Core Viewpoint - The article emphasizes the importance of integrating traditional Confucian values into modern business practices to foster a new commercial civilization that prioritizes ethical standards and cultural identity [6][9][10]. Group 1: Forum Overview - The 11th Nishan World Civilization Forum will be held in Qufu, Shandong, focusing on the theme "Beauty in Diversity: Civilizational Relationships and Global Modernization" [3][4]. - The forum aims to address global challenges through dialogue among different civilizations, highlighting the urgency of intercultural communication in the face of rising political conflicts and economic barriers [4][8]. Group 2: Confucian Influence on Business - Confucianism, as a significant part of Chinese traditional culture, offers rich ethical wisdom for modern business practices, emphasizing the need for a cultural foundation in commercial activities [6][10]. - The concept of "重农不轻商" (valuing agriculture but not neglecting commerce) reflects a unique awareness of commercial civilization within Confucian thought, contrasting with other civilizations that often disregard commerce [12][10]. Group 3: Challenges in Modern Business - Current Chinese businesses face a conflict between short-term profit-seeking and long-term value creation, necessitating a reflection on the underlying values and ethics that support a new commercial civilization [6][9][19]. - Issues such as extended payment terms in industries like automotive highlight a lack of commercial ethics and responsibility among business leaders, which can be traced back to a deficiency in cultural identity and recognition of Confucian principles [16][17][19]. Group 4: New Commercial Civilization - The new commercial civilization is characterized by the integration of modern technology and global ethics, summarized by the principles of "learning to become a person" and "business as a vehicle for moral values" [15][24]. - Emphasizing a holistic approach, the new commercial civilization advocates for a balance between economic rationality, cultural identity, and ecological responsibility, aiming for a sustainable and ethical market economy [19][24].