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小米硬核拆车,让中国汽车竞争回归质量核心
Zhong Guo Qi Che Bao Wang· 2026-01-06 01:22
硬核拆车直面质疑 新能源汽车行业的高速迭代,伴随着舆论场的喧嚣与信息的不对称。过去一年,小米汽车始终深陷舆论漩涡。雷军在直播中提到,过去小米对网上的一些 质疑回应较少,因为相信好产品会说话,但鉴于米粉的建议,决定主动回应。 为此,雷军携小米YU7站上"硬核拆车"的舞台。没有花哨的营销话术,没有避重就轻的模糊回应,而是用扳手与数据说话,将车身结构、电池防护、钢材 品质等核心环节一一拆解,直面行业质疑。这场"边拆边聊"的直播犹如一场面向全行业和消费者的"产品公开课",打破了车企与公众之间的信息壁垒,尽 显小米的坦诚与底气。 针对最受关注的安全性质疑,雷军与工程师团队展开了逐一拆解验证。其中,对于"碰撞后前轮脱落"的争议,工程师现场展示了YU7的结构设计,详 解"丢轮保车"的行业通用安全策略:碰撞发生时,前轮通过预设断裂点脱落,可有效吸收撞击能量,避免冲击力直接传导至乘员舱,从而最大程度保护驾 2025年的画卷徐徐合上,2026年的征程已然开启。在新能源汽车渗透率持续攀升、行业竞争从"增量争夺"转向"存量博弈"的关键节点,中国汽车产业究竟 该以何种姿态破局前行、迈向高质量发展?1月3日晚,小米集团董事长雷军的一场长 ...
同仁堂与磷虾油涉事孙公司割席,品牌授权人员:控制字号就没事
凤凰网财经· 2025-12-16 13:19
凤凰网《风暴眼》出品 仅需数十万元,就能定制有百年老字号"北京同仁堂"品牌背书的保健品、滋补品、各类日用产品。这种低门槛、高灵活度的贴牌模式,使得电商平台上充 斥着五花八门的"同仁堂"产品,几乎到了"万物皆可贴"的地步。 凤凰网《风暴眼》从一名品牌授权招商人员黄兴(化名)处了解到,这种贴牌合作,起订量低至一万盒,由同仁堂合作工厂代工,可选择"蓝帽"(保健食 品)或"食品"标识,产品包装可使用"北京同仁堂"字样,只要注意字号比例,"绝对没问题"。 然而,正是这种贴牌产品,近日引发了不小的风波。一款标称"北京同仁堂高纯南极磷虾油"的产品,被曝核心成分磷脂含量为零,引发公众对同仁堂产品 质量的质疑。 面对质疑声浪,同仁堂最终选择了"弃车保帅",表示将起诉品牌经销孙公司。这一波操作,能否真正意义上肃清长期以来的市场乱象、挽回品牌形象?还 要看消费者是否愿意埋单。 01 "磷虾油"生产方多次被处罚 近日,上海市消费者权益保护委员会委托中国水产科学研究院东海水产研究所对市面15款热销南极磷虾油产品进行检测,其中一款包装上印着"北京同仁堂 99%高纯南极磷虾油"的产品,核心成分磷脂的标识值高达43%,但检测结果显示,其实测 ...
北京同仁堂回应“99%高纯南极磷虾油实测磷脂为0”:已起诉涉事企业
Guan Cha Zhe Wang· 2025-12-15 13:22
12月15日,北京同仁堂通过微信公众号"同仁堂健康会员"发布声明: 2025年12月15日 企查查资料显示,北京同仁堂(四川)健康药业有限公司注册地位于成都市新都区新都镇同仁堂路1 号,目前控股股东北京同仁堂健康药业股份有限公司持股51%。而北京同仁堂健康药业股份有限公司的 大股东,为持股49.0731%的中国北京同仁堂(集团)有限责任公司。 近日,有媒体报道一款标注"安徽哈博药业有限公司生产、北京同仁堂(四川)健康药业有限公司(以 下简称'四川健康药业')经销"的"99%高纯南极磷虾油"产品,相关成分涉嫌虚假标注。针对上述情况, 我公司立即责令四川健康药业停止经销该产品,并对涉事产品开展全流程核查与追溯。 这款产品未经授权擅自突出使用"北京同仁堂"字样,涉嫌违法,我们已启动司法程序,对涉事企业进行 起诉,以求维护广大消费者和企业的合法权益。 同仁堂始终把产品质量与消费者健康放在首位。我们郑重承诺,公司将进一步加强管理,与广大消费者 和相关各方一道,坚决抵制任何影响消费者健康、企业品牌形象与各方合法权益的行为。我们愿诚恳接 受社会各界的监督与指导,共同维护健康有序的市场环境。 在此,也郑重提醒广大消费者:请务 ...
“洁柔纸巾里有红色胶带”当事人称仍在等检测结果!企业回应
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-25 12:04
近日,有消费者发文称,其买到带有红色胶带的洁柔手帕纸,"不确定胶带是否含有毒物质。"11月25 日,其告诉南都N视频记者,尚未接受企业方赔偿,正等待胶带检测结果。同日,中顺洁柔相关负责人 回应南都N视频记者称,系因半成品纸卷"接头"胶带未及时剔除从而流入市场,所采用的胶带符合国家 相关标准。"公司正与消费者积极沟通。" 消费者发文。 涉事消费者在社交平台发文称,"上厕所看到这张手帕纸,整个人楞住了,这是大品牌该有的品控?这 么大个红色胶带就这样被印了,送到消费者手中使用吗?" 其表示,"我已实际使用了该产品,且使用在了相对私密的部位。目前我完全不确定红色胶带是否含有 毒物质、是否安全,以及是否会对我的身体造成潜在伤害,这种未知的健康风险,让我无法忽视。" 11月25日,南都记者从中顺洁柔方面获悉,公司经核实指出,该红色胶带实为生产工艺所需用于标识半 成品纸卷"接头"胶带,依流程应在成品环节前予以剔除。经过针对生产和出库记录等进行严格排查,因 个别工序漏检,导致该批次中有1个产品未及时剔除该标识,从而流入市场。 中顺洁柔表示,所采用的胶带完全符合国家相关标准。公司已主动将同批次胶带送第三方权威机构检 测,检测结 ...
MEGA起火,理想问责14人
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 09:46
Core Viewpoint - Li Auto has announced two handling notices regarding quality incidents related to the 2024 MEGA vehicles and the 2025 L series vehicles, following a fire incident and customer complaints about noise issues [2][4]. Group 1: 2024 MEGA Vehicle Quality Incident - A fire incident involving a 2024 MEGA vehicle led to an internal investigation, revealing insufficient corrosion resistance of the coolant, which could cause leakage and potential safety hazards [2]. - Li Auto has proactively recalled 11,411 vehicles due to the identified safety risks associated with coolant leakage [2]. Group 2: 2025 L Series Vehicle Noise Issue - Customers reported noise issues with the front wheels of the 2025 L series models shortly after purchase, leading to dissatisfaction with the after-sales service [4]. - The company identified the cause of the noise as a quality issue with the lower arm ball joint, which does not affect safety but has impacted customer experience [5]. - Li Auto has initiated a special service action to address the noise complaints and extended the warranty for the front suspension system to 8 years or 160,000 kilometers for affected vehicles [5].
又翻车!霸王洗护产品抽检不合格,霸王集团上半年亏损277万元
Xin Jing Bao· 2025-11-06 11:24
Core Viewpoint - The company BaWang has faced multiple product quality issues, including recent non-compliance in a special inspection by the Guangzhou Market Supervision Administration, raising concerns about its product safety and regulatory adherence [1][2]. Group 1: Recent Inspection Results - BaWang's products were part of a special inspection involving 2066 batches of cosmetics, with 40 batches failing to meet regulations, including BaWang's "Black Sesame Softening Shampoo" due to excessive levels of preservatives [1]. - The specific non-compliance was related to the mixture of Methylchloroisothiazolinone and Methylisothiazolinone, which exceeded the allowed limit of 0.0015% [1]. Group 2: Historical Compliance Issues - This is not the first instance of BaWang facing product non-compliance; in 2022, the "Zunyan Clean Fragrance Shampoo" was penalized for not meeting the required active ingredient ratio, resulting in fines totaling 96,000 yuan [2]. - In 2010, BaWang was penalized for misleading advertising regarding its hair growth products, violating cosmetic regulations [2]. Group 3: Financial Performance - BaWang reported a net profit of 13.63 million yuan in 2023, but this figure is expected to drop by over 51% to approximately 6.6 million yuan in 2024 [3]. - For the first half of 2025, BaWang's revenue increased by 9.3% to 120.1 million yuan, yet the net profit plummeted by 328.93% to a loss of 2.77 million yuan, indicating ongoing challenges in profitability despite revenue growth [3].
雷军喊冤:小米全网被黑,但真正问题是太会包装的营销
Sou Hu Cai Jing· 2025-10-15 06:37
Core Viewpoint - Lei Jun, the founder of Xiaomi, is facing significant criticism and a decline in his fan base, with approximately 300,000 fans lost in the past month, leading him to claim that Xiaomi is one of the most heavily criticized brands online [1] Group 1: Marketing and Public Perception - Various controversies surrounding Xiaomi products have emerged, including issues related to the SU7 vehicle fire incident and the perceived lack of transparency in marketing claims [3] - Users have criticized Xiaomi's marketing strategies, noting exaggerated claims such as "2200 MPa Xiaomi super steel" and "200 km instant stop," which are seen as misleading [5] - The marketing approach has led to a perception that Xiaomi's products do not meet the high expectations set by their promotional materials, resulting in a backlash from consumers [8][12] Group 2: Industry Context and Consumer Behavior - The competitive landscape in China necessitates aggressive marketing strategies for survival and growth, which Xiaomi has adopted [7] - The rapid iteration of products in the domestic market often leads to a focus on speed over quality, resulting in products that may not meet consumer expectations [13] - The importance of sincerity in marketing and product development is emphasized, suggesting that genuine communication is more valuable than exaggerated claims [15]
格力的「AB双面」
雷峰网· 2025-10-09 10:40
Core Viewpoint - Gree Electric Appliances is facing a complex situation where its strong brand and cash flow are contrasted by stagnant revenue and a single business focus, particularly in air conditioning, which accounts for nearly 80% of its revenue [2][4][11]. Group 1: Business Performance - Gree's revenue has stagnated since reaching a peak of 198.1 billion yuan in 2019, with a reported revenue of 97.325 billion yuan in the first half of 2025, a year-on-year decline of 2.46% [6][11]. - In contrast, competitors like Midea and Haier have shown strong growth, with Midea's revenue increasing by 15.68% to 252.3 billion yuan and Haier's by 10.2% to 156.494 billion yuan during the same period [6][11]. - Gree's attempts to diversify, such as entering the mobile phone market and investing in new energy, have not yielded significant results, with mobile sales below one million units and losses in the new energy sector reaching 24.2 billion yuan [6][11]. Group 2: Strategic Focus - Gree's focus on air conditioning is seen as both a strength and a limitation, as it holds a high profit margin in this category but risks becoming too narrow in its market approach [7][9]. - The company has invested heavily in technology and quality, with 21.7% of its workforce in R&D, leading to significant advancements in compressor technology and maintaining a brand premium of around 300 yuan over competitors [9][10]. Group 3: Leadership and Governance - The leadership of Chairwoman Dong Mingzhu is a double-edged sword; while her strong governance has driven efficiency, concerns exist about her age and the potential lack of succession planning [12][13]. - Gree is undergoing a transformation in its distribution strategy by establishing joint ventures with local distributors to enhance direct market access, which may be more effectively driven by Dong's leadership [14]. Group 4: Financial Health - Gree's cash flow is robust, with a net cash flow from operating activities increasing by 453.06% to 28.32 billion yuan in the first half of 2025, and cash reserves of 122.371 billion yuan [11][16]. - Despite a recent decision to not distribute cash dividends, Gree's financial position allows for strategic flexibility and potential long-term investments [18][19]. Group 5: Market Perception - Gree's current market valuation is low, with a price-to-earnings ratio of less than 7, compared to Midea's over 10, indicating a potential undervaluation despite strong cash flow capabilities [16][17]. - The company's ability to generate cash flow and maintain a high dividend yield of over 7% positions it as an attractive option for value investors, despite concerns about its growth trajectory [17][19].
标注212的越野车爬坡过程中发生翻车,车辆A柱严重变形,北汽集团紧急声明:与我们无关!
Mei Ri Jing Ji Xin Wen· 2025-10-07 00:44
Core Viewpoint - Beijing Automotive Group Co., Ltd. issued a clarification regarding a vehicle accident involving a car marked "212," which raised concerns about off-road safety and product quality. The incident was mistakenly associated with the company's brands, prompting the need for clarification [1][3]. Group 1 - The involved "212" vehicle is manufactured by Beijing Automotive Manufacturing Plant Co., Ltd., set to launch in 2024, and is not related to Beijing Automotive Group or its brand Beijing Off-road [3][4]. - The manufacturing company is part of Shandong Weiqiao New Energy Automobile Technology Group Co., Ltd., with no ownership or property relationship with Beijing Automotive Group [3][4]. - The company urges the public, media, and consumers to carefully distinguish and identify the brands, warning that any deliberate misrepresentation or defamation harming the company's reputation may lead to legal action [3][4]. Group 2 - Beijing Automotive Group emphasizes that safety is the utmost luxury in off-road vehicles, reinforcing its commitment to off-road safety as a core value [3][4]. - The company calls on off-road enthusiasts to enjoy their activities while prioritizing safety [3][4].
iPhone 17首发一周,最让人担心的还是来了
3 6 Ke· 2025-09-29 11:31
Group 1 - The iPhone 17 series has seen a significant increase in first-week sales compared to the iPhone 16 series, with growth rates ranging from 19% to 25% across various global markets [1] - The popularity of the Pro and Pro Max models has led to a record-breaking pre-sale performance on platforms like JD.com, surpassing the entire first-day pre-sale volume of the iPhone 16 [1] Group 2 - Users have reported quality issues with the iPhone 17 Pro, including noticeable scratches and paint peeling, leading to widespread criticism on social media platforms [6][7] - A YouTube reviewer conducted durability tests on the iPhone 17 Pro, revealing that the anodized coating can be easily scratched, with hardness ratings of 4-7 [14][16] - The switch from titanium to aluminum for the iPhone 17 Pro's frame has resulted in a lighter but more fragile device, making it prone to scratches and dents upon impact [20][23] Group 3 - Apple has responded to the criticism by clarifying that the scratches observed on display models are due to the display stands and not the devices themselves, and they have begun replacing the stands to prevent further issues [31][33] - Despite the concerns, Apple maintains that the anodized aluminum process meets and exceeds industry standards, and they recommend using protective cases to mitigate potential damage [33]