Group 1 - The core point of the article highlights a significant increase in travel demand during the New Year's holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - Major urban clusters are experiencing a surge in short trips and long-distance travel, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - The report indicates that the popularity of cultural heritage tourism has surged, with a notable 85% increase in searches and bookings for "intangible cultural heritage" themed travel during the New Year holiday [3] Group 2 - The report identifies top scenic spots for New Year's Eve, including Wuyuan Wunüzhou Resort, Wuxi Lingshan Scenic Area, and Nanjing Niushou Mountain Cultural Tourism Area, with significant increases in visitor interest [4] - Ice and snow tourism remains a dominant theme, accounting for approximately 40% of the top 20 domestic flight routes during the New Year holiday, with Harbin Ice and Snow World being a leading attraction [5] - The outbound travel market is experiencing a notable increase, with popular short and long-haul routes including Shanghai-Singapore and Beijing-Moscow, primarily driven by young adults and family travelers [8]

Core Insights - The cultural and tourism market in Sichuan province experienced a strong start to the year with significant increases in visitor numbers and ticket revenue during the New Year holiday period, indicating a robust recovery and consumer interest in various travel experiences [1][10] Group 1: Visitor Statistics - During the three-day New Year holiday, A-level tourist attractions in Sichuan received a total of 11.04 million visitors, generating ticket revenue of 90.07 million yuan, representing year-on-year increases of 15.85% and 10.24% respectively [1] - On New Year's Day alone, 3.71 million visitors were recorded, with ticket revenue reaching 28.10 million yuan, marking increases of 12.45% and 51.19% compared to the same day in 2025 [1][5] Group 2: Popular Activities and Attractions - Popular activities included "cross-year tours," "micro-vacations," "ice and snow tourism," and "cultural heritage tourism," with Chengdu ranking fourth among the top ten cities for inbound tourism [1][3] - Major events such as the "Light Up Chengdu" light show attracted over 120,000 participants, while various cultural activities like concerts and exhibitions were held across the province, enhancing the festive atmosphere [3][10] Group 3: High-Quality Tourist Products - High-quality tourist products, particularly 5A-level scenic spots and national-level tourist resorts, drew significant cross-regional visitors, with attractions like Emei Mountain and the Giant Buddha seeing substantial increases in visitor numbers and ticket sales [5][10] - On New Year's Day, 5A-level scenic spots welcomed 245,200 visitors, generating ticket revenue of 7.56 million yuan, reflecting year-on-year growth of 65.86% and 99% respectively [5] Group 4: Ice and Snow Tourism - The demand for ice and snow tourism surged, with 18 key ski resorts and 16 unique hot spring experiences catering to diverse visitor needs, leading to record daily visitor numbers at venues like Xiling Snow Mountain [6][10] - Events such as the ice and snow season at Dazhou and the combination of ice, snow, and hot springs in Ya'an contributed to a significant increase in visitor engagement and spending [6] Group 5: Cultural and Artistic Experiences - Cultural tourism saw a rise in popularity, with museums and cultural events attracting visitors through unique exhibitions and performances, such as the "Beijing Central Axis" exhibition and various New Year-themed activities [8][10] - The integration of cultural heritage with tourism, such as the "museum-street linkage" in Chengdu, enhanced the overall visitor experience and engagement with local culture [8]

Group 1: Domestic Tourism Market Performance - The domestic tourism market experienced a strong start in 2026, with ticket bookings for scenic spots increasing over four times year-on-year [1] - Jiangsu province stood out with a 97% increase in overall travel orders compared to the same period last year, with top attractions including Suzhou's Humble Administrator's Garden and Nanjing's Qinhuai Scenic Area [1] Group 2: Young Travelers and New Travel Trends - Young people, particularly those born after 2000, dominated the travel market, accounting for 39% of travelers, while those born in the 1990s made up 33% [2] - The concept of "self-care travel" gained popularity, with a 125% increase in searches related to "New Year travel," reflecting a shift towards more personalized and meaningful travel experiences [2] Group 3: Popular Destinations and Growth in Orders - Major tourist destinations included Beijing, Shanghai, and Guangzhou, with provinces like Guangxi and Jiangsu seeing order growth of over 100% [5] - Guangxi's introduction of over 400 cultural and tourism activities led to a 170% increase in travel orders, while lesser-known destinations like Anji and Qingyuan saw orders rise by 930% and 774%, respectively [5] Group 4: Snow and Mountain Tourism - The initial snowfall of the year significantly boosted mountain tourism, with ticket bookings for mountain attractions increasing by over 150% [6] - Huangshan saw a remarkable 544% increase in orders, while other mountains like Lushan and Emei also experienced substantial growth [6] Group 5: Ice and Snow Activities - The trend of "ice and snow tourism" broke regional barriers, with southern regions like Anji experiencing a 930% increase in orders for outdoor snow activities [8] - Northern regions offered unique experiences such as ice fishing and traditional fishing culture, appealing to young travelers seeking adventurous activities [9] Group 6: Concerts as Tourism Drivers - Concerts became a significant driver of tourism, with cities like Harbin and Zhuji seeing order increases of 82% and 2544%, respectively, due to major events [12] - The phenomenon of traveling to a city for a concert highlights the growing importance of live events in boosting local tourism [12] Group 7: Growth in Inbound Tourism - The inbound tourism market showed strong growth, with ticket bookings increasing by 110% and experience-based product bookings rising over 30 times [15] - Popular inbound destinations included major cities like Shanghai and Beijing, with Sanya seeing a 170% increase in orders due to its duty-free shopping and beach vacation appeal [15]

Group 1 - The national cultural tourism market continues to grow during the New Year holiday, with many scenic spots experiencing high visitor traffic [1][3] - In Hunan Province, the number of visitors reached 9.74 million on January 2, with 1.04 million from outside the province, accounting for 10.64% [1] - Nanjing City reported 2.08 million visitors on January 2, a 26.4% increase compared to the same period last year, with 68% being from outside the province [1] Group 2 - Several scenic spots that did not impose visitor limits on January 1 announced restrictions on January 2 due to reaching capacity [1] - The South岳 tourism area suspended online ticket reservations for its main scenic area on January 2 after reaching maximum capacity [2] - In Liaoning Province, 3.19 million visitors were received by January 1, a 19.45% year-on-year increase, generating a total tourism revenue of 2.25 billion yuan, up 20.51% [3] Group 3 - Harbin welcomed 1.41 million visitors on January 1, with 591,000 from outside the province, marking an 11.4% increase year-on-year [3] - The Harbin Ice and Snow World saw a significant surge in ticket pre-sales, with a 2.8 times increase compared to the previous year [5] - Jilin Province's ice and snow tourism also saw high popularity, with major scenic spots experiencing heavy foot traffic during the holiday [6]

（文章来源：央视新闻） 人民财讯1月2日电，今年的元旦假期，全国各地冰雪游热度持续升温，大数据显示，铁路、民航客流也 是持续攀升。数据显示，黑龙江的中国雪乡风景区、哈尔滨亚布力滑雪度假区门票预订量分别增长2.7 倍和2倍。与"哈尔滨"相关的搜索热度同比暴涨5倍以上。元旦前后火车票和机票整体搜索热度同比增长 3倍多。 元旦假期，北京至哈尔滨、沈阳、长春等东北城市仅有少量余票，1月3日由哈尔滨、长春、沈阳等地返 回北京的车票已基本售罄。铁路部门将加开多趟普速和动车冰雪旅游专列。 ...

长春站元旦小长假旅客运输组织工作自2025年12月31日开始至2026年1月4日结束，共计5天，预计发送 旅客51.2万人次，日均10.2万人次，较去年同期（47.5万人）增加3.7万人次，增幅8%。预计发送旅客高 峰日为1月1日，全站发送旅客12.1万人次。 元旦假期以学生流、探亲流、旅游流为主，客流主要集中在北京、大连、哈尔滨以及松原、延吉、白城 等方向。为保障节假日期间旅客顺利出行，长春站采取加开临时旅客列车，动车组重联、普速客车加挂 等方式增加运能，共加开临时旅客列车19列，最大限度满足旅客出行需求。自入冬以来，"冰雪游"热度 持续攀升，为满足节假日期间旅客到哈尔滨游玩需求，长春站日均开行哈尔滨方向旅客列车113列，为 旅客创造更加便利的出行条件。 长春站提前对电梯、广播、引导、LED屏、动静态导向标识等客运设备设施进行检查，保证设备运行状 态良好；重点对候车室、售票室等部位地热、空调、热风幕等供暖设备进行检查，确保旅客温暖出行； 落实便民利民服务举措，提升环境卫生、卫生间配备卫生纸盒及卫生纸、免费充电桩、供水、待客等基 础服务质量。同时，为确保节日期间来长游客顺利换乘，车站加强与龙嘉机场、站前换乘中 ...

Group 1 - Didi Chuxing predicts a significant increase in ride-hailing demand on December 31, with expectations of over 80 million rides, driven by various travel needs such as commuting, New Year celebrations, and cross-city travel [1] - The peak demand for rides is expected to occur between 5 PM and 7 PM, with a notable increase in demand for high-quality services like premium and luxury cars, which are projected to rise by 226% and 188% respectively compared to the previous week [1] - The younger generation, particularly those born after 2000, is anticipated to account for 37% of the ride-hailing demand on New Year's Eve, with the highest demand expected at 1 AM on January 1, reaching 45% [1] Group 2 - For the upcoming New Year’s Day in 2026, Didi forecasts a shift in travel patterns, with a projected 11% year-on-year increase in ride-hailing demand in the half-hour leading up to midnight [2] - The demand for rides on January 1 is expected to remain above the levels seen on New Year’s Day 2025, particularly between 10 AM and 12 PM, which is projected to increase by 18% year-on-year [2] - The trend of "traveling south to escape the cold" and "heading north for snow" is expected to dominate travel patterns, with cities like Guangzhou, Shenzhen, and Wuhan seeing significant increases in ride-hailing demand, projected to grow over 40% year-on-year [2] Group 3 - To thank drivers for their service during the holiday season, Didi is launching commission-free cards in 245 cities from December 31 to January 3, along with additional incentives such as completion bonuses and service fee reductions [3] - The incentives include various rewards aimed at enhancing driver earnings during peak travel times, with service fees ranging from 2 to 5 yuan per ride during the holiday period [3]

服务元旦假期 重庆火车站预计发送旅客120万人次 中新网重庆12月30日电 (张旭 雷雪伊)2026年元旦假期铁路运输期限为2025年12月31日至2026年1月4 日，共计5天。中国铁路成都局集团有限公司重庆车站(以下简称"重庆火车站")12月30日发布消息称， 在上述5天里，重庆火车站预计发送旅客120万人次。 据悉，2026年元旦假期，重庆火车站客流主要为短途旅游流、探亲流、学生流。重庆火车站管内客流以 城际间和邻近地市的客流为主，主要集中在成都、万州、贵阳等地；直通客流以周边城市为主，主要集 中在昆明、武汉、西安、南宁、广州等热门城市。 此外，随着冰雪游热度的攀升，从重庆中心城区前往南川、武隆、张家界等地游玩的出行需求增多，渝 厦高铁重庆东至黔江段已于2025年6月27日开通运营，此次亦将为2026年元旦假期铁路运输注入新活 力。 为满足假期旅客出行需求，重庆火车站结合客票预售情况，利用大数据加强客流趋势分析，根据旅客购 票需求，对部分方向加开列车、动车组实行重联，确保热门区域、线路和时段的运力充足。 图为重庆北站的旅客。汪亮 摄 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方 ...

Core Insights - The domestic tourism market in China is experiencing a vibrant mix of "ice and snow" and "warm sunshine" during the year-end period, with "cross-regional travel" becoming a notable trend this winter [1] - As the New Year holiday approaches, there is a surge in demand for "post-holiday travel" and "leave-splitting travel," leading to a peak in cultural and tourism consumption [1] - Online travel platforms report significant increases in bookings for flights, hotels, and homestays during the New Year holiday, indicating strong vitality in both domestic and outbound tourism markets [1] Domestic Tourism Trends - Ice and snow tourism is dominating the market during the New Year holiday, with popular destinations like Jilin's Changbai Mountain and Harbin's snow resorts seeing ticket sales increase by 2.7 times and 2 times respectively [1][2] - The demand for ice and snow tourism is extending to southern regions, with places like Sichuan's Jiuzhaigou and Yunnan's Jiaozi Snow Mountain experiencing a 100% increase in ticket bookings [2] - Young travelers, particularly those born in the 1980s and 1990s, are the main force behind the surge in travel, accounting for over 70% of bookings [2] Accommodation Insights - Hotel bookings in popular cities during the New Year holiday have tripled year-on-year, with high-end hotels seeing a fivefold increase in orders [3] - Harbin continues to lead in homestay bookings, with a 15-fold increase in reservations around the Wansui Mountain Martial Arts City in Kaifeng [5] Short-Distance Travel Preferences - Short-distance micro-vacations are becoming mainstream, with popular train routes concentrated within a "4-hour high-speed rail circle," catering to the demand for flexible travel options [7] - Hotel bookings in smaller cities are also seeing significant growth, with some counties experiencing increases of over five times [8] Outbound Tourism Growth - The inbound and outbound tourism markets are both showing strong growth, with inbound hotel search heat increasing by over 150% and outbound flight bookings exceeding 620,000 [16] - Popular outbound destinations include Bangkok, Seoul, and Hong Kong, with flight bookings to Seoul increasing by 3.3 times year-on-year [21] Event-Driven Travel - Events such as New Year's Eve concerts and fireworks shows are driving tourism, with searches for related activities increasing by over 500% [15] - Major cities are hosting various New Year activities, enhancing the festive atmosphere and attracting tourists [13]

Group 1 - The core viewpoint of the article highlights the increasing trend of consumer travel during the upcoming New Year's holiday, with popular destinations including ice and snow tours in the north and island trips in the south [1][3]. - Ticket bookings for domestic flights from major cities such as Beijing, Tianjin, and Shanghai to popular destinations like Sanya, Haikou, and Kunming have seen a significant rise, with over 2.71 million tickets booked as of December 25, representing a year-on-year increase of approximately 35% [5]. - Southern Airlines reported a 30% year-on-year increase in domestic ticket bookings for the New Year's holiday, with flight occupancy rates exceeding 70% for several routes [7]. Group 2 - Data from Qunar's big data research institute indicates that ticket bookings for flights to Harbin, Shenyang, and Yanbian have increased by 18%, 36%, and 52% respectively, while bookings to Haikou and Sanya have risen by 19% and 51% [9]. - The themes of ice and snow tourism, as well as winter escape trips, are expected to remain popular through the New Year and into the Spring Festival [9].