Core Viewpoint - The development of the ice and snow economy in China is rapidly expanding beyond traditional regions, driven by increased consumer participation and innovative offerings, creating diverse opportunities for growth and transformation in various sectors [10][13][15]. Industry Overview - The 2024-2025 ice and snow season is expected to see a total of 26.05 million participants nationwide, with Zhejiang ranking first among southern provinces at 1.29 million participants [4]. - The Harbin Ice and Snow World has reached a record scale, covering 1.2 million square meters and utilizing over 400,000 cubic meters of ice and snow, attracting 90.357 million visitors and generating 137.22 billion yuan in tourism revenue [6][10]. Regional Development - The ice and snow economy is transitioning from a seasonal focus to year-round opportunities, with regions like Chongli successfully attracting 4.3 million summer visitors in 2024, surpassing winter numbers for the first time [11]. - The integration of outdoor sports and tourism is being emphasized, with events like the Chongli 168 Super Cross-Country Race and Chongli Marathon contributing to a complete sports tourism ecosystem [11]. Consumer Trends - The ice and snow sports market is witnessing a shift towards younger, fashionable, and family-oriented consumers, leading to a diverse and segmented market for equipment and experiences [13]. - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [12]. Industry Growth - The ice and snow industry is evolving into a comprehensive ecosystem, encompassing equipment manufacturing, event management, training services, and cultural tourism, with significant potential for future growth [13][14]. - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from under 5 billion yuan to about 22 billion yuan [13][14].

Core Insights - The winter sports economy in Zhejiang is experiencing significant growth, with companies in the region reporting increased orders and production capacity for winter sports equipment [1][2][3][4] Group 1: Company Performance - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a 61.8% year-on-year increase in ski goggles orders for 2026 and a 14% increase in ski helmet orders [1] - Ningbo Xueying Sports Equipment Technology Co., Ltd. reported over 20% growth in domestic sales, with full production capacity being utilized [1] - The Daming Mountain Wansongling Ski Resort expects an increase in visitor numbers this season, building on a record of 140,000 visitors in the previous season [3] Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly rising, with a 930% year-on-year increase in tourism orders for Anji during the recent New Year holiday [2] - The introduction of multifunctional shoes that can switch between roller and ice skating has attracted consumers, reflecting innovative product development in the market [2] - The Zhejiang Provincial Sports Bureau reported that by the end of 2025, there will be 26 ice and snow sports venues in the province, with 18 ski resorts, leading in the southern region [3][4] Group 3: Government Initiatives - The launch of the 2025 Zhejiang Winter Cultural and Tourism Consumption Season includes over 1,000 cultural and tourism activities, with an expected issuance of over 46 million yuan in consumption vouchers [4] - The collaboration between government policies and enterprises is fostering new opportunities in the ice and snow industry, contributing to a vibrant and growing economic landscape [4]

（记者 刘蔚 通讯员 韩丹丹）冰刀划过镜面般的冰场，发出清脆的声响，与孩子们的欢笑声、惊叹声交织在一起。-7℃的气温里，连云港市盐 河街却蒸腾着前所未有的热气。 "家门口"的冬日童话 北上千里赏冰玩雪，曾是许多港城人心中的冬日愿景。如今，海州区盐河街将这个"童话世界"搬到了家门口。 开园首日，这里便迎来"开门红"，3.6万人涌入这片银装素裹的奇幻世界。这场冬日童话，由一场充满奇趣的"盐小圣+冰雪主题巡游"正式开 启。憨态可掬的"盐小圣"人偶与身着华服的冰雪精灵组成巡游队伍，穿行于挂满冰雪装饰的街区，所到之处，孩子们追逐欢笑，大人纷纷举起 手机，瞬间点燃了整个街区的欢乐氛围。 6岁的童童坐在小推车里，爸爸推着他在冰面上滑了许久，红扑扑的小脸上满是藏不住的笑意。"孩子早就盼着滑真冰了，以前要么得专门去北 方，要么得跑室内场馆，真没想到现在逛着街就能满足他的心愿。"童童的爸爸说。不远处，一群大学生正比赛谁滑得快，冰花飞溅，笑声朗 朗。 如果说白天的巡游是预热，那么夜幕下的主滑冰场，则是真正的梦幻舞台。追光亮起，一场专业的冰面花滑表演准时上演。舞者在晶莹的冰面 上翩跹回转，划出优美的弧线，将力与美展现得淋漓尽致，引来 ...

Core Insights - The cold air has led to a surge in the "ice and snow economy" in Zhejiang, transforming cold resources into hot industries, particularly in skiing and snow equipment production [1][3]. Group 1: Ice and Snow Economy Development - The Hangzhou Tonglu Shenshanli International Ski Resort has seen a significant increase in electricity consumption, with an average daily usage of 12,000 kWh, a 155% increase compared to the same period last year [1]. - Zhejiang has 26 operational ice and snow sports venues, ranking first among southern provinces, and is one of the fastest-growing regions for ski tourism in China [3]. - The provincial plan for 2025 includes promoting the ice and snow economy as part of a broader initiative to boost service consumption, encouraging the development of "ice and snow +" economic models [3]. Group 2: Power Supply and Infrastructure - Local power companies have implemented a "network perception + aerial inspection" service to ensure reliable electricity supply to ski resorts, featuring a four-level sensing network for real-time monitoring [3]. - The establishment of a 24-hour emergency response mechanism and the preparation of power repair materials tailored for ice and snow scenarios have been prioritized [3]. - The Zhejiang Electric Power Company has customized energy efficiency and power protection plans for businesses, ensuring reliable power for the production of snow removal and sweeping machines, which have seen increased overseas orders [4]. Group 3: Energy Efficiency and Competitiveness - The "Luban" energy efficiency management platform provides real-time electricity monitoring for export-oriented enterprises, helping them optimize energy use and reduce costs significantly [5]. - By implementing time-of-use electricity strategies, companies like Zhejiang Daban Electric Tools Co., Ltd. have saved hundreds of thousands in electricity costs, enhancing their international competitiveness [5]. - The province has developed a cluster of ice and snow equipment industries, with significant production capabilities in cities like Taizhou and Ningbo, benefiting from a strong manufacturing base and convenient shipping [5].

Core Insights - The Harbin International Ice and Snow Economy Expo showcased China's efforts to engage 300 million people in winter sports, indicating a shift from tourism consumption to manufacturing strength in the ice and snow industry [2][4][6] - The expo featured 300 renowned companies from over 20 countries, highlighting the growing domestic capabilities in ice and snow equipment manufacturing [2][6] Industry Developments - The 2023-2024 winter season saw 264 million participants in various ice and snow sports and over 385 million people engaged in ice and snow tourism in China, demonstrating a solid grassroots foundation for winter sports [4] - The expo introduced a comprehensive "ice and snow economy industry chain map," illustrating the entire industry chain from equipment manufacturing to tourism and cultural services [4][6] Technological Innovations - Harbin's local universities and research institutions presented 80 ice and snow technology transformation achievements, including advanced products like deep-sea exploration devices and ice sculpture robots [4] - Innovations such as color-changing ski goggles developed by Harbin Institute of Technology were showcased, featuring Bluetooth technology and automatic lens adjustment [2][4] Market Trends - Chinese companies are increasingly exporting ice and snow technology, with firms like Ma Die Er Group and Hai Rui Ice and Snow exporting landscape construction and mobile ice-making technologies to countries like Kazakhstan and Saudi Arabia [6][7] - Global ice and snow giants are shifting from merely selling products to developing and manufacturing in China, as seen with brands like TPR and Italian Tianbing Group planning to establish R&D centers in China [7][9] Future Outlook - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, supported by local initiatives to cultivate specialized industrial chains [9] - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are expected to further enhance the ice and snow equipment manufacturing industry in China [9]

冰雪经济热潮涌动之下，"冰雪+"消费新场景的落地生根，离不开优质消费体验的强力支撑；而优质消费体验的提档升 级，更需要金融服务的精准赋能。基于此，在2025年至2026年冰雪季，光大银行打造"冰雪去嗨节"，将金融服务无缝嵌入冰雪 消费全场景，通过消费补贴、分期免息等多元举措降低消费门槛，持续激发市场活力。 本报讯 （记者向炎涛）1月9日，哈尔滨冬季百日行动重点项目——"冰雪艺术家课堂"研学项目正式启航。作为核心支持单 位，光大银行信用卡中心、黑龙江分行相关负责人应邀出席活动，并围绕"银旅融合、金融促消费"进行主题分享。 此次启动的"冰雪艺术家课堂"研学项目，以"冰雪+研学"模式推动冰雕等非遗活态传承，实现冰雪文旅与素质教育深度融 合，更带动上下游消费形成"冰雪+文旅+教育"新场景，为冰雪经济注入新动能。作为项目核心支持单位，光大银行将以"银旅 融合、金融促消费"为抓手，把该研学项目作为金融服务嵌入冰雪场景的重要落点，后续通过"冰雪去嗨节"全域服务体系，为 冰雪经济发展提供全方位金融支撑。 立足国家战略部署，光大银行以"冰雪去嗨节"为契机，不仅让这场冰雪消费盛宴成为全民共享的嘉年华，更以金融杠杆撬 动冰雪经济向 ...

Core Insights - The first Harbin International Ice and Snow Economy Expo concluded, attracting over 300 enterprises from more than 20 countries and regions, showcasing advancements in ice and snow technology and products [1][3]. Industry Developments - The expo highlighted China's goal to engage 300 million people in ice and snow sports, reflecting a shift from cultural tourism consumption to manufacturing strength [1]. - The event featured innovative products such as a color-changing ski goggle developed by a team from Harbin Institute of Technology, showcasing advancements in low-temperature materials [3]. - A total of 80 ice and snow technology transformation achievements were presented by 29 local universities and research institutions, indicating strong academic and industrial collaboration [3]. Market Trends - The Chinese ice and snow economy is projected to reach a total scale of 1.5 trillion yuan by 2030, with local governments actively promoting specialized industrial chains and clusters [5]. - Participation in ice and snow sports reached 264 million people, with over 385 million engaging in ice and snow leisure tourism, demonstrating a solid grassroots foundation for the industry [7]. Domestic Brand Growth - The expo showcased a variety of domestic ice and snow equipment, including carbon fiber ski helmets and snow removal machines, indicating a rise in local manufacturing capabilities [7]. - Companies are leveraging aerospace materials for product development, enhancing the performance and safety of ice and snow gear [7]. International Collaboration - Chinese ice and snow technology is beginning to be exported, with companies like Ma Die Er Group and Hai Rui Ice and Snow exporting technologies to countries like Kazakhstan and Saudi Arabia [8]. - Foreign enterprises are shifting from merely selling products in China to establishing R&D and production facilities within the country, indicating a strategic pivot towards local market integration [9]. Future Outlook - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are seen as pivotal moments for the growth of China's ice and snow equipment manufacturing industry [9]. - The continuous improvement of the modern ice and snow industry system positions China as a potential global innovation center and collaboration hub in the ice and snow sector [9].

Group 1 - The first Harbin International Ice and Snow Economy Expo attracted over 300 enterprises from more than 20 countries and regions, showcasing a blend of ice and snow art with advanced technologies like unmanned snow removal machines and solid-state batteries [1] - The expo highlighted China's goal of engaging 300 million people in ice and snow sports, indicating a shift from cultural tourism consumption to manufacturing strength in the supply chain [1] - The event featured 80 ice and snow technology transformation achievements from 29 local universities and research institutions, demonstrating the integration of technology into the ice and snow economy [2][4] Group 2 - The Chinese ice and snow sports participation reached 264 million people, with over 385 million people engaging in ice and snow leisure tourism, indicating a strong grassroots foundation for the industry [4] - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, with local authorities in Heilongjiang and Harbin developing specialized plans to cultivate five key industrial chains [3] - Domestic brands are rising, with companies utilizing aerospace materials to innovate products like carbon fiber ski helmets, showcasing a collaborative approach between academia and industry [4] Group 3 - Foreign enterprises are shifting from merely selling products in China to establishing R&D and production facilities within the country, indicating a trend towards localization [6] - Global ice and snow giants are planning to set up significant manufacturing centers in China, which will not only support local ice and snow sports development but also extend their reach to Southeast Asia and Japan [6] - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has positioned China as a historical opportunity for the ice and snow equipment manufacturing industry [7]

新华社杭州1月9日电 题："冷"赛道激发"热"活力 ——浙江冰雪经济一线观察 新华社记者夏亮 雪道上，游客脚踏雪板飞驰而下；车间里，雪盔、滑雪镜生产线高速运转。入冬以来，"冷"赛道正在曾 经与冰雪结缘不多的浙江迸发强劲"热"活力，勾勒出南方冰雪经济的生动模样。 走进浙江远景体育用品股份有限公司新厂区，10多条组装线正在高速运转赶制订单。这家位于台州温岭 的企业，从2007年开始生产滑雪镜系列产品，主要销往美国、加拿大等欧美市场，如今已经成为浙江的 明星冰雪企业。 "2025年的订单我们在10月份左右基本上都已经完成了，现在生产的是2026年的订单。"该公司总经理助 理陈明春说，预计2026年企业滑雪镜订单将同比增长61.8%，滑雪头盔订单将同比增长14%。 滑雪靴装入背包容易导致背包潮湿，从而滋生细菌，损坏滑雪靴等问题，宁波一家企业生产的滑雪靴加 热烘干背包与消毒灭菌多功能背包有效解决了这些问题，在市场上也受到追捧。 "我们主要是外销，但今年内销增长幅度也超过了20%，现在公司生产满负荷运转。"宁波雪鹰运动装备 科技有限公司负责人袁永康说。 随着冰雪季的到来，"世界超市"义乌同样迎来"爆单"时刻，冰刀鞋、滑雪 ...

值得关注的还有市场"破圈"，中国冰雪火到了国际。随着国际航线持续加密，近期多条冰雪游直飞和包机航线新开，到中国赏冰 玩雪成为跨境旅游新热潮。东北、新疆、云南的多个冰雪景区入境游客接待量同比大幅增长，其中哈尔滨入境游客人次同比增长 央视网消息：中国旅游研究院最新报告显示，中国冰雪旅游正进入持续繁荣的新阶段。经综合测算，预计2025—2026冬季，中国 冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。数据背后，这个冰雪季已经"进化"出了新版本。 首先是体验"破圈"。从"赏冰雪"到"享冰雪"，玩法更多。热闹的雪地拔河、冰上龙舟，刺激的滑翔伞俯瞰雪原、沉浸式的骑马踏 雪，冰雪旅游的业态更多元，游客花费也从交通、住宿等"硬性支出"向娱乐、康养、文创等"柔性支出"转变。伴随着多地冰雪季的火 爆出圈，那些本地人爱"逛吃"的老市场正成为八方游客的热门打卡地。 同时，地域"破圈"。对于更多南方消费者来说，冰雪美景正从"诗与远方"变成"触手可及"。不少城市都建起了室内滑雪场，可以 滑雪、购物、美食一站式打卡，有力释放了南方的冰雪消费潜力。广州这家大型室内滑雪场全新推出了超7000平米的亚洲最大室内滑 雪 ...