影视明星、体育冠军、演艺圈新秀，一时间纷纷涌入"金九银十"新车发布的舞台。近期的汽车圈骤 然从"车企老总秀场"转变为"文体圈明星秀"，几乎每天都有车企与明星组成的"新CP"亮相。上半年还在 让老总直播卖车的车企，如今集体转向邀请明星，部分车企甚至有意限制老总的曝光率……种种迹象表 明，车企的流量营销正在转型。 在流量至上的时代，许多车企借助互联网营销迅速崛起，然而过度依赖流量而忽视产品品质，正使品牌 陷入被流量反噬的危机。同时，用户自主意识逐渐觉醒，对产品品质和售后服务的不足、流量误导等问 题，都因网络发酵而引发品牌信任危机。如何在流量浪潮中稳健前行，避免被流量反噬，已成为行业共 同面临的课题。 流量反噬风险显现 概念前卫、话术诱人、明星营销……从自主品牌到合资品牌，再到高端品牌，几乎都在开启"明星登 场"模式。据不完全统计，仅9月，就有超过10组车企与明星的"新CP"合作官宣。无论是"60后"还是"00 后"，几乎每个年龄段的消费者，都能在这场"星耀车圈"的潮流中，找到熟悉的面孔。 明星代言汽车，已经迅速成为一种现象。当前汽车市场消费群体年轻化趋势愈发显著，"90后"、"00 后"逐渐成为购车主力军。车企借 ...

Core Insights - The ham mooncakes produced by Guizhou Provincial People's Hospital's staff cafeteria have become a sales champion in local supermarkets, highlighting a shift in consumer preferences towards product quality over flashy packaging and brand premiums [1][1] - The mooncakes have been popular for over a decade, with current demand exceeding supply, leading to a situation where they are "hard to find" [1][1] - Consumers trust the food safety standards of hospital cafeterias, which enhances the product's credibility and serves as a powerful endorsement [1][1] - The success of the mooncakes challenges the notion that excessive packaging and marketing are necessary for product success, emphasizing that quality and genuine effort are key [1][1] Industry Trends - There is a growing consumer focus on the intrinsic value of products, such as quality ingredients and unique flavors, rather than superficial branding [1][1] - The hospital cafeteria's approach demonstrates that a strong reputation can be built through consistent quality over time, acting as a "living advertisement" for the product [1][1] - The limited production capacity of the hospital cafeteria raises concerns about potential issues like supply shortages and price speculation, indicating a need for careful management of the product's commercial success [1][1]

Core Viewpoint - The article highlights the journey of Baoshifu, a Chinese bakery brand, from its humble beginnings to becoming a billion-dollar empire, emphasizing the founder's resilience, innovative products, and commitment to quality and food safety [6][30][39]. Group 1: Company Background - Baoshifu's founder, Bao Caisheng, started from a small bakery in Zhengzhou and faced significant challenges, including a debt of 1 million yuan before successfully establishing the brand [6][11][16]. - The brand originated from a small shop of less than 40 square meters near China Media University, which later transformed into a major player in the bakery industry [18][30]. Group 2: Product Innovation - The creation of the "Meat Floss Little Cake" in 2005 marked a turning point for Baoshifu, becoming a bestseller and accounting for nearly half of the store's total sales [19][30]. - Baoshifu maintains a rigorous product development process, introducing five to six new products annually and relying on consumer feedback for product iterations [33][35]. Group 3: Market Expansion - Baoshifu opened its first overseas store in Singapore in May 2023, with plans for further international expansion [41]. - The brand's valuation reached 10 billion yuan after securing A-round financing in 2017, with the number of stores exceeding 100 by 2021 [24][30]. Group 4: Brand Challenges - The brand faced a significant challenge from counterfeit stores, with nearly 3,000 imitation shops appearing across the country at one point [26][30]. - After a lengthy legal battle, Baoshifu successfully defended its trademark against infringement, which was crucial for maintaining its brand integrity [29][30]. Group 5: Business Philosophy - The founder emphasizes a commitment to food safety and quality, with a transparent kitchen design allowing consumers to observe the baking process [33][39]. - Baoshifu's marketing strategy is unique, relying on word-of-mouth rather than traditional advertising, with annual marketing expenses not exceeding 0.1% of revenue [37][39].