Core Viewpoint - Ruoyuchen's stock surged to the daily limit after announcing plans to issue H-shares and list on the Hong Kong Stock Exchange, potentially becoming the first "A+H" dual-listed company in China's beauty e-commerce sector [2][4]. Group 1: H-share Issuance and Market Conditions - The announcement of H-share issuance aims to enhance capital strength, competitiveness, and international brand image, while also improving overseas financing capabilities [6][8]. - The recent implementation of new IPO regulations by the Hong Kong Stock Exchange has created favorable conditions for Ruoyuchen's cross-border capital layout, including relaxed listing requirements and increased market liquidity [4][8]. - Analysts suggest that the current market conditions are ripe for listing, with the beauty consumption sector expected to see increased IPO activity by 2025, providing Ruoyuchen with opportunities for reasonable valuations and capital influx [8][9]. Group 2: Financial Performance - Ruoyuchen's stock has increased nearly 170% this year, closely linked to its strong financial performance [10]. - The company anticipates a net profit of 63 million to 78 million yuan for the first half of 2025, representing a year-on-year growth of 61.81% to 100.33% [11][12]. - In 2024, Ruoyuchen reported a revenue of 1.766 billion yuan, a 29.26% increase from the previous year, with significant growth in brand management and proprietary brand segments [13][14]. Group 3: Industry Trends - The e-commerce agency industry is undergoing a deep adjustment phase, shifting from a focus on traffic to resource integration due to peak domestic traffic and stricter platform regulations [16][17]. - Leading e-commerce agencies are building competitive advantages through AI technology, private domain operations, and cross-border market strategies [18][19]. - The new policies from the Hong Kong Stock Exchange may facilitate Ruoyuchen's global capital strategy, which is crucial for the company's future and the broader potential for Chinese e-commerce service providers to expand internationally [19].

Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company's profitability has significantly improved in Q1 2025, with a revenue increase of 14.75% year-on-year, and a net profit increase of 26.48% year-on-year [2][6]. - The company is focusing on optimizing product categories and promoting business globalization, which is expected to enhance market share [2][11]. - The industry structure is becoming more balanced, with growth in sectors such as 3C mobile phones, automotive, and semiconductors, offsetting declines in new energy lithium batteries and photovoltaics [11]. Financial Performance Summary - In 2024, the company achieved a revenue of 2.504 billion yuan, a decrease of 13.08% year-on-year, and a net profit of 404 million yuan, down 25.87% year-on-year [2][6]. - For Q1 2025, the company reported a revenue of 620 million yuan, up 14.75% year-on-year, and a net profit of 122 million yuan, up 26.48% year-on-year [2][6]. - The gross margin for Q1 2025 reached 38.1%, an increase of 3.1 percentage points year-on-year, while the net profit margin was 19.64%, up 1.82 percentage points year-on-year [11]. Business Strategy and Growth - The company is enhancing its one-stop procurement service and has made significant progress in the intelligent construction of its FB business, improving efficiency and product quality [11]. - The company is advancing its global business strategy, having established operations in over 30 countries and regions, including new entities in Vietnam, Hong Kong, and Japan [11]. - The company expects to achieve net profits of 500 million, 610 million, and 730 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 29, 24, and 20 [11].

Group 1: Financial Performance - The company's photovoltaic revenue decreased by over 60% year-on-year, primarily due to the impact of restructuring [3] - Fixed asset and inventory impairment provisions amount to approximately 800 million, raising concerns about further impairment risks [5] - The revenue share from the top five customers increased year-on-year, indicating a focus on maintaining key client relationships [5] Group 2: Restructuring and Investment - The company is currently in a restructuring phase, with all funds from participating investors fully in place [2] - The restructuring plan was completed by the end of 2024, with a focus on restoring production capacity [2] - There is no confirmed strategic investor with clear funding intentions at this time [2] Group 3: Market Strategy and Operations - The company plans to continue its dual-core business strategy of "photovoltaics + cables," despite the challenges faced in the photovoltaic sector [3] - There is no substantial impact on overseas business from the European anti-dumping investigation on Chinese photovoltaic products [2] - The company is actively optimizing its product structure and market layout to enhance competitiveness and risk resistance [2] Group 4: Future Outlook - Future growth drivers include the empowerment from new controlling shareholders and a focus on global R&D and service capabilities [3] - The company has not yet entered the production of ultra-high voltage cables but is monitoring opportunities in smart grid renovation orders [4]

Core Viewpoint - The company demonstrated robust revenue growth in 2024, with a notable increase in new customers, channels, and projects, while maintaining a strong performance in both domestic and international markets [1][2]. Financial Performance - In 2024, the company achieved operating revenue of 4.749 billion, net profit attributable to shareholders of 296 million, and net profit excluding non-recurring items of 293 million, reflecting year-on-year changes of +34%, -1%, and +40% respectively [1]. - For Q4 2024, the company reported operating revenue of 1.359 billion, net profit attributable to shareholders of 71 million, and net profit excluding non-recurring items of 69 million, with year-on-year changes of +31%, -18%, and +391% respectively [1][2]. - In Q1 2025, the company achieved operating revenue of 1.010 billion, net profit attributable to shareholders of 58 million, and net profit excluding non-recurring items of 54 million, with year-on-year increases of 18%, 35%, and 26% respectively [1][4]. Revenue Breakdown - In 2024, the company’s revenue from external sales increased by 37%, while domestic sales grew by 26%. Revenue from proprietary brands rose by 31%, and non-proprietary brands increased by 35% [2]. - Online sales grew by 8%, while offline sales surged by 38%. The North American trade team contributed significantly to revenue growth, and domestic proprietary brands experienced rapid growth [2]. - Product-wise, revenue from office chairs, sofas, massage chairs, and height-adjustable desks increased by 34%, 20%, 1%, and 138% respectively, accounting for 72%, 14%, 5%, and 2% of total revenue [2]. Profitability Metrics - The gross profit margin for 2024 was 21.6%, a decrease of 1.2 percentage points, primarily due to intense competition in the sofa market and cross-border e-commerce [3]. - The company optimized its expense ratios, with total sales, management, and R&D expense ratios decreasing by 2.4 percentage points. The net profit margin attributable to shareholders decreased by 2.2 percentage points to 6.2% due to a high base effect from government subsidies in 2023 [3]. - In Q4 2024, the gross profit margin decreased by 3.4 percentage points, with variations in expense ratios across sales, management, R&D, and financial expenses [3]. Future Outlook - The revenue growth in Q1 2025 aligns with expectations, with a gross profit margin of 20.6%, down 1.5 percentage points due to a decline in the delivery volume of high-margin products [4]. - The company is focusing on global capacity and business expansion, aiming to enhance its competitive advantage through increased market share overseas and the growth of domestic proprietary brands [4]. - The company plans to actively address losses in specific segments and leverage its experience in the Vietnam base to cover all U.S. business needs, while also expanding into non-U.S. markets [4]. Dividend Policy - The company maintained a stable dividend policy, distributing 152 million in cash dividends for 2024, with a dividend payout ratio of 51.44% [5]. - A mid-term dividend plan for 2025 has been established, with expectations of a dividend yield exceeding 5.5% based on projected net profits [5].

Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company's performance in 2024 is in line with expectations, with revenue, net profit attributable to the parent, and net profit excluding non-recurring items reaching 4.749 billion, 296 million, and 293 million yuan respectively, representing year-on-year growth of 34%, -1%, and 40% [2][6]. - In Q4 2024, the company achieved revenue, net profit attributable to the parent, and net profit excluding non-recurring items of 1.359 billion, 71 million, and 69 million yuan, showing year-on-year growth of 31%, -18%, and 391% [2][6]. - For Q1 2025, the company reported revenue, net profit attributable to the parent, and net profit excluding non-recurring items of 1.010 billion, 58 million, and 54 million yuan, with year-on-year increases of 18%, 35%, and 26% [2][6]. Summary by Sections Financial Performance - The company expects steady revenue growth in 2024, with foreign sales and domestic sales increasing by 37% and 26% respectively. The revenue from self-owned brands and non-self-owned brands grew by 31% and 35% respectively [12]. - The company achieved a gross profit margin of 21.6% in 2024, a slight decrease of 1.2 percentage points year-on-year, primarily due to intense competition in the sofa market and cross-border e-commerce [12]. - The net profit margin attributable to the parent company decreased by 2.2 percentage points to 6.2% in 2024, influenced by a high base from government subsidies and compensation income in 2023 [12]. Globalization and Competitive Advantage - The company is enhancing its global capacity and customer base, with expectations for rapid growth in its Romanian base and standing out in overseas markets [12]. - The company is focusing on expanding its market share in the top ten GDP countries and key customers, while also promoting domestic self-owned brand sales through both online and offline channels [12]. Dividend Policy - The company maintains a stable dividend policy, distributing 152 million yuan in cash dividends in 2024, with a dividend payout ratio of 51.44%. A mid-term dividend plan for 2025 is also in place, aiming to increase the frequency of dividends [12].