Core Insights - The "Guangdong Goods Going Global" initiative has been incorporated into the Guangdong provincial government work report, highlighting its significance in promoting local agricultural products on a national and international scale [2][6][7] - The initiative aims to enhance consumer confidence in Guangdong's agricultural products and expand their market reach, thereby contributing to the overall economic strategy of boosting domestic demand [6][7][8] Group 1: Agricultural Product Promotion - The initiative has successfully facilitated the global distribution of nearly 6 million pots of "Chinese New Year Kumquat" from Foshan, which is a key production area for this product [10][12][22] - Guangdong's kumquat market share in the domestic market is approaching 80%, with the Chen Village area supplying over 40% of the national kumquat demand [22][23] - The "Guangdong New Year Dishes" marketing event in Shanghai featured over 30 enterprises showcasing more than 100 products, emphasizing the cultural significance of Guangdong cuisine [33][42] Group 2: Economic Impact and Collaborations - The "Guangdong Goods Going Global" initiative has led to significant economic collaborations, such as the signing of contracts worth 1.1 billion yuan during the "Zhanpin" event in Changsha [45][55] - The initiative has also resulted in the export of over 30,000 pots of butterfly orchids to Southeast Asia, showcasing the region's agricultural capabilities [60][66][72] - The "Zhongshan Xiangnong" brand made its debut in Shanghai, featuring local specialties and enhancing brand visibility through experiential marketing [76][87] Group 3: Cultural and Market Integration - The promotion of "Maoming's African Catfish" at the Sichuan New Year Goods Shopping Festival has attracted significant consumer interest, indicating a successful market penetration strategy [89][100] - The "Newhui Chenpi" brand has gained traction in the North American market, with sales exceeding 15 million yuan in 2025, reflecting the growing demand for traditional Chinese products abroad [102][110] - The "Qingyuan Silk Rice" promotional event in Shenzhen achieved over 600,000 yuan in intended orders, demonstrating effective market engagement and brand recognition [128] Group 4: Future Prospects - The ongoing "Guangdong Goods Going Global" initiative is expected to continue reshaping the global image of Guangdong agricultural products, contributing to the modernization and internationalization of the region's agriculture [170][171][182] - The integration of cultural elements into agricultural marketing is seen as a key strategy for enhancing consumer connection and expanding market reach [177][180]

朱克力（国研新经济研究院创始院长、湾区低空经济研究院院长） 首先，制造业基因的深度赋能，为无人机产业提供了全链条支撑。广东是全国制造强省，从泛家居、汽 车零部件到电子信息产业，形成了覆盖材料研发、精密制造、电子元器件的完整产业体系，而这恰恰与 无人机生产所需的轻量化材料、高精度电机、智能控制系统等核心环节高度契合。例如，佛山南海的无 人机企业世寰智能，能快速整合本地的电机制造、电池储能资源，研发出兼具安防与物流功能的多用途 无人机；中山福昆航空科技的电动垂直起降机型，其机身材料与珠三角的复合材料产业一脉相承。这 种"就近取材"的产业链优势，不仅降低了企业的研发与制造成本，更缩短了产品从实验室到生产线的周 期。数据显示，广东聚集了1.5万余家低空经济相关企业，形成了从核心部件到整机生产、从运营服务 到产业金融的全生态链，这种"集群效应"让广东在无人机产业竞争中占据天然优势。 场景创新的先行先试，为无人机技术迭代提供了"试验场"。低空经济的发展，离不开"应用牵引技术"的 逻辑支撑，而广东恰恰拥有最丰富的场景资源。从政务服务到民生消费，从应急救援到跨境物流，广东 通过开放多元场景，让无人机技术在实践中不断完善。在公 ...

一方面，"广货行天下"为无人机打开了更广阔的市场空间。作为活动中最具科技感的"广货"，广东无人 机凭借技术优势，从国内市场走向全球舞台。这种"走出去"的过程，在带来订单增长的同时，更让广东 无人机企业在国际竞争中积累了标准制定的话语权。例如，亿航智能的适航标准已被部分国家借鉴，为 后续产品出海扫清了障碍。同时，"广货行天下"推动的"干—支—末"物流网络建设，也与无人机的低空 物流需求高度契合，广东企业借此构建起覆盖省内、辐射全国、连接海外的低空物流体系，进一步巩固 了市场优势。 首先，制造业基因的深度赋能，为无人机产业提供了全链条支撑。广东是全国制造强省，从泛家居、汽 车零部件到电子信息产业，形成了覆盖材料研发、精密制造、电子元器件的完整产业体系，而这恰恰与 无人机生产所需的轻量化材料、高精度电机、智能控制系统等核心环节高度契合。例如，佛山南海的无 人机企业世寰智能，能快速整合本地的电机制造、电池储能资源，研发出兼具安防与物流功能的多用途 无人机；中山福昆航空科技的电动垂直起降机型，其机身材料与珠三角的复合材料产业一脉相承。这 种"就近取材"的产业链优势，不仅降低了企业的研发与制造成本，更缩短了产品从实验室到 ...

Core Insights - The "Guang Goods Go Global: Zhongshan Department Store Enters Shanghai" event achieved over 116 million yuan in sales within three days, highlighting the strong demand for Zhongshan products in Shanghai [1][9] - Popular products included small appliances, clothing, and local delicacies, with some items selling out quickly and requiring urgent restocking from distributors in the Yangtze River Delta [1][4] - The event showcased a blend of traditional and innovative products, reflecting the evolution of Zhongshan manufacturing and its appeal to consumers in a high-standard market like Shanghai [11][14] Sales Performance - The event generated a total sales figure exceeding 300,000 yuan, with online sales through live streaming accounting for over 116 million yuan [9][10] - The live streaming sales model proved effective, with a significant increase in traffic and sales due to the immersive experience created by the event [7][10] - The event's success indicates a strong purchasing power among Shanghai consumers, driven by quality products and effective service [9][10] Consumer Engagement - Many Shanghai residents expressed a preference for high-quality products, with "good quality" being a recurring theme in consumer feedback [4][10] - The event facilitated direct interactions between consumers and brands, enhancing customer loyalty and trust [9][10] - Unique offerings, such as edible chrysanthemums, attracted curiosity and engagement from attendees, showcasing the innovative aspects of Zhongshan products [4][6] Market Insights - The event served as a platform for Zhongshan's diverse industrial clusters, including high-tech, biomedicine, and home appliances, to connect with one of China's most vibrant consumer markets [14][16] - The collaboration between Zhongshan and Shanghai is expected to deepen, leveraging Shanghai's design and marketing strengths alongside Zhongshan's manufacturing capabilities [14][16] - The historical ties between Zhongshan and Shanghai were highlighted, emphasizing the emotional connection that can enhance future business collaborations [16]

讲好广货故事， 传播乡土声音！ 南粤乡村故事演 讲大赛复赛决出 全省30强_南方 +_南方plus 2月2日，创建助 力"百千万"南粤 乡村故事演讲大 赛复赛评审会在 广州召开。本次 复赛采用线上视 频评审，来自广 东省21个地市的 65名参赛选手共 同争夺30个半决 赛晋级名额，以 真实生动的讲 述，分享乡村故 事，展现南粤大 地发展变化，彰 显"广货"独特魅 力。 0:00 (南粤乡村故事演讲大赛复赛决出全省30强，时长共1分11秒) 当"百千万工 程"的宏大蓝 图，落入县镇村 的烟火日常，便 化为了一个个有 温度、有呼吸的 故事。本次大赛 的选手们立足不 同地域与岗位， 从身边人、身边 事讲起，用真挚 的情感和鲜活的 案例，生动呈 现"百千万工 程"在基层落地 见效的实际成 果。他们不仅是 乡村振兴的参与 者，更是"广货 行天下"的助力 者与传播者。 镜头里，有潮汕 老菜脯的非遗新 生，从手工腌制 走向标准化与品 牌化；有水上疍 歌的悠扬传唱， 承载渔家文化的 保护传承与活态 传播；有佛 山"村咖"的焕新 广东演讲学会党 支部书记、会长 孙朝阳表 示："本次参赛 作品紧密围 绕'百千万工 程'，从乡风文 ...

二审：林云梅 三审：曾肖英 1月30日至31日，韶关市"百千万工程"特色产品宣传推介系列活动仁化专场在东莞市虎门镇举办。本次 活动集中展示展销八十余种仁化优品好物，并迎来丹霞臻品馆开业，助力仁化优品借"广货行天下"东 风，扎根莞邑、辐射湾区消费市场。 值得关注的是，近日，丹霞山莞韶农文旅产品展示厅已在丹霞山生态文旅综合体落成开业，与虎门丹霞 臻品馆形成"双向呼应"，成为东莞及虎门农副产品进入仁化市场的"反向飞地"。同时，丹霞山景区面向 东莞市户籍及持有效居住证的游客推出全年0元门票政策，构建起莞韶两地产品互推、资源互通、文旅 互促的良性循环。 来源：人民日报客户端 编辑：罗奕麟 1月30日上午，丹霞臻品馆首家线下门店在虎门镇人民南路执信公园旁开业。仁化县与虎门镇相关领导 出席开业仪式，舞狮表演、剪彩等传统环节将现场氛围推向高潮。该馆由仁化县总工会与虎门镇总工会 携手共建，由仁化丹霞街道强镇富村公司负责运营，专门销售仁化本土特色农产品，成为仁化优品拓展 湾区市场的"前沿飞地"。仪式上，两地总工会签订合作协议，未来将在消费帮扶、职工疗休养、文旅互 推、产业工人培训、职工子女暑期实践等多个方面开展深度协作。 同日， ...

"媒体+共享工 厂"赋能广货行 天下，虾王领衔 高要年菜进万家 _南方+_南方 plus 冬日暖阳照高 要，年味正浓迎 新春。2月2日， 肇庆高要明珠广 场热闹非 凡，"品高桂年 菜 享高贵人 生"——"高桂大 虾"厨艺争霸赛 暨"媒体+"高桂 年菜推介活动在 此隆重举办。作 为"中国罗氏沼 虾之乡""中国罗 氏沼虾预制菜产 业之乡"，高要 紧抓年底消费热 潮，以"虾"为 媒，以"味"为 桥，依托共享工 厂等产业载体完 善加工体系，通 过厨艺比拼、年 菜推介、产销对 接等多元形式， 集中展现高桂大 虾的卓越品质。 同时依托"媒体 +"创新赋能，打 通从田间塘头到 餐桌家庭的全产 销链路，助 力"高桂大虾"区 域品牌出圈， 为"广货行天 下"注入强劲动 能。 活动现场。 高要深耕罗氏沼 虾产业多年，全 力建设国家级现 代农业产业园， 打造全产业链发 展模式。目前， 全区高桂大虾养 殖面积超13万 亩，总产量超5 万吨，综合产值 突破100亿元， 产量与产值均位 居全国前列，产 品远销港澳、东 南亚、欧美等海 外市场。春节临 近，高要顺势推 出"高桂年菜"系 列产品，集结名 优企业与全品类 年节食材，借 着"广货 ...

曲江食用菌、乐昌马蹄、长坝沙田柚等韶关特色广货同步亮相，商家推出"红超专场8折""买二送一"等 优惠，特色小吃广受青睐，带动现场消费持续升温。这些广货依托产学研融合优势与标准化生产，既扎 根本土，更借助"广货行天下"行动走向全国。部分农产品已远销欧洲，成为村民增收的"致富伞"。 本次年货节持续至2月16日，后续还将推出兰花DIY、非遗展演等活动。韶关正深化"赛事+文旅+消 费"融合模式，以红超赛事为纽带，串联本土物产与山水民俗资源，让赛事流量转化为消费增量。此次 跨界实践，不仅彰显了"红三角"地区区域协同活力，更推动广货借体育风口拓宽传播与销售渠道，以赛 兴城、以货旺市，为"广货行天下"书写"红三角"地区协同发展的新春篇章。 为最大化释放赛事流量价值，韶关推出多项配套举措激活消费：开通球迷专列、调配15辆爱心接驳车， 增设免费停车位，并设志愿者全程引导服务；推出"一张球票，畅游韶关"活动，持票可免费游览丹霞 山、云门山等景区，推动"票根经济"落地。这些举措既提升了观赛体验，更引导跨区域客流走进韶关、 消费广货。 赛场之外，西河全民健身广场的年货节人气爆棚，170个特色展位中，28个兰花专属展位成为焦点。翁 源 ...

Core Insights - The "Guanghuo Goes Global: Zhongshan Department Store Enters Shanghai" event showcases Zhongshan's manufacturing achievements and urban development in the Yangtze River Delta region [1] - The event features six thematic exhibition areas with nearly 300 Zhongshan enterprises presenting over 800 unique products, utilizing a dual venue and multi-platform sales model [1][2] - The event resulted in significant sales, with Zhongshan Anboer Electric achieving over 300,000 yuan in sales within half a day, and various agricultural products selling out quickly [2][3] Group 1: Sales Performance - Zhongshan Anboer Electric's sales exceeded 300,000 yuan, with over 3,000 products sold on the first day [2] - Agricultural products, including traditional almond cakes and red guava, experienced rapid sales, with many items selling out before the event concluded [2] - The online sales conversion rate for Anboer Electric improved by over 100% due to the event's promotional support [3] Group 2: Economic Cooperation - The event facilitated over 100 cooperative agreements between Zhongshan and Shanghai enterprises, totaling over 6 billion yuan, with nearly half attributed to product sales [4] - Key agreements included over 55 million yuan in lighting product sales between major companies and Shanghai distributors, highlighting the competitive strength of Zhongshan's lighting industry [4] - The event promoted collaboration beyond product sales, focusing on brand building, channel sharing, and technological cooperation [4][5] Group 3: Industry Development - Zhongshan has evolved into a manufacturing hub with multiple billion-dollar industry clusters, including lighting, hardware, and smart home appliances [6] - The event reflects a historical continuity of Zhongshan's commercial influence in Shanghai, dating back to the early 20th century [6][7] - The transition from "Zhongshan Manufacturing" to "Zhongshan Intelligent Manufacturing" and "Zhongshan Creation" is accelerating, emphasizing a complete industrial chain [6]

Core Viewpoint - The event "Guang Goods Go Global: Zhanpin Enters Changsha" marks a significant step in deepening collaboration between Guangdong and Hunan, showcasing Zhanjiang's seafood and agricultural products in the central China market [4][18][72]. Group 1: Event Overview - The event features a blend of intangible cultural heritage performances, food tasting, production and sales connections, and sports exchanges, highlighting Zhanjiang's entry into the Hunan market [6][7][18]. - The event aims to build a bridge for cooperation between Guangdong and Hunan, promoting mutual development [18][72]. Group 2: Cultural and Culinary Exchange - The event includes a cultural performance combining the "Danjia Fisherman's Song" and "Hunan Drum Dance," symbolizing the harmony of different cultures [12][14]. - Renowned chefs from Guangdong and Hunan collaborated to create fusion dishes, showcasing the unique flavors of Zhanjiang seafood and Hunan cuisine [30][39][42]. Group 3: Economic Impact - The event facilitated partnerships between Zhanjiang enterprises and 12 Hunan companies, resulting in a total contract value of 1.1 billion yuan [54][58]. - Zhanjiang's seafood products, including golden pomfret and shrimp, are expected to reach consumers in Changsha through a stable supply chain [59][60]. Group 4: Sports and Community Engagement - The event included a sports exchange segment, where football associations from Zhanjiang and Changsha exchanged signed footballs and jerseys, enhancing cultural ties through sports [62][65]. - This interaction reflects the integration of cultural, tourism, and sports industries between the two regions [65][73]. Group 5: Strategic Importance - The event is part of the provincial strategy "Guang Goods Go Global," positioning Zhanjiang as a key player in the central China market [23][24]. - It represents a critical step for Zhanjiang in expanding its development footprint and showcases Guangdong's role in promoting regional cooperation and complementary advantages [73][74].