当下，白酒行业正经历调整期，酒企"稳业绩"的方向是什么？ 6月24日，以"铸牢向心力 厂商一家亲"为主题的酒业领军50人大会（G50）第四届读书会在湘西吉首举 行。作为中国酒类流通协会主办的高端商业组织，G50自2016年成立以来，始终聚焦厂商关系重构与产 区价值挖掘。本次选在酒鬼酒文化生态园，既是对其"湘酒领军"地位的认可，亦凸显行业对差异化突围 路径的迫切需求。 G50会上，中粮酒业党委书记、董事长兼酒鬼酒公司董事长高峰提出"五个自信"，让馥郁芬芳的缕缕酒 香持久弥香。 季克良盛赞：酒中之鬼，馥郁天成 G50是一场汇聚白酒行业顶尖智慧的思想盛宴，专家学者们在交流碰撞间肆意迸发，照亮了行业前行的 漫漫征途。 现场，中国酒业泰斗季克良、高景炎，第五届全国评酒会评委吴晓萍，第四、五届全国评酒会评委张国 强，湘西自治州委副书记、州长陈华，湘西州州委常委、州委秘书长向邦伟，中国酒类流通协会会长秦 书尧，中国酒类流通协会主席团主席王新国，酒鬼酒公司首任董事长王锡炳，中粮酒业党委书记、董事 长兼酒鬼酒公司董事长高峰等共同出席了这场思想盛会。 据了解，6月24日的活动，是季克良老先生第二次莅临酒鬼酒。交流张，季克良回忆了 ...

Core Viewpoint - The training conference held by Baotu Spring Liquor Industry aims to enhance the sales team's skills and capabilities, focusing on organizational execution, market stability, pricing stability, and terminal profit stability [1][6]. Group 1: Training Objectives and Structure - The training conference gathered nearly 300 frontline sales personnel to improve their business skills through specialized learning [1]. - The training was designed around three dimensions: brand culture, behavior management, and industry status, to comprehensively enhance the sales team's overall quality and practical abilities [1][6]. Group 2: Key Training Content - The first segment focused on "How to Become an Excellent Salesperson," led by the sales vice president, who emphasized core competency development in sales, covering customer visits, communication skills, and relationship maintenance [3]. - The second segment highlighted Baotu Spring's brand culture, detailing the company's development journey, brand establishment, and innovation in craftsmanship over nearly ten years, particularly the research and development of the Quanxiang series [5]. - The third segment addressed the current state of the liquor industry, analyzing market conditions and their impact on frontline sales, while encouraging adaptability to market changes and focusing on new channels and consumption scenarios [6]. Group 3: Outcomes and Future Directions - The training successfully unified the sales team's mindset, enhanced their capabilities, and clarified their paths forward, equipping them with the confidence and professionalism needed to face market challenges [7]. - The core value of the training lies in transforming knowledge and concepts into practical momentum for business development, ensuring the sales team is prepared for future opportunities [6].

6月25日，第三方平台"今日酒价"披露的批发参考价显示，25年飞天茅台（53度/500ml，下同）原箱报 1830元/瓶，较上一日下跌85元；散瓶价1780元/瓶，较上一日下跌70元； 24年飞天茅台原箱报1890元/ 瓶，较上一日下跌60元；散瓶价1830元/瓶，较上一日下跌70元。 | 茅台飞天 | | | 2025年6月25日 (公众号: 今日酒价) | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | 2 25年飞天(原) | 53度/500ml | 1915 | 1830 I | | 2 25年飞天(散) | 53度/500ml | 1850 | 1780 I | | 24年飞天(原) | 53度/500ml | 1950 | 1890 I | | 24年飞天(散) | 53度/500ml | 1900 | 1830 1 | | 23年飞天(原) | 53度/500ml | 2100 | 2100 | | 23年飞天(散) | 53度/500ml | 2030 | 2030 | | 公斤蒙台(原) | 53度/1L | 3400 | 3270 ...

茅台酒一直是大家公认的中国白酒头号品牌，但它在过去的十年里却经历了三次重要价格变化。 2016年初春节大促期间，53度飞天茅台在电商平台的打折促销价已经不足每瓶900元。2020年底春节大 促期间，53度飞天茅台的零售价已经涨至2700元一瓶而且很难买到，很多经销商都反映没有现货。 在今年年中，53度飞天茅台散瓶价格已经回落到了每瓶1780元，只是原箱价格还维持在每瓶1830元。 飞天茅台作为中国长期的头号白酒品牌与热销款，它的价格走势是展示国内白酒市场变化的重要风向 标。 白酒在消费品市场一般具有五大特性：高单价、高复购率、高度适配餐饮场景、市场集中度高、头部品 牌寡头化。一件商品若满足以上几个特性，就是超过很多日常消费品类的优质商品。 然而，围绕着白酒的社交媒体话题，这几年总是绕不开一句话：年轻人不喝白酒。 对应这个话题的实际情况，则是白酒企业盈利水平的持续提高，头部白酒企业营收水平的持续攀升，以 及白酒经销商倍感压力的市场反馈。 白酒市场呈现两头增长中间承压之状况 除了上述代表单价1000元以上高端白酒及头部酒企的业绩依然增长之外，主打单价50元的平价光瓶酒市 场也在高速增长。按照行业权威人士的话来说： ...

6月25日，茅台市场迎来了一场价格"大跳水"，电商平台全方位"跳水"单瓶价格下降70，整箱下降85元！ 发生了什么？价格还会恢复吗？ 一、飞天茅台价格"跳楼式"下跌的现状 近期价格数据：单日跌幅可观 类似2014年以来的禁酒令对高端白酒消费场影响是历历在目！ 在当年"八项规定"等政策作用下，飞天茅台价格曾一度跌至680元或830元，让高端酒价格神话回归现实。 这次市场调整，虽未达到历史低点，却也折射出类似政策对市场情绪的长尾效应。 部分地区出台更严格的公务宴请限制规定，名酒销量下滑，让过去依赖礼品与商务宴请支撑的需求面对约束。 虽然很多人都在"拍手叫好"但是白酒这种标杆产业如果效益不好，那整个经济环境也是不太行的。 2025年的经济环境也在一定程度上影响了白酒市场的现状。 随着经济复苏节奏放缓，居民消费信心不足，使此前火爆的高端白酒市场需求受到抑制。 伴随"飞天茅台"过去数年的囤积习惯，部分投资型消费者开始抛货，库存逐步释放至市场，进一步压低价格。 飞天茅台一路走低，虽然对于消费者而言是喜闻乐见，但背后却释放了不容忽视的信号。 由于跌势过快，大量拥有库存保值的酒商暂停接货，价格继续下探的可能性加剧了市场"恐慌 ...

Core Viewpoint - The recent promotional activities during the "618" shopping festival have raised concerns about the pricing system of high-end liquor, particularly Moutai, but market research indicates that the actual transaction prices remain stable within a reasonable range [2][3]. Pricing Stability - The price of 53-degree 500ml Moutai has shown slight fluctuations but generally remains stable, with current prices reported between 2000 to 2100 yuan per bottle and 2100 to 2200 yuan per box, reflecting a slight decrease compared to the same period last year [3]. - Distributors believe that the recent price fluctuations are normal market adjustments, and the overall market for Moutai remains stable, with expectations for improvement in the second half of the year [3][4]. Consumer Behavior and Market Dynamics - The primary consumer demographic for Moutai has shifted, with private business owners now making up a larger portion of the customer base, and consumption is primarily driven by business and family gatherings [5][6]. - The demand for Moutai remains robust, with high opening rates for bottles, particularly in social settings such as banquets and celebrations [5][6]. Brand Value and Market Position - Moutai's brand value is supported by its strong market presence and consumer loyalty, with distributors emphasizing the importance of quality control and cultural engagement in maintaining brand strength [7][9]. - The company is focusing on expanding its product matrix, including affordable options like Moutai Welcoming Wine and Moutai Prince Wine, to adapt to changing consumer preferences and economic conditions [9][10]. Future Outlook - Analysts predict that Moutai's prices will remain stable in the short term, with potential for slight increases during peak demand seasons [4]. - The company is expected to leverage its strong brand and quality to navigate through industry adjustments, maintaining its pricing power in the high-end liquor market [8][10].

受政策等因素影响，白酒在二级市场上"表现不佳"。 截至6月26日收盘，白酒板块虽然"翻红"，但资金情绪不高。南都湾财社-酒水新消费指数课题组注意 到，同花顺白酒指数26日收盘录得2825.34点涨0.1%，旗下成分股涨跌参半。 据了解，自今年新版《党政机关厉行节约反对浪费条例》正式生效后，"公务接待不上酒"对白酒股产生 影响，在叠加白酒深度调整期行业增速整体放缓等因素后，白酒股最近一个月表现是"屡创新低"。 不过行业认为，目前多只白酒股处于近年来估值低位，这其中不乏"茅五洋泸汾古"等龙头，个股是否适 合"杀入"引起讨论。乐观来看，白酒股具有持续分红对冲股价波动收益等优势，但从基本面而言，目前 白酒正处于新一轮的转型期，何时走出泥潭有待观察。 "禁酒令"引发资金焦虑，白酒创阶段性新低 对于当下市场情况，有券商保持乐观态度。中金公司研报认为，当前白酒需求景气度已处历史底部，向 下风险或有限。从消费场景看，短期大众需求偏刚性，且同期低基数下，宴席需求或有望有所表现；中 期维度下，政策刺激有望刺激高端白酒需求企稳；全年白酒业绩在三四季度低基数支撑下或呈先抑后扬 的走势。 在5月19日"禁酒令"被提出之时，业界因"公务 ...

Core Viewpoint - The Chinese liquor industry is undergoing a significant adjustment, with a new trend towards lower alcohol content products to cater to younger consumers, who prefer lower alcohol beverages. Group 1: Industry Trends - The trend of lowering alcohol content in liquor has emerged as a response to changing consumer preferences, particularly among younger demographics, with over 60% of young people favoring lower alcohol options [1][9]. - Major liquor companies, including Wuliangye and Luzhou Laojiao, are actively developing lower alcohol products, indicating a shift in product strategy to attract new consumer segments [1][3]. - The market for low-alcohol liquor is projected to reach 74 billion yuan by 2025, highlighting its growing acceptance and demand among contemporary consumers [10]. Group 2: Company Strategies - Wuliangye plans to launch a 29-degree product, reviving a previously discontinued line from the 1990s, and is focusing on enhancing the sensory experience of its products [2][1]. - Luzhou Laojiao has also indicated that it is working on lower alcohol products, reflecting a broader industry trend towards innovation in product offerings [3]. - Other companies, such as Yanghe, have introduced new low-alcohol products, with plans for additional releases later in the year, further emphasizing the industry's pivot towards lower alcohol content [4]. Group 3: Consumer Behavior - The consumption structure of the liquor industry is changing, with younger consumers becoming a significant market force, leading to a shift in product offerings to meet their preferences [9]. - The traditional high-alcohol liquor market is facing competition from lower alcohol options, which are perceived as more palatable and suitable for social drinking scenarios [10][12]. - Despite the advantages of lower alcohol products, changing long-standing consumer drinking habits will require strategic marketing and education efforts from liquor companies [13].

| 品名 | 规格 | 昨日行情 | 今日行情 | | --- | --- | --- | --- | | 2 25年飞天(原) | 53度/500ml | 1915 | 1830 ↓ | | 2 25年飞天(散) | 53度/500ml | 1850 | 1780 ↓ | | 24年飞天(原) | 53度/500ml | 1950 | 1890 1 | | 24年飞天(散) | 53度/500ml | 1900 | 1830 ↓ | | 23年飞天(原) | 53度/500ml | 2100 | 2100 | | 23年飞天(散) | 53度/500ml | 2030 | 2030 | | 公斤茅台(原) | 53度/1L | 3400 | 3270 4 | | 43度飞天(原) | 43度/500ml | 805 | 800 L | | 43度飞天(散) | 43度/500ml | 800 | 790 ↓ | | 43度喜宴(红) | 43 度/500ml | 720 | 720 | | 巽风飞天 | 53度/375ml | 1230 | 1230 | 本文转载自21世纪经济报道 值班编辑 | 江江 视觉 ...

今日（6.26）A股多数飘绿，大消费走弱，消费ETF（159928）微跌0.25%，盘中成交额已超1.5亿元！资金面上，盘中获净申购 1800万份，连续第2日"吸金"，最新规模超121亿元同类遥遥领先！ | 5分 15分 30分 60分 = 综合屏 F9 前复权 超级叠加 画线 工具 谷 (2 | | | | | 消费ETF | | 159928 | | --- | --- | --- | --- | --- | --- | --- | --- | | F] 2025/06/26 收0.796 幅-0.25%(-0.002) 开0.798 高0.799 低0.794 均0.796 量 | | | | WP | 0.796 | | -0.002 -0.25% | | 0.794↓ MA20 0.807↓ MA60 0.818፤ MA120 0.807↓ MA250 0.797↓ | | | (104日)▼ m | | | | | | | | | 0.860 | | | SZSE CNY 14:16:21 交易中 | 通融 / Q F | | 0.858- | | | | | 净值走势 | | 汇添富中证主要消费 ...