8月7日，智界在深圳签约并启动沪深双设计中心，次日双 7 新改款将开启小订。这是华为与奇瑞深度合作的关键动作：奇瑞全面押注智界，放弃星纪元资 源倾斜，其 "纯血鸿蒙" 路线携高规格智驾配置来袭。这场被视为背水一战的博弈，成败或改写中国智能电动车格局。 8月7日，智界品牌战略合作协议签约在深圳举行，并宣布智界上海深圳双设计中心正式开业，在经历内部磨合与市场起伏后，华为与奇瑞双方试图通过体 系重构与产品升级，为智界品牌奠定新的起点。 智界这些新动作也弥漫着背水一战的硝烟味，这是一场押注华为全栈技术的"纯血鸿蒙"实验。若败，无疑是鸿蒙智行的一大挫折。若成，中国智能电动车 格局有望被改写。 迟到的品牌"成人礼" 8月8日，智界R7与S7新款车型（下称"双7新款"）将同步开启小订，这是品牌重塑的第一枪。官方信息里藏着近乎"奢侈"的技术宣言：全系标配192线激光 雷达、后向高精度固态激光雷达、4D毫米波雷达和ADS小蓝灯，再加上华为ADS 4辅助驾驶系统…… "纯血鸿蒙"的概念此前针对智界被明确提出，双7新款正是新的印证。近期，智界产品总监海蓝天在用户社区强调，智界的定义、设计、质量、供应链、 营销、渠道、服务都严格遵循 ...

Core Viewpoint - Huawei is signaling a significant increase in resource investment in its automotive brand, Zhijie, in collaboration with Chery, aiming to overcome past challenges and enhance operational efficiency [3][5][6]. Group 1: Investment and Development Strategy - Huawei and Chery plan to invest over 10 billion yuan and establish a 5,000-person R&D team for Zhijie, marking the brand's transition to a 2.0 development phase [3][5]. - The partnership aims to solidify Zhijie's position as a "pure-blood Hongmeng intelligent driving" brand, leveraging increased resources and a more efficient operational framework [5][6]. Group 2: Challenges and Adjustments - Zhijie's sales have not met expectations, with over 100,000 units delivered, ranking second within the Hongmeng intelligent driving system, but still facing competitive pressures in the Chinese EV market [6][9]. - Delivery delays for the Zhijie S7 highlighted operational inefficiencies between Huawei and Chery, prompting cash compensation to affected customers [9][10]. Group 3: Independent Operations and Management - Zhijie will operate independently under a new structure, with Huawei taking a leading role in management and strategic decision-making, while Chery supports the initiative [10][12]. - The establishment of a dedicated Zhijie New Energy Company aims to streamline operations and enhance product quality control [10][12]. Group 4: Technological Advancements - Zhijie models will incorporate Huawei's cutting-edge technologies, such as the "Giant Whale" 800V high-voltage platform and advanced driver assistance systems, enhancing performance and user experience [14][15]. - Continuous R&D investment of approximately 20 billion yuan annually by Huawei aims to maintain technological leadership in the automotive sector [15][17]. Group 5: Brand Building and Market Positioning - Despite being a new brand, Zhijie has the potential for long-term growth, as the EV market evolves and consumer decision-making shifts towards brand trust and long-term value [18][19]. - Huawei and Chery are prioritizing brand development, recognizing that strong brand equity is essential for consumer trust and market success [19][21]. Group 6: Future Product Plans - Zhijie plans to launch updated models of the Zhijie R7 and S7, enhancing features and adopting aggressive pricing strategies to compete in the market [21][23]. - The brand's product lineup is set to expand with new models, including a large SUV and the first MPV by 2026, aiming for a more comprehensive product matrix [23][24].

Core Viewpoint - The competition for the first MPV under the Hongmeng Intelligent Driving brand is intensifying, with Zhijie potentially gaining an advantage as it develops its MPV based on the E0X-L platform, expected to launch in the first half of next year [1][3]. Company Developments - Zhijie is developing an MPV named "EHV," which will offer both pure electric and extended-range powertrains, with batteries supplied by CATL [1]. - Chery's first luxury MPV, the Star Era E08, has reportedly halted development, with some team members transferring to Zhijie to bolster its MPV development efforts [1][3]. - Chery has initiated a brand integration strategy, forming "New Four Major" divisions to optimize resource allocation and enhance brand competitiveness [2]. Market Positioning - Zhijie and Star Era are positioned similarly in the high-end new energy market, but Zhijie is seen as better suited to support luxury MPV models [2]. - The pricing strategy for the Star Era series has been adjusted, with the starting price dropping to 19.88 million yuan, making it 5.1 million yuan cheaper than Zhijie S7 [4]. Sales Performance - Zhijie S7 has received over 20,000 pre-orders since its launch, but production issues have led to delays, causing dissatisfaction among customers [4][5]. - In the first half of the year, Zhijie sold 64,300 units, surpassing Star Era's 44,200 units, indicating a stronger market performance [10]. Production Capacity - Chery's new "Intelligent Connected Super Factory" is set to produce Zhijie S7, but initial production challenges have led to a temporary shift to another facility [4][5]. - Zhijie has established an independent factory, which is expected to alleviate resource allocation issues with other Chery brands [13]. Future Outlook - The MPV market is growing, with a 53.3% year-on-year increase in sales for new energy MPVs in June, indicating a favorable environment for Zhijie's upcoming launch [7]. - If Zhijie's EHV MPV launches successfully, it could become a significant growth point for the brand, especially as it aims to compete in a market where many manufacturers are pivoting towards MPVs [15].

Core Viewpoint - The company Nuitech (301229) has announced that its products are now being utilized in certain models of the Hongmeng Zhixing brand vehicles [1] Group 1 - Nuitech's products are integrated into specific vehicle models [1]

格隆汇8月5日丨纽泰格(301229.SZ)在互动平台表示，公司产品已应用于部分鸿蒙智行品牌车型。 ...

Core Viewpoint - The article discusses the upcoming launch of five new vehicles from Hongmeng Zhixing in September, highlighting the challenges faced by the Zhijie brand and the performance of the Wanjie series, which significantly influences the overall sales trajectory of Hongmeng Zhixing [2][4][7]. Group 1: Upcoming Vehicle Launches - Hongmeng Zhixing will launch five new models in September, including the all-new Wanjie M7, Xiangjie S9T, Shangjie H5, and updated Zhijie R7 and S7 [2][3]. - The updated Zhijie R7 is expected to align its intelligent driving hardware with the Wanjie M8, featuring Huawei ADS 4 and zero-gravity seats for both front seats [3][4]. Group 2: Sales Performance and Challenges - The Zhijie brand has faced fluctuating sales, with the Zhijie R7 experiencing a peak monthly sales of 16,000 units in December last year, but dropping to around 2,000 units by June this year [4]. - In June, Hongmeng Zhixing achieved a record monthly delivery of 52,700 vehicles, with Wanjie accounting for over 80% of sales at 46,000 units, while both Xiangjie and Zhijie sold less than 5,000 units each [4][11]. Group 3: Wanjie Series Performance - The Wanjie series, particularly the M8 and M9, has shown a rebound in sales after model updates, with the M8 pure electric version set to launch in August [7][8]. - The new Wanjie M7, based on the Seres Magic Cube platform, will feature a family design language and is expected to offer both pure electric and range-extended versions [8][9]. Group 4: New Model Features and Market Positioning - The upcoming Xiangjie S9T will be the first travel car from Hongmeng Zhixing, launching both pure electric and range-extended versions simultaneously, with a focus on high-end features [11]. - The Shangjie H5 is positioned as the lowest-priced model in the Hongmeng Zhixing lineup, expected to be priced between 150,000 to 250,000 yuan, and will feature the latest ADS 4 driving assistance system [12].

Core Viewpoint - The unveiling of the first model, H5, from the "Shangjie" brand, a collaboration between SAIC Motor and Huawei, marks a significant step in targeting the mass market for electric vehicles, aiming for a price point around 200,000 yuan [2][11]. Group 1: Product Details - The H5 model features a wheelbase of 2840mm, a length of 4780mm, a width of 1910mm, and two height options of 1657mm and 1664mm [3][6]. - The vehicle will be available in both pure electric and plug-in hybrid versions, with the pure electric variant offering a range of 655km and the hybrid version exceeding a total range of 1300km [3][11]. - The H5 is expected to be equipped with HUAWEI ADS 4, promising a high-end driving experience [11]. Group 2: Market Strategy - The "Shangjie" brand is positioned as a volume-driven brand, contrasting with Huawei's other offerings that target the higher-end market above 250,000 yuan [11]. - The launch of the H5 is anticipated in September, with significant interest from over a thousand dealers vying for distribution rights [14][16]. - A dedicated network model for distribution is planned, with recruitment for quality dealers already initiated [14][16]. Group 3: Production and Supply Chain - The H5 will be produced at multiple locations, including Ningde, Zhengzhou, Nanjing, and Shanghai, all of which are part of SAIC's production network [16][17]. - A dedicated team of over 5,000 has been established for the "Shangjie" brand, with an initial investment of 6 billion yuan [16]. - The project has received support from local government initiatives, indicating a commitment to establishing a robust supply chain for the new brand [17].

Group 1 - Hongmeng Zhixing is launching new electric vehicles rapidly, including the AITO M8 electric version set to debut in August, featuring a 100 kWh battery and a maximum range of 705 km [1] - The AITO M7 will also be unveiled soon, with new features such as intelligent driving lights and solid-state lidar, and will offer electric versions [1] - The Shangjie H5, positioned in the mainstream SUV market at around 200,000 yuan, is highly anticipated and will be equipped with HUAWEI ADS 4 [2][6] Group 2 - SAIC Group is collaborating with Huawei to restart the development of the Feifan RC7, a mid-size electric SUV, which was previously shelved due to brand integration issues [2] - SAIC has prepared an initial annual production capacity of approximately 250,000 units for the Shangjie brand's first vehicle [3] Group 3 - The expansion of Hongmeng Zhixing's product matrix now covers price ranges from 200,000 to 1 million yuan, indicating a broad market strategy [6] - The company faces challenges in resource allocation for its various models, as display resources in Huawei stores become limited [7] - The establishment of independent sales channels for different brands under Hongmeng Zhixing may dilute the "Huawei Smart Car" brand's appeal [7][8] Group 4 - There are concerns regarding the ability of Huawei to effectively manage multiple brands simultaneously, as highlighted by the limited resources available for the five brands [8] - The differentiation in marketing strategies for the various models remains a significant challenge for Hongmeng Zhixing and its partners [8]

Core Points - The event "Enjoying Self-Formation" was held by Xiangjie Automotive on July 8, where the new logo was officially launched [1] - Xiangjie is a collaboration between Huawei and BAIC, with the first model, Xiangjie S9, set to be released on August 6, 2024 [1] - The new star-shaped logo "Universal Star" is designed with a hexagonal framework, reflecting the aesthetic of the HarmonyOS family [2] Group 1 - The new logo incorporates Eastern aesthetics through the concept of "white space" and features a dual-layer star design that emphasizes romance and delicacy [5] - Huawei's executive, Yu Chengdong, explained the rationale behind the logo's delayed release, citing regulatory challenges in the design process [7] - The new logo will soon be applied to vehicles, and existing owners are encouraged to adopt the new branding [7] Group 2 - A new travel vehicle, Xiangjie S9T, is expected to be launched in the fall, with its first color, "Fairy Green Wilderness," announced on July 14 [8]

Core Insights - Huawei is transitioning its "Xiangjie" brand towards independent development, indicating a shift in strategy where Huawei is granting more autonomy to its partner, BAIC Group [3][4] - The establishment of the Xiangjie brand's independent sales channels marks a significant change in Huawei's management approach, moving from a dominant role to a more collaborative one [6][7] Group 1: Brand Development and Strategy - The Xiangjie brand, a collaboration between Huawei and BAIC, is now prioritizing its independent growth, as evidenced by the recent unveiling of its new logo at a dedicated event [2][3] - BAIC has restructured its organization to elevate the Xiangjie brand, creating a dedicated division and appointing a new president to lead its efforts [4] - The sales strategy for Xiangjie includes a focus on building a network of dedicated user centers in various cities to enhance market presence [6] Group 2: Sales Performance and Market Position - BAIC's overall sales performance has shown significant growth, with a 139.73% year-on-year increase in sales, reaching 67,100 units in the first half of the year [4] - The Xiangjie S9 model has become a top seller in the luxury electric vehicle segment, achieving a monthly delivery of 4,154 units in June [5] - The sales strategy aims to increase the proportion of high-margin models, with a target ratio of Xiangjie to other brands shifting from 1:10 to approximately 1:3 [5] Group 3: Market Trends and Consumer Insights - The Xiangjie S9 has attracted a younger demographic, with 60% of its owners being young individuals, which contrasts with its initial positioning as a luxury executive sedan [10] - The brand is shifting its focus from a business-oriented image to a family-friendly approach, as indicated by the upcoming launch of a travel vehicle designed for leisure and outdoor activities [11] - The market for family-oriented vehicles is expanding, with predictions of significant growth in the off-road vehicle segment by 2030 [11]