体育产业高质量发展

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“苏超”带动380亿元消费奇迹能否复制?北体大教授深度解析|聚焦国常会
Sou Hu Cai Jing· 2025-08-25 11:40
Background - The State Council's executive meeting on August 22 discussed measures to unleash the potential of sports consumption and promote high-quality development of the sports industry, emphasizing the importance of sports industry and consumption in implementing the strategy of expanding domestic demand [1][4] - The meeting highlighted the need to increase the supply of sports products, enrich sports events, upgrade sports goods, strengthen industrial support, enhance service levels, cultivate growth points in the sports industry, and accelerate the construction of a modern sports industry system [1][4] Expert Insights - Experts from Beijing Sport University discussed the strategic value and practical pathways for sports consumption, emphasizing the need for government roles in the sports industry [4] Economic Impact - The sports industry has shown an average annual growth rate of over 10% in the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with its value added accounting for 1.15% of GDP, indicating its emergence as a pillar of the national economy [5] - Events like "Su Chao" have significantly boosted consumption, with a single event generating 380 billion yuan in related spending [5][6] Event Success and Replication - The success of events like "Su Chao" and "Village Super" can be attributed to their ability to resonate with community sports needs and regional cultural characteristics, providing a model for replicating successful sports events [8][9] - Key strategies for replicating these events include strengthening event system construction, cultivating unique cultural connotations, and innovating marketing and communication methods [8][9][10] Market Activation - The State Council emphasized the importance of market forces in driving the development of the sports industry and expanding consumption, advocating for a collaborative approach between effective markets and proactive government [10][11] - Successful models like "Su Chao" have shown that enhancing the event business environment and encouraging social participation can stimulate market innovation [10][11] Talent Development - The diverse participant demographics in events like "Su Chao" and "Village Super" highlight the potential for talent cultivation in community sports, suggesting the need for a comprehensive talent training system in the sports event economy [11][12] - The government is encouraged to play a multifaceted role as a guide, service provider, and regulator in the development of the sports industry and event economy [11][12]
国常会解读:调动市场力量激发体育消费新潜力
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-25 09:13
Group 1 - The core viewpoint of the articles emphasizes the potential for sports consumption to be further released, highlighting the importance of developing the sports industry and consumption as part of the strategy to expand domestic demand [1][2] - The State Council meeting on August 22 focused on increasing the supply of sports products, enriching sports events, upgrading sports goods, and enhancing service support to stimulate sports consumption demand [1][2] - The sports industry has seen rapid growth, with the added value of the sports industry increasing at an average annual rate of 11.6% since the 14th Five-Year Plan, reaching 1.15% of GDP in 2023 [2][3] Group 2 - The structure of China's sports industry is evolving, with the service sector's share of the sports industry's added value rising from 68.7% in 2020 to 72.7% in 2023, indicating an optimization of the industry structure [3] - The meeting proposed to stimulate sports consumption demand and expand consumption scenarios, encouraging localities to hold sports consumption activities and implement consumer-friendly measures [4] - Changes in both supply and demand sides of sports consumption are notable, with improvements in sports manufacturing innovation and an increase in market-oriented sports events, leading to a more vibrant sports consumption atmosphere [5][6] Group 3 - The sports industry is becoming a new engine for local consumption, with event-driven economies significantly boosting urban tourism and dining sectors [6] - The "Su Super" and "Village Super" events have demonstrated substantial consumer engagement, with 95.9% of attendees at "Su Super" events making additional purchases beyond ticket sales [6][7] - The growing popularity of various local sports events reflects a rising enthusiasm among residents for diverse sports activities and fitness [7]
体育消费有望成为拉动内需“潜力股”
Zheng Quan Ri Bao· 2025-08-24 15:41
Core Viewpoint - The recent State Council meeting emphasized the importance of developing the sports industry and consumption as a key part of the strategy to expand domestic demand, aiming to enhance the quality and scale of the sports sector [1] Group 1: Industry Development - The sports industry in China has shown steady growth, with a total scale reaching 3.67 trillion yuan in 2023, reflecting an average annual growth rate of 10.3% [2] - The added value of the sports industry has increased at an annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [2] - Various local sports events have significantly contributed to consumption, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption [2] Group 2: Consumer Demand - The shift in consumer behavior towards experience and enjoyment aligns with the growth of sports consumption, driven by factors such as aging population and increased health awareness [3] - The supply capacity of the sports industry is improving, with better product and service quality supporting the growth of sports consumption [3] Group 3: Policy Recommendations - Future regulatory efforts should focus on enriching event supply, enhancing brand event influence, and lowering market entry barriers to encourage social investment in the sports sector [4] - The National Sports Administration plans to develop policies to promote event economies, aiming to enhance event supply and brand influence while coordinating with the industry [4]
释放体育消费潜力,进一步推进体育产业高质量发展
Xuan Gu Bao· 2025-08-24 15:05
Group 1 - The core viewpoint of the articles emphasizes the importance of developing the sports industry and sports consumption as a key part of the strategy to expand domestic demand in China [1] - The State Council meeting led by Premier Li Qiang aims to enhance sports product supply, diversify sports events, upgrade sports goods, and improve service levels to foster growth in the sports industry [1] - The sports industry is transitioning from "quantity increase" to "quality improvement," with expectations of becoming a dual engine for global economic recovery and health initiatives in China over the next decade [2] Group 2 - In 2023, China's sports industry total scale has surpassed 3.3 trillion yuan, reflecting a year-on-year growth of 8.7%, with projections indicating a compound annual growth rate of 9.5% until 2025, potentially exceeding 4.2 trillion yuan [2] - The integration of emerging technologies such as smart wearable devices, virtual reality, and augmented reality is enhancing user experience and driving the digital transformation of the sports industry [2] - The future of the sports industry is expected to deeply integrate technology and culture, forming a diverse ecosystem of "sports + culture tourism + health," which will become a significant pillar of both the Chinese and global economies [2] Group 3 - Relevant A-share concept stocks mentioned include Yuanlong Yatu and Lansheng Co., Ltd. [3]
赛事烟火气点燃消费活力 更多“苏超”要来了
Zhong Guo Xin Wen Wang· 2025-08-23 15:50
这些没有大牌球星、群众属性拉满的赛事,正引起国家层面的关注。 8月22日,国务院常务会议研究释放体育消费潜力进一步推进体育产业高质量发展的意见。 从"苏超""赣超"到"浙BA",从足球到篮球,越来越多的"超"级赛事遍地开花。 会议明确提出要激发体育消费需求,拓展体育消费场景,鼓励各地举办体育消费活动,实施消费惠民举 措,更好满足群众消费升级需求。 拿"苏超"来说,"足球+"效应撬动江苏全域消费增长,单场上座超6万人,带动江苏全域多场景消费380 亿元。在"苏超"助力下,上半年江苏社会消费品零售总额达23949亿元、同比增长5%,总量占全国的 9.8%。 供给和需求是一体两面。"苏超"百亿级的消费规模说明,增加优质供给能有效激发消费潜力、活力。 为此,会议要求增加体育产品供给,丰富体育赛事活动,推动体育用品升级。这意味着未来政策将需求 侧和供给侧同步发力,更好满足群众消费升级需求。 下一步,需要将成功经验制度化、常态化,加快构建现代体育产业体系,形成可持续的发展模式。 在"苏超""赣超"等赛事期间,多地通过发放体育消费券、举办公益性体育活动等方式降低参与门槛。数 据显示,每投放1元体育消费券,平均可带动 3至5 ...
国务院常务会议要求:强化政策支持 综合施策释放内需潜力
Xin Hua She· 2025-08-22 22:29
Group 1 - The State Council emphasizes the importance of enhancing policy support and comprehensive measures to unleash domestic demand potential, particularly through large-scale equipment updates and consumption upgrades [1][2] - The development of the sports industry and sports consumption is identified as a key component of the strategy to expand domestic demand, with a focus on increasing supply, enriching events, and upgrading sports products [2] - The "Three Norths" project is recognized as a major national strategy that impacts ecological security and sustainable development, requiring coordinated planning and support policies to achieve multiple benefits [2][3] Group 2 - The meeting highlights the need for safety in marine fishing operations, linking safety measures with the promotion of high-quality development in the fishing industry, and advocating for the modernization of old fishing vessels [3] - The importance of utilizing artificial intelligence and other technologies for comprehensive safety regulation in marine fishing is emphasized, aiming to enhance safety levels across all elements [3]
国常会:进一步强化财税金融等政策支持,创新消费投资场景
Bei Jing Shang Bao· 2025-08-22 14:25
Core Insights - The State Council, led by Premier Li Qiang, held a meeting on August 22 to discuss the implementation of large-scale equipment updates and the trade-in policy for consumer goods, highlighting its significant impact on stabilizing investment, expanding consumption, promoting transformation, and benefiting people's livelihoods [1] Group 1: Policy Implementation - The large-scale equipment update and consumer goods trade-in policy has shown notable effectiveness in stabilizing investment and expanding consumption [1] - There is a need for a thorough evaluation of the policy's implementation to enhance coordination and improve the execution mechanism, thereby better driving domestic demand [1] - Strict measures will be taken to combat fraudulent subsidy claims, ensuring that subsidy funds are effectively utilized and yield tangible results [1] Group 2: Financial and Tax Support - The meeting emphasized the importance of strengthening financial and tax policy support to innovate consumption and investment scenarios [1] - Optimizing the consumption and investment environment is crucial for comprehensively releasing domestic demand potential [1]
李强主持召开国务院常务会议 听取实施大规模设备更新和消费品以旧换新政策情况汇报等
证监会发布· 2025-08-22 12:18
Core Viewpoint - The meeting emphasized the importance of large-scale equipment updates and the old-for-new consumption policy in stabilizing investment, expanding consumption, promoting transformation, and benefiting people's livelihoods [2][3]. Group 1: Large-scale Equipment Updates and Consumption Policies - The large-scale equipment update and old-for-new consumption policies have shown significant results in stabilizing investment and expanding consumption [2]. - There is a need for a thorough evaluation of the policy implementation, enhancing coordination, and improving the implementation mechanism to better stimulate domestic demand [2]. - Strict measures will be taken to combat fraudulent subsidy claims, ensuring that subsidy funds are effectively utilized [2]. Group 2: Development of the Sports Industry - The development of the sports industry and sports consumption is a crucial part of the strategy to expand domestic demand [3]. - There is a focus on increasing the supply of sports products, enriching sports events, and upgrading sports goods to support the growth of the sports industry [3]. - Efforts will be made to stimulate sports consumption demand and encourage local sports consumption activities to meet the upgrading needs of consumers [3]. Group 3: "Three Norths" Project - The "Three Norths" project is a significant national strategy related to ecological security and sustainable development [3]. - The project aims to enhance ecological protection and promote the integrated management of natural resources [3]. - There is an emphasis on establishing a long-term management mechanism and encouraging various stakeholders to contribute to the project's ongoing success [3]. Group 4: Marine Fishing Safety - The safety of marine fishing vessels is crucial for the interests of fishermen, shipowners, and crew members [4]. - The meeting highlighted the need to combine marine fishing safety inspections with the promotion of high-quality development in the fishing industry [4]. - There will be a focus on upgrading old fishing vessels and improving safety awareness among fishermen [4].
国常会,重要部署
中国基金报· 2025-08-22 12:14
Group 1 - The large-scale equipment update and consumer product replacement policy has achieved significant results in stabilizing investment, expanding consumption, promoting transformation, and benefiting people's livelihoods [2] - The development of the sports industry and sports consumption is an important part of the strategy to expand domestic demand, with a focus on increasing the supply of sports products and enriching sports events [3] - The "Three Norths" project is a major national strategy related to ecological security and sustainable development, emphasizing the need for integrated protection and systematic governance of natural resources [3][4] Group 2 - The meeting highlighted the importance of enhancing fiscal, land, and other support policies to encourage local development of characteristic industries, achieving ecological, economic, and social benefits [4] - The safety of marine fishing vessels is crucial for the interests of fishermen and shipowners, with a focus on improving safety management and utilizing technology for comprehensive safety regulation [4]
国常会:研究释放体育消费潜力进一步推进体育产业高质量发展的意见
Zheng Quan Shi Bao Wang· 2025-08-22 11:22
Core Viewpoint - The State Council, led by Li Qiang, convened a meeting to discuss measures aimed at unleashing the potential of sports consumption and further promoting the high-quality development of the sports industry [1] Group 1 - The meeting focused on strategies to enhance sports consumption, indicating a governmental push to stimulate this sector [1] - Emphasis was placed on the importance of the sports industry in contributing to economic growth and job creation [1] - The initiative aims to create a more favorable environment for sports-related businesses and investments [1]