本报讯（记者 张楠）北京、广东、湖南等地市场监管部门2025年对移动电源产品实施缺陷调查与召 回，共督促移动电源生产企业实施召回10次，涉及数量共计139.77万台。相关投诉平台 【下载黑猫投诉 客户端】显示，关于移动电源的投诉数量降低了85%。这是记者从市场监管总局昨天召开的2025年综合 整治"内卷式"竞争十大典型案例专题新闻发布会上了解到的。 市场监管总局质量发展局副局长史新章介绍，2025年年初，在全国范围内陆续发生多例移动电源产品起 火爆炸事故，市场监管总局高度重视，开展了充电宝质量安全集中整治工作，同时对移动电源产品安全 问题依法开展缺陷调查，督促生产企业履行产品安全主体责任，召回缺陷产品。 此次移动电源召回事件直接产生的问题为生产企业对电芯的质量管控出现漏洞，但背后更深层次的原因 则是移动电源行业快速发展过程中的"价格战""内卷式竞争"，移动电源零售价不断逼近物料成本线。移 动电源行业的内卷，导致生产企业忽视产品质量安全体系建设、过度追求规模扩张，最终因内卷引发行 业危机的集中爆发。 为此，北京、广东、湖南等地市场监管部门对移动电源产品实施缺陷调查与召回。史新章介绍，2025年 共督促移动电源生 ...

Core Viewpoint - The State Administration for Market Regulation (SAMR) has announced ten typical cases of "involution" competition for comprehensive rectification by 2025, emphasizing its commitment to combating illegal activities and maintaining fair market order, while promoting quality improvement and healthy industry development [1] Group 1: Regulatory Actions - SAMR has publicly interviewed Huolala based on the Anti-Monopoly Law, implementing a tiered regulatory approach to enhance deterrence and social supervision, effectively protecting market competition and stabilizing driver employment [1] - The market supervision departments in Guangdong, Hunan, and Beijing have conducted defect investigations and recalls for mobile power products, resulting in 139.77 million units being recalled [2] - SAMR has organized a national supervision special inspection for the quality of new energy vehicle products, focusing on models with significant price reductions, conducting six batches of inspections covering 34 specific items [3] Group 2: Industry Guidance - The agency has initiated a special action to enhance advertising compliance awareness among businesses, aiming to guide enterprises away from "involution" competition through effective advertising [3] - SAMR has strengthened consistency management to prevent discrepancies between certified products and actual production, ensuring that low-quality products do not enter the market [3] - The agency has led the development and publication of international standards in organizational governance, promoting over ten international standards in the new energy vehicle sector to shift competition from "involution" to quality [3] Group 3: Fair Competition - SAMR has conducted a thorough review of fair competition, examining 58,000 important policy measures and ensuring compliance to prevent policies that disrupt the unified market and fair competition [4]

1月21日，市场监管总局召开专题新闻发布会，公布2025年综合整治"内卷式"竞争十大典型案例，系统 展现监管部门在打击违法违规行为、维护公平竞争秩序、促进行业高质量发展方面的实践与成效。 2025年，各级市场监管部门审查政策措施5.8万件，修改调整1万余件，从源头防止出台妨碍统一市场和 公平竞争的政策措施。组织开展整治滥用行政权力排除、限制竞争专项行动，立案调查96件、办结75 件，有力制止了不当干预竞争行为。 此外，广告合规助企专项行动引导经营主体增强合规意识，以优质广告打造品牌，推动企业走出"内卷 式"竞争，保持广告监测违法率低位运行。强化产品一致性管理，防范企业通过降低零部件标准、简化 工序等手段规避认证要求，杜绝低价低质产品流入市场。公平竞争审查工作持续发力，2025年全年审查 政策措施5.8万件，抽查1万余件并督促整改，纠治不当市场干预行为，维护统一市场环境。 市场监管总局竞争协调司副司长赵春雷指出，这些案例体现三大特点，"注重事前预防、注重刚柔并 济、注重协同治理"，通过多元手段构建良性竞争生态。 多措并举筑牢公平竞争防线 针对货拉拉约谈整治情况，市场监管总局反垄断一司副司长刘健介绍，经核查，货拉 ...

Core Viewpoint - The article discusses the release of ten typical cases of "involution-style" competition by the State Administration for Market Regulation (SAMR) for the year 2025, highlighting various regulatory actions taken to promote fair competition and protect consumer rights. Group 1: Regulatory Actions - SAMR conducted public interviews with HuoLaLa based on the Anti-Monopoly Law, implementing a tiered regulatory approach to enhance deterrence and social supervision, effectively protecting market competition and stabilizing driver employment [1] - The solar industry faces "involution and external spillover" risks, with preemptive warnings and policy coordination to help companies avoid overseas antitrust risks and economic losses, shifting competition from "price wars" to "innovation-driven" [2] - The market supervision bureau in Kaifeng, Henan, penalized Baikang Health Consulting for false advertising through private live streaming, impacting consumer rights and demonstrating a zero-tolerance stance on fraud against the elderly [3] Group 2: Industry-Specific Measures - SAMR held meetings with food delivery platforms to address the negative effects of low-price competition, urging platforms to operate legally and transparently, ensuring fair competition and preventing food waste [4] - Regulatory bodies in Guangdong, Hunan, and Beijing conducted defect investigations and recalls for mobile power products, with a total of 139.77 million units recalled, promoting healthy industry development [5] - SAMR initiated a national quality supervision special inspection for new energy vehicle products, focusing on models with significant price reductions, conducting safety performance tests and collision trials to enforce quality standards [6] Group 3: Advertising and Compliance - SAMR launched a special action to enhance advertising compliance awareness among businesses, aiming to guide companies away from "involution-style" competition and promote good branding through effective advertising [7] - Efforts to strengthen product consistency management were emphasized to prevent discrepancies between certified products and actual production, reducing the risk of low-quality products entering the market [8] Group 4: International Standards and Fair Competition - SAMR led the development and publication of international standards in governance, promoting over ten international standards in the new energy vehicle sector, encouraging a shift from "involution-style" competition to quality competition [9] - A total of 58,000 important policy measures were reviewed for fair competition, with over 10,000 policies checked nationwide, ensuring compliance and preventing policies that disrupt market unity and fair competition [10]

针对2025年年初，在全国范围内陆续发生的多例移动电源产品起火爆炸事故，市场监管总局质量发展局 副局长史新章指出，此次移动电源召回事件直接产生的问题为生产企业对电芯的质量管控出现漏洞，但 背后更深层次的原因则是移动电源行业快速发展过程中的"价格战""内卷式竞争"，移动电源零售价不断 逼近物料成本线。移动电源行业的内卷，导致生产企业忽视产品质量安全体系建设、过度追求规模扩 张，最终因内卷引发行业危机的集中爆发。 据悉，市场监管总局通过对问题充电宝的缺陷召回工作，在综合整治移动电源行业"内卷式"竞争方面取 得了积极成效：2025年共督促移动电源生产企业实施召回10次，涉及数量共计139.77万台，消除了大量 产品安全隐患，有效保护消费者人身财产安全和公共安全。目前，相关投诉平台 【下载黑猫投诉客户 端】关于移动电源的投诉数量相比2025年7月的峰值降低了85%，并呈持续下降的趋势。 此外，有关部门还引导生产企业加强质量技术攻关创新，以"行业主导+政府指导"的方式，强化"产学研 用检"联动，构建移动电源全生命周期质量管控体系等举措，推动企业由"内卷式"竞争向良性"竞争"转 变，构建良性竞争新范式，突破低效竞争困境。 ...

新华社北京1月21日电 题：综合整治"内卷式"竞争 市场监管总局发布典型案例 新华社记者赵文君、高亢 提高认证结果有效性，加大产品一致性管理工作力度，防范企业通过降低关键零部件标准、简化关 键生产工序等，造成实际生产产品与获证产品不一致的风险，防止低价低质产品流入市场。 在货拉拉、外卖平台等案例中，市场监管总局注重刚柔并济，运用约谈等柔性监管工具引导企业自 律，有力压实平台主体责任，促进平台企业和平台内货车司机共赢发展，要求外卖平台依法诚信经营、 强化补贴信息公示、保障商家自主经营、严禁虚假宣传、严禁价格歧视、严禁诱导食品浪费。同时，督 促平台主动对外发声，承诺公平有序理性竞争，推动建立多方共赢的行业生态。 严查私域直播虚假宣传，在河南省开封市市场监管局查处开封佰康健康咨询服务有限公司利用私域 直播虚假宣传系列案中，实现了"从直播间到产业链"的穿透式打击。开展广告合规助企专项行动，指导 支持广大经营主体增强广告合规意识，积极发挥广告业服务实体经济作用，以好广告打造好品牌、助力 好企业。 市场监管部门依法严格开展公平竞争审查，2025年共审查重要政策措施5.8万件，在全国抽查政策 措施1万余件并督促问题文件完成 ...

来源：市说新语 1月21日上午，市场监管总局召开2025年综合整治"内卷式"竞争十大典型案例专题新闻发布会。以下为 发布会文字实录： 市场监管总局新闻宣传司副司长孙延峰： 女士们、先生们，各位媒体朋友们，大家上午好！欢迎参加市场监管总局专题新闻发布会。 过去一年，市场监管总局在综合整治"内卷式"竞争方面，坚持问题导向、打建结合，形成十个具有代表 性的典型案例，彰显了打击违法违规行为、维护公平竞争市场秩序的坚定决心，也体现了提升质量水 平、促进行业健康发展的积极作为。 为了便于大家深入了解十大典型案例的情况，今天，我们邀请到竞争协调司副司长赵春雷女士、反垄断 一司副司长刘健先生、质量发展局副局长史新章先生、认证监管司副司长杨冬先生出席新闻发布会，为 大家介绍十大典型案例并回答大家关心的问题。 首先，请赵春雷女士向大家介绍2025年综合整治"内卷式"竞争十大典型案例的整体情况。 市场监管总局竞争协调司副司长赵春雷： 各位媒体朋友，大家上午好！今天发布的十大典型案例，是市场监管部门2025年在不同领域整治"内卷 式"竞争的监管实践梳理，也是典型经验和创新做法的总结，更体现了机制优化和治理协同。下面，我 简要介绍这些 ...

会上，市场监管总局质量发展局副局长史新章表示，移动电源召回事件直接产生的问题为生产企业对电 芯的质量管控出现漏洞。但背后更深层次的原因则是移动电源行业快速发展过程中的"价格战""内卷式 竞争"，移动电源零售价不断逼近物料成本线。 南都讯 2025年年初，全国范围内陆续发生多例移动电源产品起火爆炸事故。"移动电源行业的内卷，导 致生产企业忽视产品质量安全体系建设、过度追求规模扩张，最终因内卷引发行业危机的集中爆 发。"市场监管总局质量发展局副局长史新章说道。 1月21日上午，市场监管总局召开2025年综合整治"内卷式"竞争十大典型案例专题新闻发布会，其中一 起案例为广东、湖南、北京等地市场监管部门对移动电源产品实施缺陷调查与召回。 史新章表示，下一步，市场监管总局将持续强化移动电源产品召回监管，加大对存在质量安全问题产品 的缺陷信息收集、调查和召回工作力度，督促企业严格落实缺陷产品召回法定义务，对违反《消费品召 回管理暂行规定》要求、隐瞒缺陷、落实召回措施不力等行为的企业，严格依法依规进行处置。 （文章来源：南方都市报） 据他介绍，市场监管总局通过对问题充电宝的缺陷召回工作，在综合整治移动电源行业"内卷式"竞争 ...

Group 1 - The State Administration for Market Regulation (SAMR) has released a list of ten typical cases of "involution" competition for 2025, highlighting the need for regulatory measures to ensure fair market practices [1] - The SAMR has conducted discussions with logistics platform Huolala to enhance market competition, stabilize driver employment, and address social concerns through antitrust measures [1] - The solar industry faces risks of "involution overflow," prompting preemptive warnings and policy coordination to help companies avoid overseas legal risks and shift competition from price wars to innovation-driven strategies [2] Group 2 - The Kaifeng Market Supervision Bureau has penalized Baikang Health Consulting for false advertising through private live streaming, affecting consumer rights, particularly among the elderly [3] - The SAMR has held meetings with food delivery platforms to address the negative effects of low-price competition, urging compliance with fair business practices and transparency in subsidy information [4] - Regulatory bodies in Guangdong, Hunan, and Beijing have conducted defect investigations and recalls for mobile power products, totaling 1.3977 million units, to ensure consumer safety [5] Group 3 - The SAMR has initiated a national quality supervision inspection for new energy vehicles, focusing on models with significant price reductions, to enforce quality and safety standards [4] - An advertising compliance initiative has been launched to enhance awareness among businesses, promoting quality branding and reducing "involution" competition [5] - The SAMR is strengthening consistency management to prevent discrepancies between certified products and actual production, ensuring quality standards are maintained [5] Group 4 - The SAMR is leading the development of international standards in organizational governance and has successfully promoted over ten new energy vehicle standards internationally [5] - A thorough review of 58,000 important policy measures has been conducted to ensure fair competition, with over 10,000 policies checked for compliance [5]

Group 1 - The State Administration for Market Regulation (SAMR) has released a list of ten typical cases of "involution" competition for comprehensive rectification by 2025, highlighting the need for effective market competition and social supervision [1] - The solar industry faces risks of "involution overflow," prompting preemptive warnings and policy coordination to help companies avoid overseas antitrust risks and economic losses, shifting competition from "price wars" to "innovation-driven" [2] - The Kaifeng Market Supervision Bureau has cracked down on Baikang Health Consulting Service Co., which used private live streaming for false advertising, affecting consumer rights, particularly among the elderly [3] Group 2 - SAMR has conducted discussions with food delivery platforms regarding the "subsidy war," urging them to recognize the negative effects of low-price competition and to operate legally and ethically [4] - Market supervision departments in Guangdong, Hunan, and Beijing have implemented defect investigations and recalls for mobile power products, totaling 1.3977 million units recalled [5] - SAMR has initiated a national quality supervision special inspection for new energy vehicles, focusing on models with significant price reductions, to ensure compliance with safety standards [4] Group 3 - SAMR is promoting advertising compliance to enhance brand building and support businesses, with low rates of advertising violations reported [7] - Efforts are being made to strengthen consistency management in product certification to prevent low-quality products from entering the market [8] - SAMR has led the development of international standards in organizational governance and new energy vehicles, promoting quality competition over "involution" [9] Group 4 - Fair competition reviews have been rigorously conducted, with 58,000 important policy measures reviewed and over 10,000 policies checked nationwide to prevent improper market interventions [10]