Core Viewpoint - The Chinese gaming industry is experiencing strong growth this year, supported by favorable policies and a surge in new product launches during the summer season, indicating a potential new development cycle for the industry [1][2]. Policy Support - Multiple regions, including Beijing, Shenzhen, and Zhejiang, have introduced supportive policies aimed at enhancing the competitiveness of the gaming and esports sectors [1]. - Beijing's recent policy includes 11 measures to stimulate market activity and improve the development environment [1]. - Zhejiang's measures focus on financial support for game exports and establishing a statistical mechanism for tracking game exports [1]. - Shenzhen has implemented policies offering one-time rewards of up to 10 million yuan for outstanding gaming companies and has streamlined the game license application process [1]. Market Potential - The gaming industry is showing significant potential, with the global gaming market projected to reach 1,216.335 billion yuan in 2024, reflecting a year-on-year growth of 3.31% [3]. - The domestic gaming market is expected to achieve a record revenue of 455.06 billion yuan in 2024, with a compound annual growth rate of 26.8% over the past two decades [3]. - Chinese self-developed games are accelerating their overseas sales, with actual revenue expected to reach 18.557 billion USD in 2024, marking a year-on-year increase of 13.39% [3]. Market Performance - The gaming sector has shown a steady upward trend in the secondary market, with an overall increase of 24.09% year-to-date as of June 19 [4]. - Specific ETFs related to the gaming industry have also reported significant gains, with some nearing a 20% increase this year [4]. - Experts suggest that while the short-term recovery trend is evident, long-term sustainability will require continuous innovation due to the short lifecycle of most blockbuster games [4].

Group 1 - The gaming sector is experiencing volatility, with the gaming ETF (159869) dropping nearly 3% as of June 17, despite a significant rebound of 16.22% since May 16 [1] - New game releases are performing well, with titles like "暴吵萌厨" and "伊瑟" achieving top rankings in iOS game charts, indicating strong market interest and potential revenue growth for related companies [1] - Century Huatong's new 4X strategy game "Kingshot" has seen its revenue double month-over-month, reaching over $75 million in cumulative revenue within three months of launch, showcasing the potential for substantial earnings in the gaming industry [1] Group 2 - Zhejiang Province has introduced measures to support the international expansion of the gaming industry, proposing 20 specific initiatives aimed at enhancing global competitiveness and promoting cultural exchange [2] - The comprehensive support for the gaming sector from the government is expected to drive overall industry growth, with an upward product cycle and ongoing AI integration further enhancing performance [2]

Group 1 - The core viewpoint of the articles highlights the performance and strategic developments in the Chinese mobile gaming industry, showcasing both successes and challenges faced by different companies [1][2][3] Group 2 - In May, the mobile game "Gossip Harbor" by Lemon Microfun ranked second in overseas revenue, indicating strong performance of Chinese mobile games in international markets [1] - The cumulative revenue of the otome game "Love and Deep Space" by Paper Games reached $650 million (approximately 4.68 billion RMB), reflecting the potential of Chinese games in overseas markets [1] - Nexon's "KartRider: Drift" announced its shutdown after less than two and a half years of operation, raising concerns about the lifecycle management of gaming products [2] - The game director of "KartRider: Drift" emphasized the difficulty in providing satisfactory service for the racing IP, which may lead to cautious evaluations of similar casual racing game projects [2] - NetEase's "Nirvana in Fire" is set to introduce a new casual competitive gameplay mode called "Nirvana Chess," which merges classic auto-chess rules with its game universe, potentially impacting the competitive landscape of similar products [3] - The introduction of "Nirvana Chess" may prompt investors to assess NetEase's strategy to enhance competitiveness through new gameplay features [3]

Investment Rating - The industry is rated as "Outperforming the Market" with an expected increase of over 10% relative to the market index in the next six months [4][36]. Core Insights - The Chinese gaming market showed a strong performance in April 2025, with a year-on-year revenue growth of 21.93% and a month-on-month growth of 2.47%, reaching a total revenue of 27.351 billion yuan [1][14]. - The mobile gaming sector specifically saw a revenue of 20.424 billion yuan, reflecting a year-on-year increase of 28.41% and a month-on-month increase of 3.07%, driven by strong performances from long-term products and new releases [1][15]. - The global gaming market experienced a decline in revenue, with a year-on-year decrease of 0.31% and a month-on-month decrease of 4.57%, totaling 6.5 billion USD in April 2025 [2][18]. - The top three revenue-generating games globally were "Honor of Kings," "Honkai: Star Rail," and "SD Gundam G Generation ETERNAL," with the first and third benefiting from strong IP collaborations [2][21]. Summary by Sections 1. Chinese Gaming Market - In April 2025, the actual sales revenue of the Chinese gaming market was 27.351 billion yuan, with a month-on-month growth of 2.47% and a year-on-year growth of 21.93% [14]. - The mobile gaming market achieved a revenue of 20.424 billion yuan, with a month-on-month increase of 3.07% and a year-on-year increase of 28.41%, supported by strong long-term products and new releases [15]. 2. Global Gaming Market - The global mobile gaming revenue in April 2025 was 6.5 billion USD, showing a year-on-year decline of 0.31% and a month-on-month decline of 4.57% [2][18]. - The top three games in terms of revenue growth were "Honor of Kings," "Honkai: Star Rail," and "SD Gundam G Generation ETERNAL," with significant contributions from IP collaborations and new character releases [21]. 3. Revenue Rankings - In the Chinese App Store's top 10 games for April 2025, Tencent's games occupied 7 positions, maintaining a dominant market presence [24]. - The top five games included "Honor of Kings," "Peacekeeper Elite," "Gold Shovel Battle," "Dungeon & Fighter: Origin," and "Endless Winter," with Tencent holding four of these spots [24]. 4. Overseas Market Performance - The revenue from self-developed games in overseas markets reached 1.554 billion USD in April 2025, showing a year-on-year increase of 9.62% despite a month-on-month decline of 4.40% [34]. - "Honkai: Star Rail" saw a significant increase in overseas revenue, rising by 136%, while "Kingshot" experienced a 209% increase in revenue [31][34]. 5. Investment Recommendations - The report suggests focusing on companies with rich license reserves, strong R&D capabilities, frequent high-quality IP collaborations, and stable content output capabilities, as the market shows robust growth potential [33].

Core Insights - The article discusses the measures implemented by the Zhejiang Provincial Department of Commerce to support the gaming industry's international expansion, effective from July 10, 2024 [1][2] - It highlights the success of the game "Black Myth: Wukong," which has sold over 10 million copies globally, marking a significant achievement for Chinese gaming [2] Group 1: Policy Measures - The measures cover various aspects of the gaming industry, including development, platforms, and ecosystems, with a focus on targeted and actionable initiatives [1] - The policy aims to enhance institutional openness by exploring innovative mechanisms for cross-border settlement and data flow [1] - It promotes the internationalization of the gaming industry through cultural and technological integration, marketing support, and targeted strategies for development and operation [1][2] Group 2: Industry Performance - In 2024, China's self-developed games generated overseas sales revenue of $18.557 billion, reflecting a year-on-year growth of 13.39% [2] - Guangdong Province, as the largest gaming market in China, reported gaming industry revenue of 260.4 billion yuan, accounting for nearly 80% of the national market share [2] - The emergence of "Black Myth: Wukong" has shifted perceptions of Zhejiang's gaming industry, potentially attracting more gaming companies to the region [2][4] Group 3: Future Development - Zhejiang aims to enhance the gaming industry's capabilities by optimizing the ecosystem and talent resources, focusing on the development of headquarters and benchmark enterprises [4] - The province supports the development of original high-quality games and cultural IPs, emphasizing the creation of 3A game projects with strong cultural attributes and growth potential [4]

Core Viewpoint - The Zhejiang Provincial Department of Commerce and 17 other departments have jointly issued measures to support the overseas expansion of the gaming industry, focusing on enhancing industry capabilities, platform support, ecological optimization, and resource assurance [1] Group 1: Measures Overview - The measures include 20 specific actions aimed at supporting the gaming industry's overseas expansion and empowering the construction of a strong digital trade province [1] - The initiative encourages collaboration between gaming companies and smart terminal manufacturers to promote the joint overseas expansion of gaming content with AR/VR devices [1][6] Group 2: Policy Highlights - This is the first systematic policy document specifically targeting the overseas expansion of the gaming industry in Zhejiang [2] - Previous policies, while not focused solely on gaming, have provided some support for digital trade and cultural service exports [2] - The measures cover various aspects of the gaming industry, including internationalization, regulatory innovation, and the integration of cultural and technological advancements [3] Group 3: Challenges Faced - The gaming industry faces challenges such as cultural and legal differences, high localization costs, and a lack of localized talent [4][5] - Technical standards and underlying technologies are often constrained by foreign dependencies, complicating the overseas expansion process [5] - Issues with online public opinion and frequent piracy pose additional risks for gaming companies attempting to enter international markets [5] Group 4: Future Prospects - The collaboration between gaming and smart terminal industries is expected to enhance the immersive experience of games and open new application scenarios in education, tourism, and healthcare [6] - The policy encourages global promotion of gaming content, particularly in Asia-Pacific, Europe, and regions involved in the Belt and Road Initiative, to enhance the international influence of Chinese original games [6]

Group 1 - The core viewpoint of the articles highlights the strong support from various Chinese provinces for the gaming industry to expand internationally, aiming to enhance the global influence of domestic games [1][5] - Zhejiang Province's measures, effective from July 10, 2025, focus on promoting Chinese culture abroad and improving international communication capabilities [1] - Shenzhen's plan emphasizes the development of digital trade and the establishment of public service platforms to support game companies in overseas expansion [1] - Guangdong's policies aim to create an industry cluster for game exports and encourage small and medium enterprises to participate in international markets [1] Group 2 - Data indicates that China's self-developed games are projected to generate overseas sales revenue of $18.557 billion in 2024, reflecting a year-on-year growth of 13.39% [1] - In May 2025, 33 Chinese game publishers ranked among the top 100 global mobile game publishers, collectively earning $2.02 billion, which accounts for 36.6% of the total revenue of the top 100 [3][4] - From January to May 2025, Chinese game publishers achieved a total global mobile game revenue of $10.25 billion, maintaining a revenue share of over 36% [4] Group 3 - The A-share gaming industry index has shown a year-to-date increase of 20.46%, ranking 6th among 124 secondary industry indices [5] - Companies like Glacier Network have seen significant stock price increases, with a year-to-date rise of over 42% [5] - The overall trend in the gaming sector is positive, with several indices reflecting upward movements due to supportive policies and industry growth [5][7]

Core Insights - The Chinese gaming industry has experienced significant growth over the past decade, with annual revenue increasing from 140.7 billion to 325.7 billion yuan, marking a doubling in revenue since 2015 [1] - The focus on overseas expansion and long-term operational strategies is becoming crucial for Chinese gaming companies as they navigate a more competitive global market [2] Industry Trends - The Ministry of Commerce's recent work plan emphasizes the development of overseas gaming businesses, aiming to enhance the entire industry chain from IP creation to overseas operations [2] - Chinese gaming companies have transitioned from initial overseas attempts to now consistently ranking among the top global revenue earners, with Tencent, NetEase, and miHoYo leading the way [3] - The market has shifted from rapid growth in blue ocean markets to a more refined competition in saturated markets, necessitating a focus on extending product lifecycles and maximizing commercial value [2][3] Localization and Market Adaptation - Early challenges in overseas expansion included high localization costs and the complexity of adapting to diverse player preferences in different markets [4] - Successful companies have developed their own methodologies for overseas expansion, leveraging data analysis to understand user behavior and optimize game development and operations [5] Strategic Adjustments - As major markets become saturated, companies must refine their operational strategies to enhance resource efficiency and competitiveness [6][7] - The importance of community engagement and user feedback in shaping game updates and operational strategies has increased, contributing to long-term user retention [7] Technological Empowerment - The integration of emerging technologies, particularly AI, is becoming essential for improving efficiency in game development and marketing [9][10] - AI tools are being utilized to enhance the production of promotional materials and to analyze player data, which helps in tailoring user experiences and optimizing monetization strategies [9][10] Future Outlook - The gaming industry is expected to continue evolving, with a focus on global expansion and the integration of technology driving innovation and operational improvements [11]

导读 ： 游戏出海再迎利好；黄金成全球第二大储备资产 ； 解锁【第一财经智享会员】实时解读市场动态，把握投资先机。 2025.06.12 【第一财经智享会员专属】 【 今 日 速 读 】 精选行业研报，助您捕捉行业风口 【精选快读】 1、游戏出海再迎政策助推，有望推动行业盈利能力提升 2、黄金成为全球第二大储备资产，央行增持黄金仍是大方向 1、游戏出海再迎政策助推，有望推动行业盈利能力提升 近日，浙江省商务厅等1 7部门近日印发《关于支持游戏出海的若干措施》，自2 0 2 5年7月1 0日起施行。其中提到，推动中华文化"走出去"、加强国际传播 能力建设，推进对外文化贸易高质量发展。 6月4日，深圳市商务局、市发展改革委联合印发《深圳市推动服务贸易和数字贸易高质量发展实施方案》。其中提出，拓展文创数字贸易。完善游戏出海 发展促进政策，建立游戏出海公共服务平台，支持企业建立海外研发中心和发行渠道，提升游戏品牌的国际影响力。 中信证券表示，政策支持叠加AI、云游戏等技术迭代，推动中国游戏出海收入CAGR超2 0 %，预计2 0 2 5年全球收入规模达3 2 8亿美元，国产游戏的全球市 场空间有望超预期。 广发证券指 ...

Group 1 - The core viewpoint is that Guangdong Province aims to deepen the opening of key service sectors such as telecommunications, healthcare, and finance, while encouraging the development of overseas gaming businesses [1] Group 2 - The government will support the opening and development of telecommunications services and related digital industries, exploring the expansion of value-added telecommunications pilot business scope, and promoting the establishment of cross-border service centers and technology service platforms [1] - There will be an increase in the level of openness in the healthcare and wellness sector, promoting cooperation in medical and elderly care institutions, and supporting foreign investment in research and application in areas such as human stem cells and gene diagnosis and treatment [1] - The financial sector will see a push for international cooperation, with a gradual expansion of the business scope of financial institutions and support for multinational companies registered in Shenzhen to conduct cross-border capital centralized operations in RMB [1]