Core Insights - The article highlights the efforts made in the protection and utilization of historical and cultural heritage in Longmen Grottoes, as well as the promotion of high-quality development in the cultural tourism industry [1][5]. Group 1: Longmen Grottoes Overview - Longmen Grottoes is one of China's four major grottoes, initiated in 493 AD, featuring 2,345 niches and over 110,000 stone carvings [3]. - The site is renowned for its exquisite carvings and diverse themes, and it was listed as a UNESCO World Heritage Site in 2000 [3]. Group 2: Cultural Tourism Development - In recent years, there has been a significant increase in efforts to protect cultural relics at Longmen Grottoes, utilizing technology to convert static history into digital archives [5]. - The development of new cultural tourism formats and consumer experiences has been emphasized, enhancing visitor engagement [5][9]. Group 3: Innovative Cultural Experiences - Longmen Grottoes serves as a window for Henan to narrate its rich cultural stories, continuously innovating cultural experience expressions [9]. - The integration of advanced technology with cultural content is showcased in various attractions, such as the immersive drama theme park "Only Henan: Drama Fantasy City" [13].

茂名作为广东荔枝主产区，荔枝产业具有历史最悠久、种植面积最广、产量最大、品种最全、品质最 优、产业最全"六个最"特点。截至5月19日，茂名市荔枝定制近8万单，重量超700万公斤，金额超1.5亿 元。今年，茂名创新推出"荔枝盲盒"和节日主题定制，培育发展节庆经济。 发布全省促"荔"销售计划、推出超300万元茂名荔枝电商消费券、连续第五年启动"十万电商卖荔 枝"……5月19日，由广东省农业农村厅、茂名市人民政府主办的2025年茂名荔枝嘉年华（下称"嘉年 华"）在高州市根子镇柏桥村启幕，邀请全球客人来广东茂名品荔枝、游乡村。 作为全国荔枝的核心产区，广东以丰富的品种、卓越的品质享誉全国。作为传统优势产业，荔枝产业在 全省农业经济中具有重要地位。今年以来，广东启动荔枝"12221"市场营销工作，统筹推动各地积极拓 展销售渠道，并持续推动科技创新、加工、冷链物流等产业配套建设，做好"土特产"文章，力争让广大 荔农增产又增收。 嘉年华现场，广东省气象局、省农业农村厅等六方签署合作协议，通过金融、气象、科技手段护航荔枝 产业；河北首衡、广东省邮政、广州江南市场、顺丰等企业承诺扩大采购规模，依托"田头智慧小站"和 冷链专线， ...

低空经济如何赋能江南文旅新发展 产品创新是破局的关键。苏州正在打造的"空中昆曲"项目颇具代表性，该项目将500架无人机编队与3D 全息投影技术相结合，在网师园夜游基础上进行创新升级，观众甚至可以通过手机APP参与剧情互动。 而杭州"西湖空中诗路"则另辟蹊径，游客佩戴AR眼镜乘坐直升机时，不仅能俯瞰湖光山色，还能欣赏 到动态呈现的历代名家诗词，这种沉浸式体验在亚运会试运行期间就获得了广泛好评。 国际经验同样值得借鉴。日本京都的"空中花见"项目巧妙地将无人机表演与樱花季节相结合，每年吸引 数十万游客；法国卢瓦尔河谷的"城堡热气球之旅"则完美展现了当地的历史文化特色。这些成功案例启 示我们，只有将科技创新与文化底蕴深度融合，才能打造出具有持久生命力的低空旅游产品。而江苏的 探索——如南京"钟山飞阅"的产学研联动模式、苏州"空中昆曲"的数字化非遗演绎——正与国际先进经 验形成共振，共同勾勒出低空文旅的全球创新图景。此外，要着力从以下三方面推动可持续融合发展。 一是建立分级准入机制，推动低空旅游高质量发展。2023年，上海市在《促进低空经济创新发展规划 （2023-2025）》中率先提出"建立低空文旅项目文化特色评估体 ...

5月19日是第15个"中国旅游日"，今年的主题为"锦绣山河，美好旅程"。近一个月来，各地纷纷推出形式多样的文旅活动、惠民举措，让游客在博物馆中沉 浸式体验历史、在古镇上欣赏民俗表演；组织旅游消费周、非遗购物月活动，在线旅游平台推出"旅游日限时爆款"活动刷屏……不仅丰富了旅游内涵，也助 燃着文旅消费。 江西南昌，滕王阁 文旅融合的核心，在于将文旅资源转化为可感知、可体验、可消费的精神文化产品。譬如，山西浑源创新性地依托悬空寺、恒山等文化遗产，打造沉浸式场 景，用数字技术重构历史时空；江西南昌设置"非遗音潮"等主题集市，为市民游客带去一场集潮流音乐、惠民消费等于一体的沉浸式文旅体验。这些"混 搭"尝试让文旅资源突破原有展示模式，化作可参与、互动的新场景，大大提升了当地旅游品牌的吸引力。 山东日照：骑行爱好者穿梭芍药花海 在文旅创新场景的有力支撑下，叠加各地密集发力的促消费举措，我国旅游经济迸发出新活力。平台数据显示，今年"五一"假期，县域旅游订单同比增长近 20%，乡村游增幅更是超过40%；即将到来的端午假期，国内周边游预订量同比增长23%，市场整体呈现稳步增长态势。数据背后，是消费者对个性化、多 元化文旅场景的 ...

本文收录于专辑 0:00 / 1:25 5月12日-18日， 多地市因地制宜 提升乡村风貌。 广州市抓好村 （社区）"两 委"换届，破解 基层治理"小马 拉大车"问题。 汕头市持续开展 农村"三大革 命""六乱""三 线"整治，确保 全域环境风貌实 现大变化。梅州 市围绕"山水田 园长寿"特点， 打造"蕉岭版丽 江"。汕尾市升 级打造凤山妈 祖、小岛渔村等 文旅亮点项目和 消费新场景，促 进农文旅体商融 合发展。东莞市 多措并举提升绿 美品质，持续改 善城乡人居环 境。中山市加快 推进孙文西路步 行街修缮活化利 打造产业富 民"绿美生态走 廊"丨市委书记 抓乡村振兴 （2025.5.12- 5.18）_南方+_ 南方plus 用，推动"老石 岐再青春"。江 门市因地制宜开 展美丽圩镇"七 个一"建设，持 续加强省典型镇 培育建设。湛江 持续做好"荔枝 +"文章，让"小 特产"升级为"大 产业"。茂名市 深挖镇村价值， 打造产业富民、 特色鲜明的"绿 美生态走廊" 。 肇庆市加强文旅 项目招商建设， 抓好整县推进农 文旅融合发展试 点建设。清远市 加快推动发展方 式向绿色低碳转 型，大力推动产 业绿色化改造。 ...

Group 1 - The event "City Walk" gathered over 40 representatives from 10 cities in the Yangtze River Delta to discuss the vitality of building economies and the integration of the region [1] - The initiative aims to implement the national strategy for the integrated development of the Yangtze River Delta and promote high-quality development of building economies [1] - A "Seven Ones" brand project was proposed to establish a mechanism for building economy brand creation, with building interaction experience activities being a key component [1] Group 2 - Hangzhou, as a historical and cultural city, plays a crucial role in the transformation of urban and economic development through its building construction and development [1] - The deputy district head of Shangcheng District expressed the hope to enhance regional cooperation and explore new paths for urban renewal, cultural heritage, and tourism integration [2] - Representatives visited various sites, including the Qianjiang New City Central Business District and the "Billion Avenue" Fuchun Road, to appreciate the skyline and engage in discussions on building economy brand development [2]

Group 1 - On May 19, 2025, Ctrip launched a series of initiatives to boost tourism across over 30 provinces in response to the Ministry of Culture and Tourism's theme "Beautiful Mountains and Rivers, Wonderful Journey," including a subsidy of 1 billion yuan [1][5] - Ctrip's senior vice president Wang Wei emphasized the importance of integrating tourism with rural revitalization and urban renewal during the main event held in Ningbo, showcasing the company's commitment to sustainable development in the tourism sector [2][3] - The company introduced a "Ten-Hundred-Thousand" consumption promotion plan in collaboration with Ningbo's tourism sector, featuring ten premium travel routes and significant consumer subsidies to enhance local tourism consumption [3][5] Group 2 - Ctrip's offline stores achieved a record daily transaction volume exceeding 200 million yuan, driven by targeted marketing strategies and collaborative events with various local tourism departments [4] - The company launched a large-scale promotional campaign called "55 Good Price Festival," offering discounts and vouchers worth over 250 million yuan across various travel categories, aiming for a direct transaction volume of 350 million yuan during the event [5][6] - Ctrip's "Envision.2025 Global Partner Conference" is set to take place in Shanghai and Chengdu, inviting over 3,000 tourism executives from 74 countries to discuss global tourism trends and promote inbound tourism to China [9][10] Group 3 - Ctrip initiated the "A Song Tells a City" original music competition to enhance emotional connections with cities, attracting participation from nearly 400 cities and over 5,000 musicians, aiming to promote cultural tourism through music [8][10] - The company is enhancing its services for international tourists by offering free half-day tours in major cities like Shanghai and Beijing, aiming to improve the experience for inbound travelers [9][10] - Ctrip is building a "Tourism+" ecosystem through technological empowerment and innovative models, creating a new landscape for the integration of culture and tourism [10]

午后，沈阳市浑南区的几幢写字楼里，外卖小哥提着咖啡穿梭其中；和平区咖啡小巷里，大量游人与巨型咖啡杯合影"打卡"；铁西区红梅文 创园的咖啡厅里，不少群众享受休闲时光…… 沈阳的咖啡"浓度"正逐步提高。截至今年4月，沈阳全市咖啡门店数量达2690家，仅今年就增加140家。近期发布的《2025中国城市咖啡发展 报告》显示，沈阳的咖啡外卖订单占比增速领跑全国。 咖啡是兼具社交属性、文化表达和城市特性的消费品，咖啡香中飘散的是城市活力。沈阳这杯咖啡的"浓度"，远不止消费。 一张张咖啡订单背后是青年回流。庞大的咖啡消费市场中，年轻人是重要力量。外卖员小陈专送咖啡，他坦言，如今一天"跑上百单不是问 题"。"我主要跑浑南这一圈，这一片园区多、企业多，这几年年轻人越来越多。" 近年来，沈阳的"人才回流"现象令人瞩目。"孔雀北飞"背后，是这座城市"求贤若渴"。沈阳针对高层次人才、海外人才等不同类型人才，出 台靶向精准政策，并聚焦集成电路、航空航天等10个重点产业集群，编制发布急需紧缺人才目录……2024年，沈阳吸引高校毕业生来沈留沈17.1 万人，扶持创业带头人4189人。 一个个咖啡场景火爆的背后是文旅活力。一早，位于和平区的 ...

Group 1 - The first South China Sea cultural-themed post office in the country was officially opened on May 18 at the China (Hainan) South China Sea Museum in Qionghai, aiming to create a new model for cultural and tourism integration in Hainan [1] - The themed post office launched nearly 50 creative cultural products, including the Deep Blue Treasure blue and enamel series, inspired by archaeological findings from the South China Sea, combining practicality and aesthetics [1] - A cooperation agreement was signed between China Post Group Hainan Branch and the museums to launch a series of themed activities, enhancing the role of the post office in promoting culture and tourism [1] Group 2 - The collaboration between the South China Sea Museum and Hainan Postal Branch aims to promote traditional culture and urban cultural tourism integration through a unique cultural postbox featuring deep cultural elements [2] - The South China Sea cultural-themed post office represents an innovative demonstration of the integration of postal culture and public cultural services, expanding the social service functions of museums and injecting new vitality into Hainan's free trade port tourism industry [2]

Core Viewpoint - Hainan is positioning itself as a premier tourist destination, leveraging its natural resources and cultural heritage to attract both domestic and international visitors, with a focus on enhancing the overall tourist experience and service quality [3][5][9]. Tourism Development - Hainan's tourism industry is one of its four pillar industries, and it is seen as a "golden business card" for the province [3][5]. - The province has a favorable climate for aviation, with over 300 days suitable for flight each year, making it a prime location for aerial tourism activities like skydiving [5][8]. - In 2024, Hainan is expected to receive 97.21 million tourists, a year-on-year increase of 8%, with total tourist spending surpassing 200 billion yuan, reaching 204.01 billion yuan, a 12.5% increase [8]. Diverse Tourist Experiences - Hainan is expanding its range of tourist activities, including low-altitude tourism options such as paragliding and skydiving, which have become increasingly popular among visitors [5][6]. - The province is promoting a blend of tourism with cultural performances, sports, and heritage, creating a rich tapestry of experiences for tourists [5][6]. Service Quality and Visitor Satisfaction - Hainan has implemented various initiatives to enhance visitor services, including a "reassuring travel" platform and luggage storage services, aimed at providing a seamless travel experience [6][8]. - The province has received positive feedback from returning visitors, indicating an improvement in the variety of attractions and services available [6]. Cultural Integration - Hainan is actively integrating cultural elements into its tourism offerings, with plans for over 2,000 exhibitions and educational activities in 2024, reflecting the growing influence of its cultural heritage [7][8]. - The province is focusing on deepening the connection between culture and tourism, showcasing local traditions and historical sites to enrich the visitor experience [7][9].