit was 790 million RMB, up 41% year-on-year, exceeding the guidance range [7] - The Core-OTA segment's revenue grew by 18% year-on-year to 3.79 billion RMB, driven by strong performance in transportation ticketing and accommodation bookings, which saw revenues of 2.00 billion RMB and 1.19 billion RMB, respectively [7] - Gross margin improved to 68.7%, up 3.7 percentage points year-on-year, primarily due to the rapid growth of the Core-OTA segment and a decrease in the proportion of lower-margin vacation business [7] - The company has adjusted its profit forecasts upward due to the acquisition of Wanda Hotel Management, expecting net profits of 2.50 billion RMB, 3.01 billion RMB, and 3.52 billion RMB for 2025, 2026, and 2027, respectively [7] Financial Summary - Total revenue projections are 11.896 billion RMB for 2023, 17.341 billion RMB for 2024, and 19.805 billion RMB for 2025, with year-on-year growth rates of 80.67%, 45.77%, and 14.21% respectively [1] - The net profit attributable to shareholders is forecasted to be 1.554 billion RMB for 2023, 1.974 billion RMB for 2024, and 2.504 billion RMB for 2025, with year-on-year growth rates of 1,164.41%, 27.04%, and 26.80% respectively [1] - The latest diluted EPS is projected to be 0.67 RMB for 2023, 0.85 RMB for 2024, and 1.07 RMB for 2025, with corresponding P/E ratios of 28.28, 22.26, and 17.56 [1]

Investment Rating - The report maintains a "Buy" rating for Tongcheng Travel (00780.HK) [1] Core Insights - The company's core business is experiencing rapid growth, with significant improvements in profit margins. The revenue for Q1 2025 reached 4.38 billion RMB, a year-on-year increase of 13%, while the adjusted net profit was 790 million RMB, up 41% year-on-year, exceeding guidance [7] - The Core-OTA segment's revenue grew by 18% to 3.79 billion RMB, driven by strong performance in transportation ticketing and accommodation bookings, which saw revenues of 2.00 billion RMB and 1.19 billion RMB respectively, reflecting year-on-year increases of 15% and 23% [7] - Gross margin improved to 68.7%, up 3.7 percentage points year-on-year, attributed to the rapid growth of the Core-OTA segment and a decrease in the proportion of lower-margin vacation business [7] - The report projects net profits for 2025-2027 to be 2.50 billion RMB, 3.01 billion RMB, and 3.52 billion RMB respectively, with corresponding P/E ratios of 18, 15, and 13 times [7] Financial Projections - Total revenue is forecasted to grow from 11.896 billion RMB in 2023 to 25.418 billion RMB by 2027, with a compound annual growth rate (CAGR) of approximately 13% [1] - The adjusted net profit is expected to increase from 1.554 billion RMB in 2023 to 3.516 billion RMB in 2027, reflecting a CAGR of around 16.99% [1] - The earnings per share (EPS) is projected to rise from 0.67 RMB in 2023 to 1.51 RMB in 2027 [1]

Group 1 - The core viewpoint highlights the increasing cross-border trade and tourism activities between Inner Mongolia and Mongolia, with a focus on the city of Erenhot as a key hub for these interactions [2][4][5] - In 2023, Erenhot has resumed customs clearance for small vehicles with fewer than 8 seats, and by 2024, the daily average of vehicles crossing the border is expected to reach 1,000, facilitating the movement of approximately 6,000 passengers [3] - During the "May Day" holiday, Erenhot attracted around 29,800 domestic and international tourists, generating a total tourism revenue of approximately 54.53 million yuan [4] Group 2 - Other border ports such as Ceke, Zhuengadabuqi, Arxan, and Ebdulge have also resumed customs clearance for small vehicles, leading to a rapid increase in shopping, accommodation, and leisure tourism consumption [4] - The "Dune Mountain" self-driving tour brand in Bayannur City has become a significant attraction, receiving over 150,000 visitors annually, showcasing the diverse landscapes of Inner Mongolia [4] - Manzhouli City is leveraging its position at the intersection of China, Russia, and Mongolia to innovate and upgrade its tourism industry, promoting cross-border tourism through various initiatives [5][6]

Core Insights - The Horgos International Border Cooperation Center has become a popular cross-border shopping destination during the May Day holiday, with an average daily foot traffic of 30,000 people, comparable to the Spring Festival travel rush [1] - The center has transformed from a border trade point into a bustling shopping hub, often referred to as "Little Dubai" by Central Asian merchants, showcasing a significant increase in international consumer activity [3] Cross-Border Shopping Experience - The duty-free shops are thriving, with products like Kazakh chocolates and French perfumes attracting many shoppers, who find prices 30% lower than those offered by purchasing agents [3] - The center features a diverse range of products, including kitchenware, with merchants adapting to the influx of Kazakh customers by adding Russian price tags [3] Cultural Exchange and Integration - The center showcases a blend of cultures, with visitors experiencing traditional Chinese medicine treatments at lower prices compared to Kazakhstan, and local artisans demonstrating traditional crafts [5] - The unique atmosphere is highlighted by the presence of various cultural elements, such as Kazakh and Uyghur dance performances during holiday parades, reflecting a rich cultural mix [8] Operational Insights - The center has implemented measures to manage the flow of visitors, including staggered entry plans to ease congestion during peak times [1] - Practical tips for visitors include optimal entry times and packaging requirements for larger purchases, enhancing the overall shopping experience [9] Future Developments - Plans for future upgrades include the potential introduction of facial recognition for customs clearance and the establishment of a Central Asian cuisine area [9] - The center's appeal lies not only in tax-free shopping but also in the unique experience of crossing a virtual border, as expressed by international visitors [9]