Core Viewpoint - The article highlights the development and marketing strategies of the lychee industry in Maoming, emphasizing its historical significance, current production capabilities, and future growth potential through e-commerce and cultural tourism initiatives [1][2][3]. Production and Market Overview - Maoming has over 1.4 million acres of lychee cultivation, producing 25% of China's total lychee output, which translates to one in every five lychees globally coming from this region [6][7]. - The lychee industry in Maoming aims to achieve an industrial chain output value exceeding 12 billion yuan, with farmers in key production areas earning an average annual income of over 50,000 yuan [10][11]. E-commerce and Sales Strategies - Over 50% of lychees are sold through e-commerce channels, with sales in 2024 from a single point exceeding 20,000 pounds [21][22]. - The e-commerce sales scale for agricultural products in Guangdong reached 312 billion yuan in 2024, accounting for 19.5% of the national total, with Maoming lychee being a significant contributor [24][25]. Preservation and Logistics Innovations - Maoming has established 306 cold storage facilities to enhance lychee preservation, allowing for rapid cooling and extending freshness by up to one week [78][80]. - The introduction of advanced preservation technologies, including liquid nitrogen freezing, enables lychees to be stored for over a year, thus expanding the sales period and market reach [81][82]. Cultural and Tourism Integration - The opening of the first lychee cultural service area in Guangdong aims to boost local tourism and economic development, integrating cultural and agricultural experiences [88][91]. - Maoming plans to host various cultural and tourism activities, including lychee-themed events and festivals, to further promote the lychee industry and attract visitors [120][125]. Export Growth - Maoming has successfully exported 82 tons of fresh lychees to countries including Japan, Australia, and Canada, with plans to increase exports by over 5% this year [54][56].

Core Insights - Hubei's Yuan'an County is actively exploring a new model of integration between agriculture, culture, and tourism through four premium tourism routes and 16 unique activities, enhancing the local economy and visitor experience [1][2] Group 1: Tourism Activities - The "Sound Wave Drinking · FUN Shrimp Festival" transforms ecological resources into culinary experiences, featuring live performances and outdoor movies, attracting significant visitor engagement [1] - The festival sources half of its shrimp from a local aquaculture base, which has become a popular family destination, showcasing the integration of leisure and agriculture [1][2] Group 2: Economic Impact - The "Shrimp-Rice Co-cultivation" model implemented by local farmer Wang Bangxue has led to an annual production of 100,000 pounds of shrimp rice and 50,000 pounds of shrimp, generating an income of 3 million yuan, while also creating jobs for over 200 villagers [2] - The integration of tourism and agriculture has resulted in a positive economic cycle, enhancing local livelihoods through increased employment and sales of agricultural products [2] Group 3: Scenic Attractions - The Danxia Xian Valley Scenic Area features unique red rock formations and has attracted over 2,000 visitors daily during its trial operation, showcasing the blend of cultural and geological experiences [2] - The Wuling Gorge Cave Ski Resort offers a unique seasonal skiing experience, drawing nearly a thousand visitors and achieving high hotel occupancy rates due to diverse recreational offerings [2] Group 4: Future Development - Yuan'an County plans to continue exploring the integration of agriculture, culture, and tourism to enhance economic value while maintaining ecological integrity [3]

Group 1 - The core viewpoint emphasizes the development of local agricultural specialties in Laoshan District, Qingdao, focusing on both traditional and emerging agricultural products [1] - Laoshan District has established a modern rural industrial system, promoting new industries and business formats, with a strong emphasis on the brand value of Laoshan tea, projected to reach 1.758 billion yuan in 2024 [1] - The district has successfully created multiple provincial and national agricultural product brands, enhancing the recognition and reputation of its agricultural products [1] Group 2 - Various cultural and tourism events, such as the Cherry Blossom Festival and the Shazikou Mackerel Festival, are being organized to stimulate local consumption and enhance visitor experiences [2] - The district plans to continue hosting agricultural-themed festivals to attract more tourists and promote rural consumption, integrating agriculture with cultural and tourism development [2] - The recent Huabiao Awards provided a platform for showcasing local products like Laoshan tea and Wangge Village steamed buns, enhancing their visibility and market potential [3] Group 3 - Laoshan District aims to expand sales channels for its agricultural products through promotional activities in major cities and collaboration with the Guangdong-Macao Deep Cooperation Zone [3] - The district is focused on deepening consumer engagement and enhancing the market presence of its agricultural products through various promotional events and tasting activities [3]

Core Insights - The article highlights the successful rural revitalization efforts in Xiongyi Village, Danling County, showcasing a model of integrated agricultural and tourism development [1][2][3] Group 1: Agricultural Development - Xiongyi Village has established a modern agricultural park with high-standard farmland, focusing on the "Tianfu Granary" initiative, which includes the cultivation of over 1,800 acres of citrus and the construction of a cold chain logistics center [1] - The village achieved a collective economic income exceeding 1 million yuan for the first time last year, setting a benchmark for the county [1] Group 2: Tourism Integration - The village has successfully integrated agriculture with tourism through unique attractions like the seven-color rapeseed flower sea and rice art festivals, creating a comprehensive tourism service chain [2] - Visitors are drawn to the village for its diverse offerings, enhancing its visibility and appeal [2] Group 3: Infrastructure and Living Conditions - Significant improvements in living conditions have been made, including the widespread adoption of sanitary toilets (99% coverage), and full access to utilities such as water, gas, and fiber-optic internet [2] - The village has implemented a "one-stop" service model at the community service center, streamlining administrative processes for residents [2] Group 4: Cultural and Social Development - The village promotes community engagement through a "red-black list" points system, encouraging participation in governance and cultural activities [3] - Initiatives like the establishment of cultural squares and health lectures cater to the diverse cultural needs of the community [2][3] Group 5: Future Goals - The local government aims to establish Xiongyi Village as a provincial model for livable and workable beautiful villages by the end of the year, focusing on sustainable development practices [3]

Core Viewpoint - The launch of the 2025 marketing campaign for Maonan lychee aims to enhance sales and increase farmers' income, marking a new chapter in the high-quality development of the lychee industry in Maonan District, Maoming City [5][6][7]. Group 1: Marketing and Sales Initiatives - The marketing campaign includes various actions to promote lychee sales, leveraging the unique climate and soil conditions of Maonan [19][20]. - The district has initiated a "production and sales preparation" model to ensure effective market entry for lychee [19]. - Agreements have been signed with multiple companies to expand sales channels for lychee, injecting strong momentum into the marketing efforts [28][30]. Group 2: Production and Economic Impact - Maonan District has over 140,000 acres of lychee cultivation, producing approximately 25% of China's total lychee output and 20% of the global total [10][11]. - In 2024, the lychee planting area is expected to exceed 66,000 acres, with a production volume of 19,100 tons and a total industry output value of 297 million yuan [18]. Group 3: Cultural and Creative Integration - The campaign emphasizes the integration of culture and creativity into the lychee industry, with new IP family series products showcasing the cultural heritage of lychee [3][75]. - Various cultural activities, including traditional performances and interactive games, are designed to attract younger consumers and enhance the brand's appeal [66][72]. Group 4: Digital Marketing and E-commerce - The use of live streaming and social media is being promoted to enhance brand visibility and connect directly with consumers [35][44]. - The district has established an online sales platform, "Maonan Market," to facilitate e-commerce and encourage local farmers to engage in digital marketing [53][54]. Group 5: Tourism and Experience Economy - The launch of themed cultural tourism routes aims to provide immersive experiences for visitors, combining fruit picking, local cuisine, and cultural heritage [88][89]. - Upcoming events, such as the "Lychee Culture Carnival," are planned to further promote the lychee brand and attract tourists [90][92].

Core Insights - Tangqi loquat has become a focal point in the fruit market due to its unique sweetness and historical significance as a royal tribute fruit, maintaining its status as "the first fruit of Jiangnan" [1] Group 1: Quality Improvement - The overall size of Tangqi loquats is slightly smaller this year, but they are sweeter due to less rain and ample sunlight [1] - A quality revolution is underway, focusing on the improvement of loquat varieties through breeding programs, resulting in increased yield, taste, and sweetness levels exceeding 20 degrees for some varieties [2] - The introduction of 10,000 high-quality seedlings this year aims to enhance fruit value, ensure yield rates, and reduce management costs over the next five years [2] Group 2: Digital Transformation - The "Tangqi Loquat Comprehensive Industry Chain Improvement Action Plan" aims to digitize loquat planting bases, with a goal of establishing over five digital production bases by 2028 [2] - Advanced technologies such as integrated water and fertilizer systems, smart temperature control, and real-time monitoring of environmental parameters are being implemented in modern agricultural parks [2] - The yield from greenhouse-grown loquats can reach approximately 1,300 pounds per acre, nearly double that of open-field loquats [2] Group 3: Brand Management - Efforts to protect the "National Geographical Indication" status of Tangqi loquats include strict regulations against counterfeit products and a comprehensive supply chain monitoring system [2] - A new packaging system with QR codes allows consumers to trace the origin and production details of the loquats [2] Group 4: Product Diversification - Tangqi loquats are being processed into various products, including loquat juice, tea, wine, and pastries, with over ten deep-processed products currently available [4] - The production capacity for loquat juice is expected to exceed 100,000 bottles this year, with plans for more diversified products in the future [3] Group 5: Economic Impact - The Tangqi loquat industry aims to achieve a total output value of over 1.5 billion yuan by 2028, with the processing sector contributing over 500 million yuan [4] - The local economy has benefited from the integration of loquat sales with e-commerce, enhancing market reach and sales [4] Group 6: Tourism and Community Development - The annual loquat exhibition has attracted over 15 million visitors and generated 4.7 billion yuan in revenue over 27 years [5] - Community initiatives are being developed to enhance local tourism and agricultural experiences, including the establishment of themed parks and markets [6]

Group 1: Core Perspective - The article emphasizes the integration of agriculture, culture, and tourism in Chengmai County, highlighting the development of a multi-industry ecological chain to attract tourists and promote rural revitalization [1][5][13] Group 2: Agricultural and Tourism Development - Chengmai County is rapidly advancing the construction of a model area for the integration of agriculture, culture, and tourism, creating new opportunities for urban-rural development [5][6] - The Fengqing Town, as a coffee-themed 4A scenic area, has seen increased tourist interest, particularly during the off-peak season, due to various cultural and tourism activities [6][7] - The integration of coffee culture with tourism has transformed short trips into immersive two-day experiences, enhancing visitor engagement [7][8] Group 3: Cultural and Artistic Integration - The newly established Hainan Fuan Ceramic Art Museum showcases the rich history of ceramic culture, attracting visitors and providing educational experiences [9][10][12] - The museum plans to launch a "simulated ceramic archaeology tour" to further engage visitors and promote cultural heritage [12][13] Group 4: E-sports and Cultural Tourism - The establishment of the Hainan Jinghai E-sports Club in Chengmai is part of a broader strategy to integrate e-sports with cultural tourism, enhancing the region's appeal [14][15] - E-sports events are expected to foster cultural exchange and promote local products, creating a unique identity for Chengmai [16][17] - The collaboration between e-sports and tourism is generating synergistic effects, contributing to the region's economic growth and cultural development [17]

央视聚焦佛山高 明：三洲黑鹅串 起强村富民产业 链_南方+_南方 plus 产业强村"的乡 村振兴新路径。 全产业链构建产 业升级新格局 三洲黑鹅（亦称 三洲乌鬃鹅）， 是高明区特有的 地方畜禽品种， 作为岭南三大名 鹅之一，与狮头 鹅、马岗鹅齐 名，是广东省的 优质鹅种代表。 早在上世纪90年 代，三洲黑鹅便 以骨细肉多、味 道鲜美的特质打 入港澳市场，历 经三十余年发 近日，央视栏目 《乡村振兴中国 行》报道佛山高 明区以国家地理 标志产品"三洲 黑鹅"为核心引 擎，打造从"田 间地头"到"舌尖 文旅"的全产业 链。2024年"三 洲黑鹅"总产值 达30亿元，同比 增长30%；带动 主产地苗迳村成 为全国知名的现 代畜牧养殖示范 村，村集体收入 增加700余万 元、人均增收近 6000元，探索 出"地标兴农、 等资源形成产业 展，市场品牌日 益彰显。 围绕"三洲黑 鹅"为主导产 业，高明区创 新"龙头企业+合 作社+农户"三级 联农带农机制， 在苗迳村集约近 4000亩农用地建 立国家级畜禽现 代养殖示范区， 吸引海鹏、海达 等4家龙头企业 进驻，并成立3 家专业合作社和 明城草鹅协会， 整合周边70多家 ...

Core Viewpoint - The "2025 Maoming Lychee Carnival" is set to take place on May 19, 2025, aiming to promote sales, strengthen the industry, showcase culture, and enhance the brand of Maoming lychee [4][5]. Group 1: Event Overview - The carnival will feature a theme of "Harmony and Abundance, Celebrating Together," integrating industry, culture, and tourism [7]. - It will gather representatives from the entire industry chain, experts, cultural figures, and e-commerce influencers to present a new image of "Thousand-Year Lychee Town" [9]. - Various activities such as cultural performances, industry contracts, and consumer benefits will be organized to boost the local economy [9]. Group 2: Cultural and Economic Integration - The carnival will utilize immersive cultural narratives, including traditional puppet shows and modern performances, to highlight the historical significance of lychee [11][12]. - A collaboration agreement will be signed among six parties, including the Guangdong Meteorological Bureau and the Agricultural Rural Department, to support the lychee industry through finance, meteorology, and technology [17]. - The initiative "Ten Thousand E-commerce Selling Lychee" will be launched, partnering with platforms like Taobao and JD to create a dedicated "Maoming Lychee Season" section [20][21]. Group 3: Tourism and Community Engagement - The integration of agriculture, culture, and tourism is seen as a vital pathway for industry upgrading and cultural transmission [31]. - The carnival will distribute "Harvest Celebration Consumption" lychee coupons and "Lychee Town Journey" rural tourism vouchers to stimulate consumer confidence and demand [35]. - Special themed routes will be created to connect various lychee cultural sites, enhancing the visitor experience through performances and local cuisine [37][40]. Group 4: Infrastructure and Experience - The Baqiao Service Area will host on-site experiences during the carnival, designed around lychee culture and modern agricultural practices [50][51]. - A "Lychee Grand Market" will be established at the service area to facilitate the sale of fresh lychee, processed products, and local cuisine throughout the lychee season [55]. - The event aims to deepen the understanding of lychee's historical and cultural significance while providing a platform for local businesses [59].

Core Insights - The event "Blueberry Cultural Tourism Activity" in Xiangshan Yiqiao Town emphasizes immersive experiences over traditional ceremonies, attracting significant visitor turnout [1] - The integration of agriculture, culture, and tourism is showcased through various activities centered around blueberry harvesting and related experiences [1][2] Group 1: Event Highlights - The event features a theme of "Blue Tide Surging, Berry Power Unlimited," with a focus on hands-on experiences such as blueberry picking and creative markets [1] - The "Berry Good Harvest Market" includes 15 boutique stalls, blending traditional and modern offerings like local rice and fruit corn [1] - Interactive games like blueberry tossing and hoop games are designed to engage visitors and promote agricultural products [1] Group 2: Educational and Cultural Aspects - The "Rural Study Classroom" allows children to learn about planting techniques under professional guidance, enhancing both practical and ecological education [2] - Activities such as free crayfish fishing and limited-time concerts cater to families and young visitors, enhancing the overall experience [2] - The event aims for long-term operational sustainability by creating a closed-loop industry model that connects tourism, harvesting, and educational experiences [2] Group 3: Economic and Developmental Impact - The blueberry initiative is positioned as a driver for economic benefits and a sustainable development path for rural revitalization [2] - Future plans include the integration of digital technologies to enhance the agricultural and cultural tourism experience [2]