答：公司在"十四五"圆满收官基础上，有序推进"十五五" 规划编制与落地，核心聚焦四件大事：深化卓越管理体系建设、 深耕市场建设、加速供应链转型、大力度推进数字化建设。治理 改革方面，启动 ESG"领先"工程、治理"三化"工程、"四位 一体"管理融合创新工程、审计价值赋能提升工程及市值管理工 程，以更优治理为高质量发展奠定基础。 4、公司积极拓展新市场和新渠道 答：公司坚持市场精耕细作与战略性扩张并行推进，持续加 强市场开发体系建设。随着啤酒消费模式向悦己消费、场景化消 费的转变，公司积极拓展新市场和新渠道，同步完成销售渠道结 构升级，实现全国化布局与销量双突破，形成规模效应。 证券代码：000729 证券简称：燕京啤酒 北京燕京啤酒股份有限公司投资者关系活动记录表 编号：2025-17 投资者关系活动 类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 电话会议 参与单位名称及 人员姓名 易方达：黄逸群 时间 2025 年 12 月 26 日 地点 公司会议室 上市公司接待人 员姓名 副总经理、董事会秘书、总法律顾问：徐月香 投资者关系活动 主要内容介绍 ...

爱建证券研报指出，燕京啤酒大单品战略成效显著，成长动能持续释放。公司主营啤酒研发、生产与销 售，形成以U8、V10、狮王精酿、漓泉1998为中高端产品代表，以鲜啤、清爽为腰部产品代表，以各区 域特色产品为基础产品的产品矩阵。公司凭借U8大单品的成功打造与全国化布局，近年来销量增速持 续跑赢行业，盈利能力加速修复。中高档啤酒方面，U8大单品延续强劲增长态势带动产品结构升级， 在现有基础上仍有提升空间，中高档啤酒收入有望持续增长。U8放量带动公司中高档产品销量占比由 2019年的54.6%提升至25H1的70.1%，产品结构优化成效显著。在百县工程基础上，公司2025年启动百 城工程，精选高线城市（高容量、高结构、高成长性），通过总分共建打造样板市场，持续挖掘强势市 场增长潜力，同时强化空白市场布局。25H1华北地区营收占比56.7%，优势市场深挖与弱势市场突破并 进，区域扩张节奏上修。公司坚定推进大单品战略，U8成长延续，增长态势强劲。首次覆盖，给予"买 入"评级。 ...

证券研究报告 公司研究 / 首次覆盖 2025 年 12 月 24 日 大单品战略成效显著，成长动能持续释放 ——燕京啤酒（000729.SZ）首次覆盖报告 投资要点： 食品饮料 | 买入（首次评级） | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 市场数据： | | 2025 | 年 | 12 月 | 23 | 日 | | 收盘价（元） | | | | | 12.04 | | | 一年内最高/最低（元） | | | | | 14.36/10.7 | | | 市净率 | | | | | 2.1 | | | 股息率（分红/股价） | | | | | 1.58 | | | 流通 A | 股市值（百万元） | | | | 30,216 | | | 报告原因： | | | | | | | 注："股息率"以最近一年已公布分红计算 | 基础数据： | | 2025 | 月 | | 日 | | | 年 | 09 | 30 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | -- ...

Core Insights - The Chinese beer industry is undergoing a transformation from scale expansion to quality enhancement, with Yanjing Beer leading this change through a "second entrepreneurship" initiative and a commitment to "reviving Yanjing" [1][2] - Yanjing Beer has achieved continuous growth in sales, revenue, and profit, with net profit increasing from 197 million in 2020 to 1.056 billion in 2024, and brand value surpassing 237.9 billion, earning a spot in the "Asia's 500 Most Valuable Brands" [1][14] Transformation and Strategy - Yanjing Beer is implementing a comprehensive transformation involving nine major reforms across various aspects such as ideology, organization, mechanism, production, operation, marketing, research and development, culture, and governance [2][4] - The company has established a new organizational structure to enhance operational efficiency, focusing on five key centers: production, marketing, supply chain, accounting evaluation, and technology research and development [5][7] Market Positioning - Yanjing Beer is focusing on high-end products and new consumer trends, with the Yanjing U8 product becoming a significant success, achieving a sales volume increase from 110,000 kiloliters in 2020 to nearly 700,000 kiloliters in 2024, reflecting a compound annual growth rate of 62% [8][10] - The company has successfully increased the proportion of mid-to-high-end products from less than 60% in 2020 to 67.01% in 2024, with expectations to exceed 70% in the first half of 2025 [10][13] Financial Performance - Yanjing Beer has shown strong financial resilience, achieving a beer sales volume of 4.0044 million kiloliters and revenue of 14.667 billion in 2024, with net profit reaching 1.056 billion [13] - The company's gross profit margin has improved from 39.19% in 2020 to 45.66% in the first half of 2025, driven by the optimization of high-end product structures and effective supply chain management [13][14] Brand Value and Recognition - Yanjing Beer has been recognized for its brand value, ranking 237.916 billion in the "China's 500 Most Valuable Brands" list and maintaining its position in "Asia's 500 Most Valuable Brands" [14] - The company has embraced a new positioning as "China's own beer," showcasing the quality and charm of Chinese manufacturing through various initiatives, including ESG management and carbon footprint reporting [14][15]

Core Viewpoint - Yanjing Beer reported strong financial results for the first half of 2025, achieving a net profit of 11.03 billion yuan, a year-on-year increase of 45.45%, surpassing the total net profit of 10.56 billion yuan for the entire previous year, highlighting its resilience in a challenging consumer market [1][8]. Financial Performance - The company achieved operating revenue of 85.58 billion yuan in the first half of 2025, representing a year-on-year growth of 6.37% [1]. - Beer sales, including managed operations, reached 2.3517 million kiloliters, an increase of 2.03% compared to the previous year [1]. - The net profit attributable to shareholders was 11.03 billion yuan, marking a 45.45% increase year-on-year, with a basic earnings per share of 0.39 yuan, up 45.46% [1][5]. Strategic Initiatives - Yanjing Beer is actively pursuing nine major reforms to enhance management efficiency, market layout, and supply chain construction, aiming for sustainable and high-quality development [3]. - The high-end product line, represented by Yanjing U8, saw revenue growth of 9.32%, contributing 55.36 billion yuan to total revenue, increasing its share of main business revenue from 68.54% to 70.11% [3][4]. Market Position and Industry Context - Despite a general decline in the beer industry, with a reported 0.6% decrease in production for large-scale breweries in 2024, Yanjing Beer has managed to achieve positive growth, becoming the only company in the top five to report revenue growth [7][9]. - The company’s strategic move to introduce the "beer + beverage" dual-drive strategy aims to expand its market presence and enhance brand value [4][9]. Growth Trends - Yanjing Beer has consistently reported impressive growth over the past four years, with a total revenue increase of approximately 34% and a net profit growth of about 4.4 times since 2020 [8]. - The company’s performance in the second quarter of 2025 saw a net profit of 9.38 billion yuan, a year-on-year increase of approximately 42.99%, marking the highest quarterly net profit since its listing [5].

Core Insights - Yanjing Beer reported a revenue of 8.558 billion yuan for the first half of 2025, representing a year-on-year growth of 6.37% [1] - The beer sales volume, including managed operations, reached 2.3517 million kiloliters, an increase of 2.03% compared to the previous year [1] - The net profit attributable to shareholders was 1.103 billion yuan, showing a significant year-on-year increase of 45.45% [1] Revenue Breakdown - The revenue from mid-to-high-end products was 5.53577 billion yuan, accounting for 70.11% of the main business revenue, up from 5.06381 billion yuan in the same period last year [2] - Revenue from ordinary products was 2.3600652 billion yuan, representing 29.89% of the main business revenue, slightly up from 2.3239278 billion yuan year-on-year [2] - Total revenue amounted to 7.8958354 billion yuan, compared to 7.3877439 billion yuan in the previous year [2] Channel Performance - Revenue from traditional offline channels was 7.4896936 billion yuan, a growth of 6.02% year-on-year, with costs increasing by 3.97% [3] - Revenue from key account (KA) channels reached 270.2745 million yuan, up 23.04%, with costs rising by 19.37% [3] - E-commerce channels generated 135.8673 million yuan in revenue, reflecting a 30.79% increase, with costs increasing by 30.52% [3] Product Performance - Mid-to-high-end products generated 5.53577 billion yuan in revenue, a 9.32% increase, with costs at 2.6732984 billion yuan, up 6.25%, resulting in a gross margin of 51.71% [4] - Ordinary products brought in 2.3600652 billion yuan, a 1.56% increase, with costs at 1.6170216 billion yuan, up 2.80%, leading to a gross margin of 31.48% [4] Market Expansion Initiatives - The company is advancing the "Hundred Counties Project" to deepen market upgrades and has initiated the "Hundred Cities Project" to enhance high-end market presence [5] - Yanjing Beer continues to expand its community tavern network and is establishing flagship stores for craft beer in first-tier cities [5] - Key products such as Yanjing U8, Yanjing U8 Plus, and various craft beers have shown strong sales performance [5]

Core Viewpoint - Yanjing Beer has achieved significant revenue and net profit growth due to product structure optimization, cost control, and market expansion [1][2][3] Financial Performance - The company expects a net profit of 1.062 billion to 1.137 billion yuan for the first half of 2025, representing a year-on-year growth of 40% to 50% [1][3] - From 2020 to 2024, Yanjing Beer's revenue increased from 10.928 billion yuan to 14.667 billion yuan, a cumulative growth of 34%, while net profit surged from 197 million yuan to 1.056 billion yuan, an increase of over 400% [2][3] Brand Value - Yanjing Beer was included in the "China's 500 Most Valuable Brands" list with a brand value of 237.9 billion yuan in 2025, up from 180.575 billion yuan in 2023 and 223.695 billion yuan in 2024 [3] Product Strategy - The company has focused on a big product strategy and expansion of mid-to-high-end production capacity, with the revenue share of mid-to-high-end products rising from 59.81% in 2020 to 67.01% in 2024 [1][4] - The Yanjing U8 product has seen an average annual sales growth of over 30% since its launch in 2020, with sales exceeding 5 billion yuan in 2024, accounting for 35% of the company's beer business revenue [4] Market Expansion - Yanjing Beer has entered international markets through Southeast Asian agents, achieving export revenue of 120 million yuan in 2024, a 40% year-on-year increase [4] - The company has diversified its product line by launching beverages like Beistejia soda and health foods, with non-beer business revenue reaching 820 million yuan in 2024, a 22% increase [5]

Core Viewpoint - Yanjing Beer has reported a significant increase in its net profit for the first half of the year, driven by the benefits of the "8 yuan price band" strategy, although the growth rate of its non-recurring net profit has notably slowed down [1][4]. Financial Performance - The company's net profit attributable to shareholders is expected to be between 1.061 billion yuan and 1.137 billion yuan, representing a year-on-year increase of 40% to 50% [1][3]. - The non-recurring net profit is projected to grow by 25% to 35%, a significant slowdown compared to the previous year's growth of 69.72% [1][3]. - For the second quarter, the estimated net profit is approximately 897 million yuan to 972 million yuan, reflecting a year-on-year growth of 36.74% to 48.17% [4]. - The estimated non-recurring net profit for the second quarter is between 773 million yuan and 847 million yuan, with a year-on-year growth of 21.16% to 32.76% [4]. Market Strategy - Yanjing Beer is benefiting from the shift in consumer preference towards the 8 yuan price band, with its flagship product U8 gaining strong market traction [4][5]. - The company is responding to competitive pressures by focusing on its core products and expanding its product line, including the introduction of new products like Yanjing V10 and Lion King Craft Beer [5][6]. - Yanjing Beer is implementing a "beer + beverage" marketing strategy targeting younger consumers, particularly in dining venues such as hot pot and barbecue restaurants [6]. Industry Trends - The 8 yuan price band is increasingly replacing traditional price bands of 3 to 5 yuan, prompting other major players like Budweiser APAC and China Resources Beer to adjust their strategies accordingly [5]. - The industry is witnessing a trend towards diversification, with Yanjing Beer launching new products like Best Soda and exploring new sales channels [6].

Group 1: Company Overview and Strategy - Beijing Yanjing Beer Co., Ltd. is implementing a major product strategy centered around Yanjing U8, enhancing brand influence and market share through continuous product innovation and promotion [1] - The company is expanding its mid-to-high-end product matrix, including Yanjing V10, Lion King Craft Beer, and Lijiang 1998, to meet diverse consumer needs [1] Group 2: Market Development and Channel Expansion - Yanjing Beer is pursuing a dual strategy of meticulous market cultivation and strategic expansion, focusing on enhancing terminal efficiency and product promotion in base markets [1] - The company is accelerating development in emerging markets through initiatives like the "Hundred Counties Project" and "Hundred Cities Project," aimed at upgrading market structures and increasing visibility in high-tier markets [2] Group 3: Future Planning and Governance - The company is progressing with its "15th Five-Year Plan," focusing on four key areas: enhancing management systems, deepening market development, accelerating supply chain transformation, and advancing digitalization [2] - Governance reforms include launching the ESG "Leading" project and various management integration initiatives to support high-quality development [2] Group 4: Innovation and Business Layout - Yanjing Beer is adapting to the preferences of younger consumers by promoting a "Beer + Beverage" marketing strategy, leveraging synergies between beer and beverages in various dining scenarios [2] - This strategy aims to diversify offerings and reduce reliance on single product categories, enhancing the company's market presence [2] Group 5: Financial Performance - For the first half of 2025, Yanjing Beer expects a net profit attributable to shareholders of between 1,061.5 million and 1,137.32 million yuan, representing a growth of 40% to 50% compared to the same period last year [2] - The company is focusing on systematic reforms to create a multi-dimensional value creation system, enhancing management efficiency and market vitality [2]

Investment Rating - The report maintains a "Buy" rating for Yanjing Beer [6] Core Views - The company is expected to achieve a net profit attributable to shareholders of 10.62 to 11.37 billion yuan in the first half of 2025, representing a year-on-year growth of 40% to 50% [1] - The U8 product line is showing strong growth potential, with the company focusing on product innovation and market promotion to enhance brand influence and market share [1][3] - The company is actively expanding its market presence and upgrading its sales channel structure to adapt to changing consumer preferences [2] Financial Performance - The projected net profit for 2025 is expected to be between 14.6 billion yuan and 21.0 billion yuan for the years 2025 to 2027, with year-on-year growth rates of 38.2%, 22.1%, and 17.6% respectively [3] - The company anticipates a revenue increase from 14.213 billion yuan in 2023 to 17.343 billion yuan in 2027, with a compound annual growth rate of approximately 4.8% [5] - The earnings per share (EPS) is projected to rise from 0.23 yuan in 2023 to 0.74 yuan in 2027 [5] Market Strategy - The company is implementing a "big product" strategy centered around the U8 brand, while also launching mid-to-high-end products like Yanjing V10 and Lion King Craft Beer to cater to diverse consumer needs [1][2] - A focus on cost control and efficiency improvement is evident, with the company adopting a "multi-dimensional cost reduction and efficiency enhancement" model [2] - The company is enhancing its talent management system to build a competitive workforce across various functions including R&D, production, marketing, and supply chain management [2]