Group 1: Core Insights - The annual "618" e-commerce promotion has expanded into the automotive sector, with various car manufacturers and e-commerce platforms launching significant discounts and promotional activities to capture market share [2][3] - The "one-price" strategy has become a prominent tactic during the "618" event, with brands like Cadillac, Buick, BYD, and Chery offering substantial price reductions and promotional offers [3][4] - The "one-price" model has shown to boost sales significantly, with Cadillac's XT5 experiencing a 114% year-on-year increase in sales after adopting this pricing strategy [3][4] Group 2: Market Dynamics - Many attractive "one-price" offers are often tied to specific conditions, such as trade-in subsidies, which can lead to higher actual prices for consumers who do not meet these conditions [4][5] - The automotive industry's reliance on high-interest car loans to support substantial discounts is facing challenges, as major banks have begun to suspend these loan products, potentially leading to price adjustments post-"618" [5][6] Group 3: International Expansion - The "618" event has introduced a new dimension with cross-border e-commerce platforms like AliExpress starting to sell complete vehicles to overseas consumers, marking a significant step in the globalization of Chinese automotive brands [6][9] - In 2024, China's automobile exports reached 6.407 million units, a 22.7% increase year-on-year, with a growing share of new energy vehicles, indicating a shift from price competition to value competition in the automotive sector [10][11] - The expansion into international markets presents both opportunities and challenges, particularly in logistics and after-sales service, which require careful planning and execution by automotive companies [10][11]