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把中国故事唱给全世界听(我和中国的故事)
Ren Min Ri Bao· 2025-11-25 22:42
马克·力文(左)与傅涵共同演出。 受访者供图 马克·力文在长城上自弹自唱。 受访者供图 马克·力文2005年来到中国。在中国生活的20年间,他结识了许多真诚质朴的中国朋友,深切感受到中 国人民追求美好生活的勇毅与执着。作为一名学者和乡村音乐人,他常常背着吉他,将这里的所见所闻 谱曲成歌,用音乐分享心中的所思所感。这些旋律记录着时代前行的步伐,也见证着他对这片土地和这 里人民的情谊。 拨动琴弦 触动心弦 上世纪70年代,我在美国获得社会学博士学位。后来,我辞去待遇优厚的大学教授工作,加入了美国西 部服务工作者联盟,成为全职慈善事业组织者和志愿者,为低收入工人争取合法权益。 转眼30多年过去,在为劳动者权益奔走的岁月里,我和同伴始终努力从世界各国的进步事业中汲取精神 力量。我愈发认识到,中国共产党带领中国人民实现解放与发展的实践,展现出巨大的创造力和生命 力。于是,我开始研读毛泽东的《实践论》等经典著作,通过埃德加·斯诺的《红星照耀中国》追寻中 国革命道路上的真理之光,也一次次为周恩来的勤政为民而感动、钦佩。 2005年,怀揣着《红星照耀中国》和1977年的英文版《人民画报》纪念周恩来特刊,我来到周恩来的故 乡— ...
(投资中国)阿迪达斯大中华区董事总经理:让全球通过三条纹读懂东方美
Zhong Guo Xin Wen Wang· 2025-11-25 10:14
Core Insights - Adidas has achieved record global quarterly revenue and a "ten consecutive increases" in performance in the Greater China region by 2025, driven by a deep emotional connection with Chinese consumers and a strategy focused on "In China, For China" [1][4]. Group 1: Business Strategy - The establishment of the Shanghai Creative Center (CCS) 20 years ago has become a cornerstone for localizing Adidas' strategy and a platform for promoting Chinese culture globally [3]. - CCS has successfully launched products that blend traditional Chinese elements with modern sports technology, receiving positive market feedback [3]. - Adidas is focusing on nurturing young talent through the A.C.E. (ADIDAS CREATOR EXPERIENCE) program, which has attracted thousands of young creators from top design schools [3][4]. Group 2: Cultural Integration - Adidas is engaging with the new generation of Chinese consumers through a dual narrative of "sports + culture," exemplified by its support for athletes and culturally inspired product lines [3][4]. - The company aims to tell Chinese stories through its products, promoting cultural recognition and appreciation of Eastern aesthetics to a global audience [5]. Group 3: Youth Development - Adidas is committed to fostering youth sports through initiatives like the establishment of university sports communities and youth football programs, recognizing the importance of starting from a young age for building a strong sports nation [4][5]. - The brand's long-term mission is to contribute to the high-quality development of China's fitness industry by integrating traditional and emerging sports [5].
“澳门名片”上的时代记忆 中国银行澳门币三十载的文化密码与金融叙事
Jin Rong Shi Bao· 2025-11-07 05:06
Core Viewpoint - The issuance of Macao currency by the Bank of China marks a significant milestone in the financial sovereignty of Macao, reflecting the integration of Chinese and Western cultures and the economic development of Macao over the past 30 years [1][2][9]. Historical Context - The first batch of Macao currency was issued by the Bank of China on October 16, 1995, during the final years of Portuguese administration, symbolizing a shift in financial authority [2]. - The issuance broke the monopoly held by a Portuguese bank for nearly 90 years, enhancing the voice of Chinese finance in Macao's financial system [2]. - The design of the currency incorporated advanced anti-counterfeiting technology and rich cultural elements, signifying a transition in Macao's identity [2]. Cultural Representation - Over the past 30 years, the Bank of China has issued six denominations and three series of Macao currency, along with 16 commemorative notes reflecting various themes [3][4]. - The design of the currency serves as a cultural encyclopedia, showcasing Macao's heritage through iconic landmarks and cultural symbols [3][5]. - Commemorative notes have highlighted significant events, such as the Beijing Olympics and the 20th anniversary of Macao's return, emphasizing cultural integration [4][5]. Economic Impact - The issuance of Macao currency has had profound implications for the region's economic and social development, providing financial stability during critical transitions [8]. - The Bank of China's role in issuing currency has strengthened Macao's financial system and enhanced its international credibility, especially during financial crises [8]. - The currency serves as a medium for cultural exchange and national identity reinforcement among Macao residents [8]. Future Outlook - The Bank of China's Macao currency is expected to play an increasingly important role in regional financial cooperation as the Greater Bay Area initiative and the internationalization of the Renminbi progress [9]. - The currency is seen as a "business card" for Macao, continuing to narrate the story of Macao's development alongside the motherland [9].
第37届澳门国际音乐节举办 中西合璧打造艺术盛宴
Yang Shi Xin Wen· 2025-10-05 05:50
Core Points - The 37th Macao International Music Festival has commenced during the National Day holiday, themed "Sound·Sea," showcasing the city's charm through various musical performances and extended activities [1][3] - The festival opened with a performance of the classic opera "Carmen," produced by the Zurich Opera House and the Paris Opera Comique, featuring the China Symphony Chorus alongside local ensembles [1][2] - The festival will run until November 8, featuring 12 exciting programs and 14 extended activities from artists and orchestras from China, Russia, Portugal, Switzerland, and other countries, highlighting the cultural exchange between Eastern and Western music [2][3] Industry Insights - The festival aims to deepen cultural exchanges through music, allowing audiences to experience the unique charm of Macao [5] - Collaboration with world-class teams is emphasized to provide a fresh opera experience for the audience [2][3]
苏州芭蕾舞团首秀意大利博得满堂喝彩
Su Zhou Ri Bao· 2025-09-23 00:32
Core Points - The Suzhou Ballet Troupe made its debut in Milan, Italy, with a performance titled "The Bridge of Magpies - Ballet Collection," showcasing the beauty of Jiangnan culture [1] - The event is part of a key project for the promotion of Chinese culture abroad, coinciding with the 55th anniversary of diplomatic relations between China and Italy [1] - The performance was well-received, with a full house at the Alchimboldi Theatre, highlighting the cultural exchange between China and Italy [1][2] Summary by Sections Performance Details - The performance included four selected pieces: the original ballet "The Bridge of Magpies," a ballet adaptation of the Kunqu opera "Peony Pavilion: Dream of the Night," excerpts from the original ballet "Magnificent Clouds," and Glen Tetley's version of "The Rite of Spring" [1] - The audience, which exceeded 2000 attendees, responded enthusiastically, indicating a successful cultural presentation [1] Cultural Significance - The Chinese Consul General in Milan emphasized the importance of cultural exchanges between Italy and China, especially during the 55th anniversary of diplomatic relations [2] - Representatives from renowned local performing arts institutions attended the event, underscoring the professional influence and cultural value of the Suzhou Ballet Troupe's European tour [2] Future Engagements - Following the Milan performance, the Suzhou Ballet Troupe is set to continue its tour in Paris, France, on September 24, further promoting Chinese stories and culture through ballet [3]
画广告、办期刊、创建研发机构,百年前的药商如何创新
Di Yi Cai Jing· 2025-09-19 04:44
Core Viewpoint - The article discusses the innovative strategies and cultural integration of five successful Chinese pharmaceutical entrepreneurs in the early 20th century, highlighting their contributions to modern business practices and consumer culture in China and Southeast Asia [1][3][7]. Group 1: Key Entrepreneurs and Their Strategies - Huang Chujiao, known as the "Advertising King," founded the Chinese-French Pharmacy and successfully marketed products like "Ailuo Brain Tonic" using Western-style packaging and advertising strategies [3][5]. - The five entrepreneurs, including those from Tongrentang, Wuzhou Pharmacy, Xinya Pharmaceutical Factory, and Hu Biao Wan Jin You, demonstrated a keen ability to adapt Western business models while maintaining cultural relevance [5][9]. - They emphasized the importance of talent cultivation and human resource management, adopting Western-style chain operations and creating a unique consumer culture that blended Chinese and Western elements [5][10]. Group 2: Cultural and Market Dynamics - The article notes that during the early 20th century, Shanghai became a hub for these pharmaceutical businesses due to its openness and cultural diversity, allowing for the successful integration of Western and Chinese practices [13][14]. - Huang Chujiao's innovative use of female imagery in advertising significantly boosted product sales, demonstrating an understanding of consumer psychology and marketing effectiveness [6][14]. - The entrepreneurs navigated complex political landscapes, particularly during the Japanese occupation, showcasing their resilience and adaptability in maintaining business operations and market presence [7][14]. Group 3: Marketing and Advertising Innovations - Huang Chujiao allocated 60% to 75% of revenue from best-selling products to advertising, pioneering practices such as full-page newspaper ads and multimedia promotions [6][10]. - The establishment of a tiered marketing system by Xiang Songmao of Wuzhou Pharmacy and the creation of a scientific research department by Xu Guanqun of Xinya Pharmaceutical Factory reflect a commitment to modern marketing and product development [9][10]. - The integration of traditional Chinese concepts with Western medical practices in branding and product naming illustrates a strategic approach to appealing to local consumers [11][12].