文旅融合
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文化软实力铸就城市发展“硬支撑”,“博物馆之城”的潍坊答卷
Qi Lu Wan Bao· 2026-01-29 12:13
Core Insights - Weifang's "Museum City" initiative exemplifies the transformation of cultural resources into urban competitiveness, with a target of 116 museums by 2025, representing a 56.8% increase from 2022, surpassing the goal of 100 museums [1][5] - The total number of museum collections has increased by 47.5%, with visitor numbers reaching 10.32 million and revenue of 60.98 million yuan, highlighting the city's cultural strength and its role in high-quality urban development [1][3] Group 1: Museum Development - The construction of Weifang's "Museum City" is a systematic transformation from quantity to quality, with 50 rural and community museums established and 21 star-rated museums upgraded [3] - The "Museum Town" pilot in Liutuan Town, Changyi, has made museums more accessible to the public, integrating cultural heritage into everyday life [3] Group 2: Exhibition and Cultural Exchange - Weifang has developed a comprehensive exhibition strategy, with a significant increase in both incoming and outgoing exhibitions, enhancing its role as a cultural connector [3][4] - The Weixian Western Alien Concentration Camp Museum has been recognized as a national model for museum reform, showcasing innovative exhibition methods [3] Group 3: Education and Talent Development - The Weifang museum system emphasizes social education, hosting 3,515 educational activities and nearly 500,000 participants in study experiences, establishing museums as "second classrooms" [4] - The emergence of top-rated guides and the establishment of professional platforms have strengthened the capabilities of the cultural workforce [4] Group 4: Cultural Promotion and Market Integration - Weifang promotes local culture globally through various exhibitions and events, enhancing cultural exchange and understanding [4] - The successful commercialization of cultural products, such as the "Zhuangyuan Scroll" series, reflects a dual-track development model combining public welfare and market operations [4][5] Group 5: Future Prospects - Weifang's experience in museum development serves as a replicable model for similar cities, focusing on cultural ecology and the transmission of civilization [5] - Continued innovation in museum practices is expected to further enhance the city's cultural vibrancy and contribute to national cultural development [5]
凝聚发展共识 共绘奋进蓝图
Zhong Guo Fa Zhan Wang· 2026-01-29 09:15
Group 1: Agricultural Development - The government work report emphasizes the integration of poverty alleviation and rural revitalization, boosting confidence in developing specialty agriculture [2] - Significant improvements in infrastructure and a shift from scattered production to a full-chain layout in agriculture during the 14th Five-Year Plan [2] - Recommendations include establishing a provincial agricultural risk mutual fund and enhancing East-West industrial collaboration to develop high-value products [2] Group 2: Private Economy - The report highlights the implementation of the Private Economy Promotion Law, which energizes private entrepreneurs [3] - There is a call for optimizing the business environment and removing hidden barriers to market entry for private enterprises [3] - Emphasis on the importance of policy implementation and establishing effective assessment mechanisms to ensure policies take root [3] Group 3: Cultural and Tourism Integration - In 2025, Gansu province saw 5.02 billion tourists and 403.6 billion yuan in tourism spending, with significant year-on-year growth [4] - The need for cross-regional tourism routes and a unified brand to showcase Gansu's diverse attractions is highlighted [4] - Suggestions include promoting Gansu as a summer retreat to attract tourists from hotter regions [4] Group 4: Technological Empowerment - Focus on enhancing agricultural technology, particularly in potato breeding, to achieve significant upgrades [5] - Addressing the challenge of converting agricultural technology achievements into practical applications is crucial [5] - Successful examples of technology application in traditional medicine cultivation demonstrate the potential for increased farmer income [5] Group 5: Social Governance - A call for a collaborative governance model involving government, enterprises, and social organizations to enhance social governance [6] - Emphasis on the role of specialized social organizations in industry upgrades and skills training [6] - Initiatives to promote digital skills training and the digital transformation of traditional industries are proposed [6] Group 6: Consensus Building - The collective suggestions from representatives reflect a strong consensus on Gansu's high-quality development [6] - The government work report outlines strategic actions and directions for various sectors [6] - Optimism for Gansu's development in the 15th Five-Year Plan, focusing on leveraging past advantages and addressing shortcomings [6]
赏民俗、品年味、寻文脉,涿鹿新春文旅活动多点“开花”
Xin Lang Cai Jing· 2026-01-29 08:28
庆新春系列活动依托涿鹿深厚的历史文化与区位优势,打破单一区域限制,构建起"核心引领、多点联 动"的立体格局。从备年货、赏花灯的传统习俗,到沉浸式非遗体验、动感潮流派对,再到庄严的文明 寻根之旅,20项精彩活动将全方位满足不同年龄段游客的需求,全力打造"京津新春短途游优选目的 地"。 县城作为活动核心区,将推出多元业态与文化展演。第三届"新春年货节"在鼓楼区域开展,整合节庆装 置与农特产品、手工艺品,丰富消费场景。同步打造鼓楼灯光盛宴与古街华灯贺岁景观,文昌阁、迎旭 门光影秀与主干道灯光景观带相映成趣。文化活动兼顾传统与潮流,既有"文脉溯源·金榜题名"沉浸式 巡街、晋剧展演、民俗巡游、绕花非遗表演等传统项目,也有"全民蹦迪"互动派对、"寻味涿鹿"潮玩快 闪等年轻化活动,满足不同群体需求。 涿鹿的民 俗活动(资料图) 近日,以"红红火火过大年"为主题的2026年涿鹿县庆新春系列活动已进入预热启动阶段。春节期间,一 场传统与现代交融、全域联动的新春文旅盛宴将为本地居民和广大游客带来全新体验,成为提高涿鹿知 名度、推动文旅融合发展的重要窗口。 矾山镇、武家沟镇、涿鹿不夜城等区域联动推出特色活动。涿鹿不夜城将推出冰雪大 ...
让河湖治理的暖意汇入群众生活 丹阳五年治水重塑人水关系
Zhen Jiang Ri Bao· 2026-01-28 23:41
Core Viewpoint - The construction of "Happy Rivers and Lakes" in Danyang has significantly improved the urban water environment and enhanced community engagement with water bodies, showcasing a harmonious relationship between people and water. Group 1: Achievements in River and Lake Construction - Since the beginning of the 14th Five-Year Plan, Danyang has completed the construction of 109 "Happy Rivers and Lakes," achieving full coverage of urban river channels [1] - Seven river channels, including Jiuqu River and Danjinli Canal, have received provincial funding for their "Happy Rivers and Lakes" construction [1] - The Bay River Long-term Management Park has been selected as a typical case for the comprehensive implementation of river and lake management in Jiangsu Province in 2024 [1] Group 2: Governance and Management Strategies - Danyang has established a governance framework for "Happy Rivers and Lakes" involving river chiefs, government leadership, departmental collaboration, and community participation [1] - The city has issued three major directives to promote the construction of beautiful and harmonious rivers and lakes [1] Group 3: Ecological and Cultural Integration - Danyang emphasizes the simultaneous advancement of water management and landscape creation, with the development of riverside parks, walking paths, and various public service facilities [2] - The city has integrated water culture with local industrial and cultural heritage, creating cultural landmarks and storytelling points along the rivers [2] - The ongoing water management efforts have transformed the relationship between people and water, enhancing ecological, living, and vibrant aspects of the community [2] Group 4: Future Plans - During the 15th Five-Year Plan, Danyang will continue to strengthen river and lake management, focusing on key provincial waterways and promoting the construction of "Happy Rivers and Lakes" in a phased and targeted manner [3] - The city aims to enhance the effectiveness of river and lake governance while fostering new business models that integrate ecological protection with cultural tourism [3]
“破万亿”,这个中部大省圆梦了
Mei Ri Jing Ji Xin Wen· 2026-01-28 23:29
从具体举措上看,根据湖北"十五五"规划建议,将推进文旅产业提质升级,延长文旅产业链条,拓 展"文旅+百业""百业+文旅",引进全球优质文旅资源,把文化旅游业培育成为重要支柱产业。 2024年,包括河南、湖南等多个省份旅游总收入实现"集体"跨越万亿,成为万亿旅游强省,有媒体统 计,截至2024年底,"万亿旅游俱乐部"的省份名单已扩充至12个。湖北则是卡位"9000亿"量级。 从旅游资源来看,湖北称得上"家底"丰厚,全省共有16家5A级景区、4处世界遗产,以及"知音湖北"等 国际文旅IP。但对比其他文旅强省,湖北也曾自我剖析,直言存在文旅融合不够深、开发利用不够好、 文旅品牌不够响、产业链条不够长等短板弱项。 2025年破万亿,湖北称得上是"势在必得"——启动"知音湖北"全球推广计划,优化旅游客源结构、提升 湖北旅游在国际市场的知名度和竞争力;举办中国文化旅游产业博览会、全球旅行商大会、汉马、武网 等节会、赛事;发展休闲度假、低空文旅、数字文旅等新业态,构建"吃住行游购娱"全产业链。 去年9月在湖北省政府新闻办举行的新闻发布会上,当地表示,2025年上半年,湖北省接待游客4.36亿 人次,同比增长14.68%,其 ...
“欢乐春节”港澳地区文化和旅游推广月在港启动
Ren Min Ri Bao· 2026-01-28 21:41
本报香港1月28日电(记者陈然)由亚洲旅游交流中心和香港旅游业议会联合主办的2026"欢乐春节"港澳 地区文化和旅游推广月27日在港启动。活动上,亚洲旅游交流中心同步发布第一批"一程多站"入境旅游 精品线路,并展示国家文化和旅游部面向全球推出的2026年"欢乐春节"吉祥物"吉祥马",宣布继续组织 特色花车参与港澳新春花车巡游,为即将到来的农历新年增色添彩。 活动现场,国家文化和旅游部面向全球推出的2026年"欢乐春节"吉祥物"吉祥马"亮相。"吉祥马"以东汉 铜奔马——马踏飞燕为设计灵感,借鉴唐代五花马的鬃毛装饰手法,主色采用中国红,辅以祥云纹、如 意纹等经典传统纹样,12匹"吉祥马"一字排开,尽显新春喜庆祥和之气。 "欢乐春节"活动由国家文化和旅游部主办,自2001年起已连续举办25年。本次港澳地区推广月活动,作 为"欢乐春节"全球系列活动的重要组成部分,标志着2026年港澳地区文旅推广工作全面启幕。 亚洲旅游交流中心主任张栋在仪式上致辞表示,2025年港澳文旅市场势头强劲,与内地文旅交流不断加 深,传统文化魅力不减,新的科技打卡点人潮涌动,文旅融合发展成效显著。亚洲旅游交流中心将继续 与港澳业界合作,服务国 ...
我的日常 你的诗与远方
Xin Lang Cai Jing· 2026-01-28 21:00
Core Insights - The article highlights the significant developments in the cultural and tourism sector in Sichuan, China, projecting a vibrant future for the industry by 2025, with a focus on innovative growth and cultural consumption [3][4][5]. Group 1: Cultural and Tourism Developments - Sichuan's cultural and tourism sector is set to witness major events in 2025, including the introduction of the first local regulations for ancient book protection and over 12,000 commercial performances [3]. - The retail sales in the cultural and leisure services category are expected to maintain double-digit growth, significantly outpacing the overall service retail growth [3]. - The integration of cultural and tourism resources is emphasized, with various regions exploring paths to deepen this integration, enhancing both industry and public service dimensions [8][9]. Group 2: Economic Impact and Consumer Behavior - The average spending of 1 yuan on concert tickets generates 4.8 yuan in surrounding consumption, indicating a robust economic chain linked to cultural events [5]. - In the first three quarters of the previous year, domestic travel reached 4.998 billion trips, reflecting an 18% year-on-year increase, while cultural and related industries saw a 7.9% revenue growth [5][6]. - The shift from material satisfaction to spiritual cultural consumption is noted as a key trend, showcasing the diverse vitality of the consumer market [3]. Group 3: Innovation and New Business Models - The rapid success of the Shanghai Lego Park, which welcomed over one million visitors in just four months, illustrates the potential of innovative and immersive experiences in attracting tourists [9][10]. - New cultural experiences and business models are emerging, driven by technology and creativity, which are reshaping the tourism landscape and enhancing consumer engagement [10][11]. - The cultural tourism sector is increasingly recognized for its role in economic development and improving quality of life, with a call for further integration of cultural values into economic strategies [10].
“十五五”文旅融合怎么干?
Xin Lang Cai Jing· 2026-01-28 13:38
Core Viewpoint - The essence of integrated development is to achieve synergy and multiplier effects through multi-party interaction, complementarity, and collaborative development, which is essential for promoting innovative growth and has evolved into a systematic methodology [1] Group 1: Cultural and Tourism Integration - The proposal emphasizes the deep integration of culture and tourism, aiming to empower economic and social development through culture [2] - Current achievements in cultural tourism integration include institutional design and cultural resource activation, but there is a need for continuous improvement in the depth and quality of integration [2] - A comprehensive evaluation system for the quality and effectiveness of cultural tourism integration should be established to guide and adjust integration efforts [2] Group 2: Cultural and Technological Integration - The proposal calls for the integration of culture and technology, promoting digital empowerment and the transformation of cultural construction [3] - Emphasis is placed on exploring personalized development paths based on local resources and characteristics while strengthening the supporting system for cultural and technological integration [3] - Effectiveness assessments should focus on the accessibility of quality cultural resources and public cultural services for grassroots communities [3] Group 3: Multi-Industry Integration in Cultural Tourism - The proposal highlights the importance of multi-industry integration in cultural tourism, which has transitioned from policy guidance to practical implementation [4] - Various integration models such as cultural and sports tourism, agricultural and cultural tourism, and commercial tourism are playing significant roles in promoting high-quality economic development [4] - Specific policies and initiatives are being developed to enhance the integration of cultural tourism with other industries [4] Group 4: Data Integration - The proposal stresses the need for high-level technological self-reliance and the deep integration of technological and industrial innovation [5] - Data integration is identified as a new dimension and engine for cultural tourism integration, requiring breakthroughs in the open sharing of data resources [5] - The focus is on enhancing the digitalization of the cultural tourism industry and exploring typical scenarios for data value release [5] Group 5: Market Regulation Integration - The proposal advocates for the construction of a strong domestic market and the expansion of service consumption through relaxed access and industry integration [7] - Effective regulation of new business models is necessary to balance flexibility and control, requiring the integration of regulatory rules across multiple industries [7] - Enhancing comprehensive regulatory effectiveness and improving consumer satisfaction through quality regulation are key objectives [7] Group 6: Overall Integration Strategy - Integrated development is seen as a crucial approach to breaking industry boundaries and stimulating consumption potential, serving as an important engine for optimizing economic structure [8] - The methodology of integrated development should be applied with a macro perspective, identifying connections with cultural tourism in various integration processes [8] - Local advantages should be leveraged to break down administrative, industry, and regional barriers, optimizing resource allocation and improving efficiency [8]
智能机器人“米克”亮相中国乳业博物馆,开启文旅融合新篇章
Huan Qiu Wang· 2026-01-28 11:56
Core Viewpoint - Bright Dairy is committed to the revitalization of the national dairy industry and the transformation of the sector through a strategic focus on diversified business layout, product structure optimization, and technological innovation [1] Group 1: Strategic Deployment - Bright Dairy outlined its strategic deployment in three key areas: diversified business layout, product structure optimization, and technology-driven innovation [1] - The company aims to support the national dairy revitalization strategy and promote industry transformation and upgrading [1] Group 2: Introduction of "Mik" - "Mik," an intelligent service robot, was unveiled at the event, developed in collaboration with the China Dairy Museum and Zhiyuan Robotics [3] - Standing at 1.3 meters tall, "Mik" features autonomous movement, multimodal interaction, and bilingual explanation capabilities, symbolizing the deep integration of "milk" and "technology" [3] Group 3: Cultural and Educational Integration - The application of "Mik" marks a significant step towards the intelligent and digital display of dairy culture, as part of Bright Dairy's full industry chain cultural tourism integration project [5] - The project integrates key scenes including Bright Dairy's fresh pastures, East China central factory, and the China Dairy Museum, creating an immersive educational platform that encompasses milk source tracing, intelligent manufacturing, historical inheritance, and scientific popularization [5] Group 4: Future Development - Bright Dairy plans to deepen the integration of "technology + culture + industry," leveraging cutting-edge technologies such as artificial intelligence and big data to enhance transparency across the dairy supply chain and build consumer trust [5]
65.22亿人次出游背后的这些文旅趋势你需要关注——
Sou Hu Cai Jing· 2026-01-28 10:56
Core Insights - The number of domestic trips taken by residents in China is projected to reach 6.522 billion in 2025, an increase of 9.07 million from the previous year, representing a year-on-year growth of 16.2% [2] - Total spending on domestic travel is expected to be 6.3 trillion yuan in 2025, up by 0.55 trillion yuan from the previous year, with a year-on-year growth of 9.5% [2] Group 1: Trends in Domestic Travel - The increase in travel is supported by various measures from central and local governments aimed at expanding quality service supply and releasing consumption potential [4] - The integration of culture and tourism is leading to new consumption trends, with events like local football leagues and concerts driving tourism experiences and spending [4] - The "ticket economy" is thriving, with large-scale performances increasing to 30,000 events in 2025, a 12.7% increase, and box office revenue reaching 32.448 billion yuan, up 9.49% [4] Group 2: Technological Integration - The tourism sector is being enhanced by technology, with new products and experiences emerging through the use of augmented reality, virtual reality, and artificial intelligence [5] - Smart tourism initiatives are being developed to improve public service systems and create new consumer scenarios [5] Group 3: Rural Tourism Development - The growth of leisure and vacation travel is characterized by personalized and integrated experiences, with rural areas becoming popular destinations [6] - Four villages in China were recognized as "Best Tourism Villages" by the UN, highlighting the sustainable development of rural tourism [7] Group 4: Transportation Infrastructure - The improvement of transportation infrastructure is transforming travel methods and tourism product offerings, with rail passenger volume expected to reach 4.255 billion in 2025, a 4.2% increase [8] - The introduction of new services, such as "door-to-door" travel options, is facilitating easier travel for tourists [8] Group 5: Changing Consumer Preferences - Young travelers are shifting from merely visiting attractions to seeking deep cultural experiences, emphasizing emotional value in their travel decisions [9] - New travel styles, such as "lazy tourism," are emerging, reflecting a desire for relaxation and unique experiences [9] Group 6: The Essence of Travel - The significant number of trips reflects the individual desires of travelers, showcasing the personal motivations behind the collective growth in tourism [10] - Each trip represents a unique story, contributing to the vibrant pulse of China's tourism industry [10]