Group 1 - The popularity of ice and snow tourism is increasing, with various regions upgrading their offerings and integrating industries to create new consumption scenarios under the "ice and snow+" concept, thereby stimulating consumer activity [1] - Events such as the Inner Mongolia Ice and Snow Nadam Festival attracted nearly 10,000 visitors, showcasing a blend of cultural tourism activities that include viewing, entertainment, and trade [3] - The Liaoning Province is hosting a public skiing challenge with over 150 participants, emphasizing community sports activities alongside other winter sports like snow pickleball and snow soccer [3] Group 2 - Many ski resorts are now offering night skiing experiences, enhancing visitor enjoyment with activities like light shows and photo opportunities [4] - The Hehuashan Glacier Forest Park in Sichuan is experiencing a surge in visitors due to its "ice and snow + scientific research" model, which combines tourism with educational activities [4] - The Sayram Lake scenic area in Xinjiang is connecting multiple ice and snow experience points along a 90-kilometer route, enriching visitor experiences through ice markets and local customs [4]

Core Insights - The sale of train tickets for the New Year period has officially started, with significant demand observed for popular routes from major cities like Beijing, Shenzhen, and Guangzhou [1] - The extended three-day holiday for New Year has led to a surge in ticket sales compared to last year's single-day holiday, resulting in rapid sell-outs for peak travel times [1] Group 1: Train Ticket Demand - Popular routes experiencing high demand include Beijing to Harbin, Shenzhen to Xiamen, and Guangzhou to Changsha, with tickets for peak times selling out quickly [1][3] - The top ten departure cities for the New Year holiday include Beijing, Shanghai, Chengdu, and Guangzhou, while the top ten destinations include Shanghai, Harbin, and Beijing [3] - Short-distance train tickets within key urban clusters like Beijing-Tianjin-Hebei and the Yangtze River Delta are particularly sought after, with routes such as Chengdu to Chongqing and Guangzhou to Shenzhen being highly popular [3] Group 2: Long-Distance Travel Trends - The winter tourism themes of ice and snow activities are driving demand for long-distance train travel to regions like Northeast China and Yunnan, with Harbin's Ice and Snow World opening on December 17 expected to attract many visitors [3] - New high-speed rail lines recently opened are anticipated to stimulate travel demand during the New Year holiday, with increased interest in routes like Xiangyang to Jingmen [4] Group 3: Air Travel Trends - Air ticket bookings for the New Year holiday have surged, with demand more than doubling compared to last year, leading to a noticeable increase in average ticket prices [5] - The top ten popular flight routes include Guangzhou to Harbin and Beijing to Sanya, reflecting significant north-south travel patterns [5] - The launch of Hainan's free trade port is expected to enhance the appeal of travel to Hainan, with a 75% increase in flight bookings to Sanya noted [5] Group 4: International Travel - The "three days off and eight days on" holiday pattern is prompting interest in outbound travel, with popular short-haul international routes including Shanghai to Kuala Lumpur and Beijing to Ho Chi Minh City [6]

元旦假期部分游客会以拼假形式出境游，其中，东南亚的短线游选择人数较多。 冰雪游热度不断攀升，元旦假期大兴机场不仅开通了飞往黑龙江、吉林、辽宁、新疆、内蒙古等的 33条航线，还拓展了多条出境冰雪游航线。 大兴机场航空业务部副总经理王强：我们大兴机场积极加密中俄航线网络，目前共有9家中俄航司 运营北京大兴往返莫斯科、伊尔库茨克、新西伯利亚、叶卡捷琳堡等9条航线，每周计划59个往返班 次，为旅客奔赴冰雪之旅提供丰富的出行选择。 央广网北京12月19日消息（记者郭淼）据中央广播电视总台中国之声《新闻和报纸摘要》报道， 2026年元旦假期首日火车票昨天（18日）开始发售。相关数据显示，元旦假期火车票、机票预订量显著 增长，北上赏雪、南下避寒，以及出境短线游热度较高。 2026年首个元旦3天假期出行人数明显增加。截至目前，2026年1月1日至3日入住广州、南宁、上 海、北京、哈尔滨等热门城市酒店预订量同比增长3倍以上。国内航线机票预订量已超106万张，同比增 长约45%；出入境航线机票预订量超过53万张，同比增长约15%。 在上海浦东国际机场2号航站楼，不少市民已趁着淡季低价，开启错峰的年末旅行。国内的热门航 线主要在广 ...

除了国内市场火爆外，这个元旦假期出境游市场也同步升温。 元旦期间热门地区出境机票预订量增长四成以上 ，欧洲等长线目的地热度也 持续上涨。 2026年的元旦比2025年多放2天假，为文旅消费市场带来乘数级拉动效应。数据显示，截至12月17日， 元旦假期国内航线机票预订量超 176万张，同比增长约46%。 元旦假期国内机票预订量同比增长约46% 近一个月以来， 在线旅游预订平台上"跨年""元旦"等关键词搜索热度环比上涨超280% 。进入12月份，元旦假期的机票、酒店民宿等主要 产品预订逐步上涨，整体预订热度较去年同期提升近30%。 "冰雪游"和"避寒游"成为两大主流旅行趋势。 有平台数据显示，元旦期间从全国各地飞往哈尔滨、长春、长白山、阿勒泰、乌鲁木齐等热门冰雪旅游目的地的机票预订热度不断走高， 旺盛需求也推动机票价格"水涨船高"。 此外，这个元旦假期从北京、天津等主要城市飞往三亚、海口、昆明、广州、厦门等 热门避寒目的地的机票预订热度环比上涨36% 。飞到 大湾区多个城市的机票量同比大幅增长。其中，揭阳机票预订量增幅达2.2倍，前往广州的机票预订量超14万张，同比增长约47%；深圳、 珠海机票预订量也均实现翻倍 ...

0:00 中旅旅行总经理助理 张克雄：当前市场需求呈现鲜明的"体验深化"与"圈层分化"特征。消费者已不满足于简单冰雪观光，转而追求"冰雪+度假""冰雪+文 化""冰雪+社交"的融合体验。 从目的地来看，冬季旅游热门区域呈现"南北呼应、冷暖交织"的格局。冰雪游集中在吉林长白山、河北崇礼、黑龙江、新疆等北方区域，避寒游核心目的地 则聚焦云南、海南、福建等地。 众信旅游集团媒介公关经理 李梦然：我们今年在冰雪旅游市场推出了20多款不同的冰雪产品，比如米兰—科尔蒂纳2026年冬奥会观赛产品、"跟着赛事去旅 行"崇礼云顶的观赛产品。除此之外，我们想把很多优质的旅游资源带给国内的游客，让他们更好去体验冰雪旅游。 "主动找冷" 冬季旅游进入"主题旺季" 0:00 随着各大滑雪场陆续"开板"，冬季旅游大幕正式拉开。冰雪游与避寒游双轮驱动格局成形，消费需求向多元化、个性化、深度化升级，"淡季不淡"已成行业 常态。今年冬季旅游市场，需求端有哪些新变化，供给侧又有哪些新突破？ 综合各大旅行社及在线旅游平台数据，今年冬季出游预订人次已超去年同期，市场呈现"启动早、预订旺"的显著特征。与往年相比，年轻游客占比大幅提 升，冰雪游和避寒游 ...

Core Insights - The New Year's holiday in 2026 will have two additional days off compared to 2025, significantly boosting the cultural and tourism consumption market [1] Group 1: Travel Trends - As of December 17, domestic flight ticket bookings for the New Year's holiday exceeded 1.76 million, representing a year-on-year increase of approximately 46% [1] - "Ice and snow tourism" and "winter escape tourism" have emerged as the two main travel trends for this holiday season [1] Group 2: Popular Destinations - There has been a 36% month-on-month increase in ticket booking heat for flights from major cities like Beijing and Tianjin to popular winter escape destinations such as Sanya, Haikou, Kunming, Guangzhou, and Xiamen [1] - Flight bookings to multiple cities in the Greater Bay Area have seen a significant year-on-year increase [1]

Group 1 - The core point of the article is that train tickets for the New Year's holiday in 2026 will officially go on sale starting December 18, allowing travelers to purchase tickets through various channels [1][2] - Travelers can pre-fill their information on the railway 12306 App before the ticket sales begin, enabling a quick submission of orders once tickets are available [4] - If travelers do not secure tickets immediately, they can submit up to six pending orders, each supporting nine passengers, with a deadline for ticket availability extended to 20 minutes before departure [6] Group 2 - The popularity of ice and snow tourism is increasing for the New Year's holiday, with railway departments launching special trains and services to facilitate travel to ski resorts [7][9] - A new "Snow Equipment Convenience Service" has been introduced, allowing travelers to pre-book snow gear for a fee of 68 yuan, enhancing the travel experience for those heading to ski destinations [9] - During the New Year's holiday, the railway expects a peak in passenger flow, particularly on the Beijing-Zhangjiakou high-speed railway, which is a key route for ice and snow travel [10] Group 3 - Domestic flight ticket bookings for the New Year's holiday have surged by approximately 46% year-on-year, with over 1.76 million tickets booked as of December 17 [13] - The search interest for terms related to the New Year has increased by over 280% in the past month, indicating a significant rise in travel planning and bookings [15] - Popular destinations for outbound travel during the New Year's holiday include Thailand, Singapore, and Spain, with ticket bookings to Vietnam seeing substantial increases [19][22]

Core Insights - The New Year's holiday travel market is experiencing a significant increase in demand for train and flight tickets, with overall search interest rising by 303% compared to the same period last year [1][2] Group 1: Train Ticket Demand - Train tickets for short-distance travel from major urban areas such as Beijing, Shanghai, and Guangzhou are in high demand, with popular routes including Beijing to Harbin and Shenzhen to Xiamen selling out quickly [1][2] - The top ten departure cities for the New Year's holiday include Beijing, Shanghai, Chengdu, and Guangzhou, while the top ten destinations feature cities like Shanghai, Harbin, and Dali [2] - Short-distance train tickets, particularly those with travel times between 1 to 3 hours, are highly sought after, with routes like Chengdu to Chongqing and Beijing to Shijiazhuang seeing increased popularity [2][3] Group 2: Flight Ticket Trends - Flight ticket bookings for the New Year's holiday have surged over twofold compared to last year, with average ticket prices showing a noticeable increase [4] - The top ten popular flight routes include Guangzhou to Harbin and Beijing to Sanya, reflecting a significant north-south travel pattern among passengers [4] - The recent launch of the Hainan Free Trade Port is expected to enhance the appeal of Hainan as a winter getaway, with flight bookings to Sanya increasing by over 75% [4] Group 3: International Travel - The "three days off" policy is driving interest in outbound travel, particularly to nearby countries within a five-hour flight radius, with routes like Shanghai to Kuala Lumpur and Beijing to Ho Chi Minh City gaining traction [5] - Long-haul international travel is also seeing a notable increase, with popular tour packages to destinations like the UAE and New Zealand becoming bestsellers for the New Year's holiday [5]

Core Insights - The ticket sales for the New Year holiday (ending December 31, 2025) have begun, with many popular routes already sold out by 10:00 AM on December 17, indicating strong travel demand [1][3] - Short-distance routes, particularly those around 2 hours of travel time, are experiencing the highest popularity, with significant interest in nearby city trips [3][4] - The domestic flight ticket bookings for the New Year holiday have exceeded 1.76 million, representing a year-on-year increase of approximately 46% [4][5] Ticket Sales and Popular Routes - Popular train routes that have sold out include Beijing to Harbin, Beijing to Zhengzhou, and Beijing to Wuhan, among others [1][3] - The trend of "surrounding small city tours" is gaining traction, with hotel bookings in several popular county-level destinations seeing increases of over 300% [3] - The top ten domestic flight routes include Shanghai to Guangzhou, Shanghai to Beijing, and Beijing to Shenzhen, reflecting high demand for these connections [4] Travel Trends - The New Year holiday is expected to continue the winter travel trends of "ice and snow tourism" and "escape from cold weather" [5] - There is a notable increase in flight bookings to popular winter destinations such as Harbin and Sanya, with a 36% rise in bookings for warm weather destinations from major cities [5] - The car rental market is also seeing significant growth, with rental volumes for the New Year period increasing by 1.8 times year-on-year, particularly in regions popular for ice and snow tourism [5]

Core Insights - The sale of New Year's train tickets for December 31, 2025, began on December 17, with several popular routes already sold out by 10:00 AM, indicating strong travel demand for the upcoming holiday season [1][3] - The domestic flight ticket bookings for the New Year holiday exceeded 1.76 million, representing a year-on-year increase of approximately 46%, highlighting a significant rebound in travel activity [4] Group 1: Train Travel Insights - Popular train routes experiencing high demand include Beijing to Harbin, Beijing to Zhengzhou, and Beijing to Wuhan, with short-distance routes being particularly favored [1][3] - The trend of "周边小城游" (small town tourism) is gaining traction, with notable increases in hotel bookings in various small cities, such as a fivefold increase in bookings in Hangzhou's Chun'an County and over threefold increases in Shantou's Nan'ao and Jiuzhaigou [3] Group 2: Flight Travel Insights - The top ten domestic flight routes include Shanghai to Guangzhou, Shanghai to Beijing, and Beijing to Shenzhen, reflecting the most popular travel corridors during the holiday [4] - There is a notable increase in flight bookings to popular winter destinations, with a 36% rise in bookings for flights from major cities to places like Sanya and Haikou, indicating a strong interest in "避寒游" (winter escape travel) [6] Group 3: Car Rental Insights - Car rental demand for the New Year holiday has surged, with a year-on-year increase of 1.8 times, particularly in regions popular for ice and snow tourism, such as Xinjiang's Altay area [6][7] - The car rental market in Nanning has also seen a significant increase, with rental volumes growing over threefold due to events like a star-studded New Year's concert [6]