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各地文旅消费“玩法”多元 “传统文化+假日经济”释放蓬勃消费活力
Yang Shi Wang· 2025-06-02 07:13
Group 1 - The core viewpoint of the article highlights the diverse cultural tourism activities during the Dragon Boat Festival, which not only showcase the unique charm of Chinese culture but also serve as a new engine for driving consumer spending [1][4][13] - Traditional activities such as dragon boat racing, making zongzi, and wearing scented sachets have become popular among tourists, enhancing the festive atmosphere [4][10] - The sales of zongzi have seen a significant increase, with transaction amounts growing nearly 70% year-on-year, which has also boosted the sales of seasonal products like mugwort and scented sachets [6][10] Group 2 - Museums across the country are actively promoting traditional culture during the festival, with various engaging activities attracting visitors and enhancing cultural appreciation [7][8] - Data from the Ministry of Transport indicates that the cross-regional movement of people during the second day of the Dragon Boat Festival is expected to exceed 210 million, marking a 6.2% increase compared to the previous year [10] - Industry experts note that the combination of traditional culture and holiday economy is effectively stimulating consumer willingness, leading to a resurgence in spending [11][13]
参与古风巡游、观赏沉浸式情景剧 到博物馆过文化端午
Si Chuan Ri Bao· 2025-06-02 01:21
Group 1 - The Chengdu Du Fu Thatched Cottage Museum launched a cultural event themed "Poetry Enriches Children's Hearts" on June 1, featuring children's poetry performances [2] - The Wuhou Shrine Museum held a series of activities titled "Zongqing Duanwu, Talking about the Three Kingdoms," which included traditional dance performances and various acrobatic acts [4] - The Chengdu Jinsha Site Museum invited professional performers to present traditional Sichuan opera and other local art forms, enhancing the cultural experience for visitors [4] Group 2 - During the Dragon Boat Festival, it is customary to hang mugwort and calamus at doorways, with cultural guides explaining the significance and scientific knowledge behind these traditions [5] - Various museums organized hands-on activities for visitors, such as making sachets and weaving colorful strings, to promote engagement with traditional culture [5]
江南美学绘版“玩具总动员”,布老虎连接起父母与子女两代人
Xin Lang Cai Jing· 2025-06-01 13:39
"对于现在的爸爸妈妈这一代人来说,曾经布老虎是小时候最重要的玩伴。时代发展太快,现在很多新型玩具出现了。但布老虎有爸爸妈妈儿 时的记忆传承,有历史怀旧的元素。"编剧翁海鑫表示,选择"布老虎"作为创作元素,是希望以"布老虎"连接起父母与子女两代人的情感,让 传统文化在代际间的温情传递中焕发新生,成为跨越时空、维系亲情的精神纽带,让古老的民俗记忆在新时代的语境下生生不息。 你童年中江南的记忆有哪些?是有白墙青瓦的老房子,老房子中摆着的八仙桌,还是外婆亲手制作的布老虎,冷天里取暖的汤婆子? 5月31日,中国福利会儿童艺术剧院出品的儿童剧《哇!布老虎》在上海马兰花儿童剧场首演,为大家展开一幅用江南美学绘就的中国版"玩具 总动员"画卷。 大幕缓缓拉开,在江南水乡的老宅里,布老虎正在慢慢苏醒过来。他是小主人梓毓的外婆一针一线缝制出来的,也曾是梓毓最好的伙伴。很多 年前,小主人搬去了城市,布老虎和小主人天各一方。随着梓毓外婆的去世,老桂花树的枯萎,水乡老宅也将被出售。布老虎不甘心和小主人 此生不见,决定踏上寻找梓毓的旅途,汤婆子奶奶、蒲扇仙子、八仙桌先生也陪着布老虎一起出发。随着一条条线索出现,布老虎与伙伴们闯 过一段段冒 ...
端午假期恰逢“六一”国际儿童节 孩子们在多彩民俗活动中感受传统文化释放欢乐童趣
Yang Guang Wang· 2025-06-01 02:08
央广网北京6月1日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道,端午假期恰逢"六 一"国际儿童节,孩子们在多彩民俗活动中,感受传统文化,释放欢乐童趣。 工作人员张静:崂山风景区面向14周岁以下的儿童推出免门票优惠,向游客免费赠送五色线绳、粽 子,吸引小朋友们在游玩期间了解传统文化。 除了在家门口逛大集、赏民俗、品美食外,许多家庭也选择带孩子出游度假。某在线旅游平台数据 显示,各具特色的主题乐园成为家庭亲子游的热门首选。 平台浙江分公司负责人杨展望:多孩出行是本次假期的一大特点,亲子房的预订量增速也是非常显 著。热门目的地有北京、上海、杭州、南京、成都、西安、深圳、天津、重庆等。 在河南许昌建安区实验幼儿园,孩子们一边吟唱欢快的端午童谣,一边动手"折龙舟"、"画粽 子"、"编彩绳",感受传统节日的独特乐趣。 在老师指导下,孩子们将艾草、菖蒲、白芷等中草药填入香囊,在动手实践中共同追寻传统节日的 仪式感。 幼儿园负责人罗亚军:让孩子们更好地了解端午节,丰富生活经验。通过唱儿歌、编彩绳、涂粽 子、做龙舟、缝香囊等活动,孩子们可以感受到传统节日的快乐与童趣。 青岛崂山风景区推出"过端午、享童趣"系列活动。活 ...
美好旅途,“粽”享端午
Qi Lu Wan Bao· 2025-05-29 10:18
齐鲁晚报·齐鲁壹点 李牧青 通讯员 高爱梅 蔡硕 "高铁车厢内哪些行为体现文明出行?""端午节有哪些传统习俗?"将文明乘车和传统文化融合在一起, 吸引旅客兴致勃勃地参与其中。在"非遗零距离"民俗活动环节,工作人员和旅客一起动手包粽子、制作 香囊,传递健康出行理念,倡导大家"带着文化去旅行"。 工作人员还为大家准备了甜甜的蛋糕和粽子,大家一起切蛋糕、吃粽子,在全体人员共唱《我和我的的 祖国》歌声中,旅客们纷纷在"端午寄语"互动墙上写下对家国的祝福或旅途感悟。 "小朋友们自己动手,包粽子,做香囊,收获满满。"一家人前往江西游玩的李女士笑着说,孩子在旅途 中还有这样的体验,在欢乐时光中感受到浓浓的传统节日氛围。 在端午节到来之际,为了让乘车的旅客感受到中国传统节日的文化习俗魅力,在国铁济南局值乘的 G169次高铁列车上,一场"美好旅途 '粽'享端午"为主题的活动为旅客送上不一样的文化体验。 上午9点38分,由北京开往南昌西的G169次列车正式发车,此时餐车内已装扮一新,彩粽、香囊、五彩 绳……端午元素满满。客运服务人员将铁路知识与端午文化相融合,通过"粽香传情"品鉴、端午知识竞 答、民俗展演等形式,与旅客共度佳节, ...
文化中国行丨悠悠清音越古今 他们让黄梅戏越唱越“年轻”
Yang Shi Xin Wen· 2025-05-25 01:26
Core Viewpoint - Huangmei Opera, a treasure of traditional Chinese opera, captivates audiences with its unique artistic charm, beautiful singing, and delicate performances, effectively conveying vivid stories and distinct character portrayals [1][3]. Group 1: Historical Background - Huangmei Opera originated from the tea-picking tunes of Hubei and Anhui provinces, evolving in the late Qing Dynasty through the integration with local folk arts in Anqing, using the local dialect for singing and dialogue [3]. - The opera gained national fame after the film adaptation of "Tianxianpei" in 1956, which resonated with audiences across the country, leading to its recognition as a major theatrical genre [5]. - In 2006, Huangmei Opera was included in the first batch of national intangible cultural heritage lists, highlighting its cultural significance [5]. Group 2: Contemporary Developments - Young actors, such as Xie Huihui from the Huangmei Opera Troupe, have begun exploring online performances and short video productions, successfully attracting over a million fans and introducing Huangmei Opera to a younger audience [7]. - Anqing Normal University has around 200 students enrolled in Huangmei Opera programs, with many graduates performing on stages nationwide, indicating a growing interest in the art form among the youth [7]. - A new original Huangmei Opera titled "Yannian and Qiaonian" has recently premiered in Anqing, blending traditional singing styles with elements from musicals and dramas to appeal to modern audiences [9]. Group 3: Future Prospects - The provincial representative inheritor of the national intangible cultural heritage project, Liu Guoping, emphasizes the need for more relatable and aesthetically pleasing works to ensure the continued success and relevance of Huangmei Opera [9].
电竞+文化!1922电竞新媒体产业园点燃天桥消费新引擎
Qi Lu Wan Bao Wang· 2025-04-30 09:12
Core Insights - The 1922 eSports New Media Industrial Park in Jinan has transformed from a historical flour mill into a new consumption engine driven by "eSports + culture" [1][3] - The park has successfully hosted 13 official eSports events and over 70 cultural activities since its opening in 2024, attracting 270,000 participants and achieving over 28 million yuan in revenue [3][4] - Future plans include further exploration of the "eSports +" business model, integrating art and technology to enhance consumer engagement and support urban development [4] Group 1 - The 1922 eSports New Media Industrial Park combines historical architecture with modern creative elements, serving as a hub for cultural and commercial activities [3] - The park features diverse offerings such as themed dining, trendy brands, and urban camping, creating a comprehensive consumer experience [3] - The park's events have significantly boosted local hospitality and dining sectors, creating a strong consumption aggregation effect [3] Group 2 - The park includes a 1922 Smart Sports Park that integrates VR and interactive elements, attracting daily visitors for exercise [4] - Ongoing cultural and creative exhibitions, such as the first Picasso-themed art exhibition in Jinan, have become popular among younger audiences [3][4] - The park aims to continuously inject new vitality into Jinan's consumption market through the "industrial heritage + new consumption" model [4]
历时18天,第三十六届丫髻山庙会在北京平谷开幕
Bei Jing Shang Bao· 2025-04-28 08:54
除了充满福意的祈福活动,庙会期间,秧歌、高跷、什不闲、中幡、小车会等70余档极具地域特色的花会表演更是一大亮点,数量较往年增了一倍,不仅有 来自北京东城、西城、朝阳、海淀、丰台、顺义、通州、大兴、密云等区的倾情加盟,更有来自河北、天津的中幡、花钹跨鼓、小车会、龙灯等精彩的民俗 表演助力,扇子舞、秧歌舞等10余支活力四射的广场舞也纷纷登场,还有民俗舞龙、舞狮表演等共10个表演品类、40余场演出,为这场非遗庙会增添了浓墨 重彩的一笔。 美食、娱乐是逛庙会必不可少的项目。这里不仅有来自全国各地的特色美食、本地传统特色农副产品,还有"桃花扇"与"福桃"系列雪糕、冰箱贴、祈福饼干 等文创好物琳琅满目,不仅能饱口福,还能把福气带回家。同时,庙会上还有本地优秀的非物质文化遗产传承人现场展示技艺,拓印、剪纸等民间技艺让游 客在热闹中赏读文化。此外,游客还能体验拓印御福,或身着汉服穿梭于古色古香的建筑之间,或参与松棚驿站的农事体验,深刻感受传统文化的独特魅 力。 逛完庙会,游客还可在周边众多独具特色的民宿中寻得一方宁静之所。 据悉,本次庙会围绕"祈福""迎福""纳福"三大篇章,精心为游客打造了一场丰富精彩的祈福纳祥之旅。登山打 ...
文化中国行 | 山水间感知传统文化“耕读传家”精神内核
Yang Shi Wang· 2025-04-22 06:26
Core Viewpoint - The article highlights the unique "natural school" in Li Keng Village, Wuyuan, Jiangxi, which utilizes nature as a classroom and promotes rural aesthetic education through immersive experiences in the natural environment [1]. Group 1: Natural Environment and Education - Li Keng Village is characterized by beautiful natural scenery and traditional Huizhou architecture, providing an ideal backdrop for educational activities [4]. - The natural landscape serves as a rich teaching resource, allowing students to engage in various artistic activities throughout the seasons [4]. Group 2: Cultural and Artistic Education - Wang Yiping, the head of Shuangxi Academy, founded the institution to leverage Wuyuan's cultural heritage, offering courses in calligraphy, painting, and Tai Chi [7]. - Traditional culture is integrated into daily life, making it accessible and relatable for students [10]. Group 3: Philosophy of Education - Wang Yiping emphasizes a "unity of knowledge and action" in education, advocating for experiential learning outside the traditional classroom setting, particularly in aesthetic education [11]. - The academy's approach includes not only artistic expression but also practical agricultural activities, fostering independence and character development in children [19]. Group 4: Cultural Heritage and Values - Students learn to appreciate the beauty of Chinese calligraphy, which reflects the moral character of ancient Chinese scholars [15]. - The educational philosophy promotes the spirit of "farming and reading" as a core value of Chinese traditional culture [21].
“中国故事应该成为我们的灵感源泉”——“洋网红”眼中的中国式现代化
Zhong Guo Jing Ji Wang· 2025-03-09 01:56
Core Viewpoint - The article discusses the increasing global interest in "Chinese-style modernization," highlighting its unique development model that integrates traditional culture with modern technological innovation while focusing on people's livelihoods [1][12]. Group 1: Global Perspectives on Chinese Modernization - Many international influencers and travelers express surprise at China's rapid development, which contradicts their preconceived notions about the country [2][7]. - The experiences shared by various influencers illustrate the advanced infrastructure and technology in China, such as efficient public transport and mobile payment systems [10][14]. - Influencers from different countries emphasize the harmonious coexistence of modernity and tradition in China, showcasing the country's commitment to cultural heritage while pursuing modernization [15][20]. Group 2: Personal Experiences and Observations - Influencers like Lena Pels and Irada Gadilova highlight their transformative experiences in China, noting the advanced technology in agriculture and transportation [7][10]. - The article features testimonials from influencers who have spent significant time in China, such as Dina Otama, who emphasizes the importance of public services and government attention to citizens' needs [12]. - Observations from influencers like David Ouyando focus on environmental sustainability and urban planning, noting the prevalence of electric vehicles and green spaces in cities [14][24]. Group 3: Cultural Exchange and Cooperation - Influencers express a desire for cultural exchange and collaboration between China and their home countries, indicating a growing interest in learning from China's development model [23][26]. - The article mentions the positive impact of China's modernization on neighboring countries, particularly in infrastructure projects like the Thailand-China railway [23][24]. - Influencers from Africa and Latin America recognize China's approach to modernization as a potential model for their own countries, emphasizing respect and partnership over exploitation [24][30].