Group 1 - The core idea of the articles revolves around the successful return of young individuals to their hometowns for entrepreneurship, particularly in agriculture and local cuisine, contributing to rural revitalization [1][2]. - The protagonist, Zhang Yuhong, returned to his hometown in 2022 and began cultivating morel mushrooms, which are highly valued in the market, leading to increased income for himself and local villagers [1][2]. - The establishment of a local restaurant, "Chuanli Renjia," in September 2023, aims to attract tourists by offering authentic local dishes made from fresh ingredients sourced from local farmers [2]. Group 2 - The restaurant has seen significant success during the National Day and Mid-Autumn Festival holidays, serving over 50 tables daily, and providing employment opportunities for villagers with monthly incomes exceeding 3,500 yuan [2]. - The local government has implemented policies encouraging young people to return and start businesses, fostering a supportive environment for entrepreneurship in rural areas [2]. - The overall sentiment emphasizes the importance of young, ambitious individuals in driving rural development and improving the quality of life for local communities [2].

千万流量+0佣金 赋能！真乡亮相 广东民宿大会， 引爆农文旅融合 新热潮_南方+_ 南方plus 12 月 17 日， 2025 第四届广 东省乡村酒店 （民宿）产业合 作大会暨第三届 深圳民宿高质量 发展大会在深圳 盛大启幕。本次 大会由广东省旅 游协会民宿分会 指导，广东民宿 发展研究院、上 海博华国际展览 有限公司联合主 办，广东省白天 鹅职业培训学 校、广东旅粤家 民宿学院、深圳 市民宿协会等多 家单位协办，以 "融合创新，提 质增效" 为主 线，为全省民宿 产业搭建起高效 的交流合作与资 源对接高端平 台。 会上，中国旅游 协会民宿客栈与 精品酒店分会会 长、广东省旅游 协会副会长罗健 强发表致辞。他 指出，随着旅游 消费持续升级， 民宿产业已成为 驱动乡村经济增 长、带动就业增 收的关键引擎， 正从 "避暑度假" 单一模式向全域 全季旅游深度转 型。罗健强强 调，行业发展必 须兼顾文化传承 与生态保护，方 能实现可持续发 展，期待与会各 方以本次大会为 纽带，深化务实 合作，携手共创 广东民宿业发展 新辉煌。 在地方文旅资源 推介环节，亮点 满。河源市东源 县文化广电旅游 体育局党组书 记、局长欧 ...

Core Insights - Shantou has been recognized for its "jump island tourism + fishery" agricultural and cultural tourism project, which was selected as a quality project for the integration of agricultural and cultural tourism development in Guangdong Province by 2025 [1] - The city has successfully implemented a series of actions to enhance urban and rural landscapes, showcasing its unique approach to achieving a beautiful transformation in revolutionary old areas [1][8] Group 1: Urban and Rural Development - Shantou focuses on "point-based production," selecting key nodes for meticulous development, exemplified by the transformation of a 20-year-abandoned wave energy test station into a popular "sea castle" [2] - The "micro-renovation" strategy is evident in projects like the Confucius Cultural Industry Building in Luhua County, which has generated nearly 80,000 yuan annually for the village [2][3] - The city aims for a systematic improvement in urban and rural landscapes through coordinated efforts across counties, towns, and villages [4][6] Group 2: Economic Growth and Industry - Shantou's GDP is projected to grow from 1,322.02 billion yuan in 2022 to 1,500.89 billion yuan in 2024, with a 5.3% year-on-year increase in the first half of 2025 [6] - The establishment of the Lufeng Port Industrial Park has attracted major companies in offshore wind power, with a projected output value of 6.9 billion yuan in 2024 [3][6] - The city has cultivated 32 national specialty agricultural products and 35 "Yue" brand products, with sales of the "Shan Nong Ling Xian" regional public brand exceeding 24 million yuan in the first half of 2025 [3] Group 3: Collaborative Development - Shantou has implemented a "Hundred Meetings Assist Hundred Towns, Ten Thousand Enterprises Revitalize Ten Thousand Villages" initiative, pairing 51 towns with 87 construction enterprises, resulting in 253 projects and funding of 1.253 billion yuan [7] - The city has seen significant contributions from local "village CEOs" who have introduced new agricultural varieties and transformed local products into e-commerce sales, generating over 4.3 million yuan in sales [7] - Tourism has also flourished, with 5.1088 million visitors and total tourism revenue of 5.882 billion yuan in the first half of 2025, indicating a robust market and supply breakthrough [7]

Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World will officially open on December 17, 2025, with a theme of "Ice and Snow Fairy Tale" [1] - This year's event is the largest in scale, created by thousands of ice construction workers [1] - Ticket prices are set at a promotional price of 298 yuan per adult from December 17 to December 23, 2025, reverting to the original price of 328 yuan starting December 24, 2025 [1] Group 2: Overseas Chinese Town A (OCT A) - In November 2025, OCT A reported a total visitor count of 6.97 million for its cultural tourism enterprises, an 8% increase year-on-year [1] - For the period from January to November 2025, the total number of visitors was 73.98 million, a 1% decrease compared to the previous year [1] - In November 2025, the company achieved a contract sales area of 86,000 square meters, a 61% year-on-year decrease, and a contract sales amount of 1.2 billion yuan, down 65% year-on-year [1] Group 3: Beijing Haichang Ocean Park - The Beijing Haichang Ocean Park project has entered the construction phase, with a total building area of approximately 160,000 square meters [2] - The park will feature a combination of ecological, educational, interactive, performance, artistic, and hotel functions, expected to be completed and operational by 2027 [2] - The project is a collaboration between Haichang Ocean Park and Beijing Tongzhou Urban Construction Operation Group [2] Group 4: Taiyuan Plaza and China Resources Mixc Life - Taiyuan Plaza and China Resources Mixc Life have signed a cooperation agreement for the first Mixc Tian Di in North China, located in Taiyuan City [2] - The commercial complex will cover an area of approximately 445,000 square meters, integrating a "block + box mall" innovative model [2] - The project will feature international luxury brands, high-end dining, and cultural art spaces [2] Group 5: New City Holdings - New City Holdings has officially launched two innovative commercial product lines: "New Yuehui" and "Yinxiang" [2] - "New Yuehui" is positioned as an "urban vitality life aggregation body," while "Yinxiang" focuses on "enjoying slow time in urban streets," aimed at creating a "slow life block" [2] Group 6: Guangdong Province - Guangdong Province has issued measures to promote the integration of agriculture, culture, and tourism, focusing on high-quality development [3] - The measures include 27 specific actions to enhance the integration of various tourism-related sectors [3] - The province aims to develop ecological health resorts and promote traditional Chinese medicine health tourism [3] Group 7: Beijing Tourism - In the first ten months of the year, Beijing received over 300 million visitors, with tourism spending exceeding 600 billion yuan, representing year-on-year growth of 5.4% and 7.2% respectively [4][5] - Cultural and tourism consumption has become a significant growth driver for the construction of an international consumption center city [5]

Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the integration of agriculture, culture, and tourism (referred to as "农文旅融合") as part of the "百县千镇万村高质量发展工程" initiative, aiming to create a national model for high-quality development in this sector [1][3][4]. Group 1: Development Strategy - Guangdong's agricultural, cultural, and tourism development is transitioning from pilot exploration to systematic promotion across the province, indicating a shift towards institutionalization and comprehensive integration [1][2]. - The measures emphasize breaking down industry boundaries and activating resource elements to reconstruct rural value, focusing on full-domain and full-industry integration [3][4]. Group 2: Cultural and Tourism Integration - The measures propose deep exploration of Lingnan culture, integrating traditional agricultural and fishing practices, and developing high-quality immersive cultural tourism projects [3]. - There is a focus on enhancing historical and cultural sites, supporting the construction of themed tourism routes, and promoting intangible cultural heritage workshops [3][4]. Group 3: Health and Wellness Tourism - The integration of agricultural and cultural tourism extends to health and wellness, encouraging the development of coastal, hot spring, mountain, and lake tourism resorts, as well as traditional Chinese medicine health tourism bases [4]. - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, agriculture, and innovation [4]. Group 4: Market-Oriented Development - The integration of agriculture, culture, and tourism is seen as a potential pillar industry for counties, with a market-driven approach to developing products and experiences based on user needs [6]. - The measures advocate for innovative leisure experiences and brand promotion, including the "广东美食" initiative to enhance local culinary offerings [7]. Group 5: Digital Transformation - The application of digital technology is emphasized as a means to revitalize rural tourism experiences, with initiatives to enhance digital immersion in agricultural and cultural tourism projects [9]. - The measures include promoting the use of virtual reality (VR) and augmented reality (AR) technologies to create new immersive experiences [9]. Group 6: Media and Promotion - The "媒体+" initiative aims to enhance the promotion of agricultural, cultural, and tourism integration through various media campaigns, including short videos and thematic storytelling [10]. - This approach is designed to respond to the trends of instant and fragmented cultural consumption, helping to consolidate rural projects into recognizable brand clusters [10].

12月16日，广东省文化和旅游厅、自然资源厅、农业农村厅公布了2025年广东省农文旅融合发展优质项 目名单。全省共12个项目入选，惠州唯一入选的项目是龙门县百果里农文旅综合体（创意农业）项目。 民宿错落有致，科普园瓜果飘香，曾经闲置的农房与荒废的山坡，如今成了游客的"网红打卡地"。在龙 门县龙城街道城西村，700亩土地以"百果里农旅综合体"之名，力打造特色农业观光、农事体验、科普 教育、生态旅游为一体的现代农业产业基地。 龙门百果里农旅综合体的"出圈"，始于一次精准的资源盘活。2023年，城西村借乡村振兴示范带建设东 风引入该项目，以"不浪费一寸闲置资源"为核心，在700亩规划用地中，整合了500多亩村民闲置土地、 16幢闲置农房，通过"资源改造+功能升级"，让曾经的"闲置资产"成为农旅融合的"核心载体"。 目前，龙门百果里农旅综合体通过"租金+分红+就业"的多元模式，构建起稳定的利益联结机制：每年 为城西村集体经济增收18.5万元、村小组增收3万元、农户分红约43万元；带动就业约120人，周边村民 在"家门口"就能实现就业。 项目还深度挖掘龙门本土文化，让传统元素在文旅场景中焕发新生。16幢闲置农房经本地工 ...

张爽还介绍，山家文旅是一家集策划咨询、规划设计、投资融资等为一体的乡村资源综合运营服务商。 作为王平古道印象小镇西马驿片区运营商，目前运营的主要项目包括东马山家精品民宿、只在此山乡村 美育馆、西马驿创艺街、花Young山谷集野营等。 北京商报讯（记者 吴其芸）近日，门头沟区首批"乡村CEO"训练营党支部书记、门头沟区民宿协会秘 书长张爽在接受北京商报记者采访时表示，门头沟王平镇的古道作为片区最具辨识度的文化IP，是天然 的产业抓手。张爽锚定这一核心深耕，联动国内外资源策划主题活动，联合多部门推进古道研学与保 护，用文化赋能构建农文旅融合的产业基础。 张爽谈道，门头沟区搭建的"头雁""乡村CEO"培育计划、各类招商推介等平台，让自己快速补齐农业、 旅游领域的认知短板，个人与团队的专业能力、综合素养同步提升。目前团队正在打造古道青年创享社 区，希望以自身成长为样本，吸引更多青年人才共建王平古道印象小镇。 ...

Group 1 - Guangdong has introduced 27 measures to support the high-quality development of the integration of agriculture, culture, and tourism [3][4] - The measures include strengthening planning guidance, innovating diverse leisure experience scenarios, enhancing brand promotion, improving infrastructure, and increasing operational income for various entities [5][6] - The goal is to build a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism in Guangdong [6][7] Group 2 - Recent exposure by CCTV revealed issues of fraud in the Chenpi market, where low-cost "quick-made" Chenpi was sold at high prices by misrepresenting its age and origin [10][11] - In response, Guangdong and Guangxi quickly initiated corrective actions, blacklisting several involved companies and prohibiting their participation in the Chenpi industry [12][13] - The New Hui Chenpi industry association and local agricultural societies have committed to quality assurance and protecting the integrity of authentic Chenpi [72][73] Group 3 - The Guangdong Provincial Government reported that the per capita disposable income of rural residents exceeded 43,000 yuan, indicating solid progress towards common prosperity [30][31] - A press conference highlighted the achievements of the "14th Five-Year Plan" in Foshan, emphasizing its status as a manufacturing hub in China [33][34] Group 4 - The 2025 Zhuhai Seed Industry Carnival was launched, showcasing modern seed industry technologies and achievements [57][59] - A "field classroom" event focused on sweet corn cultivation practices, reflecting a shift in Guangdong's fresh corn industry towards quality competition rather than just yield [60][64] Group 5 - The Clear Water and Green Mountains initiative was emphasized during the Guangdong Provincial Forestry Industry Association's annual meeting, focusing on the development direction of the forestry industry [76][81]

还要发展生态康养度假，推进滨海、温泉、山地、湖泊旅游度假区以及中医药健康旅游、森林康养基地 等建设，做强生态观光，拓展低空、水上、天文等观光业态，并开发高品质银发旅游产品。 在户外运动方面，拓展乡村徒步、水上运动、山地越野等新兴业态，打造高质量户外运动目的地。建设 环南岭、云雾山等登山步道，推动滨海滨水赛事发展，构建大湾区文体旅走廊、粤北山地湖泊运动经济 带和滨海休闲运动示范区。 农文旅发展还需创新多元休闲体验场景。《措施》提出丰富特色美食体验，实施"广东美食"推广行动， 打造"百县千碗""广东鲜品"品牌，推动"粤菜师傅"扩面提质；创新工业科技体验，活化利用工业遗产、 老旧厂房、工业类博物(展览)馆等特色资源，开发"岁月工场"等融合体验项目；增强数字沉浸体验，建 设一批智慧农业、智慧景区、数字乡村，支持农文旅项目运用VR、AR等技术打造沉浸式体验新空间。 《措施》明确，要推动农文旅全域全业态融合发展。 12月17日，据广东省"百县千镇万村高质量发展工程"指挥部办公室消息，《关于促进农文旅融合高质量 发展的若干措施》(以下简称《措施》)已于近日印发，围绕业态融合、场景创新、品牌推广、设施提升 等方面制定"路线图 ...

(责编：王连香、李楠桦) 江苏连云港海州区盛产茶叶，单花果山街道的茶叶种植面积就近4000亩，"海州云雾茶"是江苏三大名茶 之一。当地依托茶园生态优势打造集采茶体验、茶艺品鉴等于一体的茶旅综合体，推出"茶文化体验 游"，邀请非遗制茶匠人现场展演，将茶园"生态颜值"转化为"经济价值"，吸引众多游客沉浸式感受茶 乡魅力，让茶园成为农文旅发展"新引擎"。图为海州区花果山街道当路村的茶农们在茶园采茶。 苏宜婷摄 ...