◎记者 罗茂林 作为国内游戏产业一年一度的盛会，12月18日至19日，2025中国游戏产业年会第一次来到上海徐 汇。"活动从早一直排到晚，甚至还有演出，这非常'上海'。"一位北京游戏公司的负责人感慨今年大会 的与众不同。 这是属于中国游戏产业的"上海时间"。中国音像与数字出版协会常务副理事长兼秘书长敖然感触颇 深："就在此刻，在会场外不远的'元界'特色街区，游戏IP已经与城市生活深度融合，这是上海释放出来 的青年引力和澎湃消费动能。" 变化不仅在于此，不少参会嘉宾告诉记者，今年大会的议题更加丰富了，中小厂商亮相的也更多了。从 众星捧月，到群星璀璨，大会议题变化的背后，折射出中国游戏产业内部的结构性变化。而上海，无疑 是这场多元生态培育的探索者与先行者。 郭晨凯 制图 "整个游戏相关产业包含核心层、关联层和辐射层。"敖然介绍，其中：核心经济层是游戏产业本体创造 的经济规模，超过4800亿元；关联经济层，涵盖硬件、营销、渠道、云计算乃至游戏视频、衍生品、电 竞等IP衍生消费，规模约为5548亿元；辐射经济层，包含游戏与文化、旅游、教育、医疗等更多领域的 交叉融合，据不完全估算，经济贡献超过1730亿元。 "经过二 ...

Core Insights - The 2025 China Game Industry Annual Conference revealed significant growth in the gaming sector, with actual sales revenue reaching 350.79 billion yuan, a year-on-year increase of 7.68%, and a user base of 683 million, up 1.35% [1] Group 1: Market Overview - The mobile gaming sector remains dominant, with actual sales revenue of 257.08 billion yuan in 2025, representing a 7.92% year-on-year growth and accounting for 73.29% of total market revenue [1] - Client and console games also showed steady growth, with client games generating 78.16 billion yuan, a 14.97% increase, supported by enduring popular titles and simultaneous releases of mobile games on PC [1] Group 2: Segment Performance - The console gaming market experienced rapid growth, with actual sales revenue of 8.36 billion yuan, marking an 86.33% year-on-year increase, continuing a three-year growth trend [2] - In contrast, the web game market continued to decline, with a 6.74% decrease in revenue, totaling 4.32 billion yuan, marking a decade of revenue decline [2] - The mini-program gaming market expanded significantly, achieving revenue of 53.54 billion yuan, a 34.39% increase [2] Group 3: Domestic and Overseas Performance - The domestic market for self-developed games reached 291.09 billion yuan, reflecting an 11.64% year-on-year growth, supported by stable revenue from enduring titles and new self-developed releases [2] - The overseas market for self-developed games generated 20.46 billion USD, a 10.23% increase, maintaining a revenue scale exceeding 100 billion yuan for six consecutive years, indicating strong performance in game exports [2]

Core Insights - The 2025 China Game Industry Conference highlighted that the domestic game market is projected to achieve actual sales revenue of 350.79 billion yuan, a year-on-year increase of 7.68%, with a user base of 683 million, reflecting a growth of 1.35% [1] - The growth in market revenue and user base is attributed to several factors, including improved quality of mobile games, successful performance of long-standing titles, strong growth in mini-program games, and cross-platform product compatibility [1] - The industry is entering a new phase driven by policy and market collaboration, with positive signals from the government regarding the game industry as a key carrier of cultural and technological integration [1] Market Performance - The actual sales revenue from self-developed games is expected to reach 291.1 billion yuan in 2025, marking an 11.64% year-on-year increase [2] - Revenue from self-developed games in overseas markets is projected to be approximately 20.46 billion USD (about 144.06 billion yuan), with a year-on-year growth of 10.2% [2] - The overseas revenue from self-developed mobile games is estimated at 18.48 billion USD, reflecting a growth of 13.16% [2] Global Expansion Strategies - Major game companies are focusing on "premiumization" and "globalization" strategies, actively exploring overseas markets while integrating AI technologies to enhance production efficiency and content quality [2][3] - Successful examples include adapting game narratives and content to fit local cultural preferences, as demonstrated by the success of titles like "Diablo Immortal" and "Yanyun Sixteen Sounds" in international markets [3] AI Integration in Gaming - The integration of AI technologies is becoming a focal point for innovation within the gaming industry, with expectations for AI-native games to reach a revenue scale exceeding 30 billion yuan by 2027 [4] - AI tools are being utilized to enhance content development and localization processes, significantly improving translation efficiency and cultural expression [5] - The gaming industry is positioned as a leading application area for advanced technologies, fostering a reciprocal relationship between AI advancements and game product innovation [5]

（原标题：王者荣耀超级IP亮相 深圳南山区游戏电竞产业规模超千亿） 如在11月，两大省级平台——广东（深圳）游戏企业服务中心、广东（深圳）游戏出海服务中心正式揭 牌成立，落地南山。 其中，广东（深圳）游戏企业服务中心重点围绕资源对接、政策梳理、版号咨询和合规服务四大方向开 展工作：依托南山在创新、高校、资本等方面的集聚优势，搭建技术、人才与融资对接平台，推动区内 优质资源向全省游戏企业开放共享；系统梳理各级产业政策，为企业量身定制政策包，推动政策红 利"应享尽享"；在上级主管部门指导下，联动广东网络游戏出版联盟等资源，提供从版号申报、防沉迷 系统接入到网络文化经营备案的全流程"一对一"咨询服务，提升运营效率；联合专业法律机构，提供针 对内容审核、数据出海等领域的合规咨询，助力企业规避前端风险。 广东（深圳）游戏出海服务中心落地前海深港现代服务业合作区内的南山街道辖区，将打造集市场研 究、政策咨询、创业孵化、发行运营、人才赋能等功能于一体的士游戏出海服务平台，构建专业化、标 准化出海服务模式，为企业提供适配的解决方案，推动出海企业数量与规模稳步增长，争取游戏出海成 为区域经济潜在的新增长点。 《深圳市南山区推动 ...

Core Insights - The 2025 China Game Industry Conference highlighted the release of the "2025 China Game Industry Report," indicating record highs in domestic game market sales revenue and user scale [1][3]. Market Performance - The actual sales revenue of the domestic game market in 2025 is projected to reach 350.79 billion yuan, a year-on-year increase of 7.68% [3]. - The number of game users in China is expected to exceed 683 million, growing by 1.35% year-on-year [3]. - Self-developed games are anticipated to generate 291.09 billion yuan in sales revenue, marking an 11.64% increase [3]. Market Segmentation - Mobile games dominate the market with actual sales revenue of 257.08 billion yuan, up 7.92% [5]. - Client games, benefiting from multi-platform strategies, achieved revenue of 78.16 billion yuan, a 14.97% increase [5]. - Console games saw a significant revenue increase of 86.33%, reaching 8.36 billion yuan [5]. - The web game market continues to decline, with a revenue drop of 6.74%, totaling 4.32 billion yuan [5]. E-sports and New Trends - The e-sports market is projected to generate 170.05 billion yuan in sales, reflecting an 18.96% growth, driven by long-term operations and new product launches [8]. - Mini-program games are experiencing explosive growth, with revenues of 53.54 billion yuan, a 34.39% increase [8]. International Market Expansion - Chinese game companies are showing resilience in overseas markets, with self-developed games generating $20.45 billion (approximately 147.4 billion yuan) in 2025, a 10.23% increase [11]. - Mobile games account for $18.48 billion in overseas revenue, growing by 13.16% [11]. - The largest overseas markets for Chinese games are the United States (32.31%), Japan (16.35%), and South Korea (9.15%) [12]. Future Outlook - The report predicts continued rapid growth for mini-program games in 2026, alongside a sustained increase in PC and console game market shares [12].

Core Viewpoint - The gaming industry must adopt a long-term perspective to address multiple challenges in the new era, focusing on global market expansion, AI technology integration, and deepening the fusion of digital and physical realms for high-quality development [2]. Group 1: Market Insights - The actual sales revenue of the domestic gaming market is projected to reach 350.79 billion yuan by 2025, representing a year-on-year growth of 7.68% [2]. - The industry faces challenges such as geopolitical fluctuations and changing consumer demands, which hinder high-quality advancement [2]. Group 2: Cultural and Market Adaptation - The essence of China's gaming expansion overseas is not merely profit generation but sharing Chinese culture's joy, kindness, and wisdom with global players [3]. - Gaming companies should avoid a one-size-fits-all approach and instead adapt to overseas market demands by aligning narrative styles with foreign user habits and respecting local cultural customs [3]. Group 3: Technological Integration - The gaming industry has evolved beyond mere entertainment, becoming a testing ground for cutting-edge technology and a incubator for cultural innovation, with clear pathways for driving new productive forces [3]. - The high demand for AI technology within gaming companies accelerates the application of AI, leading to a value leap in the integration of digital and physical realms [3]. Group 4: Long-term Value Creation - Focusing on short-term financial returns in extending gaming from online to offline is unproductive; instead, companies should transform this exploration into trusted value assets, fostering a long-term coexistence of responsibility and profit [4].

Core Insights - The 2025 China Game Industry Report indicates that the domestic game market's actual sales revenue will reach 350.79 billion RMB, a year-on-year increase of 7.68%, with a user base of 683 million, marking a historical high [1] - Self-developed games are particularly strong in the domestic market, with actual sales revenue of 291.09 billion RMB, reflecting a year-on-year growth of 11.64% [1] - The overseas market for self-developed games is a highlight, with actual sales revenue of 20.46 billion USD, a year-on-year increase of 10.23% [1] Domestic Market Structure - Mobile games continue to dominate the market, with actual sales revenue reaching 257.08 billion RMB, a year-on-year increase of 7.92%, accounting for 73.29% of the total market [2] - Client games show significant growth, with actual sales revenue of 78.16 billion RMB, a substantial year-on-year increase of 14.97%, making up 22.28% of the market [2] - The web game market is declining, with actual sales revenue of only 4.32 billion RMB, a year-on-year decrease of 6.74%, representing just 1.23% of the market [2] E-sports and Niche Markets - The domestic e-sports game market is rapidly growing, with actual sales revenue reaching 170.05 billion RMB, a year-on-year increase of 18.96%, establishing it as a core segment of the game industry [2] - The two-dimensional mobile game market is in a correction phase, with actual sales revenue of 28.28 billion RMB, a year-on-year decrease of 3.64%, following a peak in 2023 [2] Mini Program Games - Mini program games are the biggest winners in the 2025 game market, with a market size of 53.54 billion RMB, showing a significant year-on-year growth of 38.56% [3] - The mini program game market has experienced rapid expansion since 2021, with year-on-year growth rates of 51.35%, 144.47%, 93.19%, and 38.56% from 2022 to 2025 [3] - The growth is attributed to the lightweight nature of mini program games, which align well with modern users' fragmented usage habits, becoming a "second curve" for the industry [3]

Core Viewpoint - The launch of "Saint Seiya EX - Official" (Saint Seiya: Rebirth 2) in the European and American markets has had a positive impact on the company's performance and has provided valuable experience for future market expansion [1]. Group 1 - The game was launched on November 13 and has met performance expectations [1]. - The company acknowledges that the game's success contributes positively to its overall performance [1]. - The company plans to continue exploring opportunities in the European and American markets to launch more products [1].

12月17日，游戏板块午盘持续走强，游戏ETF（159869）现涨近2.5%。持仓股中，三七互娱、巨人网络 领涨近6%，完美世界、吉比特跟涨超4.5%，恺英网络、冰川网络、神州泰岳等涨幅居前。截至12月16 日，产品规模达110.48亿元，助力投资者一键布局A股游戏龙头。 （文章来源：每日经济新闻） 12月16日，网易旗下武侠开放世界游戏《燕云十六声》宣布海外版本发布首月玩家数量突破1500万。此 次移动端上线不仅支持与PC端数据互通，真正实现"跨端无缝畅玩"，更针对移动设备的操作习惯与交 互特性进行优化，带来流畅沉浸的操作体验。据介绍，游戏中的点穴、太极、轻功等经典武侠元素引发 全球热议，更掀起了一股学习中文、研读古诗词、模仿中式舞蹈的文化热潮。值得一提的是，国产AI 捏脸技术惊艳海外，众多外国玩家纷纷晒出自己的"国风造型"，技术创新成为传播中式审美的新窗口。 游戏出海是文化软实力和科技硬实力的双重展现，无论是3A级的画质表现，或者是传统文化的创新展 现，都建立在扎实的自研技术之上。据了解，《燕云十六声》采用"弥赛亚"国产自研引擎，能在宏观上 支撑如开封城般结构复杂的宏大场景与上万名NPC的实时生态计算，以 ...

Group 1 - The Game Awards 2025 (TGA) took place in Las Vegas, where the open-world action game "Mingchao" won the "Player's Voice" award, marking it as another Chinese game to achieve this recognition after "Black Myth: Wukong" [1] - "Mingchao," developed and published by Guangzhou Kuro Game, topped the free charts on the App Store in 107 countries and regions shortly after its official public launch in 2024, also entering the top ten of best-selling charts in multiple regions globally [1] - The game has received multiple prestigious awards for its technical innovation, storyline, character development, visuals, audio, and player popularity, including the Google Play Best Ongoing Game award in November 2025 and the Hollywood Music Media Award for the best video game song [1] Group 2 - Kuro Game, established in Guangzhou in 2017, is a relatively young company, with its predecessor founded in 2014. It has become a representative of Chinese games going global through its focus on high-quality game development, global distribution, and original IP incubation [2] - "Mingchao" ranked among the top ten in the revenue growth list for Chinese mobile games going overseas, as reported by Sensor Tower in November 2025 [2]