（来源：中国旅游报） 转自：中国旅游报 □ 干永福 2026年中央一号文件明确提出，"统筹发展科技农业、绿色农业、质量农业、品牌农业，开发农业多种 功能，推动农村一二三产业深度融合"；在"培育壮大县域富民产业"方面，"深化农文旅融合，推进乡村 旅游提档升级，发展'小而美'文旅业态。积极发展林草产业，培育壮大林下经济、森林康养等业态。" 值得关注的是，中央一号文件把"农文旅融合"纳入了"培育壮大县域富民产业"部署，为农文旅有机融合 指明了方向。这具有三个标志性的意义和利好——标志着国家把农文旅融合提升至县域富民产业的重要 战略地位；标志着农文旅融合从单纯的消费业态培育向"新质生产力"培育方向升级；标志着农文旅融合 将进一步从简单叠加向包含沉浸式体验、非遗利用、特色民宿集群等的全方位融合发展。农业为"基"， 文化为"魂"，旅游为"桥"，把中央一号文件关于农文旅融合的精神落到实处，应做好三篇文章。 做好"农业+"这篇文章是农文旅融合之"基"。 当"诗和远方"成为现代人的精神向往，当田野牧歌式的乡村生活成为都市人的心灵慰藉，农文旅融合便 如同一股潮流，在广袤的乡村大地奔涌。然而，值得深思的是，农文旅融合的根基何在？农 ...

赵晓民 山东第一医科大学化学与制药工程学院院长、农工党泰安市委会副主委 二、创新融合模式，探索乡村农业新业态。依托便利的综合交通枢纽优势和区域资源禀赋，大力发展观 光、休闲、康养等农旅融合服务业。利用现代科技手段，发展"可视农业"，将农业生产过程透明化，为 消费者呈现直观、可信的农产品来源，增强消费者购买信心。如当前较火的认养农业，通过模式创新和 科技应用，开启现代农业新模式，探索乡村振兴新路径。山东红薯村、四川内江市推出认养模式，得到 社会的青睐，带动了农村经济多元化发展。深化与山东科技大学、山东农业大学等本地高校合作， 以"农业＋研学"为核心，围绕科技赋能、生态与可持续发展主题，提高体验感和参与度，推动研学教育 产业高质量发展，实现文旅产业与农业的深度融合。 三、完善服务供给，增加民宿多元旅游体验。聚焦民宿品质提升，建立标准化服务体系，围绕"民宿 ＋"业态不断创新，推动民宿与非遗文化、农耕体验等领域深度绑定，提供更加丰富多元的旅游体验。 充分利用农村闲置宅基地、老旧房屋等"沉睡资源"，通过"政府引导＋企业运作＋社会支持＋村民参 与"方式，充分融入当地生态、文化娱乐资源，做好"特"字文章，打造出一批生态宜居 ...

（来源：中华工商时报） 转自：中华工商时报 江风拂过江心岛，岸边芦苇丛生，国家二级重点保护野生植物疏花水柏枝在这里生长，成群白鹭翩跹起 舞，江面上鱼群跃出水面，溅起层层涟漪。 产业转型是长江村蝶变的核心。由于中坝岛的土地肥沃，种出的蔬菜口感鲜美，品质优越，成为远近闻 名的蔬菜基地。因此，村两委锚定绿色农业与农文旅融合两大方向，蹚出一条生态富民路。长江村打造 5000亩无公害沙淤蔬菜基地，年产出蔬菜2000吨。 长江村党总支书记、村主任先德江介绍："村里出产的沙淤蔬菜、葡萄、火龙果、糯红高粱等农产品供 不应求，销往重庆、云南、贵州和成都等地。" 2025年，村里新增50亩智慧蔬菜大棚，配备环境智能调控系统和水肥一体化管理系统，每亩产量较传统 露天种植提高30%左右，收益提升约50%。 从"靠江吃江"到"护江兴村"，长江村由此趁势发展特色产业，成功获评四川省级乡村振兴示范村称号， 沿着乡村振兴的道路稳步前行。"美丽的长江是支撑我们发展的优质资源，我们必须保护好长江，才能 有更好的发展。"先德江说。 为了让退捕渔民"退得出、稳得住、能致富"，合江县组织开展种植、养殖、电工等技能培训，通过合作 社吸纳、公益性岗位安置 ...

Core Viewpoint - The article highlights the transformation of Baqiao Village in Guangdong's Maoming City, focusing on the development of the lychee industry through modern agricultural practices, e-commerce, and cultural tourism, driven by the directives of President Xi Jinping [1][2]. Group 1: Industry Development - Baqiao Village has transitioned from traditional lychee farming to a modern agricultural model, achieving a "triple jump" in industry development, which includes planting, processing, and integrating agriculture with culture and tourism [2][10]. - The establishment of the "cooperative + farmer" model has led to improved agricultural practices, resulting in an average annual income of 53,000 yuan per person for villagers [3][16]. - The lychee planting area in Baqiao Village has reached 6,800 acres, with an expected production value of 150 million yuan by 2025 [3]. Group 2: E-commerce and Sales - The village has developed over 200 online stores, with some achieving annual sales exceeding 100 million yuan, significantly enhancing the market reach of Baqiao lychees [4][5]. - E-commerce has become a vital channel for lychee sales, with major platforms like JD.com accounting for 30% to 40% of the village's total sales volume [5][6]. - The introduction of cold chain logistics and innovative preservation technologies has extended the shelf life of lychees, allowing for year-round sales and reducing post-harvest losses by 20% to 30% [5][6]. Group 3: Cultural and Tourism Integration - Baqiao Village is evolving into a cultural tourism hub, featuring attractions like the China Lychee Museum and themed accommodations, which have drawn over 1.43 million visitors in the first month of operation [7][8]. - The integration of agriculture with cultural tourism is being actively promoted, with plans to develop lychee-themed accommodations and culinary courses to enhance visitor experiences [9][15]. - The establishment of a lychee cultural service area has positioned the village as a model for agricultural and tourism integration, attracting significant tourist traffic [7][8]. Group 4: Technological Advancements - The implementation of smart agricultural practices, including drone monitoring and big data management, has improved the quality of lychees, with premium fruit rates reaching 85% [11][13]. - A collaborative effort with Sun Yat-sen University has led to the establishment of a technology innovation talent workstation, enhancing agricultural productivity through advanced techniques [8][12]. - The use of AI for pest diagnosis has increased efficiency in managing crop health, contributing to the overall success of the lychee industry in the region [8][13].

Core Viewpoint - The article discusses the initiatives taken by the Zhongshan Municipal Committee to promote rural revitalization through the integration of cultural and economic resources, particularly focusing on the "Overseas Chinese + Music" dual IP strategy to activate the local economy [8][10][12]. Group 1: Rural Revitalization Strategies - In 2025, the "Mayor's Focus on Rural Revitalization" column compiled 47 key work deployments and speeches from the Zhongshan Municipal Committee regarding rural revitalization [8]. - Zhongshan leverages its advantages in "Overseas Chinese heritage, music reputation, and water town characteristics" to create a new path for urban-style rural revitalization [9][10]. - The city aims to activate the rural spirit through cultural IPs and enhance collective economy by promoting "strong village companies" and unified management [10][15]. Group 2: Cultural and Economic Integration - The Zhongshan Municipal Committee emphasizes the integration of agriculture, culture, and tourism as the core engine for rural industrial revitalization [15]. - The city plans to develop a "music + water town + farmland" model to promote agricultural and cultural tourism [14][22]. - Initiatives include establishing a rural music creation base and introducing new business formats like themed homestays and artistic creativity [18][19]. Group 3: Environmental and Aesthetic Improvements - The committee focuses on enhancing the aesthetic quality of rural housing and environment through a series of measures aimed at improving the overall image of the "Lingnan Water Town" [27][28]. - Community engagement is encouraged for the improvement of housing styles and environmental beautification, promoting a sense of ownership among residents [26][32]. - A comprehensive system for rural aesthetic enhancement is being developed, aiming for a unique identity for each village and town [33]. Group 4: Collective Economic Development - The Zhongshan Municipal Committee is exploring a unified accounting and management model for village groups to enhance collective economic efficiency [39][40]. - The development of strong village companies is prioritized to support collective economic growth and achieve significant increases in income [40][43]. - A series of initiatives are being implemented to create a development path for collective economy that supports the formation of unique products and industries in each village [44]. Group 5: Integrated Reforms for Urban-Rural Integration - The committee is advancing nine integrated reforms, including industrial, agricultural, water, and urban transformations, to accelerate urban-rural integration [47]. - Emphasis is placed on comprehensive land management to reshape urban and rural landscapes [48][49]. - The goal is to establish a mechanism for urban-rural integration that promotes coordinated development and common prosperity [54].

汕头市委书记： 多次"四不两 直"督导人居环 境整治丨市委书 记抓乡村振兴 2025年度盘点_ 南方+_南方plus 本文收录于专辑 编者按：日前发 布的2026年中央 一号文件再次强 调，坚持五级书 记抓乡村振兴， 健全党领导农村 工作体制机制。 南方农村报品牌 栏目"市委书记 抓乡村振兴"持 续跟踪记录各地 实践，2025年发 布了超过50期报 道，较为全面地 集纳了21个地市 市委书记抓乡村 振兴的公开讲 话、调研足迹与 政策举措等。记 者尝试基于全年 栏目信息展开梳 理与分析，试图 呈现各地在部署 与落实乡村振兴 战略过程中的重 点、路径与特 点，以期为各地 全面推进乡村振 兴提供观察与思 考。 2025年，"市委 书记抓乡村振 兴"栏目集纳了 汕头市委书记在 乡村振兴领域的 29条重要工作部 署。汕头以改善 人居环境、塑 造"连线连片"风 貌为美丽基底， 以做强特色产 业、打响"潮派 好货"品牌为致 富引擎，以深 挖"山海"资源、 升级农文旅融合 为新兴动能，以 汇聚潮侨力量、 建强基层队伍为 坚实保障，推 动"百千万工 程"实现从"点上 出彩"到"全域共 美"、从"单点突 破"到"系统跃 升" 。 ...

广州市委书记： 16次提及城中村 改造丨市委书记 抓乡村振兴2025 年度盘点_南方 +_南方plus 本文收录于专辑 编者按：日前发 布的2026年中央 一号文件再次强 调，坚持五级书 记抓乡村振兴， 健全党领导农村 工作体制机制。 南方农村报品牌 栏目"市委书记 抓乡村振兴"持 续跟踪记录各地 实践，2025年发 布了超过50期报 道，较为全面地 集纳了21个地市 市委书记抓乡村 振兴的公开讲 话、调研足迹与 政策举措等。记 者尝试基于全年 栏目信息展开梳 理与分析，试图 呈现各地在部署 与落实乡村振兴 战略过程中的重 点、路径与特 点，以期为各地 全面推进乡村振 兴提供观察与思 考。 2025年，广州市 委书记抓乡村振 兴，最关注什么 问题？2025年6 月，广州市委农 村工作会议暨深 入实施"百县千 镇万村高质量发 展工程"推进会 提出，奋力在城 乡区域协调发展 上树标杆作示 范。"市委书记 抓乡村振兴"栏 目集纳了广州市 委书记在乡村振 兴领域的25条相 关信息，记者尝 试从中提炼关键 词，透视城乡区 域协调发展 的"广州打法" 。 关键词：城中村 改造 建立"人房地 钱"要素联动机 制 2025年 ...

新春将至，年味愈浓，广货飘香。2月7日，广东省"广货行天下"大V主播地市行全省21个地市首发站活动——"广货行天下"之大V主播地市行（清远专场） 暨粤味珍品·清远好食材年货节，在清远市清城区凤城广场启幕。本次活动以"线上直播+线下展销"深度融合模式，汇聚省市政企、全国百名主播达人及媒体 多方力量，打造沉浸式新春消费体验，让清远好食材、广东粤味珍品走出粤北，直达全国万家，成为广东2026年开年激活乡村消费、助力乡村振兴的生动实 践。 活动现场 活动集结44个主播团队近百名网红达人现场助阵，还吸引42家企业线下参展、17家企业携66款优质产品参与线上带货，现场设置40个特色产品展销摊位、27 个直播间，同步开展溯源直播等创新环节，线上线下联动掀起清远好物推广热潮，让岭南年味通过镜头和市集，飘向全国消费市场。据统计，广货行天下之 大V主播地市行清远年货节专场启动以来，截至2月7日18:00，共实现线上销售超1500万元，带动清远同期直播电商网络零售额同比增长15.9%，实现新春消 费"开门红"。 政企媒联动聚合力 为全省广货推广筑造示范平台 此次活动是清远市积极响应全省"广货行天下"战略部署，推动优质农产品出村进城 ...

汕尾市委书记： 擦亮"天下海 鲜、汕尾 领'鲜'"品牌｜市 委书记抓乡村振 兴2025年度盘点 _南方+_南方 plus 本文收录于专辑 编者按：日前发 布的2026年中央 一号文件再次强 调，坚持五级书 记抓乡村振兴， 健全党领导农村 工作体制机制。 南方农村报品牌 栏目"市委书记 抓乡村振兴"持 续跟踪记录各地 实践，2025年发 布了超过50期报 道，较为全面地 集纳了21个地市 市委书记抓乡村 振兴的公开讲 话、调研足迹与 政策举措等。记 者尝试基于全年 栏目信息展开梳 理与分析，试图 呈现各地在部署 与落实乡村振兴 战略过程中的重 点、路径与特 点，以期为各地 全面推进乡村振 兴提供观察与思 考。 2025年，汕尾市 委书记在市委常 委会、专题会议 及一线调研中密 集部署，从年初 强调"以'长牙 齿'的硬举措守 牢耕地红线" ， 到岁末谋划"加 快建设'海上新 汕尾'"，一条向 海图强、全域振 兴的主线贯穿全 年。"市委书记 抓乡村振兴"栏 目2025年共集纳 相关信息42条， 勾勒出汕尾在推 进城乡区域协调 发展上的具体实 践路径。 关键词：全域镇 村典型示范 深化实施"明 珠"系列攻坚行 动 业 ...

Core Viewpoint - The article highlights the transformation and significance of the Leshan Grand Market in Changchun, which has evolved from a local trading hub into a vibrant cultural and commercial center, especially during the festive season, showcasing the integration of traditional customs with modern consumerism [5][10]. Group 1: Market Overview - The Leshan Grand Market, established in 1874, has a rich history of over 150 years, serving as a key gathering place for local residents to purchase goods and celebrate cultural traditions [4]. - The market operates on specific days of the lunar calendar, becoming a focal point for community activities and commerce, particularly as the Chinese New Year approaches [5]. Group 2: Economic Impact - The market has seen a significant increase in consumer traffic, with a notable rise in visitors from outside the local area, driven by the internet's influence and the desire to experience traditional Northeast Chinese New Year customs [8]. - Sales at the market have surged, with annual revenue increasing from 5 million yuan to nearly 100 million yuan, contributing significantly to local farmers' incomes [10]. Group 3: Cultural Significance - The market not only serves as a shopping destination but also as a venue for cultural performances, such as traditional Chinese opera, enhancing the festive atmosphere and community engagement [10]. - The integration of modern brands and products into the market reflects a blend of traditional and contemporary consumer habits, attracting a diverse customer base [10].