Core Viewpoint - The article highlights the approval of 145 domestic online games in September 2025, indicating a supportive regulatory environment for the gaming industry in China, with a total of 1,275 game licenses issued so far this year [3][4]. Game Approval Summary - In September, 145 domestic online games were approved, including 93 mobile games, 42 mobile-casual games, 7 mobile-client games, 2 client games, and 1 mobile-web game [3]. - Additionally, 11 imported online games were approved, with 6 being mobile games [3]. Financing and Investment Insights - The article lists game stocks with significant net purchases by financing clients in September, with three stocks exceeding 100 million yuan in net purchases: Kunlun Wanwei (760 million yuan), Sanqi Huayu (544 million yuan), and Giant Network (153 million yuan) [5]. Company Performance Overview - Kunlun Wanwei reported a revenue of 3.733 billion yuan in the first half of the year, a year-on-year increase of 49.23%, focusing on AI game product optimization [7]. - Sanqi Huayu achieved a revenue of 8.486 billion yuan, a year-on-year decrease of 8.08%, but its net profit increased by 10.72% to 1.4 billion yuan [7]. - Key games in the pipeline for Sanqi Huayu include several titles under development, indicating a strategy for diversified gaming experiences [7]. Profitability Rankings - The top companies by net profit in the first half of the year include ST Huatuo (2.656 billion yuan), Sanqi Huayu (1.4 billion yuan), and Kaiying Network (950 million yuan) [8][9]. - Notably, ST Huatuo experienced a significant year-on-year profit increase of 129.33% [10]. Profit Growth Analysis - Companies like Sheng Tian Network and Youzu Network showed remarkable profit growth, with increases of 1186.02% and 989.31% respectively, while others like Perfect World and Glacier Network turned losses into profits [10].

Core Viewpoint - The A-share gaming sector has experienced significant gains, with several companies seeing stock price increases of over 10% following the approval of new game titles by the National Press and Publication Administration, indicating a positive outlook for the industry [3][4]. Group 1: Market Performance - A-share gaming stocks opened strongly, with notable increases: Xinghui Entertainment up over 12%, Bingchuan Network nearly 10%, and Perfect World over 5%, reaching nearly two-year highs [3]. - The A-share gaming index (BK1046) rose over 3%, breaking historical highs at 1751 [3]. Group 2: Game Approvals - In September, 145 new domestic games were approved, including significant titles from Tencent, NetEase, and others, highlighting ongoing regulatory support for the gaming industry [3][4]. - A total of 11 new imported games received approval in September, including titles from Chuangmeng Tiandi and Xinghui Entertainment [4]. Group 3: Regulatory Environment - The cumulative number of game licenses issued in 2025 has reached 1275, maintaining a high issuance frequency, which reflects the regulatory support for the gaming sector [4]. - The normalization of game license issuance indicates a sustained commitment from regulators to support the industry's growth [5]. Group 4: Industry Trends - The gaming industry is transitioning from "one-off skin swap products" to "long-cycle projects," suggesting a shift in market dynamics that may extend the current cycle beyond market expectations [5]. - The valuation of gaming stocks remains attractive, with recommendations to continue investing in the sector, focusing on core new games and established titles [5]. Group 5: Company Performance - Several gaming companies have seen their stock prices and market capitalizations double this year, with Century Huatong's stock price increasing over threefold, leading the A-share gaming market with a market cap exceeding 160 billion [5]. - Other companies like Giant Network and JiBit have also experienced significant stock price increases, with JiBit and Perfect World doubling their valuations this year [5].

Group 1: Company Acquisition - Longfor Properties (600159) announced a preliminary intention to acquire 60% equity of Beijing Chengzhu Real Estate Development Co., Ltd. from Beijing Shunyi New Town Development Co., Ltd. to supplement its project reserves [1] - The target company was established in March 2025 with a registered capital of 600 million yuan, focusing on real estate development [1] - As of the announcement date, the target company has not generated any operating revenue [1] Group 2: Game Approval and Market Activity - On September 24, the National Press and Publication Administration approved 145 domestic online games, including 93 mobile games and 42 mobile-casual puzzle games [2] - By the end of September, a total of 1,275 game licenses have been issued in 2025, maintaining a high issuance frequency [2] - The regular issuance of game licenses reflects the regulatory support for the gaming industry [2] Group 3: Financing and Performance of Game Stocks - In September, three game stocks saw significant net purchases from financing clients, with Kunlun Wanwei, 37 Interactive Entertainment, and Giant Network receiving net purchases of 760 million yuan, 544 million yuan, and 153 million yuan respectively [3] - Kunlun Wanwei reported a revenue of 3.733 billion yuan in the first half of the year, a year-on-year increase of 49.23% [5] - 37 Interactive Entertainment achieved a revenue of 8.486 billion yuan in the first half, a year-on-year decrease of 8.08%, but its net profit increased by 10.72% to 1.4 billion yuan [5] Group 4: Profitability of Game Stocks - The top net profit earners in the gaming sector for the first half of the year include ST Huaman, 37 Interactive Entertainment, and Kaiying Network, with net profits of 2.656 billion yuan, 1.4 billion yuan, and 950 million yuan respectively [6] - Significant year-on-year profit growth was observed in companies like Sheng Tian Network and Youzu Network, with increases of 1186.02% and 989.31% respectively [6] - Several companies, including Perfect World and Glacier Network, reported a turnaround from losses to profits [6]

Group 1: Game Approval and Market Trends - In September 2025, a total of 145 domestic online games were approved, including 93 mobile games, 42 mobile-casual puzzle games, 7 mobile-client games, 2 client games, and 1 mobile-web game [2] - The cumulative number of game licenses issued by the National Press and Publication Administration in 2025 has reached 1275, maintaining a high issuance frequency [2] - The regular issuance of game licenses reflects the regulatory support for the development of the gaming industry [2] Group 2: Company Performance and Financing - Kunlun Wanwei achieved a revenue of 3.733 billion yuan in the first half of 2025, a year-on-year increase of 49.23%, with ongoing optimization of AI game products [6] - Sanqi Interactive Entertainment reported a revenue of 8.486 billion yuan in the first half of 2025, a year-on-year decrease of 8.08%, but a net profit of 1.4 billion yuan, up 10.72% [6] - Financing net purchases for game stocks in September exceeded 1 billion yuan for three companies: Kunlun Wanwei (760 million yuan), Sanqi Interactive Entertainment (544 million yuan), and Giant Network (153 million yuan) [3] Group 3: Profitability and Growth - The net profit rankings for the first half of 2025 show ST Huatuo, Sanqi Interactive Entertainment, Kaiying Network, Giant Network, and G-bits leading with net profits of 2.656 billion yuan, 1.4 billion yuan, 950 million yuan, 777 million yuan, and 645 million yuan respectively [6] - Significant year-on-year net profit growth was observed in companies such as Shengtian Network (1186.02%), Youzu Network (989.31%), and Zhejiang Shuju Culture (156.26%) [7] - Kaiying Network's game "Black Cat Detective: Guardian" received approval in September, contributing to its overseas revenue of approximately 202 million yuan, a year-on-year increase of 59.57% [6]

Core Insights - The domestic gaming market in China achieved a record sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% [3] - The number of gaming users reached 679 million, also a historical high, with a year-on-year increase of 0.72% [3] Group 1: Market Performance - The gaming sector is experiencing strong growth, driven by the successful launch of new games and the steady performance of established titles [3] - The rise in e-sports and mini-program games is contributing significantly to market expansion [3] - The overall improvement in industry sentiment and accelerated technological advancements are providing robust support for the gaming sector [3] Group 2: Regulatory Environment - The National Press and Publication Administration continues to issue gaming licenses, with 134 licenses granted in July 2025, including 127 domestic and 7 imported games [4] - A total of 884 domestic gaming licenses were issued from January to July 2025, reflecting a year-on-year increase of 20.60% compared to the same period in 2024 [4] - The regular issuance of gaming licenses indicates ongoing regulatory support for the gaming industry [5] Group 3: Investment Opportunities - The current market conditions and the positive outlook for the gaming sector present attractive investment opportunities, particularly in gaming ETFs [5]

Investment Rating - Industry rating: Recommended [4] Core Views & Investment Suggestions - The third round of China-US trade negotiations will be held in Sweden, and the market should closely monitor the progress of these talks. The negotiations aim to postpone the scheduled tariff increase deadline of August 12, reflecting a pragmatic willingness from both sides to manage differences. The advancement of core tariff issues is a key support for current market sentiment, and a cautiously optimistic outlook is maintained for the prospects of a phased agreement [2][24]. - In July, 134 game licenses were issued, including 127 domestic games and 7 imported games, such as NetEase's "Diablo IV." The normalization of license issuance continues to support the healthy development of the industry, with major companies introducing significant IPs alongside original high-quality products, optimizing the supply structure and further releasing market vitality [2][24]. Summary by Sections Market Overview - In the week of July 21-25, 2025, the Shanghai Composite Index rose by 1.67%, the CSI 300 Index increased by 1.69%, and the ChiNext Index surged by 2.76%. The Hang Seng Index rose by 1.86%, and the Hang Seng Internet Index increased by 2.27%, outperforming the Hang Seng Index by 0.41 percentage points. The SW Media Index rose by 2.15%, lagging behind the ChiNext Index by 0.61 percentage points, ranking 18th among 31 industries [1][11]. Sub-industry Data Film Industry - The top three films by box office for the week were "The Lychee of Chang'an" with a box office of 170.914 million yuan (25.6% market share), "Nanjing Photo Studio" with 152.25 million yuan (22.8%), and "The Legend of Lu Xiaobei 2" with 94.343 million yuan (14.2%) [27][28]. Gaming Industry - The top three iOS games by sales were "Honor of Kings," "Peacekeeper Elite," and "Love and Deep Space." The top three Android games by popularity were "Heart Town," "My Leisure Time," and "Staff Sword Legend" [30][31]. TV Series Industry - The top three TV series by broadcast index were "Drug Storm," "Morning Snow," and "Cherry Amber," with indices of 83.5, 82.9, and 80.8 respectively [33][34]. Variety Shows and Animation - The top variety show was "Running Man Season 9," followed by "Comedy King Stand-up Season 2" and "Talk Show and His Friends Season 2." The top three animated shows by viewership index were "Cang Yuan Tu," "Happy Hammer," and "Cloud Deep Not Knowing Dream" [34][36].

Core Insights - The National Press and Publication Administration announced the approval of 134 game licenses in July, consisting of 127 domestic and 7 imported games, maintaining a high issuance level [1] Group 1: Game License Approvals - A total of 134 game licenses were issued in July, including 127 domestic and 7 imported games [1] - The cumulative number of game licenses issued this year has reached 946, with 884 being domestic, showing significant year-on-year growth [6] - The issuance of game licenses has returned to a normalized state, supporting the development of the gaming industry [6] Group 2: Notable Games and Companies - Major companies such as Tencent, NetEase, 37 Interactive Entertainment, Giant Network, and others have successfully obtained licenses for various games [2][3] - Notable games include NetEase's "Diablo IV" and "Marvel's Midnight Suns," which are highly anticipated by players [3] - Tencent's "Ultimate Showdown" has also received a license, with player reservations now open [5] Group 3: Market Trends - In the first half of the year, a total of 757 domestic game licenses were issued, representing over a 20% increase compared to the same period in 2024 [5] - The focus on game quality and social responsibility in content is expected to accelerate the introduction of high-quality games [6]

Core Insights - The article highlights a significant recovery in the gaming industry, with the issuance of 147 domestic and 11 imported game licenses in June, marking a new high for 2025. This reflects a positive trend in both quantity and quality of game releases [1][2]. Game License Issuance - In June, a total of 147 domestic and 11 imported game licenses were issued, the highest number this year. This issuance includes major titles from key gaming companies such as Tencent and NetEase. The total number of domestic game licenses issued in the first half of 2025 reached 757, indicating a consistent release pace [2][3]. - The approval process for imported games has accelerated from a bi-monthly to a monthly basis, suggesting a potential return to the active levels seen before 2019. The total number of game licenses issued in 2024 was 1,416, and the total for 2025 is expected to exceed this figure [2]. New Game Releases and Market Performance - A series of new games are set to launch, with several entering testing phases from late June to July. Notable titles include Tencent's "Under the Human" and Perfect World's "The Other Side," which are expected to support industry performance in the second half of the year [3]. - The total revenue of the Chinese gaming market in May reached 28.051 billion yuan, reflecting a year-on-year growth of 9.86%. The esports segment showed particularly strong performance, with sales revenue of 14.523 billion yuan, a year-on-year increase of 28.22% [3]. - The overseas revenue from self-developed games reached 1.577 billion yuan, marking three consecutive months of growth. The improvement in the esports ecosystem and the iteration of overseas products are driving structural growth in the industry [3].