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提振消费24条| 千亿级融合新地标、30条特色餐饮街、打响“北京购物”品牌 北京消费市场迎来新目标
Bei Jing Shang Bao· 2025-07-10 08:07
Core Viewpoint - Beijing aims to achieve an average annual growth of around 5% in total market consumption by 2030, with plans to create 2-3 new consumption landmarks worth over 100 billion yuan [1][9] Group 1: Consumption Goals and Strategies - The "Action Plan" outlines multiple small goals, including the establishment of 30 "late-night dining" districts and around 30 live e-commerce bases [1] - The plan emphasizes the integration of cultural, commercial, tourism, and sports sectors to enhance consumption [4][9] - Beijing will focus on upgrading service consumption, promoting digital consumption, and fostering green consumption trends [1][4] Group 2: Multi-Industry Integration - The integration of various consumption sectors is seen as a key driver for boosting consumption, leveraging cultural resources to enhance entertainment offerings [4][6] - New tourism consumption scenarios will be explored through public-private partnerships, including major projects like the second phase of Universal Studios [4][9] - The city aims to enhance sports consumption by increasing the utilization of Olympic venues and developing a comprehensive event system [4][9] Group 3: Retail and Commercial Development - The introduction of flagship and concept stores is a strategy to stimulate consumption upgrades, with plans to attract 470 new stores from 2021 to 2024 [7] - Large commercial facilities are set to open, with over 4.5 million square meters of new space expected by 2024, enhancing the shopping experience [8] - The focus on creating immersive shopping experiences that blend culture and modern retail is highlighted [8][11] Group 4: Cultural and Thematic Consumption - The plan incorporates the rich cultural heritage of Beijing, promoting cultural tourism and themed consumption experiences [9][10] - Events and activities that combine cultural appreciation with shopping are encouraged to stimulate local economies [10][11] - The development of night-time economies and extended hours for cultural venues is aimed at diversifying consumption opportunities [10][11]