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快评|以高速公路服务区为载体,挖掘千年荔香的文旅价值
Nan Fang Nong Cun Bao· 2025-05-20 03:31
Core Viewpoint - The article emphasizes the cultural and tourism value of the ancient lychee industry in Maoming, leveraging modern infrastructure like the Baqiao service area on the Bao-Mao Expressway to enhance visitor experiences and stimulate local economic growth [1][6][28]. Group 1: Event and Infrastructure Development - The 2025 Maoming Lychee Carnival aims to promote policy guidance, farmer stories, industry collaboration, and cultural resonance, focusing on the economic impact of lychee festivals [3][4]. - The Baqiao service area officially opened during the carnival, serving as a modern cultural and tourism complex that integrates historical and technological elements [6][8][20]. Group 2: Economic Impact and Visitor Engagement - During the May Day holiday in 2025, Maoming received 1.4327 million visitors, generating over 640 million yuan in tourism revenue, marking a year-on-year increase of 49.32% and 66.8% respectively [24][25]. - The Baqiao service area has successfully attracted 20,000 daily visitors, significantly increasing local residents' income through initiatives like lychee night markets and themed accommodations [25][26]. Group 3: Innovative Tourism Model - The Baqiao service area represents China's first open-type expressway cultural tourism complex, breaking traditional service area boundaries and creating a multi-dimensional travel network [18][20]. - The integration of transportation and cultural tourism is highlighted as a replicable model, with a market-driven approach involving local community participation and social capital investment [29][30][32]. Group 4: Cultural Significance and Modernization - The story of Maoming lychee transcends regional boundaries, symbolizing a vibrant example of China's modernization through cultural confidence and innovative development strategies [33][35].
从兜底保障到体验增值,济南激活“车轮上的文旅”背后
Qi Lu Wan Bao Wang· 2025-05-09 14:33
Core Insights - The article discusses the transformation of public transportation in Jinan, focusing on its integration with the cultural and tourism sectors to enhance the travel experience for visitors [1][2][3] Group 1: Transformation of Public Transportation - Jinan's public transportation is evolving from merely connecting points A and B to becoming a catalyst for urban cultural and tourism development [1][2] - The introduction of new travel products, such as scenic buses and direct tourist routes, aims to revitalize the tourism market and enhance visitor experiences [1][3] - The "天下第一泉" ancient city tour bus has become a popular choice, with an average daily passenger flow exceeding 2,300 during the holiday [3][5] Group 2: Integration with Cultural and Tourism Sectors - Public transportation is now seen as a key link that activates urban vitality and connects cultural tourism resources [2][5] - The implementation of features like audio guides on buses allows tourists to learn about the local history and culture while traveling [3][5] - The optimization of nearly 70 regular bus routes has improved access to major attractions, significantly increasing passenger flow in surrounding areas [4][5] Group 3: Future Development Plans - Jinan plans to continue expanding its "transportation + tourism" model, aiming to cover more scenic spots and emerging commercial areas [7] - The city is set to optimize existing routes and introduce diverse tourism products based on seasonal themes [7][9] - The integration of various transportation modes, including seamless transfers between buses and subways, is expected to enhance the overall travel experience [6][7]
“小票根”撬动“大消费” “交通+文旅”解锁消费新活力
Yang Shi Xin Wen· 2025-05-05 12:11
Group 1 - The "May Day" holiday has seen significant cross-industry marketing effects, particularly in "transportation + cultural tourism," driving the holiday economy's growth [1] - The "ticket exchange" initiative allows tourists to exchange high-speed train tickets for free scenic area tickets, leading to a surge in visitors to ancient towns like Lili [2][4] - In Changzhou, music festival ticket stubs serve as a "universal key" for discounts on accommodation and dining, promoting the integration of culture, commerce, and tourism [4] Group 2 - Various regions are actively promoting cultural tourism integration, with initiatives like discounts for train ticket holders attending local performances and staying in accommodations [5] - The "stamp collection" activity in Lushan integrates cultural elements into modern travel, allowing tourists to receive commemorative items after their visit [5] - Free tourist shuttle lines have been established in Jiaozuo, providing convenient access to popular local attractions for travelers [5]