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(投资中国)阿迪达斯大中华区董事总经理:让全球通过三条纹读懂东方美
Zhong Guo Xin Wen Wang· 2025-11-25 10:14
阿迪达斯大中华区董事总经理萧家乐近日接受采访时表示,这份增长不仅是商业上的成功,更是品牌与 中国市场深度共鸣的结果。他指出,"在中国,为中国"战略的持续推进,以及品牌与中国消费者之间建 立的情感连接,是持续增长背后的核心动力。 (投资中国)阿迪达斯大中华区董事总经理:让全球通过三条纹读懂东方美 中新网上海11月25日电 (记者 缪璐)2025年,阿迪达斯交出了一份亮眼的"成绩单":全球单季营收创历 史新高,大中华区更实现了季度业绩"十连增"。 "体育强国的建设必须从青少年开始。这是我们的长期使命,难以用短期指标简单衡量。"萧家乐表示, 品牌将继续通过传统项目与新兴运动的结合,助力中国全民健身事业的高质量发展。 在萧家乐的战略布局中,"在中国,为中国,爱中国"不只是一种理念,更是清晰的行动路径:"在中 国"——依托本土供应链与设计力,实现从产品洞察到生产落地的全方位扎根;"为中国"——聚焦中国 运动员与消费者的真实需求,提供专业的运动及时尚解决方案;"爱中国"——以文化认同为根基,通过 产品讲述中国故事,让东方美学走向世界。 "我们不仅是认同中国文化,也希望可以弘扬中国文化,讲好中国故事,让更多中国以外的消费者 ...
“澳门名片”上的时代记忆 中国银行澳门币三十载的文化密码与金融叙事
Jin Rong Shi Bao· 2025-11-07 05:06
Core Viewpoint - The issuance of Macao currency by the Bank of China marks a significant milestone in the financial sovereignty of Macao, reflecting the integration of Chinese and Western cultures and the economic development of Macao over the past 30 years [1][2][9]. Historical Context - The first batch of Macao currency was issued by the Bank of China on October 16, 1995, during the final years of Portuguese administration, symbolizing a shift in financial authority [2]. - The issuance broke the monopoly held by a Portuguese bank for nearly 90 years, enhancing the voice of Chinese finance in Macao's financial system [2]. - The design of the currency incorporated advanced anti-counterfeiting technology and rich cultural elements, signifying a transition in Macao's identity [2]. Cultural Representation - Over the past 30 years, the Bank of China has issued six denominations and three series of Macao currency, along with 16 commemorative notes reflecting various themes [3][4]. - The design of the currency serves as a cultural encyclopedia, showcasing Macao's heritage through iconic landmarks and cultural symbols [3][5]. - Commemorative notes have highlighted significant events, such as the Beijing Olympics and the 20th anniversary of Macao's return, emphasizing cultural integration [4][5]. Economic Impact - The issuance of Macao currency has had profound implications for the region's economic and social development, providing financial stability during critical transitions [8]. - The Bank of China's role in issuing currency has strengthened Macao's financial system and enhanced its international credibility, especially during financial crises [8]. - The currency serves as a medium for cultural exchange and national identity reinforcement among Macao residents [8]. Future Outlook - The Bank of China's Macao currency is expected to play an increasingly important role in regional financial cooperation as the Greater Bay Area initiative and the internationalization of the Renminbi progress [9]. - The currency is seen as a "business card" for Macao, continuing to narrate the story of Macao's development alongside the motherland [9].
第37届澳门国际音乐节举办 中西合璧打造艺术盛宴
Yang Shi Xin Wen· 2025-10-05 05:50
Core Points - The 37th Macao International Music Festival has commenced during the National Day holiday, themed "Sound·Sea," showcasing the city's charm through various musical performances and extended activities [1][3] - The festival opened with a performance of the classic opera "Carmen," produced by the Zurich Opera House and the Paris Opera Comique, featuring the China Symphony Chorus alongside local ensembles [1][2] - The festival will run until November 8, featuring 12 exciting programs and 14 extended activities from artists and orchestras from China, Russia, Portugal, Switzerland, and other countries, highlighting the cultural exchange between Eastern and Western music [2][3] Industry Insights - The festival aims to deepen cultural exchanges through music, allowing audiences to experience the unique charm of Macao [5] - Collaboration with world-class teams is emphasized to provide a fresh opera experience for the audience [2][3]
苏州芭蕾舞团首秀意大利博得满堂喝彩
Su Zhou Ri Bao· 2025-09-23 00:32
Core Points - The Suzhou Ballet Troupe made its debut in Milan, Italy, with a performance titled "The Bridge of Magpies - Ballet Collection," showcasing the beauty of Jiangnan culture [1] - The event is part of a key project for the promotion of Chinese culture abroad, coinciding with the 55th anniversary of diplomatic relations between China and Italy [1] - The performance was well-received, with a full house at the Alchimboldi Theatre, highlighting the cultural exchange between China and Italy [1][2] Summary by Sections Performance Details - The performance included four selected pieces: the original ballet "The Bridge of Magpies," a ballet adaptation of the Kunqu opera "Peony Pavilion: Dream of the Night," excerpts from the original ballet "Magnificent Clouds," and Glen Tetley's version of "The Rite of Spring" [1] - The audience, which exceeded 2000 attendees, responded enthusiastically, indicating a successful cultural presentation [1] Cultural Significance - The Chinese Consul General in Milan emphasized the importance of cultural exchanges between Italy and China, especially during the 55th anniversary of diplomatic relations [2] - Representatives from renowned local performing arts institutions attended the event, underscoring the professional influence and cultural value of the Suzhou Ballet Troupe's European tour [2] Future Engagements - Following the Milan performance, the Suzhou Ballet Troupe is set to continue its tour in Paris, France, on September 24, further promoting Chinese stories and culture through ballet [3]
画广告、办期刊、创建研发机构,百年前的药商如何创新
Di Yi Cai Jing· 2025-09-19 04:44
Core Viewpoint - The article discusses the innovative strategies and cultural integration of five successful Chinese pharmaceutical entrepreneurs in the early 20th century, highlighting their contributions to modern business practices and consumer culture in China and Southeast Asia [1][3][7]. Group 1: Key Entrepreneurs and Their Strategies - Huang Chujiao, known as the "Advertising King," founded the Chinese-French Pharmacy and successfully marketed products like "Ailuo Brain Tonic" using Western-style packaging and advertising strategies [3][5]. - The five entrepreneurs, including those from Tongrentang, Wuzhou Pharmacy, Xinya Pharmaceutical Factory, and Hu Biao Wan Jin You, demonstrated a keen ability to adapt Western business models while maintaining cultural relevance [5][9]. - They emphasized the importance of talent cultivation and human resource management, adopting Western-style chain operations and creating a unique consumer culture that blended Chinese and Western elements [5][10]. Group 2: Cultural and Market Dynamics - The article notes that during the early 20th century, Shanghai became a hub for these pharmaceutical businesses due to its openness and cultural diversity, allowing for the successful integration of Western and Chinese practices [13][14]. - Huang Chujiao's innovative use of female imagery in advertising significantly boosted product sales, demonstrating an understanding of consumer psychology and marketing effectiveness [6][14]. - The entrepreneurs navigated complex political landscapes, particularly during the Japanese occupation, showcasing their resilience and adaptability in maintaining business operations and market presence [7][14]. Group 3: Marketing and Advertising Innovations - Huang Chujiao allocated 60% to 75% of revenue from best-selling products to advertising, pioneering practices such as full-page newspaper ads and multimedia promotions [6][10]. - The establishment of a tiered marketing system by Xiang Songmao of Wuzhou Pharmacy and the creation of a scientific research department by Xu Guanqun of Xinya Pharmaceutical Factory reflect a commitment to modern marketing and product development [9][10]. - The integration of traditional Chinese concepts with Western medical practices in branding and product naming illustrates a strategic approach to appealing to local consumers [11][12].