（来源：经济日报） 转自：经济日报 记者从长沙市电影业协会获悉，正月初五，"跟着电影逛市集"主会场活动在长沙悦方·潭州市集火热开展，"五路财神"从银幕走进现实，为市民游客送 福、送财、送好运。光影艺术邂逅传统年俗，长沙的年味不仅"有戏"，更有了触手可及的温度。 作为"跟着电影逛市集"的重要组成环节，本场活动将传统"迎财神"仪式转化为全民参与的电影互动嘉年华。电影答题赢奖、现金红包派送、财神市集巡游 等环节轮番上演，吸引大批观众驻足参与。 长沙悦方·潭州市集的热闹并非孤例。"跟着电影逛市集"活动在湖南多地同步上演，覆盖全省14个地市州的30余家影城，联动美食、非遗、文创、电影周 边等多元品类。 春节档期间，潇湘影城门店结合《镖人》《飞驰人生3》《熊出没：年年有熊》等热门影片，还推出了爆桶、冰箱贴、胸针、保温杯、毛绒挂件、主题盲 盒等多元电影文创周边，满足不同群体的消费需求。其中，马年春节主题套餐销售火热，5天售出超千份，广受年轻观众好评。 湖南潇湘影院投资管理有限公司执行董事、总经理孟青表示："我们希望通过'电影+市集'的形式，让影院与商业体双向赋能；同时也让美食、非遗、文创 等特色元素，借助电影的影响力触达更 ...

转自：北京青年报客户端 2026春节限定 四大名著"神马天团"空降你的朋友圈 和你一起"骑"福到家 《西游记》白龙马：宝象国勇斗黄袍怪 《三国演义》赤兔马：驮关羽千里走单骑 《水浒传》照夜玉狮子：宋江坐它除暴安良 《红楼梦》纸马：祭祀祈福直达神明 从除夕到大年初十 打开北青AI和更多"神马"同框 别忘了发朋友圈 操作指南 朋友扫码也能"骑上神马" 4、选择性别，上传一张正面头像，点击"AI生成"，15秒就可得到您的"名马同框"拜年照！同一主题，只需 0.99元可生成3次"Q款的你" 责任编辑：周朝(EN002) 好运循环不停～ 5、还可以将照片打印成实体文创产品，包括折叠小镜子、冰箱贴等，按提示填好地址，后台会尽快邮寄给您 "神马Buff"加持 好运直接拉满 2、点击"去定制" 3、选择中您中意的"神马" ...

（来源：工人日报） 站在利维尼奥的雪地上，看着游客们兴奋地举着蒂娜和米罗拍照，我不禁想起4年前的类似场景。那 时，拥有熊猫形象和冰晶外壳，科技感十足的北京冬奥会吉祥物"冰墩墩"走俏赛场内外，可谓是"一墩 难求"。 虽然我当时参与了冬奥会报道，与主新闻中心的冬奥特许商店近在咫尺，但自始至终一件"冰 墩墩"也没有抢到。 奥运会吉祥物第一次出现是在1972年慕尼黑奥运会上。此后，吉祥物就成为构成一届奥运会形象特征的 重要组成部分。经过多年发展，奥运会以及大型体育赛事的吉祥物愈发重要。因为它承载着美好的寓 意，反映出主办城市和国家的自然特色及文化元素，绝不仅仅是一件纪念品那么简单。 一届成功的国际体育大赛，赛事吉祥物能够塑造共同的体育记忆。一个成功的吉祥物会成为运动员、观 众、市民的情感交汇点。人们与它合影，收集它的周边，共同构建起关于这届赛事的独特集体记忆。吉 祥物成为连接赛事与公众的情感桥梁，是奥林匹克精神的具体化呈现。 在意大利利维尼奥的雪山脚下，身着不同颜色外套的雪鼬"姐弟"蒂娜（Tina）和米罗（Milo）的毛绒玩 具被游客们高高举起，与远处的跳台滑雪场地上的蒂娜和米罗形象交相辉映。 这两天，记者在利维尼奥 ...

Core Insights - The Beijing Grand Canal Museum is promoting a series of cultural and creative products for the Year of the Horse, focusing on home decor, zodiac themes, and digital elements [1] Group 1: Product Offerings - The new cultural products include scarves, doormats, jewelry, and more, integrating the cultural connotations of museum collections with New Year blessings [3] - Popular items include a 3D flower refrigerator magnet inspired by Tang Dynasty tri-colored pottery horses, designed to be cute and functional [3] - Other bestsellers are daily use items like diatom mud doormats, canvas bags, and slippers, aimed at making cultural heritage accessible in everyday life [7] Group 2: Consumer Engagement - Products with auspicious meanings, such as "顺意" (smooth sailing), "福乐" (happiness), and "马上发财" (wealth coming soon), are attracting buyers [5] - A customer purchased three gift boxes containing a complete set of cultural products, including couplets, red envelopes, and magnets, emphasizing the festive spirit [5] - The design philosophy aims to allow consumers to encounter the beauty of cultural relics while being practical for home, travel, and gatherings [7]

Core Viewpoint - Beijing is actively promoting and innovating "Beijing flavor culture," transforming traditional intangible cultural heritage into vibrant cultural symbols that resonate both nationally and internationally [1][7]. Group 1: Cultural Heritage Projects - Cao's Kite, with over 200 years of history, emphasizes craftsmanship and has been recognized as a national intangible cultural heritage since 2011. The third-generation inheritor is committed to community engagement and innovation through digital means [3][5]. - Jingtailan (Enamel) craftsmanship has been a national intangible cultural heritage since 2006. The Beijing Enamel Factory, as a key player, integrates traditional techniques with modern products and experiences, promoting cultural exchange through major events [4][5][6]. Group 2: Innovation and Modernization - The integration of traditional crafts with modern products, such as bookmarks and fridge magnets, showcases the innovative spirit of heritage projects like Cao's Kite [3]. - The Beijing Enamel Factory has developed new product lines and cultural events, enhancing the visibility of traditional crafts in contemporary settings [5][7]. Group 3: Cultural Engagement - Long-standing cultural venues like Chang'an Grand Theatre are attracting younger audiences through innovative programs and products, reflecting a growing cultural confidence among the youth [5][7]. - The active promotion of "Beijing flavor culture" through various channels is seen as a significant achievement in the construction of Beijing as a national cultural center [7].

Core Insights - The article highlights the emergence of the Jiuquan 1969 Cultural and Art Expo Park and the Jiuquan Cultural and Creative Aerospace Theme Store as new cultural tourism landmarks in Jiuquan, Gansu Province, attracting citizens, tourists, and educational groups [1][3]. Group 1: Cultural and Creative Development - The Jiuquan 1969 Cultural and Art Expo Park has been transformed from the old boiler factory site, integrating local cultural elements to create a comprehensive cultural space that includes art, sports, education, and entertainment [3]. - The Aerospace Technology Experience Hall within the park showcases over 60 years of China's aerospace achievements, particularly in manned spaceflight and space exploration, using modern display techniques like VR and AR to create immersive experiences [3][5]. Group 2: Product and Brand Development - The Jiuquan Cultural and Creative Aerospace Theme Store features six themed areas and offers a total of 707 creative products, including badges, fridge magnets, and toys, leveraging the region's rich aerospace culture [5][7]. - The store's opening coincided with the Shenzhou 19 launch, leading to a rapid sell-out of aerospace-themed products, indicating strong demand and emotional connection from visitors, particularly those with a history in the aerospace field [7].

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has emerged as a significant sports IP since its launch on May 10, 2023, driving economic benefits through the integration of culture, tourism, sports, and commerce [1][2] Group 1: Event Impact - The initial rounds of "Su Chao" faced low attendance, but subsequent matches saw a dramatic increase, with attendance reaching 60,633 for a match on August 17, setting a record for amateur football events in China [2][3] - The event has sparked a surge in local tourism, with data showing a 28.4% year-on-year increase in visitor numbers to monitored sites in Nanjing during mid-August [3] Group 2: Business Opportunities - Local businesses are capitalizing on the "Su Chao" phenomenon, with 409 entities participating in promotional activities and 87 locations set up for live broadcasts of matches [3][6] - Sponsorship opportunities have attracted companies like Jiangsu Huari Fashion Group, which reported a 17% increase in online sales and a 50% growth in social media engagement following their sponsorship of the league [4][5] Group 3: Cultural and Community Engagement - The grassroots nature of the league has fostered a sense of community and pride among residents, enhancing local engagement with the sport [2][6] - The league has also inspired youth participation in football, with increased attendance from children and the formation of women's teams [3][4] Group 4: Future Prospects - The success of "Su Chao" is expected to lead to further events and collaborations, with Nanjing planning to host over ten major sporting events in the coming year [7] - The integration of sports with e-commerce and digital platforms is seen as a new growth avenue for local businesses, expanding the commercial ecosystem around sports events [7]

Core Insights - The 21st Shanghai Book Fair concluded on August 19, attracting over 382,000 visitors, a year-on-year increase of 28.4% [1] - Total book sales reached 64.727 million yuan, reflecting a growth of 31.6% [1] - Sales revenue from cultural and creative products surpassed 10 million yuan for the first time, with a remarkable year-on-year growth of 100.1% [1] Book Sales - The book fair saw a significant increase in book sales, with total sales amounting to 64.727 million yuan, up 31.6% compared to the previous year [1] - The growth in book sales indicates a strong interest in literature and publishing within the market [1] Cultural and Creative Products - Cultural and creative product sales experienced a dramatic increase, achieving a revenue of over 10 million yuan, which is double the sales from the previous year [1] - The growth rate for cultural and creative products significantly outpaced that of book sales, highlighting a shift in consumer preferences [1] - Various publishers showcased a range of cultural products, including canvas bags, fridge magnets, bookmarks, figurines, and puzzles, indicating a diversification in product offerings [1] - A publisher's staff noted that sales of cultural products were nearly on par with book sales, suggesting that these items are becoming increasingly popular among consumers [1]

Core Insights - The 21st Shanghai Book Fair concluded on August 19, attracting over 382,000 visitors, a year-on-year increase of 28.4% [1] - Total book sales reached 64.727 million yuan, reflecting a growth of 31.6% [1] - Sales revenue from cultural and creative products surpassed 10 million yuan for the first time, with a remarkable year-on-year growth of 100.1% [1] Book Sales - The book fair saw a significant increase in book sales, with total sales amounting to 64.727 million yuan, up 31.6% compared to the previous year [1] - The growth in book sales indicates a strong interest in literature and publishing within the market [1] Cultural and Creative Products - Cultural and creative product sales experienced a dramatic increase, achieving over 10 million yuan in revenue, which is a 100.1% increase from the previous year [1] - In 2024, the sales revenue for cultural and creative products was only 5 million yuan, highlighting the substantial growth this year [1] - The popularity of cultural and creative products is evident, as they are selling better than books, with lower price points contributing to higher sales volumes [1]

Core Viewpoint - Capital Airlines celebrates its 15th anniversary by launching a series of red cultural creative products, integrating its flight network with red culture to provide passengers with a unique travel experience that combines commemorative value and educational significance [1][2]. Group 1: Product Offerings - The company has designed a range of red cultural creative products, including luggage tags, refrigerator magnets, pencil cases, and mobile phone stands, inspired by the iconic elements and stories of revolutionary sites along its flight routes [2][3]. - The design of these products reflects the rich heritage of red culture and the company's commitment to promoting and inheriting the spirit of revolution [2][3]. Group 2: Cultural Experience - Capital Airlines offers a unique service called "One Route, One Story," providing immersive red cultural experiences for passengers, such as storytelling and interactive sessions during flights [3]. - Specific examples include broadcasting stories of the "Red Detachment of Women" in Hainan, the heroic tale of "Crossing the Jinsha River" in Yunnan, and the historical significance of the Nanchang Uprising in Jiangxi [3]. Group 3: Future Plans - The company plans to further deepen the integration of red culture with its aviation services by launching more themed routes and cultural products, aiming to promote revolutionary spirit and pass on red genes [5]. - Capital Airlines emphasizes its commitment to cultural dissemination and social responsibility, indicating that it will continue to innovate in spreading red culture [5].