比亚迪限时"一口价"政策或正进入倒计时。 6月28日，网上流传出一份"紧急通知"，显示"2025年7月1日00:00起，比亚迪将启用新购车政 策， 此前报价方案、政策即将全部作废 "。 图 / 比亚迪销售朋友圈 目前，比亚迪方面并未就此回应。据每日经济新闻报道，一位北京某比亚迪海洋网门店销售 员称， 上述图片内容为真 。另一位比亚迪王朝网销售员也表示，7月1日起各项购车政策大调 整，" 要买车就抓紧时间 ，6月30日之前还能享受限时'一口价'政策，到7月1日就全部取消 了。" 据悉，5月23日，比亚迪宣布新一轮价格调整，旗下王朝网、海洋网共计22款智驾版车型限时 促销， 降价的车型数量、力度实属罕见。 比亚迪高管曾称"不打价格战" 今年6月初的比亚迪年度股东大会上，面对21世纪经济报道记者"怎么看待中汽协关于'反内 卷'倡议？"的提问时，比亚迪董事长王传福没有做出回应。 而比亚迪董秘李黔随后主动提起并指出：" 比亚迪面对任何人掀起的价格战，我们玩得起。一 样的，我们不打价格战， 而是用技术创新、效率提升、规模提升，把这些所产生的（价值） 反馈给我们的用户，这就是比亚迪为中国汽车行业要做出的重大贡献。"（→ 详 ...

从巅峰时接近70%市场份额，到如今不到40%，合资品牌要想在自主和新势力的围追堵截中破局，的确 不是易事。 但市场不会一成不变——尽管舆论的目光仍然被话题不断的新势力吸引，但5月份的销量数字揭示了一 个被忽视的现象。 从一汽-大众、上汽大众，到广汽丰田、一汽丰田，乃至最近几年跌进谷底的上汽通用、北京现代、悦 达起亚，5月份，这些合资品牌的销量纷纷实现了逆势向上。 稳住油车销量只是一个方面，新能源领域吸取教训、广泛学习后的广汽丰田铂智3X、东风日产N7、一 汽丰田bZ5等新车，也开始逐渐同时收获口碑和销量。 | 品牌 | 销量(万辆) = | 同比变化 | | --- | --- | --- | | 上汽大众 | 8.7 | 4.3% | | 汽-大众 (大众品牌) | 7.3 | 2.8% | | 一汽丰田 | 6.8 | 24% | | 广汽丰田 | 6.2 | 1.82% | | 上汽通用 | 4.7 | 22.42% | | 北京现代 | 1.69 | 5.6% | | 悦达起亚 | 2.21 | 15.7% | | | 注:数据来源于车企官方数据,及行业协会数据 | | 部分合资品牌2025年5月销量 ...

持续两年之久的价格战，犹如一场没有硝烟却异常残酷的经济内战，在汽车市场中激烈地进行着。 在日前举行的2025中国汽车重庆论坛期间，很多与会车企负责人在见面时，相互的问候语从"你们的汽 车有什么新功能"转变为"最近又有什么降价优惠措施"，会场外汽车降价营销广告随处可见。 全行业的神经因为价格战始终紧绷着，这种价格"内卷"或许正在一步步突破车企的底线，把整个行业拉 进一场无休止的恶性循环。随着新能源汽车市场竞争的加剧，竞争压力从整车企业向产业链环节传导， 出现了供应商货款支付账期加长、资金周转困难等现象，危及整个产业体系的安全稳定。对此，专家呼 吁，"价格战"是饮鸩止渴的手段，汽车行业必须回归价值竞争，追求长期主义，推动产业技术创新，实 现健康可持续和高质量发展。 行业利润进一步下探 5月23日，比亚迪（002594）率先宣布22款车型降价，海洋网和王朝网推出"限时一口价"活动，降价幅 度最大的海豹07DM-i智驾版价格低至10.28万元，相比官方指导价下降5.3万元，零跑C11和C16两款车 型宣布限时降价，C16直降4.4万元。 随后，吉利汽车宣布多款车型降价，吉利星愿限时补贴价5.98万元起，相比6.88万 ...

Core Insights - The automotive market is experiencing a promotional surge ahead of the "6.18" shopping festival, with numerous brands announcing price cuts and promotional offers [1][3] - The China Automobile Industry Association has issued a statement advocating for fair competition and opposing reckless price wars, which are seen as detrimental to the industry's health [1][5] - Companies like SAIC-GM are focusing on profitability and sustainable business practices, rejecting the notion of engaging in price wars [4][6] Group 1: Promotional Activities - Multiple automotive brands, including SAIC-GM, Geely, Chery, and others, have announced significant price reductions and promotional offers since mid-May [1] - Chery has launched limited-time discounts on over 30 models, with some vehicles being offered at substantial reductions [3] - Cadillac has introduced a "one-price" sales model for its new XT4 SUV, which has led to a significant increase in sales [2] Group 2: Industry Response to Price Wars - The China Automobile Industry Association has highlighted the negative impact of price wars on normal business operations and the supply chain [5] - The Ministry of Industry and Information Technology has expressed support for the Association's stance, emphasizing the need for innovation and quality over price competition [5] - Executives from various companies, including SAIC-GM and Dongfeng Honda, have reiterated the importance of maintaining profitability and avoiding unsustainable practices [6]

5月最后一周，除了部分车企公布最新消息外，2025粤港澳大湾区车展也在深圳启幕，下面就回顾一下上周的车圈热点。 里程碑时刻 别克第180万辆昂科威、第130万辆君越下线 5月26日，上汽通用别克品牌迎来里程碑时刻，昂科威家族第180万台整车在东岳工厂下线，君越车型第130万台整车在浦东金桥基地下线。此外，别克 品牌还推出"感恩限时礼遇"。即日起至6月18日，别克昂科威Plus享受一口价16.99万元起，君越享受一口价15.99万元起。 2014年昂科威家族正式推出，11年来经历了三代产品革新迭代，第170万辆昂科威于2024年四季度下线。如今，昂科威仅用6个月就实现第180万辆下 线，在半年内完成了10万辆的销售增速，并连续数月同比高速增长，证明了昂科威家族以"多10%"的产品体验获得了市场肯定。 2006年，第一代别克君越推出，在近20年的时间里，别克君越经过四代产品进化，总产量达到130万辆。目前在售的2025款君越外观承袭PURE Design 设计理念，车内采用全新一代VCS智能座舱设计，配备3D浮感舒享座椅，拥有奢享豪华的舒适体验。该车搭载的动力系统，不仅动力强劲油耗经济，更有 扎实可靠的耐用性能。 ...

每经记者｜黄辛旭 每经编辑｜孙磊 2.99万元的吉利帝豪、3.49万元的奇瑞瑞虎3x、直降5.3万元的比亚迪海豹……当这些跌破认知的"白菜价"新车密集轰炸市场时，新一轮的车市价格战似乎又 开始了。 自比亚迪5月23日推出的"限时一口价"促销活动后，吉利、奇瑞、凯迪拉克等品牌第一时间跟进。 不过，《每日经济新闻》记者近日在走访市场时发现，所谓"史上最低价"实则暗藏套路。有销售人员坦言，所谓降价不过是把国补、置换补贴等政策重新包 装。一位吉利销售人员表示："价格战是有一些噱头，清库存冲销量才是真。" 面对新一轮车市促销，有消费者欣喜，也有消费者担忧。比如，上海市一位近期计划购车的赵女士的第一反应不是惊喜，而是警惕："以前从不敢想3万元能 买辆车，现在反而怕继续降价，因为更怕偷工减料。" 真降价还是假套路？ "这次所谓降价其实是之前的政策，但是从来没有过宣传，最近通过官方发布这一消息之后，吸引到更多的消费者前来问询和购车，是有一定效果的。"一位 比亚迪的销售人员告诉记者。 早在今年3月底，比亚迪针对海洋网和王朝网部分非智驾版入门车型就推出了限时"一口价"。上述比亚迪销售人员透露，这次所谓的降价只是把国补和置换 补贴 ...

5月26日，别克昂科威家族第180万台整车在东岳工厂下线，君越车型第130万台整车在浦东金桥基地下 线。 值得一提的是，2024年别克君越开启一口价模式，以"B级价格C级体验"的路线实现销量连续6个月两位 数同比增长。2025年，别克君越率先启动车主共创改装附件计划，并相继推出"鸿运倍增"双色车衣、静 逸电吸门、静悦悬停桌板及静享巨幕投影等热门改装附件，深受广大车主欢迎。 于2014年问世的昂科威家族，在11年时间里历经三代产品革新迭代。从去年第170万辆下线到如今迎 来"第180万辆"里程碑，实现了"半年10万辆"的销售增速。 记者了解到，市场销量稳定增长的背后，是昂科威家族以"多10%"开发理念锻造产品的成果。昂科威 Plus配备2.0T可变缸发动机、昂科威S采用1.5T"阿凡达"高功率发动机，双车均匹配9AT智能变速箱，兼 顾强劲动力、平顺输出和节能省油。 底盘方面，别克不惜成本采用大尺寸全框式副车架设计，多处布置液压衬套，以更扎实的用料为用户带 来舒适的驾控品质。值得一提的是，昂科威S白金版配备同级唯一的五连杆独立后悬架，带来更出色的 操控体验。 本报讯（中青报·中青网记者 张真齐）5月26日，别克品 ...

Core Viewpoint - BYD has launched a significant price reduction strategy for its smart driving models, marking a shift in focus from hardware equality to intelligent equality, amidst increasing competition in the electric vehicle market [2][6][7] Group 1: Price Reduction Strategy - BYD announced price cuts for 22 smart driving models across its Dynasty and Ocean series, with reductions up to 53,000 yuan, creating new price lows for its smart models [2][3] - The Ocean series features models starting at 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i smart version, now priced at 102,800 yuan, down 53,000 yuan from the original price [3] - The Dynasty series has 12 smart models with starting prices reduced to 63,800 yuan, with the highest drop being 32,000 yuan, bringing the starting price to 217,800 yuan [3] Group 2: Market Response - The promotional activities have led to increased foot traffic in BYD stores, with various discount forms including cash reductions and trade-in subsidies, attracting consumer interest [4] - Consumers have expressed strong positive reactions to the price cuts, feeling that the offers present a compelling value proposition [5] - Analysts believe that the promotion will boost short-term sales and enhance BYD's brand image, potentially leading to increased market share in the long run [5] Group 3: Industry Impact - BYD's pricing strategy has triggered a chain reaction in the industry, with competitors like Geely and SAIC General also announcing price cuts and promotional offers [6][8] - The automotive market is experiencing a shift in pricing strategies, with a focus on intelligent features becoming standard rather than premium, indicating a potential transformation in the value system of the industry [2][6] - The competition is expected to intensify as companies strive to balance pricing with technological advancements and supply chain efficiency [6][8] Group 4: Sales Goals - BYD aims to achieve a sales target of 5.5 million vehicles by 2025, with a current completion rate of approximately 25% based on sales of 1.3809 million vehicles in the first four months of the year [7] - To meet its ambitious sales goals, BYD needs to maintain a monthly sales volume exceeding 410,000 units for the remainder of the year [7]

Group 1 - The automotive market under 150,000 yuan is experiencing a transformation, with both traditional fuel vehicles and new energy vehicles offering advanced features previously found in higher-priced models [1][2] - New energy vehicle companies are launching competitive models in the 100,000 to 150,000 yuan range, with brands like Xiaopeng, BYD, and NIO introducing intelligent features to attract consumers [2][3] - Luxury brands such as Audi and Cadillac are lowering entry-level prices to compete for consumers in the 150,000 yuan market, making previously unattainable models accessible [3] Group 2 - The intense price competition in the automotive industry is driven by a focus on maintaining sales volume, even at the cost of profitability [4] - Industry insiders express concerns about the sustainability of this price war, highlighting risks such as reduced quality and safety standards due to cost-cutting measures [4] - The profitability of the automotive sector is under pressure, with projected profit margins for 2024 at 4.3%, down 0.7 percentage points from 2023, indicating a challenging environment for manufacturers [4]

Core Insights - Buick's Envision family reached a production milestone of 1.8 million units, while the LaCrosse sedan achieved 1.3 million units, reinforcing Buick's competitive position in the mainstream joint venture market [1] - To celebrate these milestones, Buick launched a promotional campaign offering discounts and incentives for customers purchasing the Envision Plus and LaCrosse models during the upcoming shopping festival [1] Group 1: Product Development and Innovation - The Buick LaCrosse has evolved through four generations since its first model in 2006, emphasizing technological innovation and quality improvements, including variable cylinder technology and advanced suspension systems [3] - The LaCrosse features a spacious design, luxurious interior, and advanced safety features, including L2-level intelligent driving assistance [3][6] - The Envision family has undergone three generations of product innovation since its launch in 2014, achieving a sales increase of 100,000 units in just six months, with the Envision Plus standing out in the mid-size SUV market [5][6] Group 2: Market Performance and Strategy - Buick's "More 10%" development philosophy has significantly contributed to the product strength of the Envision family, which includes the Envision Plus and Envision S models, both equipped with advanced powertrains and intelligent transmission systems [6][8] - The Envision family has been recognized for its high-quality manufacturing, with the Dongyue plant achieving the highest BIQ Level 4 certification and receiving multiple awards for manufacturing excellence [8] - Buick is committed to a dual-fuel strategy, focusing on both traditional fuel vehicles and the integration of intelligent and connected features to meet diverse consumer needs [8]