近日,电视剧《大生意人》热播,将一段清末商人"以商报国,为商立传"的传奇呈现在观众眼前,也再次唤起 人们对传统商帮文化的关注。在华夏商业文明的星河中,鲁商作为与徽商、晋商、浙商、粤商齐名的五 大商帮之一,其独特的气质犹如一幅淡雅而深沉的水墨长卷——他们不仅是精明敏锐的生意人,更是深受 儒家文化浸润、胸怀家国天下的"儒商"。 □刘永加 齐鲁大地历史悠久,物产丰饶,地理位置优越,历来是发展工商业的宝地,这里诞生了与徽商、晋商、浙商、 粤商并称五大商帮的鲁商。 所谓鲁商,从历史起源来看,狭义上指先秦时期鲁国的商业活动,但当时更耀眼的是齐商,得益于齐国"通商 工之业,便鱼盐之利"的政策。而广义的鲁商,则是齐鲁文化融合后,以"鲁"为代称的山东商业群体,其精神 内核是厚德、诚信、务实、创新。 通商工之业,便鱼盐之利 追溯鲁商的源起,最早却是起步于齐国。姜太公受封于齐之后,并未困守农本,而是前瞻性地推行"通商工 之业,便鱼盐之利"的国策,开创了因地制宜、重视流通的治国传统。司马迁在《史记.货殖列传》中盛 赞:"齐带山海,膏壤千里,宜桑麻,人民多文彩布帛鱼盐。"这不仅是对物阜民丰的描绘,更是对齐国商业文 明的肯定。《汉书.地 ...

鲁网12月11日讯（记者 赵洪斌 通讯员 赵慧）"让一个企业家在半小时内，向陌生人交底，说出自己公 司的核心难题——这事儿，听起来就不容易。" 山东省儒商研究会理事单位——德州市恩锋企业管理咨询有限公司的创始人李媛媛，微笑着回忆起二十 年前创业初期的情景。她所从事的企业管理咨询，是一个完全建立在信任之上的行业。如何叩开这 扇"信任之门"？她的答案简单得让人有些意外——不说漂亮话，只做实在事。 在她看来，经商与做人，道理相通，都绕不开一个"诚"字。和客户做朋友，"利他"主义做生意，这份朴 素而坚定的信念，让她在近二十年的商海沉浮中，不仅赢得了业界口碑，更走出了一条独具特色的儒商 之路。 以诚破冰，从陌生到信任的桥梁 企业管理咨询，是一个建立在极致信任之上的行业。李媛媛的工作，就是"帮助企业管理者管理企业"。 创业之初，市场开拓举步维艰。客户往往只给她半小时。"让一个管理者在这么短的时间内信任一个陌 生人，甚至袒露企业的核心问题，难度可想而知。"然而，李媛媛的"破冰"利器，并非技巧，而是发自 内心的坦诚。 "我不是一个会说漂亮话的人，有什么想法都用大白话说出来。"课程报价、服务内容，事无巨细，她对 客户毫无保留， ...

Core Viewpoint - The fourth Confucian Business Conference emphasizes the importance of culture as a foundation for enterprise development and a unique competitive advantage [1][3]. Group 1: Company Performance - Hisense Group reported a revenue of 215.3 billion yuan last year, with nearly 100 billion yuan coming from overseas [3]. - In the first three quarters of this year, Hisense's revenue grew by 10%, with overseas revenue also exceeding 10% [3]. - The company's tax contributions in Shandong province increased by 16.5%, demonstrating its responsibility as a leading enterprise [3]. Group 2: Innovation and Technology - Hisense has invested over 20 years in chip technology, leading to the successful independent development of RGB three-dimensional color control LCD display technology, which has achieved global mass production this year [3]. - The company focuses on innovation rather than price competition, aiming to address the "true pain points" of consumer demand [4]. Group 3: Business Philosophy - The theme of the conference, "Honest Confucian Businessmen Moving Forward," reflects the need for enterprises to embrace change at a rapid pace in the face of complex global developments and a new wave of technological revolution [3]. - The interpretation of Confucian business spirit emphasizes the importance of foresight and innovation in business strategies [3].

Group 1 - The Fourth Confucian Business Conference held in Shandong attracted 468 guests from 36 countries, resulting in the signing of 45 key projects, showcasing Shandong's strong investment appeal [2][4] - The conference emphasized the theme "Honest Confucian Business, Moving Towards New Directions," highlighting the contemporary significance of Confucian business spirit, which includes values such as integrity and innovation [3][4] - A total of 45 signed projects included 9 foreign investment projects totaling $1.01 billion and 36 domestic projects totaling 34.59 billion yuan, with 27 domestic projects exceeding 1 billion yuan, accounting for 75% [4][5] Group 2 - The conference saw a significant increase in international participation, with 16 more countries represented compared to the previous year, marking a 76% increase [4] - The event featured 175 participating companies from sectors like artificial intelligence, high-end manufacturing, and new energy materials, reflecting a 180% increase from the last conference [7] - 33 projects in strategic emerging industries such as new generation information technology and high-end equipment were signed, making up over 70% of the total projects [7]

Core Insights - The Fourth Confucian Business Conference showcased 45 key projects signed, with over 70% in strategic emerging industries [5][6] - The event attracted 468 guests from 36 countries, highlighting Shandong's strong investment appeal [3][5] Investment Projects - Among the 45 signed projects, 9 are foreign investments totaling $1.01 billion, while 36 domestic projects amount to 34.59 billion yuan [5] - 27 domestic projects exceed 1 billion yuan, representing 75% of the total [5] Industry Representation - The conference featured a significant increase in participation, with 175 companies from sectors like AI, high-end manufacturing, and new energy, marking a 180% increase from the previous year [8] - 33 projects in strategic emerging industries were signed, accounting for over 70% of the total [8] Cultural and Ethical Emphasis - The conference emphasized the Confucian spirit of integrity and cooperation, aligning with modern entrepreneurial values [4] - Key speakers highlighted the cultural significance of investing in Shandong, framing it as both a business choice and a cultural identity [4] Networking and Collaboration - The event facilitated extensive networking, with many investors expressing interest in innovative projects, indicating a vibrant investment climate [8] - A diverse range of investment entities, including state-owned, foreign, and private enterprises, contributed to the signed projects, showcasing a "three-wheel drive" dynamic [6]

Core Insights - The fourth Confucian Business Conference successfully concluded with 46 events and 45 key project signings, focusing on new generation information technology, high-end equipment, and new energy materials [1] Group 1: Conference Overview - The conference featured a diverse and high-level guest list, with 468 representatives from 36 countries and regions, including 305 business guests, 21 experts, and 62 domestic business association representatives [2] - Notable attendees included leaders from state-owned enterprises, private enterprises, and foreign companies, as well as top scholars, contributing to discussions on high-quality development in Shandong [2] Group 2: Focus on New Productive Forces - The conference emphasized the importance of new productive forces, with over 50% of the 175 participating companies from cutting-edge fields such as artificial intelligence and high-end manufacturing, marking a 180% increase from the previous year [3] - A significant focus was placed on the integration of disruptive technology and industry, enhancing confidence in advancing high-level technological self-reliance [3] Group 3: Project Signings and Investment - A total of 45 key projects were signed, with 9 foreign investment projects totaling $10.1 million and 36 domestic projects amounting to 34.59 billion yuan, with over 70% in new productive force sectors [4] - The projects showcased high technical content and significant investment scales, with 27 domestic projects exceeding 1 billion yuan, representing 75% of the total [4] Group 4: Cultural and Philosophical Aspects - The conference aimed to explore and reshape the contemporary value of Confucian business spirit, integrating traditional values with modern technological advancements [5][6] - The dialogue segment featured historical figures discussing themes of ethics and innovation, highlighting the enduring relevance of Confucian principles in today's business landscape [6]

Core Insights - The Fourth Confucian Business Conference will be held in Jinan from October 29 to 31, 2025, serving as a significant investment platform in Shandong, the birthplace of Confucianism [3] - The concept of "Rujia" (Confucian business) is increasingly recognized as a unique brand for attracting investment and driving economic development in Shandong [3] Group 1: Confucian Business Spirit - The core values of Confucianism, such as "unity of righteousness and profit," "continuous innovation," and "responsibility to the world," are being revitalized and applied in modern business practices [3] - The theme of the conference, "Honest Confucian Business, Moving Towards Innovation," emphasizes the importance of innovation in industry and technology [4] - Haier Group's chairman highlighted the company's commitment to innovation and transformation, aiming to strengthen its position in high-end markets and emerging industries [4][5] Group 2: Economic Development and Investment - Shandong Province is actively promoting its investment environment by launching a "Shandong Investment Logo" to enhance its image and attract more businesses [13] - The provincial government has developed a comprehensive investment strategy, focusing on 19 key industrial chains and identifying 907 target enterprises for investment [12] - The emphasis on integrity and a favorable business environment is central to Shandong's strategy to attract talent and investment [13] Group 3: Cultural and Ethical Considerations - The integration of Confucian values into business practices is seen as essential for sustainable development and ethical governance in the face of technological advancements [8][9] - The concept of "unity of righteousness and profit" is highlighted as a guiding principle for modern enterprises, emphasizing the importance of social responsibility alongside profit-making [7][9]

Core Viewpoint - The fourth Confucian Business Conference emphasizes the theme "Honest Confucian Businessmen Moving Forward," highlighting the importance of innovation and adaptation in the face of rapid technological and industrial changes [1][5]. Group 1: Company Strategy - Hisense is accelerating its industrial transformation and upgrading, aiming to elevate its home appliance industry to higher value chains, with products like the RGB-Mini LED TV priced at $25,000 and leading global sales in 100-inch TVs for three consecutive years [5][6]. - The company is also strategically investing in new industries such as semiconductors, smart energy, and automotive electronics, achieving the highest global shipment of timing control chips and leading in gallium arsenide solar cell production in China [5][6]. Group 2: Technological Innovation - Hisense has successfully developed and mass-produced RGB three-dimensional color control liquid crystal display technology, enhancing China's influence in the new display sector [5][6]. - The company focuses on addressing genuine consumer pain points rather than engaging in price wars, exemplified by the successful launch of a family-sized washing machine that sold nearly 10,000 units within a month due to high market demand [5][6]. Group 3: Organizational Mechanism - Since 2022, Hisense has undergone systematic reforms across four dimensions: strategy, organization, talent, and processes, establishing an agile structure with "small headquarters and large industries" [6]. - The company has set up seven overseas regional operation centers to strengthen its presence in high-end markets and expand into emerging markets, ensuring decision-making power is close to the market [6]. Group 4: Ecosystem Development - Hisense is enhancing innovation through industry-academia collaboration, having facilitated investments from 138 suppliers in Shandong since 2021, generating over 10 billion in new output value [6]. - The company is building a comprehensive smart home appliance industry chain, promoting deep collaborative ecosystems that contribute to Shandong's high-quality development [6]. Group 5: Cultural Influence - The Confucian spirit significantly influences Hisense, fostering a unique cultural competitiveness characterized by integrity, altruism, innovation, and pragmatism [3][5]. - The company aims to embody the mission of "Honest Confucian Businessmen Moving Forward," aspiring to become a world-class enterprise and contribute to global economic governance [6].

Core Viewpoint - The fourth Confucian Business Conference emphasizes the importance of culture as a foundation for enterprise development and a unique competitive advantage, as highlighted by Hisense Group Chairman Jia Shaoqian [1][3]. Financial Performance - Hisense achieved a revenue of 215.3 billion yuan last year, with nearly 100 billion yuan coming from overseas [3]. - In the first three quarters of this year, the company's revenue grew by 10%, and overseas revenue also exceeded 10% [3]. - The tax contribution in Shandong province increased by 16.5% [3]. Innovation and Technology - Jia Shaoqian stressed the necessity of embracing change with a "new daily" speed in the face of global complexities and technological revolutions [3]. - Hisense has invested over 20 years in chip technology, leading to the successful independent development of RGB three-dimensional color control LCD display technology, which has achieved global mass production [3]. Market Strategy - The company focuses on innovation rather than price competition, aiming to address the "true pain points" of consumer demand [4].

Core Insights - The Fourth Confucian Business Conference will be held from October 29 to 31, 2025, in Jinan, aiming to promote Confucian culture and deepen economic cooperation, serving as a platform for global resource linkage and development advantage creation [1][11] - The conference will explore the modern interpretation of the Confucian business spirit, emphasizing innovation, integrity, and collaboration, which are essential for contemporary entrepreneurship [2][3] Cultural Foundation - Shandong, as the birthplace of Confucian culture, provides a rich cultural foundation for the Confucian business spirit, which includes values such as harmony, honesty, innovation, and social responsibility [2] - The conference will feature a segment titled "Dialogue Across Time: Confucian Business Spirit Towards the Future," utilizing AI technology to connect historical figures with contemporary entrepreneurs, thereby infusing traditional values with modern relevance [2] Innovation Focus - The conference will highlight new quality productivity, new investment attraction methods, and the emergence of a new group of Confucian entrepreneurs, outlining a clear path for industrial upgrading in Shandong [3][5] - Emphasis will be placed on emerging industries such as renewable energy, artificial intelligence, and advanced manufacturing, with plans to release a landmark industrial chain investment map for Shandong [3] Practical Outcomes - Since its inception in 2018, the conference has facilitated the signing of 709 projects, with a total investment of 1.35 trillion yuan in domestic projects and 51.1 million USD in foreign projects, marking a significant transformation from a mere event to a sustainable platform [6] - The conference has successfully attracted over 50% of participating companies from emerging industries, showcasing Shandong's strong industrial magnetism [5][6] Host City Engagement - Jinan, as the host city, is committed to providing comprehensive service support, ensuring smooth operations of the conference through detailed planning across various sectors [7][8] - The city has designed unique routes that integrate industrial exchanges with cultural tourism, enhancing the overall experience for attendees [8] Open Development - The conference will introduce discussions on inheriting Confucian culture and promoting entrepreneurial spirit, aiming to establish a cultural identity system rooted in Confucian values [9] - Jinan will also host specialized events focusing on sustainable development and industry cooperation with countries like Japan, furthering international collaboration in key sectors [9][11]