近日，贵州省人民医院职工食堂制作的月饼成为当地超市销售冠军，引发广泛关注。这款由医院食堂研发的火腿月饼，已热卖十余年，如今更是"一饼难 求"。 省医月饼的成功，不仅"打脸"了过度包装与营销的虚火，也点亮了一条值得所有经营者深思的道路：金字招牌，从来不是靠流量刷出来的，而是用心做出 来的。 (漫画张叶评论王亚楠策划殷小平) 当下消费者不再盲目追逐华丽包装与品牌溢价，而是更加关注产品本身的价值——真材实料、独特风味。省医月饼包装朴素，没有明星代言，没有大IP联 名，却以扎实的用料和不错的口感征服市场，恰恰证明了：在信息越来越透明的时代，好产品自己会说话。 消费者潜意识中认为，医院食堂对食品安全的标准必然高于普通商企，这种信任感的迁移，成为产品最有力的背书。更不用说十余年如一日的口碑积累， 已然形成了品质的"活广告"。 当然，医院食堂毕竟不是专业食品企业，产能有限，过度追捧可能导致供不应求、黄牛炒作等问题。医院既要保护这份难得的品质口碑，也要避免过度商 业化的侵蚀。 ...

Core Viewpoint - The article highlights the journey of Baoshifu, a Chinese bakery brand, from its humble beginnings to becoming a billion-dollar empire, emphasizing the founder's resilience, innovative products, and commitment to quality and food safety [6][30][39]. Group 1: Company Background - Baoshifu's founder, Bao Caisheng, started from a small bakery in Zhengzhou and faced significant challenges, including a debt of 1 million yuan before successfully establishing the brand [6][11][16]. - The brand originated from a small shop of less than 40 square meters near China Media University, which later transformed into a major player in the bakery industry [18][30]. Group 2: Product Innovation - The creation of the "Meat Floss Little Cake" in 2005 marked a turning point for Baoshifu, becoming a bestseller and accounting for nearly half of the store's total sales [19][30]. - Baoshifu maintains a rigorous product development process, introducing five to six new products annually and relying on consumer feedback for product iterations [33][35]. Group 3: Market Expansion - Baoshifu opened its first overseas store in Singapore in May 2023, with plans for further international expansion [41]. - The brand's valuation reached 10 billion yuan after securing A-round financing in 2017, with the number of stores exceeding 100 by 2021 [24][30]. Group 4: Brand Challenges - The brand faced a significant challenge from counterfeit stores, with nearly 3,000 imitation shops appearing across the country at one point [26][30]. - After a lengthy legal battle, Baoshifu successfully defended its trademark against infringement, which was crucial for maintaining its brand integrity [29][30]. Group 5: Business Philosophy - The founder emphasizes a commitment to food safety and quality, with a transparent kitchen design allowing consumers to observe the baking process [33][39]. - Baoshifu's marketing strategy is unique, relying on word-of-mouth rather than traditional advertising, with annual marketing expenses not exceeding 0.1% of revenue [37][39].