中新网泉州1月28日电 (记者 孙虹)福建省泉州市文化广电和旅游局局长吕秀家28日透露，在即将到来的 马年春节假期，泉州为海内外游客精心准备超过1000场特色文旅活动，整个假期天天不重样、处处都精 彩，从头甜到尾，从心暖到胃。 "今年将特别重启1000年前的迎番货踩街场景。"吕秀家介绍，迎番货踩街场景将于2月19日和20日(农历 正月初三和初四)中山路重磅重启。届时，"商船队""市舶司官员""异域商人"将实景重现，丝绸、瓷器、 香料等货品琳琅满目，融合非遗展演、特色好物展销与直播带货，生动再现古代泉州"涨海声中万国 商"的海丝盛景。 此外，泉州市区中山路、蟳埔、洛阳古街，晋江五店市，石狮八卦街，永春五里街，德化陶瓷街等40条 地标街区，将轮番上演超280场次非遗踩街。 同时，泉州全市115处非遗文创DIY手作坊将提供花灯、陶瓷、制茶等80余项体验项目，12大灯会展区 的2000余盏花灯，将打造"厝里看花，穿越宋元"的视觉盛宴。泉·澎"乞龟"、蟳埔女妈祖巡香、泉港板 凳游龙灯、南安英都拔拔灯、洪濑龙阁等特色非遗民俗活动也将如期举行。超300场演艺活动覆盖城乡 剧场、广场、街区、景区及社区，古城内每日好戏连台，让 ...

Core Insights - The core message of the news is that Bright Dairy is launching a series of innovative products and services, emphasizing technological innovation, cultural integration, and brand rejuvenation to embark on a new journey of high-quality development by 2026 [2][3][4]. Group 1: Product Innovation - Bright Dairy introduced the "Wutong Tree Under" Shanghai Fresh Milk, a city-specific product that embodies local cultural elements and aims to create a unique taste profile for Shanghai [4]. - The company unveiled the "Love TA, Order Milk for TA" 2.0 service, enhancing its home delivery service to allow consumers to customize orders for friends and family [2][3]. - The launch of the high-protein Greek yogurt, "Guangming Rushi 10.0," utilizes advanced filtration technology and proprietary probiotics to meet modern consumer demands for health and taste [6]. Group 2: Technological and Strategic Development - Bright Dairy is committed to increasing investment in research and development, focusing on enhancing its entire industry chain to provide better products and services [2][3]. - The company aims to establish a "Century-Old Brand Innovation Research Institute" and engage in various marketing strategies to rejuvenate its brand and explore replicable models for Shanghai's old brand cluster [2][3]. - The strategic significance of the recent initiatives includes solidifying product strength through technological innovation, activating brand cultural assets through cultural integration, and enhancing service quality through diversified layouts [3][6]. Group 3: Cultural Integration and Market Positioning - Bright Dairy is leveraging its deep-rooted connection with Shanghai's culture to strengthen its market position, presenting itself as a significant part of the city's identity [4]. - The company is developing a comprehensive cultural tourism project that connects dairy production with consumer experiences, enhancing brand engagement [3]. - The focus on cultural elements in product design, such as the new packaging inspired by horse culture, reflects the company's commitment to merging health and cultural significance [6].

Core Viewpoint - The deep integration of culture and tourism is driving industry upgrades, with a significant demand for quality content and immersive experiences. Zhejiang Feiyang International Tourism Group and the China National Film and Television Art Development Promotion Association have launched the "Travel with Cultural Tourism Card" initiative to transform the popularity of film content into tangible travel experiences [1][3]. Group 1: Strategic Partnership - The collaboration between Feiyang Group and the China National Film and Television Art Development Promotion Association represents a strategic match of cultural tourism resources and top-tier film content [1][3]. - Feiyang Group, as the first tourism company listed on the Hong Kong Stock Exchange, has built a nationwide network of scenic spots, hotels, and travel routes, achieving an annual transaction volume exceeding 5 billion yuan [3]. - The partnership aims to leverage the strengths of both organizations, with Feiyang focusing on the "Cultural Tourism + Technology + IP" ecosystem and the Association providing unparalleled content planning and resource coordination capabilities [3][4]. Group 2: Innovative Consumption Model - The "Travel with Cultural Tourism Card" initiative creates an immersive consumption loop by using physical cards that connect viewing experiences to travel bookings [6][7]. - Each themed micro-short film will have a corresponding cultural tourism card, designed to integrate the storyline, characters, and filming locations, thus maintaining audience engagement even after the film's release [7]. - The cards will incorporate NFC technology and compliant blockchain to ensure authenticity and traceability, facilitating a seamless transition from online interest to offline action [8]. Group 3: Strategic Depth - The partnership is set for three years, indicating a long-term strategic vision to create a replicable "film + tourism" integration ecosystem [10]. - The project will be executed in four phases: preparation, pilot, promotion, and deepening, with the goal of producing 100 themed micro-short films and associated cards within a year [10]. - A data-driven approach will be employed to analyze card sales and user preferences, providing insights for future content creation and product optimization [10]. Group 4: Industry Insights - The collaboration exemplifies a trend where quality content is becoming a significant entry point for high-end consumer traffic and a value amplifier for the physical industry [11][12]. - The integration of "culture + policy" and "IP + resources" is crucial for aligning cultural tourism IP with national digital strategies, enhancing both commercial and social value [12]. - The initiative aims to effectively convert online traffic into offline consumption, addressing long-standing challenges in the tourism industry [12]. Group 5: Conclusion - The "Mountain River Universe Plan" signifies a shift from mere tourism business expansion to a broader practice of revitalizing cultural resources through modern commerce and technology [13][14]. - The initiative aims to create a new travel revolution, transforming fleeting online emotions into tangible offline journeys, thereby enriching cultural experiences and enhancing the quality of life [14].

(新春走基层)肃北马背上的新牧人：青春接力，从草原到文旅融合 中新网兰州1月28日电 (记者 丁思 李亚龙)"爸爸从小就告诉我，马是我们蒙古族人的翅膀，草原上要是 没有了马，我们的翅膀也就断了。"24岁的蒙古族青年其乌抠与马相伴已有19年，从5岁学骑马、成长为 专业骑手，再到如今成为驯马师，他坚定表示："做马背上的新牧人，这条路我会一直走下去。" 肃北蒙古族自治县(以下简称"肃北县")地处祁连山北麓余脉，西邻新疆，南接青海，北连内蒙古和蒙古 国，是丝绸之路的重要节点县，也是甘肃省唯一的蒙古族自治县、边防县，主要有汉族、蒙古族、回 族、藏族等11个民族融合共居。 寒冬时节，甘肃省酒泉市肃北县党城湾镇浩布勒格村，年轻的养马人其乌抠每天骑马去草场给马匹 拉水、投喂饲料。图为其乌抠和爱马。李亚龙 摄 近年来，肃北县立足资源禀赋，巧借"体育+旅游+文化"的融合之力，以一场场特色活动为纽带，串联 起草原的豪迈、文化的厚重与运动的激情，推动三者深度交融、互为赋能。 肃北县距敦煌约110公里，车程不足2小时。依托这一区位优势，党城湾镇马场村围绕"游敦煌莫高窟， 住雪山蒙古包"文旅发展思路，依托原生态自然资源优势，大力加快文化 ...

"幸福威海贺年会"的六大板块分别为文博雅集·乐享新春、民俗活报·欢腾贺岁、非遗匠造·妙趣迎 春、艺彩纷呈·好戏连台、温情普惠·文暖万家、悦享文旅·惠满全城。 贺年会活动举办期间，全市公共文化场馆将联动推出系列高品质文化活动，包括文博展览、书画鉴 赏、阅读分享与民俗体验等，为市民游客打造充满书香雅韵的"春节文化客厅"。围绕小年、春节、元宵 节等节点，全市将举办20余场特色民俗展演活动，以"城乡共庆、多点开花"的形式，营造祈福迎祥、共 享丰年的喜庆氛围，让市民游客沉浸式体验传统民俗的魅力。为将非遗更好融入现代生活，推出可观 赏、可体验、可学习、可消费的"年味非遗盛宴"。此外，还将集中推出一批高质量文艺演出，开展春 节"村晚"、海洋大集、春联送福、送戏下乡等文化惠民活动。 春节期间，威海各地将举办"幸福威海贺年会"主题活动 春节期间，威海将突出"冰雪、天鹅、温泉"三张响亮名片，整合乡村旅游、温泉康养、海鲜美食等 特色文旅资源，开展"艺见山乡""蛎经山海"等主题文旅活动；全面启动冬游威海文旅惠民消费季活动， 整合全市景区、餐饮、住宿企业和金融机构、OTA平台等多方资源，由144家商户推出特别优惠，发放 总价值1000 ...

山海相约 骏马迎春 青岛发布2026年新春文化系列活动 1月26日，正值农历腊八节，"山海相约 骏马迎春"2026青岛市新春文化系列活动新闻发布会举行。 青岛今年的新春文旅"菜单"，最鲜明的特色是精心编排的"空间突围"：今年，青岛市将活动重心强力向 历史城区、特色街区等全域空间延伸，打造出一条"没有围墙的剧场"；在内容上，打破文化与商业、传 统与科技的界限，让"年味"有了更沉浸、更年轻、更国际化的表达。 百年里院焕新 "老建筑"遇上"新科技" 今年春节，青岛最值得期待的"打卡地"，无疑是那些沉淀着百年记忆的历史城区。这不仅是简单的 逛街游玩，更是一场城市空间的"沉浸式焕新"。 竞技与健身同频共振 全域文旅融合 打破"门里门外"的界限 如果说历史城区是"空间突围"的缩影，那么全域文旅的深度融合，则是今年青岛新春活动的另一大 看点。青岛打破了艺术场馆的围墙，把高雅艺术送到了商圈、大集和景区，让市民和游客在购物、游览 的间隙，就能"偶遇"一场高水平的文化盛宴。 在台东步行街，"骐骥奔跃 奇迹台东"新年活动将艺术美陈、打卡集章与年货大集融为一体。而在 奥帆中心，"海上看青岛"新春特别航线将剧场搬到了海上，游客在船行海 ...

Core Viewpoint - The event "Leap Horse to Welcome the New Year" held by Bright Dairy showcased the company's innovations in technology, cultural tourism integration, brand rejuvenation, and service upgrades, marking the beginning of a new chapter in high-quality development for 2026 [1][4]. Group 1: Product Innovations - Bright Dairy launched the "Wutong Tree Under" Shanghai limited fresh milk, emphasizing the integration of local culture and high freshness standards [11][13]. - The company introduced the "Love TA, Order Milk for TA 2.0" service, enhancing the delivery experience with electronic greeting milk cards, reflecting a commitment to consumer needs [8][6]. - The "As Real 10.0" high-protein Greek yogurt and "Youbei Muscle and Bone Fresh Milk" were highlighted for their innovative formulations, meeting modern consumer demands for health and nutrition [17][15]. Group 2: Brand and Cultural Integration - Bright Dairy initiated a cultural revitalization project in collaboration with the News Morning Post, focusing on the rejuvenation of time-honored brands through innovative marketing strategies [8][4]. - The company is launching a comprehensive cultural tourism project that connects consumers with the dairy production process, enhancing brand engagement [9][4]. Group 3: Leadership and Vision - Bright Dairy's leadership emphasized the importance of innovation and quality in navigating opportunities and challenges in 2025, aiming to strengthen the foundation for high-quality development [4][20]. - The company aims to continue its commitment to quality and innovation, contributing to the high-quality development of China's dairy industry [20].

Group 1 - The core viewpoint of the articles highlights the positive trends in China's consumption market in 2025, driven by various policies and consumer demand across multiple sectors [2][4][5] - The home appliance sector shows significant growth, with retail sales of refrigerators, gas stoves, and mobile phones increasing by 17.4%, 12.9%, and 18.6% year-on-year respectively [2] - The sales of new energy vehicles also demonstrate strong performance, with a year-on-year increase of 24.3% in unit sales and 21.1% in sales revenue [2] Group 2 - The integration of culture and tourism has revitalized consumer spending, with sales in cultural performances increasing by 17.3% and travel-related services seeing growth of 11.2% [2] - Digital empowerment is driving new consumption patterns, with internet service platforms and food delivery services growing by 9.4% and 13.3% respectively [3] - The digital cultural sector, particularly gaming and animation, shows potential with a 16.6% increase in sales revenue [3] Group 3 - The sports and health industries are experiencing robust demand, with sports exhibition services and consulting services growing by 12.2% and 27.8% respectively [3] - The aging population is contributing to increased spending in elder care services, with growth rates of 24.9% for elder care and 23.1% for social assistance services [3] - Childcare services are also expanding, with a 5.4% increase in sales revenue for nursery services [3] Group 4 - The expansion of tax refund policies for outbound tourists has significantly boosted inbound consumption, with a 305% increase in the number of tourists claiming refunds and a 95.9% increase in sales of refund-eligible goods [4] - The implementation of new tax refund policies has improved the shopping experience for inbound tourists, enhancing the overall consumption potential [4] - The diverse highlights of the consumption market in 2025 reflect the effectiveness of targeted government policies aimed at stimulating consumer spending [5]

为营造欢乐祥和的节日氛围，结合冬春文化惠民季活动安排，今年春节期间，威海及各区市以"幸 福威海贺年会"为主题，共推出六大板块220余项文旅活动，为市民和游客奉上一场精彩纷呈、年味浓郁 的新春文化盛宴。 "幸福威海贺年会"的六大板块分别为文博雅集·乐享新春、民俗活报·欢腾贺岁、非遗匠造·妙趣迎 春、艺彩纷呈·好戏连台、温情普惠·文暖万家、悦享文旅·惠满全城。 春节期间，威海各地将举办"幸福威海贺年会"主题活动 220余项文旅活动热热闹闹迎新春 2025年，威海以公共文化服务高质量发展为引领，持续优化文旅服务供给，推动文旅融合纵深发 展，多次登上OTA平台热门目的地榜单，入选央视"年轻人最向往的地级市"，荣登携程"全球100经典目 的地"等多项口碑榜单，成功实现从"爆火"到"长红"。（记者 陶相银） 贺年会活动举办期间，全市公共文化场馆将联动推出系列高品质文化活动，包括文博展览、书画鉴 赏、阅读分享与民俗体验等，为市民游客打造充满书香雅韵的"春节文化客厅"。围绕小年、春节、元宵 节等节点，全市将举办20余场特色民俗展演活动，以"城乡共庆、多点开花"的形式，营造祈福迎祥、共 享丰年的喜庆氛围，让市民游客沉浸式体验传 ...

Core Viewpoint - The exhibition "A World Within Reach: Suzhou Classical Garden Art Exhibition" opened in Quanzhou, showcasing the beauty of Suzhou gardens across seasons and promoting cultural exchange between Suzhou and Quanzhou [1][2] Group 1: Exhibition Details - The exhibition features various forms such as promotional videos, aesthetic sharing, and photography displays to illustrate the seasonal beauty of Suzhou gardens [1] - The event highlights the philosophy of garden design in Suzhou, known for its intricate spatial layout and rich cultural connotations, which are significant to traditional Chinese culture [1] - The exhibition is located in Quanzhou, symbolizing the cultural dialogue and mutual prosperity between the two cities, both of which are recognized as World Heritage Cities [2] Group 2: Cultural Exchange and Activities - The opening ceremony included a performance of Suzhou Pingtan, enhancing the cultural experience for attendees [1] - A promotional video titled "Entering the Garden" was shown, connecting nine World Heritage gardens and explaining garden design techniques such as "changing scenery with movement" and "borrowing scenery" [1] - The exhibition aims to establish a platform for mutual appreciation of garden art and to promote deep cooperation between Suzhou and Quanzhou in cultural heritage protection and tourism integration [1]