冬至蚝香飘四 方：阳西 以"蚝"为笔，绘 就农文旅融合新 图景_南方+_南 方plus 冬至时节的阳 西，海风温润， 蚝香满城。12月 21日上午，"绿 美阳江·中国蚝 都"第四届程村 蚝美食文化宣传 周暨农文旅融合 发展推介会在阳 西县程村镇红光 村广场正式启 幕。山海之间， 一场以"蚝"为媒 的盛会，正生动 演绎着"百县千 镇万村高质量发 展工程"的实践 篇章。 推介会启动仪式现场（谭家富 摄） 山海相逢，一只 蚝的盛情邀请 "这不仅是一场 美食与文化交融 的盛宴，也是积 极践行牧海耕 渔、建设蓝色粮 仓的生动实践， 更是推动地方特 色文化传承与创 新，促进农文旅 深度融合的有力 探索。"广东省 农业农村厅二级 巡视员罗一心在 活动致辞中表 示，阳江、阳西 作为粤西农业发 展的重点区域， 兼具生态优势、 产业基础和创新 活力，未来发展 潜力巨大、前景 广阔。 广东省农业农村厅二级巡视员罗一心致辞（阳西县融媒体中心供图） 阳江市副市长关 天表介绍，阳江 已构建起从良种 培育、生态养殖 到精深加工、品 牌营销的完整蚝 产业链，打造了 国家生蚝优势特 色产业集群，全 市生蚝年产量位 居广东第 一。"我们真诚 期 ...

Core Viewpoint - The article highlights the transformation of rural development in Qingyang, Gansu, through the integration of digital technology and e-commerce, particularly via live streaming, which has become a vital tool for promoting local agricultural products and enhancing community engagement [1][3]. Group 1: Digital Transformation and E-commerce - Qingyang has leveraged the "East Data West Calculation" initiative to create new digital opportunities, resulting in over 2,000 active local internet influencers, with 458 influencers in Huan County alone amassing over 40 million followers [1][3]. - The local government has implemented a "network united front" strategy to convert internet influencers into community leaders, focusing on transforming online traffic into economic growth for agriculture and tourism [3][4]. Group 2: Organizational Framework and Support Systems - Qingyang has established a framework consisting of four systems: organization, platform, brand, and guarantee, facilitating collaboration among various departments to support local internet influencers [4][6]. - The introduction of a "network united front cloud management system" allows for dynamic management of internet influencers, while training programs have produced over 24 new influencer accounts in Xifeng District alone, generating sales of 139 million yuan in three months [4][6]. Group 3: Economic Impact and Community Engagement - The "Village Broadcasting" initiative has significantly boosted local economies, with online sales of agricultural products reaching 1.78 billion yuan in Huan County and over 20 billion yuan in total sales from the "internet celebrity + industry" model, benefiting more than 50,000 farmers [6][8]. - The integration of live streaming with local culture and tourism has led to a surge in visitor numbers, with over 500 short videos produced, achieving more than 500 million views [7][8]. Group 4: Future Plans and Strategic Goals - Qingyang's future strategy includes optimizing mechanisms and strengthening talent, upgrading digital service platforms, and enhancing brand effectiveness, with plans to train 1,000 new farmers and create 10 influencer villages [9].

沿着S382省道蜿蜒前行，连线成片的绿美竹韵，竹农们贴着竹秆削去老枝，让新笋吸足养分，长得更 胖；转向英德市的巨元孖宝麻竹笋有限公司（以下简称"巨元孖宝"）车间内，筛检、清洗、分瓣、发 酵……机器24小时不停运转，山椒笋、红油笋的国际订单不停。 来自广东深山的红油笋，正在东南亚替代传统的榨菜市场。"我们的产品主要销往越南、柬埔寨等地， 不仅是'下饭菜'，更是比榨菜更健康、营养的小吃。"英德市麻竹产业协会会长、英德市巨元孖宝麻竹 笋有限公司董事长黎水清表示，今年1至8月公司出口额达到1500万元，同比增长50%。 他回忆，这和前几年的情况大不一样。彼时麻竹笋产业还长期囿于"散、乱、小"的状态，多以原料或粗 加工形式销往外省，产品附加值低，利润微薄。 2023年《清远市打造五大百亿农业产业实施方案（2023—2025年）》印发，西牛麻竹笋被列为清远五大 优势特色农业产业之一，迎来产业发展转机。通过种植、加工、品牌打造、科技研发及政策保障等多措 并举，清远已成为全国最大的麻竹笋种植生产基地，全市鲜笋年产量占全国90%以上，笋干出口量占日 本笋干市场的95%以上，稳居国内外市场重要地位。 产业拔节而起的同时，植竹扩绿 ...

新华社长沙12月21日电 题：湖南浏阳：一亩耕地的"生长" 新华社记者柳王敏、周勉 眼下是农闲时节，在湖南省浏阳市永安镇丰裕村正南方向的连片平整田地里，却仍是一片忙碌景象——一台大型拖拉机来回穿梭作业，车尾的旋 耕犁将褐色的泥土卷起，枯黄的稻茬被连根翻动。 田埂上，新铺设完工的灌溉管网开闸，水流喷涌而出。 "这块地土壤肥沃，今年除了粮食增产，每亩地每季肥料成本也比普通地块少70元。"在丰裕村，种粮大户陈金给记者算起了收入账。 陈金说，他今年一亩地早晚稻加起来卖了2300多元，除去地租、化肥、农药、人工成本等支出，能有四五百元收入。算起来，流转的400亩地今年 挣了10多万元。 "土壤条件不改善，哪能有这么好的收成！"陈金笑着说。 种粮"有钱赚"源于这片耕地的"脱胎换骨"。 曾经，丰裕村这片耕地因办化工冶炼厂导致重金属含量超标，被上级相关部门划为严格管控区并退出水稻生产。 3年前，长沙机场改扩建工程项目实施过程中，被占用的2500余亩耕地耕作层剥离后"搬家"到丰裕村。 丰裕村党总支书记、村主任邵国胜说，耕地是粮食生产的"命根子"，优质土壤运进来，就是带来了粮食！ 这是2022年8月31日拍摄的浏阳市永安镇丰裕村 ...

Core Insights - The sixth annual "Flavor of the Year" cultural festival in Fuling, featuring local agricultural and cultural tourism integration, aims to boost new consumption momentum in the tourism sector [1][3] Group 1: Event Overview - The festival focuses on "year flavor" and includes unique experiences such as hot pot cooking and a market showcasing local products, effectively linking Fuling black pig ingredients with the Meixin Wine Town's cultural tourism scene [1] - The event features a long table banquet with various hot pot dishes made from Fuling black pig, highlighting the innovative pairing of red wine and pork [3] Group 2: Industry Development - The scenic area is exploring the development of the hot pot tourism industry by creating unique cultural festivals and promoting the integration of specialty ingredient brands with tourism [3] - Future plans include enhancing the "hot pot + scene" concept by incorporating hot pot elements into accommodations, cultural creations, and entertainment projects, while collaborating with local suppliers for direct ingredient sourcing [3]

江门开平市的塘口旧墟，曾是仅有9户居民的"空心墟"。通过"微改造"保留侨乡建筑风貌，并创新盘活 闲置资产。这里吸引了多元人群聚居创业，已实现全方位"蝶变"，2024年接待游客超150万人次，2025 年上半年接待游客超80万人次。广东英德龙华村梅子寨曾经的旧猪圈飘出咖啡香，麻竹笋制成的文创产 品备受游客欢迎，无人老宅变身精品民宿，谁能想到这个仅有29户人家的小村庄，在一年多前还是 个"空心村"，试运营半年多累计接待游客近5万人次。 这些蜕变，正是广东"百千万工程"在岭南大地上书写的微小而生动的注脚。12月17日，广东省"百县千 镇万村高质量发展工程"指挥部办公室正式发布《关于促进农文旅融合高质量发展的若干措施》，合共 二十七条。"农文旅二十七条"，不讲空话，直奔主题：怎么让乡村美起来、农民富起来、游客留下来？ 很多人理解的"农文旅融合"，无非是"农家乐+土特产摊"，但广东这次显然想得更深，布局得更全面， 在最关键的三个问题上给出了实招： 第一，人从哪里来？《措施》明确要引育专业化运营团队、农村集体经济经理人，鼓励大学生、返乡青 年、文创人才下乡。更关键的是——支持乡村旅游人才评职称！以后在乡村做民宿、搞研学、 ...

从果园到农庄，从民居到红色场馆，手机成了新农具，直播成了新农活。更深层的转变在于：那些曾经 单打独斗的"网络自由人"，正通过统战部门的积极引导，汇聚成助力家乡发展的"统战力量"。 缘起：数字浪潮下的统战新课题 庆阳，这片红色革命老区，借力"东数西算"国家枢纽节点建设，迎来数字新机遇。大数据中心不仅带来 技术红利，更孕育出2000多名活跃的本土网络人士；仅环县，458名网红的粉丝总量就突破4000万。这 些扎根乡土的"流量主角"，以镜头记录农事风情，以直播推广特产文化，成为连接乡村与市场的新纽 带。 2024年11月11日，庆阳市委常委、市委统战部部长张希岳(左二)出席2024年"同心杯·我为家乡代言"电商 直播大赛并调研网络统战工作。(资料图)受访者供图 "互联网是年轻人的主阵地，但如何让'网络自由人'转变为'社会责任人'，将流量转化为农文旅发展动 能，是新时代统战工作的重要课题。"庆阳市委常委、统战部部长张希岳表示，面对乡村发展现实，庆 阳将网络统战作为推动乡村振兴的突破口，开启了创造性探索。 破局："四大体系"织就融合发展网 在宁县庆新电子商务有限公司车间，"90后"李莹正检查苹果分拣线。这位曾留学新加坡 ...

Core Viewpoint - The Guangdong Provincial Department of Commerce has announced the list of "Le Gou Towns" for 2025, highlighting 34 selected towns, with Yanyang Town in Meixian District recognized for its "Golden Pomelo Town"特色 [2] Group 1: Overview of "Le Gou Towns" - "Le Gou Town" is a key component of the "Shopping in Guangdong" brand under the "Yue Enjoys Warm Winter, Travel in Guangdong" consumption season initiative [2] - The initiative aims to promote local economic development by enhancing the integration of commerce, culture, and tourism through the cultivation of specialty product-focused towns [2] Group 2: Selection Process and Characteristics - The selection process involved local applications, expert scoring, and comprehensive reviews, resulting in 12 industrial towns, 6 agricultural towns, and 16 commercial towns [4] - The selected towns focus on diverse specialty consumer goods, including electronics, toys, clothing, leather goods, ceramics, jewelry, food, and more, reflecting the variety of Guangdong's specialty consumer goods industry [4] Group 3: Yanyang Town's Economic Impact - Yanyang Town has over 7,000 households and more than 20,000 people involved in the cultivation of golden pomelos, with a planting area exceeding 30,000 acres and a production value nearing 400 million [5] - The town is advancing deep processing of golden pomelos and exploring full resource utilization to enhance the industry chain and product value [5] - Yanyang Town is also promoting agricultural, cultural, and tourism integration by developing a demonstration base and creating themed tourism routes and cultural festivals to boost the overall benefits of the golden pomelo industry [5]

Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the high-quality integration of agriculture, culture, and tourism (农文旅融合), aiming to transform rural areas into outdoor sports havens, digital immersive theaters, and wellness travel destinations. Group 1: Policy Measures - Guangdong's "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has issued 27 action guidelines to enhance the integration of agriculture, culture, and tourism [1] - The measures indicate a shift from pilot exploration to systematic promotion across the province, emphasizing a transition from traditional models to a multi-value chain integration [1][2] - The focus is on creating a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism, showcasing Guangdong's unique characteristics and cultural richness [1] Group 2: Development Strategies - The measures advocate for the full integration of agriculture, culture, and tourism by breaking down industry boundaries and activating resource elements [3] - Specific strategies include developing high-quality immersive cultural tourism projects that incorporate local cultural elements, enhancing historical and cultural sites, and promoting non-heritage workshops [3] - The document encourages the development of leisure activities such as agricultural sightseeing, fishing experiences, and cultural tourism, while also enhancing rural tourism routes [3] Group 3: Health and Wellness Focus - The integration of agriculture, culture, and tourism is extending into wellness tourism, with encouragement for the development of health tourism bases and eco-friendly wellness products [4] - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, and agriculture to create high-quality wellness vacation products [4] Group 4: Market-Driven Innovation - The measures emphasize a market-oriented approach to developing tourism experiences, shifting from a supply-driven model to one that responds to market demands [7] - Initiatives include promoting local cuisine through campaigns like "Hundred Counties, Thousand Bowls" to enhance the culinary tourism experience [8] Group 5: Cultural and Historical Resource Activation - The measures propose revitalizing local cultural resources by developing unique performance spaces and themed tourism projects, as well as utilizing industrial heritage for tourism [9] - The integration of digital technology is highlighted as a means to enhance the visitor experience, with examples of AR and VR applications in tourism [10] Group 6: Branding and Promotion - The measures outline plans for branding and promoting the integration of agriculture, culture, and tourism, including the establishment of demonstration benchmarks and unique local activities [10][11] - The "Media+" initiative aims to create engaging content to attract diverse consumer groups and enhance the visibility of rural tourism projects [11]

Core Insights - Guangxi's tourism industry is a significant driver of economic growth, with a total tourist reception increase of 10.7% year-on-year in the first half of 2025, generating over 560 billion yuan in tourism revenue [1] Group 1: Tourism Growth and Trends - Guangxi boasts 323 4A-level and 10 5A-level tourist attractions, with a winter average temperature between 13 to 16 degrees Celsius, making it an attractive winter destination [1] - The region has successfully captured the winter tourism market by launching various themed travel routes, enhancing the diversity of the tourism industry [2] - The De Tian Waterfall scenic area offers a unique experience during the winter off-peak season, allowing for leisurely enjoyment without crowds [3] Group 2: Innovative Experiences and Cultural Integration - The integration of cultural experiences, such as traditional performances and hands-on activities, enhances visitor engagement and satisfaction [5][6] - The introduction of technology in tourism, such as AI-driven itinerary planning and immersive experiences, is transforming the travel landscape in Guangxi [7][8] - The development of hot spring resorts in Hezhou has contributed to the winter economy, with significant revenue generated from these facilities [4] Group 3: Cross-Border and Rural Tourism - The establishment of the cross-border tourism cooperation zone at the De Tian Waterfall allows for unique travel experiences between China and Vietnam [3] - Rural tourism initiatives in areas like Youjiang District are promoting agricultural and cultural integration, expanding the tourism market [6]