Core Viewpoint - The Chinese sports economy is accelerating its development, projected to exceed 1 trillion yuan in the ice and snow industry by 2025, driven by supportive policies and innovative initiatives [1][2][3]. Policy Development - The ice and snow industry is expected to surpass 1 trillion yuan by 2025, with various regions creating unique brands and promoting the industry [2]. - The State Council issued policies to enhance the ice and snow economy, including promoting consumption and tourism related to ice and snow activities [2][3]. - The government aims to cultivate world-class sports enterprises and events, with the sports industry expected to exceed 7 trillion yuan by 2030 [3]. Sports Event Economy - Despite the absence of major international events in 2025, the year is marked as significant for China's sports event economy, with a focus on integrating events with tourism and commerce [4][5]. - The "Follow the Event to Travel" initiative has successfully brought sports events closer to the public, enhancing participation and consumption [6]. Consumption and Economic Impact - The Wuxi Marathon attracted 391,000 spectators, generating 505 million yuan in economic benefits, a 78.2% increase year-on-year [5]. - In the first half of 2025, monitored events in seven provinces generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises and 40 million participants by mid-2025 [7]. - The China Outdoor Sports Industry Conference aims to integrate resources and focus on industry trends, fostering new products and services [7].

Group 1 - Inner Mongolia is leveraging its ice and snow resources to launch various winter tourism projects, integrating ice and snow art, folklore, and culinary culture to attract visitors [2] - The "Ice Snow Blossom" theme park in Manzhouli City features ice sculptures shaped like musical instruments and offers various ice-based attractions, along with traditional Mongolian food and games [3] - A themed lantern festival on the Gui Liu River in the Xingan League showcases horse-shaped light displays, food stalls, and interactive projects, enhancing the winter experience for tourists [5] Group 2 - A new passenger train, K7041, themed around Northeast folklore, has commenced operations from Harbin to Mohe, marking the first of its kind after the start of winter [8] - The K7041 train has upgraded its interactive experience, featuring customized sleeping compartments and dining cars that reflect Northeast cultural elements, transforming the train into a mobile exhibition of local customs [11] - The train promotes a new travel model focused on full interaction, allowing passengers to engage in traditional activities and enjoy regional delicacies, enhancing the overall travel experience [13] Group 3 - The railway department aims to integrate high-quality ice and snow resources in Heilongjiang Province, transitioning ice and snow tourism from a sightseeing model to an immersive experience, thereby promoting high-quality development of the ice and snow economy [15] - The 40th Longqing Gorge Ice Lantern Festival is set to begin in mid-January 2026, featuring a vast display of lanterns and an international ice sculpture competition, combining traditional and modern experiences for visitors [19]

周庄/文 打开冰雪市场，FILA是认真的。 日前，2025国际雪联自由式滑雪空中技巧世界杯在张家口崇礼云顶滑雪公园正式收官。世界级运动员云顶相聚，上演冰雪的巅峰对决。赛事期 间，运动时尚品牌FILA正式发布搭载最新"FILA 4810凌峰科技"的中国自由式滑雪空中技巧国家队全新比赛服。 在本届世界杯，中国国家队员也身着采用该全新科技加持的比赛服，一举包揽女子项目、男子项目及混合团体项目奖牌共计三金三银一铜，进 一步验证了该科技装备在高强度竞赛环境中的卓越表现。 这只是FILA发力冰雪经济的一部分。 冰雪路线 "FILA 4810凌峰科技"是此次发布的核心，其命名既致敬了欧洲阿尔卑斯山脉最高峰勃朗峰的海拔高度，也凝练了FILA专业冰雪装备的研发目 标——"凌峰而上，再造新高"，即向极限持续精进，不断再造兼具装备性能与时尚美学的穿着体验新高点。 "凌峰而上，再造新高" 正是基于自由式滑雪空中技巧中国国家队在极寒高速的竞技环境中的真实需求，FILA设计团队与国家队共同研发推出全新3.0比赛服。该比赛 服代表了"FILA 4810凌峰科技"这一面向顶级竞技场景的系统性科技解决方案的最高技术水准。 相较2022年冬奥版 ...

Core Insights - The Chinese sports economy is accelerating towards a scale of over 7 trillion yuan by 2030, driven by supportive policies and the integration of sports events into tourism and local economies [3][4]. Policy Development - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, supported by government policies aimed at enhancing the entire ice and snow industry chain [2]. - The State Council has issued several opinions to stimulate sports consumption and promote the development of the ice and snow economy, including the "Special Action Plan to Boost Consumption" [2][3]. Sports Event Economy - Despite the absence of major international events in 2025, the domestic sports event economy is thriving, with initiatives like "Sports Events into Scenic Areas" and "Travel with Events" driving consumer engagement [4][5]. - The Wuxi Marathon attracted 391,000 spectators, generating an economic benefit of 505 million yuan, reflecting a 78.2% year-on-year increase [5]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises in China by mid-2025, and participation exceeding 400 million people [6]. - The China Outdoor Sports Industry Conference aims to integrate resources and foster new products and services within the industry [6].

Group 1 - The core viewpoint is that the ice and snow economy is transforming from a seasonal niche into a year-round economic driver, requiring continuous efforts in industry chain extension, service upgrades, and innovative business models to achieve "four-season prosperity" [1][2] - The ice and snow economy's growth is driven by synchronized policies and market demand, with regions like Jilin and Xinjiang implementing "snow holidays" for students, leading to a 13% increase in scenic spot ticket bookings and over 40% growth in flight bookings from Urumqi and Altay [1][2] - The dual-directional consumer flow, with northern tourists heading south and southern tourists heading north, is revitalizing the economy and breaking traditional seasonal tourism barriers [1] Group 2 - Many regions face the challenge of "busy winters and quiet summers," with ski resorts crowded in winter but empty in summer, necessitating a shift towards "ice and snow +" cross-industry integration [2] - Technological innovations, such as a ski service app with over 10 million registered users and smart photography technology in ski resorts, are enhancing the appeal of ice and snow experiences, promoting repeat consumption [2] - The ice and snow economy encompasses a comprehensive industrial ecosystem, including equipment manufacturing, event operations, cultural creativity, and educational training, with the industry expected to exceed 1 trillion yuan this year [3] Group 3 - To achieve sustainable development, there is a need to strengthen ice and snow equipment research and development, and improve supporting services, including specialized transportation and training bases for professional talent [3] - The value of the ice and snow economy extends beyond winter consumption, providing new pathways for regional coordinated development and industrial transformation [3] - Innovative approaches and quality improvements in consumer experiences are essential for the ice and snow economy to become a significant force in driving high-quality economic development [3]

中新网黑龙江新闻12月24日电(记者 王琳)冬雪初积迎嘉客，江湖情深待君来。12月23日，"冰雪江湖 遇 见鸡西 2025-2026鸡西冬季冰雪旅游推介会(哈尔滨站)"在哈尔滨盛大举行。本次推介会通过沉浸式展 示、特色表演、区县推介、互动抽奖等丰富环节，全方位呈现鸡西冬季文旅的独特魅力与发展活力。黑 龙江省文化和旅游厅副厅长钟华、鸡西市人民政府副市长周诚、中国冰雪旅游推广联盟执行秘书长李洪 光、哈尔滨市文旅局相关领导等，以及文旅行业代表、媒体记者、文旅达人齐聚一堂，共赴这场跨越古 今的冬日文旅之约。 黑龙江省文旅厅副厅长钟华在致辞中表示，当前黑龙江冰雪盛景绽放、文旅热潮涌动，"冰雪之冠 大美 龙江"品牌影响力持续提升，冰雪经济发展成效显著。他指出，鸡西作为明年全省第八届旅发大会承办 地，正稳步推进筹备工作，肩负着展示龙江冰雪风采、擦亮文旅品牌的重要使命，期待与各方携手推动 鸡西文旅发展，共筑冰雪旅游新篇。 鸡西市人民政府副市长周诚的致辞情感真挚。周市长表示，鸡西为大家准备了匠心独具的冰雪世界，冰 雪项目一应俱全、配套设施价格合理、服务保障贴心全面。冰雪季到鸡西，对于游客来说，尤其是黑龙 江省内或周边的游客来说 ...

Core Insights - The article highlights the deep integration of ice and snow activities with various industries, leading to the emergence of new products, scenarios, and business models. The winter season is transforming into a broad classroom experience [1] Group 1: Industry Development - In Zhangjiakou, Hebei, the Taiwu Ski Resort has created a youth skiing winter camp, featuring dedicated ski slopes and coaching teams, with the "Skiing + Research" package gaining popularity [1] - The Qishan Ski Tourism Area in Laiyuan County, Hebei, is hosting a series of events, including the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, which features ice and snow carnivals and educational activities in schools [1] - The local government is focusing on building a winter-themed ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] Group 2: Economic Impact - The continuous emergence of innovative business models is leading to a diversified and differentiated development of the ice and snow tourism industry, providing visitors with a richer and more varied travel experience [1] - The ice and snow economy is becoming a new driving force for promoting high-quality economic development [1]

Core Viewpoint - The K7041 passenger train, themed around Northeast Chinese culture, has been launched by Harbin Railway Bureau, marking the first of its kind after the start of winter, aimed at enhancing cultural tourism experiences [1][7]. Group 1: Train Features and Experience - The themed train has upgraded its interactive experience compared to previous years, featuring customized modifications in sleeper and dining cars, including "Northeast big flower" themed bedding and simulated "red brick kang" backrest decorations [7]. - Passengers can engage in traditional activities such as window paper cutting and dumpling making, while the dining car transforms into a stage for Northeast folk performances, including Yangko and Ewenki ethnic songs and dances [12]. - The train offers local delicacies like frozen pears, frozen persimmons, and sticky rice dumplings, allowing travelers to savor authentic Northeast flavors [12]. Group 2: Tourism Strategy - This winter, the railway department plans to integrate high-quality ice and snow resources in Heilongjiang Province, promoting a "train + culture + experience" model to upgrade ice and snow tourism from a sightseeing approach to an immersive experience [14].

作为中央新闻网站记者代表，央广网时政要闻部记者郭佳丽在启动仪式上表示，自己将依托央媒平台优 势，践行"四力"要求，深入雪场、走进村寨，用短视频、直播、图文等多元形式，讲述有深度、有温度 的吉林冰雪故事，传递这片土地上冰雪带来的"向上力量"与"微笑温度"，为冰雪经济高质量发展贡献媒 体担当。 12月23日上午，"2025中国向上·冰雪微笑曲线"网络主题宣传活动在延边州龙井市正式启动。本次活动 由中央网信办网络传播局指导，吉林省委网信办联合北京、河北、内蒙古、辽宁、新疆等地党委网信办 共同开展。活动着眼于以正面宣传、主流价值、时代新风塑造网络空间，以促进冰雪经济高质量发展提 振信心，全面宣传中国向上的发展韧性与内生动力，全景展现吉林作为冰雪大省将"冷资源"转换为"热 经济"的生动实践。 活动启动仪式上，还同时发布了四大特色子活动，包括"寻找最美冰雪小村小镇"、"家乡的雪"短视频大 赛、"吉林一号瞰冰雪"、"AI雪景"创作大赛，旨在吸引广大网友、游客、摄影爱好者、自媒体创作者、 高校学子等群体通过网络积极参与，进一步促进冰雪旅游产业发展与省际文化交流，激发冰雪经济活 力，以更多创意作品丰富本次主活动的传播内容。 活 ...

Core Insights - The global demand for snow sports products, particularly from Yiwu, is surging, with a notable 40% year-on-year increase in ski goggles sales for 2024 [1][2] - Yiwu's snow sports products are primarily exported to foreign markets, with 90% of customers located abroad, mainly in Russia and Europe [2][3] - The overall export value of snow sports equipment from Yiwu has seen a dramatic increase, with ski goggles exports rising by 138% and overall winter sports equipment exports increasing by 120% in the 2025 winter season [2] Market Dynamics - The majority of foreign customers are large wholesalers who purchase in bulk and distribute to local retailers [2] - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with Yiwu contributing over 30% of the export share [2][3] - The logistics system in Yiwu is highly efficient, allowing for quick order fulfillment, with domestic orders taking about 7 days and international orders around 15 days [3] Industry Growth - The rise of the ice and snow industry in Yiwu is attributed to early market recognition by merchants, particularly following the Beijing Winter Olympics [3] - The production model in Yiwu is characterized by a "1-hour production circle," enabling rapid response to orders and cost reduction [3] - Merchants are increasingly focusing on product innovation, with features like anti-fog and UV protection being integrated into ski goggles [5] Future Outlook - Merchants plan to expand their product offerings to meet diverse customer needs, with a focus on professional sports markets [6] - The industry is transitioning from mass production to intelligent manufacturing, emphasizing quality and innovation [5] - Yiwu's integration of AI and trade data is expected to enhance market trend analysis and product design optimization for small and medium enterprises [5]